Drobimex

What Drobimex does

Drobimex Sp. z o.o. is a leading Polish poultry meat and processed deli meat manufacturer headquartered in Szczecin, Poland, operating continuously for over 70 years since its founding in 1951 as Szczecińskie Zakłady Drobiarskie. The company is privately held and controlled by the German PHW Group (Paul Heinz Wesjohann & Co GmbH II), which acquired the company in 2001 following the bankruptcy of prior co-owner EFHA-Werke. Drobimex operates a vertically integrated production model spanning a poultry hatchery in Goleniów, a poultry slaughter and cutting facility in Szczecin Dąbie, and processed meat manufacturing in Goleniów, with both production facilities holding BRC Global Standard, QS, Halal, ISO 9000, HACCP, GMP, GHP, and EU Category A certifications.

The company's product portfolio comprises approximately 80 deli meat SKUs (sausages, frankfurters, hams, pâtés, smoked chicken, sandwich blocks) plus fresh chicken parts, offal, whole carcasses, ready-to-cook meals, and a seasonal Grill line. Notably, 28 products are certified gluten-free by the Polish Celiac Association under the Crossed Grain symbol, and the company operates two sub-brands — Drobisie (children-focused frankfurters with mascot branding) and Veggie (plant-based alternatives launched in 2021). The core technology is traditional poultry processing — slaughtering, cutting, smoking, and ready-meal preparation on production lines described as among the most modern in Poland/Europe, following 300+ million PLN of investment over the last decade.

Drobimex distributes through Polish supermarket and hypermarket retail chains, wholesale intermediaries, a dedicated Export Department servicing international markets (notably Germany), and a flagship 27-year strategic supply relationship with KFC/AmRest franchise restaurants in Poland. The company employs approximately 800 people across its three facilities, with over half of staff having 10+ years of tenure, and is led by CEO Franz Georg Stülb. Revenue is generated through one-time product sales across retail, foodservice, wholesale, and export channels with no public pricing.

Name

Drobimex

Legal name

DROBIMEX Sp. z o.o

Website

https://drobimex.pl

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Drobimex is a Polish poultry meat and processed deli meat manufacturer, founded 1951 and owned by Germany's PHW Group since 2001, serving Polish retail chains, foodservice/QSR customers (notably KFC/AmRest for 27 years), and export markets through vertically integrated hatchery, slaughter, and processing facilities employing ~800 staff.

Ownership category

akta.pro rank

Product category

Poultry Meat Processing

NAICS

Poultry Processing (311615), Meat Processed from Carcasses (311612)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Prepared Meat Meals (RTE/RTH) (AFANAFAA), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

Keywords

• Poultry meat processing
• Fresh chicken products
• Deli meat manufacturing
• Halal certified poultry
• Gluten-free deli meats

Headquarters

HQ city

Szczecin

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh poultry meat sales: Sale of fresh chicken parts (breasts, thighs, drumsticks, wings, quarters, offal) and whole carcasses. Sold through retail chains and wholesale.
2. Processed poultry deli meats and sausages: Production and sale of cooked sausages, frankfurters, sliced meats, hams, patés, loaves, and smoked chicken products. Includes premium lines (Drobiowe Specjały) and gluten-free certified products.
3. Quick/prepared meals: Seasonal ready-to-cook products for pan or oven preparation, including gyros, skewers, and marinated chicken pieces targeting time-pressed consumers.
4. Grill season products: Specialized grill product range including grill sausages, skewers, marinated steaks, and BBQ sets sold during the summer grilling season.
5. Veggie/plant-based product line: Plant-based meat alternatives launched as a new product category to diversify the product portfolio and appeal to vegetarian/vegan consumers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Drobimex produces and sells fresh poultry meat (chicken parts, offal, whole carcasses) and a wide range of processed poultry deli products including sausages, frankfurters, hams, pâtés, smoked chicken, ready meals, grill products, and a plant-based Veggie line. Operating across three vertically integrated facilities (hatchery, slaughterhouse, and processing plant), the company supplies retail chains, foodservice operators, and export markets with approximately 80 deli varieties including 28 gluten-free certified products.

