Deutsches Rotes Kreuz Kreisverband Harburg-Land e.V. ambulante Dienste

What Deutsches Rotes Kreuz Kreisverband Harburg-Land e.V. ambulante Dienste does

Deutsches Rotes Kreuz Kreisverband Harburg-Land e.V. ambulante Dienste is the ambulatory services entity of a German Red Cross district association (Kreisverband) operating in Landkreis Harburg, Lower Saxony. The organization is a registered non-profit association (eingetragener Verein) affiliated with the Deutsches Rotes Kreuz and, through it, the International Red Cross and Red Crescent Movement. The parent Kreisverband employs approximately 1,350-1,500 staff, engages over 500 volunteers across 30 local chapters (Ortsvereine), and serves roughly 6,000 supporting members. The specific ambulante Dienste entity delivers ambulatory nursing care (Ambulante Pflege), senior day care (Haus Eckermann in Winsen and Haus am Steinberg in Hanstedt), home emergency call (Hausnotruf), and household assistance services.

The organization operates across five integrated service verticals: (1) childcare through 44 Kindertagesstätten with planned expansion into full-day school care (Ganztagsschulbetreuung) at five Winsen elementary schools from August 2026; (2) emergency rescue services (Rettungsdienst) executing over 30,000 operations annually from stations in Buchholz, Tostedt, and Seevetal under DIN EN ISO 9001 certification; (3) senior care spanning stationary facilities, assisted living, day care, ambulatory nursing, and 24/7 home emergency call; (4) health services including blood donation coordination with DRK-Blutspendedienst NSTOB and medical repatriation via DRK-Flugdienst; (5) refugee and social aid through clothing chambers (Kleiderkammern), five FUNDUS-Kaufhäuser second-hand stores, the international tracing service (Suchdienst), and Ukraine humanitarian assistance. An AED deployment campaign and 140 trained volunteer emergency responders (Bereitschaften) further extend the operational footprint.

Revenue is generated through a hybrid non-profit model: statutory health and long-term care insurance reimbursements (Pflegekasse) for nursing and Hausnotruf services, government contracts for emergency medical services and childcare, supporting membership fees starting at 2 Euro/month, monetary and in-kind donations, retail sales at FUNDUS stores, and fee-based first aid courses. The customer base spans the entire resident population of Landkreis Harburg — fragmented across individual families, seniors, refugees, and event attendees — with no concentration in enterprise accounts.

Name

Deutsches Rotes Kreuz Kreisverband Harburg-Land e.V. ambulante Dienste

Legal name

Deutsches Rotes Kreuz Kreisverband Harburg-Land e.V.

Website

https://drk-lkharburg.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DRK Kreisverband Harburg-Land ambulante Dienste delivers ambulatory nursing, senior day care, and home emergency call services as the ambulatory subsidiary of a German Red Cross district association serving residents of Landkreis Harburg in Lower Saxony.

Ownership category

akta.pro rank

Product category

Humanitarian and Emergency Services

NAICS

Individual and Family Services (6241), Ambulance Services (62191), Emergency and Other Relief Services (62423), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYBPAGAAAH

Refugee, IDP & Migration Humanitarian Assistance

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYBPADAHAD

Resettlement, Relocation & Repatriation Support

Business & Public Services/International Organizations & Development/Refugee, Migration & Displacement Services

SECONDARYBPADADAC

Emergency Medical Care & Field Hospitals

Business & Public Services/International Organizations & Development/Humanitarian Relief & Emergency Response

Keywords

• Emergency rescue services
• Ambulatory nursing care
• Childcare daycare services
• Home emergency call
• Humanitarian aid services

