DRK-Landesverband Mecklenburg/Vorpommern e.V.

What DRK-Landesverband Mecklenburg/Vorpommern e.V. does

DRK-Landesverband Mecklenburg-Vorpommern e.V. is the state-level association of the German Red Cross in Mecklenburg-Vorpommern, founded 28 July 1990 as an eingetragener Verein (registered non-profit) and recognized Spitzenverband der Freien Wohlfahrtspflege under the German Red Cross federal federation. Operating under the Geneva Conventions, the organization coordinates 14 district associations (Kreisverbände) with their local chapters (Ortsvereine) and approximately 46,000 members across the state, alongside nearly 40,000 engaged volunteers and staff. It holds 100% ownership of nine gGmbH subsidiaries operating four hospitals (Grevesmühlen, Mecklenburg-Strelitz, Teterow, Grimmen), nursing care facilities, emergency physician services, an education center (DRK-Bildungszentrum Teterow), and social/voluntary service programs, plus 84 kindergartens and water rescue operations at 13 Baltic Sea beaches and 48 inland lakes.

The organization's core service portfolio spans disaster preparedness and civil protection (Medical Task Force MV, emergency response units, search-and-rescue dog teams in cooperation with ASB/Johanniter/Malteser/BRH), first aid and disaster response training through the Bildungszentrum Teterow and DRK LERN CAMPUS, water rescue via DRK Wasserwacht with ~1,400 voluntary lifeguards providing 125,000+ hours of coverage per season, youth engagement through Jugendrotkreuz, and welfare/social work (senior centers, family support, food bank cooperation, clothing shops, self-help groups). The award-winning 'Rette sich wer's kann' swimming education program operates across all 84 kindergartens. The technology stack is non-proprietary: TYPO3 CMS, WordPress, Piwik analytics, OpenStreetMap, Google Maps, GoToMeeting, and Divera emergency alerting, with ISO 19600-compliant compliance management.

Revenue mechanics combine recurring membership fees from ~46,000 members, public and private grants (with the largest funder, Ministerium für Soziales M-V, providing under 10% of total revenue), donations, course fees (€0–€560 per participant), and managed healthcare/social service revenue through the nine subsidiary gGmbH companies. Go-to-market is community-led, direct-to-consumer, and event-driven: 14 district offices serve as primary points of contact, supplemented by the drk-mv.de website, mitmachen.drk-mv.de careers portal, the 'kreuz & quer' bi-weekly podcast, social media channels, and cause-marketing partnerships (Carlsberg/Lübzer, Ostseewelle HIT-RADIO, Dirk Nowitzki Stiftung, RTL-Stiftung). Customer segments include government/public safety organizations, patients and care recipients, the general public, government funders, and corporate CSR partners.

Name

DRK-Landesverband Mecklenburg/Vorpommern e.V.

Legal name

Deutsches Rotes Kreuz Landesverband Mecklenburg-Vorpommern e.V.

Website

https://drk-mv.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

DRK-Landesverband Mecklenburg-Vorpommern e.V. is the state-level German Red Cross association for Mecklenburg-Vorpommern, coordinating 14 district associations, ~46,000 members, and nine healthcare/social service subsidiaries providing disaster response, hospitals, nursing care, water rescue, training, and welfare services across the state.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Emergency Services

NAICS

Emergency and Other Relief Services (62423), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Hospitals (8060), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Emergency Medical Care & Field Hospitals (BPADADAC)

Keywords

• Humanitarian aid services
• Emergency medical services
• Disaster response
• First aid training
• Social welfare services

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees from approximately 46,000 members across the state organization, contributing to the operational funding of the DRK-Landesverband and its 14 Kreisverbände.
2. Public and Private Grants & Subsidies: The organization is substantially dependent on public and non-public subsidies, contributions, and grants. Largest funder is the Ministerium für Soziales, Integration und Gleichstellung Mecklenburg-Vorpommern. No single donor exceeds 10% of total annual revenue.
3. Donations: Donations collected from the public through the organization's website and fundraising campaigns. The organization participates in the '24 Gute Taten Adventskalender' and other donation-driven initiatives.
4. Course and Training Fees: Revenue generated from first aid courses, disaster preparedness training, and other educational programs offered through the DRK Bildungszentrum Teterow and other facilities. Prices range from €0 (information events) to €560 for multi-day seminars.
5. Healthcare and Social Services Revenue: Through nine wholly-owned subsidiary companies (gGmbH), the organization operates hospitals (DRK-Krankenhaus Grevesmühlen, Mecklenburg-Strelitz, Teterow, Grimmen), nursing homes, emergency medical services, educational centers, and social care services. These subsidiaries generate service-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