Product overview

Drobimex is a leading Polish poultry meat and deli meat manufacturer with over 70 years of history. The company operates a unified product portfolio organized around fresh poultry meat and processed poultry deli products. Fresh meat offerings include Class A chicken parts (breast fillets, thighs, drumsticks, wings, quarters), offal (hearts, liver, gizzards), and whole carcasses. The processed deli range spans multiple sub-categories: thin sausages and frankfurters (Parówki, Winerki, Serdelki, Kiełbaski Śląskie, Drobisiowe paróweczki), sandwich sausages and blocks (Mielonka, Pierś królewska, Rolada, Salceson, Śniadaniowa, Mozaika, Baton szynkowy), Drobiowe specjały premium sliced line (Szynka Delikatesowa, Polędwica, Pierś pieczona variants), hams and tenderloins (Szynka delikatesowa, Szynka tostowa, Polędwica, flavored breasts), pâtés and roasts (Pasztet francuski, Pasztet biały, pieczenia), smoked chicken products (whole chicken, quarters, fillet), quick meals for pan/oven, and a seasonal Grill 2026 line. The portfolio includes two specialized sub-brands: Drobisie for children with fun packaging, and a Veggie line of plant-based alternatives. Notably, Drobimex offers 28 licensed gluten-free products certified by the Polish Celiac Association.

Differentiator

Problem solved

Functional benefit

Brands

• Drobisie: Product line featuring flavored and protein-rich frankfurters, mini-frankfurters and sliced deli meats in colorful packaging, ideal for children and adults
• Bez glutenu (Gluten-Free Line)
• Veggie

Products and services

• Fresh Chicken Meat (Mięso świeże z kurcząt) Class A fresh chicken meat including parts (breast fillets, thigh fillets, drumsticks, wings, quarters, rear quarters), offal (hearts, liver, gizzards), and whole chicken carcasses. High-protein, low-fat poultry for roasting, frying, or stewing, sold to retail and wholesale customers.
• Thin Sausages and Frankfurters (Kiełbasy cienkie i parówki) Cooked chicken sausages and frankfurters including Parówki z filetem, Winerki, Serdelki, Kiełbaski Śląskie, Kiełbasa biała, Drobisiowe paróweczki, Kaszanka biała, and premium bankietowe varieties. Sold to retail, foodservice, and includes gluten-free options.
• Sandwich Sausages and Blocks (Kiełbasy i bloki kanapkowe) Sandwich-grade processed poultry loaves and blocks including Mielonka kanapkowa, Mielonka rodzinna, Pierś królewska, Rolada z kurcząt, Salceson czosnkowy, Śniadaniowa drobiowa, Mozaika z kurcząt, and Baton szynkowy. Designed for everyday sandwiches and family meals.
• Drobiowe Specjały (Premium Sliced Poultry Specialties) Premium sliced poultry specialties line including Szynka Delikatesowa, Polędwica, Pierś pieczona, Pierś pieczona z pomidorami i ziołami, Kiełbasa Krakowska, and Salceson czosnkowy. Six of the seven products are licensed gluten-free. Szynka Delikatesowa won the Złoty Paragon 2024 premium deli meats category.
• Hams and Tenderloins (Szynki i polędwice) Premium poultry hams and tenderloins with high breast meat content and low fat, including Szynka delikatesowa, Szynka tostowa, Polędwica, Pierś o smaku maślanym, Pierś z curry, Pierś z papryką, Filet gotowany, and Szynka Wędzona.
• Pâtés and Roasts (Pasztety i pieczenie) Chicken pâtés and oven roasts including Pasztet biały z filetem and pieczenia such as kurczak faszerowany and zawijańce, targeting traditional Polish home cooking.
• Smoked Chicken Products (Wędzonki z kurczaka) Whole smoked chicken (1100-1300g), smoked quarters (~600g), and smoked chicken fillet. Suitable for both hot and cold consumption.
• Quick Meals (Szybkie dania) Ready-to-cook seasonal poultry products for pan or oven preparation, conveniently packaged with aromatic seasonings for fast, complete meals targeting time-pressed consumers.
• Grill 2026 Seasonal Line Seasonal summer grill range including grill sausages (Mexican, curry, gyros, pepper, smoked+boiled, Bratwurst), Party Mix Grillowy, Steki, Szaszłyki (skewers), and BBQ/Premium grill sets.
• Gluten-Free Deli Line (Wędliny bezglutenowe) 28 (some sources reference 36) licensed gluten-free deli products certified by the Polish Association for Celiac Disease and Gluten-Free Diet, marked with the Crossed Grain symbol (Przekreślony Kłos). Safe for celiac patients and gluten-free dieters.
• Veggie Plant-Based Line Plant-based meat alternatives including Plasterki w stylu salami, Plasterki w stylu szynki, Plasterki w stylu paprykowym, and Przekąska roślinna. Awarded gold medals at Good Vege 2021.
• Drobisie (Children's Sub-Brand) Kid-focused product line of flavored, protein-rich frankfurters, mini-frankfurters, and sliced deli meats in colorful packaging with a fun tiger mascot. Targeted at children's lunches and family snacks.