Headquarters

HQ city

Winsen/Luhe

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Membership Fees: Fördermitgliedschaft (supporting membership) starting from 2 Euro per month, providing recurring revenue and supporter base of approximately 6,000 members.
2. Monetary Donations: Direct monetary donations to support regional projects in Landkreis Harburg. Donations can be made via bank transfer or PayPal.
3. Care Services - Statutory Health Insurance: Ambulatory nursing care and home emergency call services partially covered by statutory long-term care insurance (Pflegekasse) for those with recognized care degree (Pflegegrad).
4. Social Retail - FUNDUS Kaufhäuser: Second-hand goods sold at low prices in FUNDUS stores. Revenue supports DRK facilities and social projects after covering operating costs.
5. Blood Donation Services: Blood donation organization services operated through DRK-Blutspendedienst NSTOB. Voluntary and unpaid donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The DRK Kreisverband Harburg-Land e.V. delivers a comprehensive portfolio of humanitarian services in Landkreis Harburg, Lower Saxony, including emergency medical rescue (Rettungsdienst), ambulatory and stationary senior care (Ambulante Pflege, Hausnotruf, Haus am Steinberg), 44 Kindertagesstätten (daycare centers), refugee and needy assistance (clothing chambers, FUNDUS retail stores, tracing service), blood donation coordination, first aid training, and AED network deployment. Operations span across 3 rescue stations, multiple care facilities, 5 social retail locations, and 30 local volunteer chapters serving residents across the district.

Product overview

The DRK-Kreisverband Harburg-Land e.V. operates as a comprehensive humanitarian services organization offering a broad portfolio of interconnected social, healthcare, and emergency services. The organization is structured around multiple core service pillars: (1) Children, Youth and Family services including over 40 Kindertagesstätten (Kitas), school supervision, and the Jugendrotkreuz youth program; (2) Rescue and First Aid services including emergency rescue services (Rettungsdienst), volunteer medical services (Bereitschafts- und Sanitätsdienst), AED deployment campaigns, first aid training, and first aid instructor certification; (3) Seniors and Care services including home emergency call (Hausnotruf), stationary care and assisted living at the DRK-Zentrum Haus am Steinberg, ambulatory care, day care facilities (Senioren-Tagespflege Haus Eckermann and Haus am Steinberg), domestic assistance, and care consulting; (4) Health services including blood donation coordination, medical repatriation (Flugdienst/Rückholdienst), nursing insurance consultation, and the Rotkreuzdose emergency information container; (5) Refugee and Needy Assistance including clothing chambers, FUNDUS social shopping centers, the tracing service (Suchdienst), and Ukraine aid. Additionally, the organization provides a news service for visually impaired people and operates an extensive network of 30 local associations (Ortsvereine) with over 500 volunteers. Services are delivered through the main association, subsidiary companies (DRK Harburg-Land Ambulante Dienste gGmbH, DRK Harburg-Land Pflege gGmbH), and a network of local volunteer chapters.

Differentiator

Problem solved

Functional benefit

Brands

• DRK-Kitas: DRK operated Kindertagesstätten (daycare centers) in the district, with dedicated website at kitas.drk-lkharburg.de
• DRK-Zentrum Haus am Steinberg
• Fundus-Kaufhäuser
• Jugendrotkreuz Winsen (JRK)

