Drops
Drops is a Kuwait-based direct-to-consumer online grocery and household retailer selling 3,400 brands across 200+ subcategories through its own iOS/Android app, fulfilled by a 60-vehicle proprietary fleet from two warehouses and running on a fully integrated Salesforce CRM/ERP/OMS/WMS stack.
- Company typePrivate
- Founded2019
- HeadquartersKuwait City, Kuwait
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Drops does
Drops is a Kuwait-based, direct-to-consumer online grocery and household-goods retailer operating as Drops General Trading Company under the Drops Group Holdings umbrella. The company sells through its own mobile application on iOS and Android to individual consumers in Kuwait, offering what management describes as 3,400 brands across more than 200 subcategories (food, beverages, cleaning, household, personal care, pet care, frozen, baby needs, home linen, DIY, luggage) sourced from 1,000+ suppliers. Operations are anchored by a proprietary 60-vehicle delivery fleet and two warehouses in Ardiya and Ahmadi, including a 5,000 SQM fulfillment hub, with Drops being the first regional e-commerce operator to run its CRM, ERP, OMS and WMS on Salesforce.
The business model combines three revenue streams: product resale (transactional revenue on groceries and household goods), delivery fees (transactional revenue on last-mile logistics), and supplier services (marketing and sales support provided to the supplier base). A vertical-integration layer sits on top via the EPIC! private label — launched in 2022 with freshly cut fruits and vegetables and extended in 2023 to snacks, fresh meat and deli — positioned explicitly for margin expansion by reducing supplier and import costs. Customer acquisition is community- and event-led (school sponsorships, gaming conventions, gym co-marketing, industry summits), targeted at Kuwaiti households through in-person activations and social channels.
Drops was co-founded in 2019 by Mohamad AlEissa (CEO) and Abdulrahman AlBahar (Chairman); the workforce had grown to 305 employees by the most recent data point, up from 203 reported for 2021. The stated corporate vision targets expansion of the differentiated online shopping experience across the MENA region, though to date operations remain confined to Kuwait.
Drops firmographics
Firmographics- Name
- Drops
- Legal name
- Drops General Trading Company
- Website
- https://dropsgroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Drops is a Kuwait-based direct-to-consumer online grocery and household retailer selling 3,400 brands across 200+ subcategories through its own iOS/Android app, fulfilled by a 60-vehicle proprietary fleet from two warehouses and running on a fully integrated Salesforce CRM/ERP/OMS/WMS stack.
- Ownership category
- akta.pro rank
Drops industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Food and Beverage Retailers (445), General Merchandise Retailers (455), Fruit and Vegetable Retailers (44523)
- SIC
- Retail-Food Stores (5400), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
Keywords
Where Drops is headquartered
LocationHeadquarters
- HQ city
- Kuwait City
- HQ country
- Kuwait
- HQ region
- Middle East
Offices3 records
Markets served
Drops business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Core revenue from online sales of groceries and household products across 200+ subcategories and 3,400 brands from 1,000+ suppliers
- Delivery Fees: Revenue generated from delivery fees charged for last-mile logistics and delivery services
- Supplier Services: Marketing and sales support services provided to suppliers, creating additional revenue streams
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Drops product offering
Product offeringCore offering
Drops operates a direct-to-consumer online grocery and household goods e-commerce platform in Kuwait, selling more than 3,400 brands across 200+ subcategories (food, beverages, cleaning, household, personal care, pet care, frozen, baby, home linen, DIY, luggage) sourced from 1,000+ suppliers. Customers order via a proprietary iOS/Android mobile app, with fulfillment handled through two warehouses (Ardiya and Ahmadi) and a 60-vehicle proprietary delivery fleet. The company also sells its own EPIC! private label brand covering fresh fruits, vegetables, snacks, fresh meat and deli.
Product overview
Drops Group Holding operates as an e-commerce platform offering a unified shopping experience through two main product lines: the core Drops platform and the private label sub-brand EPIC!. The Drops platform serves as a comprehensive one-stop online marketplace offering regional and global products across more than 200 subcategories and 3,400 brands from over 1,000 suppliers. The company recently launched EPIC! as an in-house brand to expand into fresh foods (fruits, vegetables, meat, deli, snacks), demonstrating strategic vertical integration. The company also provides multiple revenue streams from product sales, delivery fees, and supplier sales/marketing support services.
Differentiator
Problem solved
Functional benefit
Brands
- EPIC!: Private label brand launched in 2022 featuring freshly cut fruits & vegetables, expanded to include Snacks, Fresh Meat & Deli in 2023. Represents strategic vertical integration for margin expansion.
Products and services
- Drops Online Grocery and Household E-commerce Platform Direct-to-consumer online grocery and household goods shopping platform in Kuwait, offering more than 3,400 brands across 200+ subcategories from over 1,000 regional and global suppliers, ordered via the iOS and Android Drops mobile app and fulfilled through the company's warehouses and 60-vehicle delivery fleet. Targeted at Kuwaiti households and individual consumers.