The DRK-Landesverband Mecklenburg-Vorpommern e.V. is the state-level umbrella association of the German Red Cross in Mecklenburg-Vorpommern, coordinating emergency medical services, disaster preparedness, water rescue, first aid training, hospital care, nursing, social welfare, youth programs, and humanitarian aid across 14 district associations and approximately 46,000 members. It operates nine wholly-owned subsidiaries running hospitals, nursing facilities, emergency physician services, and an education center, while delivering services through voluntary lifeguards, emergency response units, and a federated community network.

Product overview

DRK-Landesverband Mecklenburg-Vorpommern e.V. is a humanitarian organization offering a comprehensive portfolio of emergency, social, and healthcare services. The core offerings include: First Aid Training (Erste-Hilfe-Ausbildung) for public and professional audiences; Water Rescue Service (Wasserwacht) with lifeguards at Baltic Sea beaches and inland lakes; Medical Task Force (MTF) for disaster medical response; Emergency Response Units (Bereitschaften) for civil protection; Youth Red Cross (Jugendrotkreuz) for youth engagement; and Social Welfare Services (Wohlfahrts- und Sozialarbeit). Specialized programs include the award-winning 'Rette sich wer's kann' swimming education initiative. The organization operates the DRK-Bildungszentrum Teterow education center, multiple hospitals (DRK-Krankenhaus Grevesmühlen, Mecklenburg-Strelitz, Teterow, Grimmen), nursing care facilities (DRK-Pflegeeinrichtungen), and other subsidiaries. The 'kreuz & quer' podcast and Stellenportal job portal serve communication and recruitment needs. Services are delivered through 14 district associations with approximately 46,000 members and thousands of volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• DRK LERN CAMPUS: Online learning platform for DRK courses and training programs in Mecklenburg-Vorpommern.
• DRK-Bildungszentrum Teterow
• kreuz & quer
• DRK Wasserwacht MV
• DRK Jugendrotkreuz MV
• Medical Task Force MV (MTF MV)
• Team MV

Products and services

• First Aid Training (Erste-Hilfe-Ausbildung)