Products and services

• Rettungsdienst (Emergency Rescue Service) 24/7 emergency medical rescue service with over 30,000 operations per year, operating rescue stations in Buchholz, Tostedt, and Seevetal, reaching emergencies within 15 minutes. Serves all residents of Landkreis Harburg.
• Ambulante Pflege (Ambulatory/Home Nursing Care) Home nursing care services providing consultation visits, assistance with applications, daily living support, nursing care, and coordination with care insurance funds. Serves elderly and care-dependent individuals in Landkreis Harburg.
• Hausnotruf (Home Emergency Call) 24/7 home emergency call system allowing elderly or ill individuals to live independently with immediate access to emergency assistance via a panic button connected to a monitoring center. Base service plus optional add-ons.
• DRK-Zentrum Haus am Steinberg (Multi-Generational Care Center) Multi-generational care center in Hanstedt featuring stationary care based on the household community concept with seven house communities, senior day care, assisted living with 35 barrier-free apartments, and an attached kindergarten.
• Betreutes Wohnen in Hanstedt (Assisted Living) Assisted living service with 35 barrier-free, senior-friendly apartments enabling independent living with access to neighboring Haus am Steinberg services.
• Senioren-Tagespflege (Senior Day Care - Haus Eckermann & Haus am Steinberg) Day care facilities offering diverse activities and support programs for elderly people in barrier-free, homely environments at two locations in Winsen and Hanstedt.
• Kindertagesstätten (Daycare Centers) Childcare services for children from infancy through school age, including nursery (Krippe), kindergarten, and after-school care (Hort). Operates 44 facilities across Landkreis Harburg.
• Schulbetreuung (School Supervision / Ganztagsschulbetreuung) School supervision and full-day care services at elementary schools across the district, including after-school care programs and the newly assumed Ganztagsschulbetreuung at five Winsen elementary schools starting August 2026.
• AED-Kampagne (AED Network Campaign) Campaign to deploy automated external defibrillators (AEDs) throughout the district, including consultation, procurement support, installation, training, and registration in AED databases. AEDs achieve up to 75% survival rate when used immediately.
• Erste-Hilfe-Kurse (First Aid Courses) First aid courses including basic training, occupational first aid training, refresher courses, first aid for children, and first aid instructor training. Serves individuals, employees requiring occupational certification, and prospective instructors.
• Bereitschafts- und Sanitätsdienst (Volunteer Emergency and Medical Service) Volunteer emergency and medical service providing first aid at events, disaster preparedness, and support during major emergencies. 140 volunteers trained across four specialty areas.
• Blutspende (Blood Donation Coordination) Blood donation coordination organizing regular donation appointments at various locations throughout the district in cooperation with DRK-Blutspendedienst NSTOB, with approximately 15,000 blood donations needed daily in Germany.
• Flugdienst / Rückholdienst (Medical Repatriation Service) Medical repatriation service for DRK members and employees organizing return transport from abroad or within Germany via ambulance aircraft, stretcher on commercial flights, or ambulance vehicle, including comprehensive case management.
• Suchdienst (Family Tracing Service) Tracing service helping people separated by armed conflicts, disasters, flight, expulsion, or migration find missing family members through the international Red Cross and Red Crescent network.
• Kleiderkammern (Clothing Chambers) Clothing chambers providing clothing and shoes to people in need and difficult social situations, with locations throughout the district.
• FUNDUS-Kaufhäuser (Social Retail Stores) Social shopping centers selling donated goods at very low prices at 5 locations. Supports DRK facilities and provides discounts for people with limited means.
• Jugendrotkreuz (Youth Red Cross) Youth organization offering leisure activities for children and young people aged 6-27, including first aid training, creative activities, and social engagement.
• Fördermitgliedschaft (Supporting Membership) Supporting membership starting from 2 Euro per month. Members support regional DRK work and receive benefits including access to worldwide flight/return transport service via DRK-Flugdienst. Approximately 6,000 members across 30 local chapters.
• Erste-Hilfe-Ausbilder (First Aid Instructor Training) Training program for first aid instructors, providing comprehensive qualification including teaching methodology, emergency medicine, and hands-on practice over multiple modules.
• Hospizangebote (Hospice Services) Hospice services providing accommodation and support for those in their final life phase and their relatives.
• Nachrichtendienst für Menschen mit Sehbeeinträchtigungen (News Service for Visually Impaired) Free news service for visually impaired people producing weekly audio CDs with local news, event tips, and curiosities from the district, distributed via blind mail.
• Ukraine-Hilfe (Ukraine Aid) Support services for refugees from Ukraine including coordination with district resources and donation collection for humanitarian aid.