- EPIC! Private Label Brand In-house private label brand by Drops, initially launched with freshly cut fruits and vegetables and later expanded to snacks, fresh meat and deli products. Sold through the Drops platform to Kuwaiti consumers as part of the company's vertical integration strategy to capture supplier and import margins.
Quantifiable outcome
- Low customer acquisition costs reflecting strong unit economics
- +2 more outcomes
Companies that use Drops
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Drops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Drops partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- AlHayat Universal Bilingual SchoolminorDrops sponsored the AlHayat Universal Bilingual School annual carnival, providing free snacks and beverages to kids and their families at the Drops booth. Community engagement initiative targeting families and building brand awareness.
- LOYACminorDrops supported LOYAC event by providing hydration and free snacks and beverages to attendees.
- Quantum ConminorDrops sponsored the gaming event Quantum Con held at Mishrif Exhibition. Set up a game station with free snacks, beverages and giveaways for attendees.
- Citi Private BankcoreDrops participated in the Kuwait Digital Leaders Summit organized by Citi Private Bank. Chairman and co-founder Abdulrahman AlBahar spoke on a panel sharing Drops' market entry story and growth journey.
- Spark GymsminorMonthly collaboration with Spark Gyms for Super Sunday campaign. Spark clients received complimentary range of snacks and beverages suited for pre and post workout. Drops set up a refreshments fridge at the gym.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Drops competitors and assessment
Company assessmentBroad incumbents
- Careem (Uber): Multi-service super-app (now part of Uber) that operates Careem Now for grocery and quick commerce. Competes for the same Kuwaiti/MENA on-demand delivery wallet and customer-acquisition spend.
- Jahez: Leading Saudi food and grocery delivery platform that has expanded across the GCC. Comparable business model with online grocery and last-mile delivery; serves a similar MENA customer base and competes for cross-border share.
- Noon: Large Middle East e-commerce platform with a growing grocery and quick-commerce vertical (Noon Daily). Competes broadly with Drops on assortment, pricing, and delivery in overlapping GCC geographies.
- HungerStation: Major Saudi food and grocery delivery platform, part of Delivery Hero. Closely comparable in last-mile grocery delivery operations and product breadth, with MENA-wide ambitions overlapping with Drops' expansion roadmap.
- Lulu Hypermarket: GCC-based hypermarket chain with growing online grocery and delivery operations. Comparable in product breadth across food and household categories and in targeting the same expatriate-and-local household base.
- Carrefour UAE / Majid Al Futtaim: Major regional hypermarket and grocery retailer with strong online grocery operations. Comparable in assortment breadth and household-brand positioning, scaling online grocery across the same MENA footprint.
Direct peers
- InstaShop: UAE grocery delivery app (acquired by Delivery Hero) offering on-demand delivery from supermarkets and convenience stores. Directly comparable in mobile grocery-delivery mechanics and target customer across the GCC.
- el Grocer: UAE-based online grocery aggregator delivering from a wide supermarket and partner-store network. Highly comparable model — broad assortment, mobile-first, and last-mile delivery — serving a similar demographic in an adjacent GCC market.
- Talabat: Region's leading food and grocery delivery platform, owned by Delivery Hero. Operates directly in Kuwait with overlapping grocery, household, and quick-commerce offerings that directly compete with Drops on assortment and delivery promise.
- Kibsons: UAE online grocery specialist with strong fresh-produce and private-label focus. Highly comparable mix of multi-category grocery, fresh produce emphasis, and scheduled home delivery across a GCC market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Drops social profiles
Digital presenceDrops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drops leadership team
Management profileNumber of profiles
Profiles2 records
Drops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drops
What does Drops do?
Drops operates a direct-to-consumer online grocery and household goods e-commerce platform in Kuwait, selling more than 3,400 brands across 200+ subcategories (food, beverages, cleaning, household, personal care, pet care, frozen, baby, home linen, DIY, luggage) sourced from 1,000+ suppliers. Customers order via a proprietary iOS/Android mobile app, with fulfillment handled through two warehouses (Ardiya and Ahmadi) and a 60-vehicle proprietary delivery fleet. The company also sells its own EPIC! private label brand covering fresh fruits, vegetables, snacks, fresh meat and deli.
Is Drops a public or private company?
Drops is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drops founded?
Drops was founded in 2019. It employs 251 to 500 people.
Where is Drops based?
Drops is headquartered in Kuwait City, Kuwait, in the Middle East region.
How does Drops make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are delivery Fees and supplier Services.
Who are Drops's main competitors?
Broad incumbents on record are Careem (Uber), Jahez, Noon, HungerStation, Lulu Hypermarket and Carrefour UAE / Majid Al Futtaim. Direct peers are InstaShop, el Grocer, Talabat and Kibsons.
Does Drops have an API?
No public API is recorded for Drops.
What industry is Drops in?
Drops's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAFAMAJ, Dropshipping & Supplier Fulfillment Services. Its NAICS code is 445 and its SIC code is 5400.