Quantifiable outcome

• 58 people rescued from drowning in a single season by ca. 1,400 voluntary Wasserwacht lifeguards
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• DRF Stiftung Luftrettung (Air Rescue Foundation)coreStrategic or Co-development Partner · 20 July 2026DRF Luftrettung is a specialist partner in the MERP project, contributing expertise in air rescue operations and emergency medical care. As a non-state disaster response organization, DRF provides operational and training support. The foundation is the funding body for the two-year MERP project.
• Carlsberg Group / Lübzer (Brand)flagshipGTM or Marketing PartnerCarlsberg, through its Lübzer brand, partners with DRK Wasserwacht MV on the 'Sicher erfrischt. Gemeinsam für MV.' (Safe refreshment. Together for MV.) water safety campaign. Lübzer LIMO bottles carry the Wasserwacht logo, and the partnership funds visibility for voluntary lifeguards. The campaign also includes the LÜMO non-alcoholic beverage line. Bastian Pochstein, Managing Director of Mecklenburgische Brauerei Lübz, is the campaign ambassador.
• Ostseewelle HIT-RADIO Mecklenburg-VorpommernminorGTM or Marketing PartnerOstseewelle HIT-RADIO M-V serves as a media partner for the 'Sicher erfrischt. Gemeinsam für MV.' campaign, amplifying visibility for DRK Wasserwacht volunteer lifeguards across its radio broadcasts.
• Dirk Nowitzki StiftungminorGTM or Marketing PartnerThe Dirk Nowitzki Foundation supports the 'Rette sich wer\'s kann' (Save yourself, who can) swimming education program for kindergarten children, helping fund the initiative that teaches children water safety and swimming skills in DRK kindergartens across the state.
• RTL-StiftungminorGTM or Marketing PartnerThe RTL Foundation supports the 'Rette sich wer\'s kann' swimming education program, contributing to funding and visibility for the initiative that provides free swimming lessons to children in DRK kindergartens.
• ASB (Arbeiter-Samariter-Bund), Johanniter, Malteser, BRH (Bundesverband Rettungshunde)coreStrategic or Co-development PartnerIn the search and rescue dog sector, the DRK cooperates as an Einsatzkooperation (operational joint venture) with ASB, Johanniter, Malteser, and BRH. When a person is reported missing, all five organizations dispatch their search dog teams jointly. This cross-organization model maximizes coverage and response capacity across Mecklenburg-Vorpommern.
• LIGA der Spitzenverbände der Freien Wohlfahrtspflege in Mecklenburg-VorpommerncoreStrategic or Co-development PartnerThe DRK participates in the LIGA M-V, a coalition of welfare associations that collectively advocates for social policy, Kita legislation, care services, and population protection. LIGA organizes events including the annual demonstration 'MV: Bleibt sozial!' and coordinates positions on budget and social policy with the state government.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caritas (Deutscher Caritasverband): The largest German welfare confederation, a fellow LIGA member and Spitzenverband der Freien Wohlfahrtspflege. Comparable in welfare, social services, and policy advocacy, with substantially broader national scope.
• Diakonie Deutschland: Protestant welfare confederation and fellow LIGA member operating hospitals, nursing, and social services across Germany. Directly comparable in welfare service delivery and policy advocacy.
• Deutsches Rotes Kreuz Bundesverband: The national-level German Red Cross federation and the parent organization of DRK-Landesverband M-V. Directly comparable as the umbrella of the same Red Cross movement in Germany, coordinating 19 state-level associations and providing national policy and standards.

Emerging players

• THW (Technisches Hilfswerk): Federal agency for technical relief and civil protection. Comparable in disaster response operations, though state-funded and specializing in technical rescue rather than medical/humanitarian services.
• DRF Stiftung Luftrettung: The German Air Rescue Foundation, a strategic partner in DRK's MERP project. Comparable in EMS and rescue operations, though specialized in air rescue; lists DRK as a partner for tactical medical coordination.

Direct peers

• Malteser Hilfsdienst: Catholic-affiliated German aid society providing parallel humanitarian, EMS, and social services. Directly comparable in mission and service portfolio, and is a fellow LIGA member that cooperates with DRK in the search-and-rescue sector.
• DLRG (Deutsche Lebens-Rettungs-Gesellschaft): Germany's primary water rescue organization, directly competing with DRK Wasserwacht for lifeguard volunteers, water safety training, and beach/lake presence. Most comparable peer on the Wasserwacht line of business.
• ASB (Arbeiter-Samariter-Bund): One of Germany's four major aid societies with overlapping humanitarian aid, EMS, social services, and search-and-rescue operations. Directly competes with the DRK for volunteers, members, and government contracts; cooperates with DRK in the search-and-rescue dog Einsatzkooperation.
• Bayerisches Rotes Kreuz: The Bavarian state association of the German Red Cross, structurally identical to DRK M-V — a state-level Red Cross with Kreisverbände, hospital subsidiaries, welfare services, and water rescue operations. Most directly comparable in operating model, though larger in geographic scale.
• Johanniter Unfall-Hilfe: German aid society operating in the same humanitarian, emergency medical, and welfare space as DRK. Comparable volunteer-driven service model, competes for government contracts and membership, and is a member of the same LIGA welfare coalition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnT7OA_xDeUc41NtR8NEosg
• Facebookfacebook.com/DRKinMV
• Instagraminstagram.com/drkinmv
• LinkedInlinkedin.com/company/drk-landesverband-mecklenburg-vorpommern-e.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about DRK-Landesverband Mecklenburg/Vorpommern e.V.