Quantifiable outcome

• Over 30,000 emergency rescue operations per year in Landkreis Harburg
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DRK-Blutspendedienst NSTOBcoreStrategic or Co-development PartnerThe blood donation services are operated in cooperation with DRK-Blutspendedienst NSTOB (Niedersachsen, Sachsen-Anhalt, Thüringen, Oldenburg, Bremen). This partnership ensures safe blood supply for the region, with daily requirement of approximately 15,000 blood donations in Germany.
• DRK-Flugdienst (DRK Flight Service)coreStrategic or Co-development PartnerContract with DRK-Flugdienst for medical repatriation services (Rückholdienst). Members and employees of the Kreisverband have access to worldwide medical evacuation and repatriation services, including ambulance flights, stretcher transport on commercial flights, and family repatriation.
• DRK-Landesverband Niedersachsen (DRK State Association Lower Saxony)coreStrategic or Co-development PartnerThe Kreisverband is one of 47 DRK Kreisverbände in Lower Saxony, organized under the state-level DRK Landesverband. This structure provides access to shared resources, training (Landesschule), and coordination for large-scale emergencies.
• Ukrainian Red Cross / IFRK (International Federation of Red Cross)minorStrategic or Co-development PartnerSupport for Ukraine conflict assistance through partnership with international Red Cross network. Donations collected for 'Nothilfe Ukraine' (emergency aid Ukraine) go through central DRK accounts.
• DRK-Kreisauskunftsbüros / DRK Search ServicecoreStrategic or Co-development PartnerAccess to international tracing network (DRK-Suchdienst) for family reunification after conflicts, disasters, or migration. Regional coordination through Kreisverband Uelzen and Celle for local inquiries.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Deutsches Rotes Kreuz Landesverband Niedersachsen: State-level parent body coordinating 47 DRK Kreisverbände in Lower Saxony, including Harburg-Land. Not a competitor but the immediate ecosystem coordinator providing shared training (Landesschule), large-scale emergency coordination, and political advocacy that determines operating conditions.
• Paritätischer Wohlfahrtsverband Niedersachsen: Umbrella association of non-statutory welfare organizations in Lower Saxony. Acts as an ecosystem peer — competing for municipal contracts in social assistance, refugee support, and family services while sharing policy advocacy and funding channels with DRK Harburg-Land.

Broad incumbents

• Diakonie Deutschland: Protestant welfare association running hospitals, Pflegeeinrichtungen, Kitas, and refugee assistance nationwide. Competes with DRK for ambulatory care, daycare, and social-service contracts and shares the same Wohlfahrtsverband funding landscape.
• Caritas Deutschland: Large Catholic welfare association operating stationary and ambulatory Pflege, Kindertagesstätten, refugee services, and social counseling across Germany. Broader and more diversified than DRK Harburg-Land, but competes directly for municipal social-service contracts and Pflegekasse-funded care volumes.
• AWO Bundesverband: Workers' welfare association operating Kindertagesstätten, senior care, refugee aid, and family services via regional Bezirks- and Unterverbände. Overlaps significantly with DRK's care, childcare, and refugee assistance portfolios.

Direct peers

• DRK Kreisverband München: Another DRK Kreisverband operating the same service pillars (Rettungsdienst, Kitas, Pflege, refugee aid, social retail) in a large urban district. Closest structural peer — same organizational playbook, same parent DRK, but with very different geographic scale, providing a useful benchmark for capacity and revenue density.
• Malteser Hilfsdienst: Catholic-affiliated humanitarian organization providing Rettungsdienst, Katastrophenschutz, ambulatory care, Hausnotruf, Jugend (Malteser Jugend), and refugee services. Direct competitor in emergency rescue and care segments with overlapping service portfolio and similar non-profit funding model.
• Johanniter-Unfall-Hilfe: German humanitarian organization under Protestant heritage operating rescue services, Hausnotruf, ambulatory care, kindergartens, and youth programs. Directly comparable to DRK Harburg-Land as a fellow 'Wohlfahrtsverband' delivering the same multi-pillar portfolio nationwide.
• Arbeiter-Samariter-Bund Deutschland: National humanitarian NGO offering Rettungsdienst, patient transport, Hausnotruf, ambulatory Pflege, daycare, and refugee assistance. Operates through regional Kreisverbände structure analogous to DRK, making ASB Kreisverbände the closest functional peers to DRK Harburg-Land.

Regional players

• ASB Kreisverband Hamburg: Adjacent regional humanitarian ASB association serving Hamburg metropolitan area with Rettungsdienst, ambulatory care, and social services. Comparable service mix but different geography — useful for benchmarking urban-versus-rural cost structures and reimbursement dynamics.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/drk_harburgland
• LinkedInlinkedin.com/company/deutsches-rotes-kreuz-kreisverband-harburg-land-e.v.-ambulante-dienste

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsches Rotes Kreuz Kreisverband Harburg-Land e.V. ambulante Dienste