Quantifiable outcome

• Named Franchisee Brands Supplier of the Year 2022
• +2 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KFC / AmRestcoreChannel Partner/ Reseller/ Distributor · 17 November 2022Drobimex has been a strategic supplier of chicken products to KFC franchise restaurants (operated by AmRest) across Poland for 27 years. At the 2022 Global Suppliers Forum in Madrid, Drobimex was named 'Dostawca Roku Marek Franczyzowych' (Franchisee Brands Supplier of the Year), recognizing the long-term, trust-based partnership built on consistent product quality and supply reliability.
• Good Vege Competition (organizers)minorStrategic or Co-development Partner · 1 January 2021Drobimex participated in the Good Vege 2021 food competition with its plant-based Veggie product line. Two products (Plasterki w stylu salami and Przekąska roślinna) won gold medals, validating the quality and taste of the new vegetarian product category.
• Pogoń SzczecincoreGTM or Marketing PartnerLong-term sports sponsorship partnership with Pogoń Szczecin football club. Includes co-branded products (Parówki sPortowców branded with club colors and logo), joint charity events, and community activations. Drobimex also sponsors football equipment and hosted a breakfast with the team captain benefiting WOŚP.
• Polskie Stowarzyszenie Osób z Celiakią i na Diecie BezglutenowejcoreStrategic or Co-development PartnerPartnership with the Polish Association for Celiac Disease and Gluten-Free Diet to certify 28 Drobimex deli meat products as gluten-free. Certified products bear the Crossed Grain symbol (Przekreślony Kłós), making them safe for people with celiac disease.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Drobiazga / Indykpol: Indykpol is one of Poland's largest turkey and poultry meat producers with a broad processed-product portfolio, sharing Drobimex's exposure to Polish retail chains, foodservice customers, and EU export markets.
• Drosed S.A. Drosed is a vertically integrated Polish poultry producer (part of the Makarony Polskie group historically and Cedrob-linked supply) producing fresh and processed chicken products, a direct peer to Drobimex in domestic retail and foodservice channels.
• Cedrob: Cedrob S.A. is Poland's largest poultry producer, operating vertically integrated broiler breeding, slaughter, and processed meat operations with a comparable nationwide retail and foodservice footprint — making it Drobimex's most direct domestic competitor.
• Pini Polonia (Pini Group): Pini Polonia is a Poland-based poultry processor (part of Italy's Pini Group) producing fresh and processed chicken for retail and foodservice, directly competing with Drobimex in the Polish market.
• SuperDrob (SuperDrob Capital Group): SuperDrob is a leading Polish poultry processor producing fresh, frozen, and processed poultry products for retail and foodservice channels, directly competing with Drobimex in the deli and fresh-meat categories in Poland.

Broad incumbents

• Tönnies Group: Tönnies is a major German meat and poultry processor with broad retail and foodservice distribution, comparable in scale and certification stack (BRC, IFS) to Drobimex and a relevant reference for European poultry competition.
• Plukon Food Group: Plukon is a large Western European poultry processor with vertically integrated operations across the Netherlands, Germany, Belgium, and Poland, providing a pan-European benchmark for Drobimex's export ambitions.
• Wiesenhof (PHW Group brand): Wiesenhof is the leading German poultry brand of PHW Group, Drobimex's parent company, and therefore a sibling enterprise serving the German retail market with comparable product categories (fresh, processed, convenience poultry).

Emerging players

• Hochland: Hochland's Polish deli-meat operations overlap with Drobimex's processed poultry category and provide a regional reference for branded deli-meat positioning in Polish retail.
• Greenyard (processed foods division): Greenyard is a European processed-food manufacturer with prepared and frozen poultry meal ranges sold through retail and foodservice, providing a comparable reference for Drobimex's quick-meals and value-added poultry product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drobimex
• LinkedInlinkedin.com/company/drobimex

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drobimex