Dr Padmaja Fertility Centre, Habsiguda, Hyderabad
Dr Padmaja Fertility Centre is a Hyderabad-based private fertility clinic offering IVF, ICSI, IUI, surrogacy, and advanced ART services to Indian and NRI patients, operating from Habsiguda with a rural site at Bhongir.
- Company typePrivate
- Founded2015
- HeadquartersHyderabad, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dr Padmaja Fertility Centre, Habsiguda, Hyderabad does
Dr Padmaja Fertility Centre is a private assisted reproductive technology (ART) clinic headquartered in Habsiguda, Hyderabad, India, founded in 1996 under the medical direction of Dr. Padmaja Divakar (20 years of OBG and 15 years of fertility experience, with training at RCOG London and in Israel). The practice was formally registered as a hospital in 2010, with copyright recorded in 2015, and is operated alongside a CEO function held by M. Divakar Reddy. The clinical team comprises 15 doctors, 5 senior embryologists, and additional gynaecology and anaesthesia support, supported by a total workforce of approximately 150 across its facilities.
The clinic delivers a comprehensive fertility service line including IVF, ICSI, IUI, surrogacy, laser-assisted hatching, PGD/PGS, and maternity care. Reported performance metrics include a 75%+ IVF/ICSI success rate (against a 30-35% global benchmark), an 80% first-attempt success claim, 20,000+ IVF/ICSI deliveries across its operating history, and 2,250+ surrogacy deliveries. Patient-facing diagnostics use a SonoScape AI-enabled ultrasound platform. The clinic reports approximately 90 IVF/ICSI cycles per month, maintains a 4.9 rating across 6,000+ reviews, and operates a Surrogate Care Home with 150+ capacity plus a secondary rural site at Bhongir (Navya Nursing Home).
The business model is fee-for-service cash-pay to individual consumers: IVF/ICSI packages at Rs 2.5 lakh per cycle, IUI at Rs 15,000 per cycle, and consultations priced at Rs 900 first visit and Rs 600 subsequently. Patients are sourced locally from Telangana and Andhra Pradesh, pan-India, and through an NRI channel (USA, UK, Canada, Australia) supported by a referral partnership with Abroad Inc. (USA). The clinic is founder-owned with no external institutional investors disclosed and is regulated as a Level-2 Fertility IVF Clinic, ART Bank, and Surrogacy Clinic under the Telangana State Board.
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad firmographics
Firmographics- Name
- Dr Padmaja Fertility Centre, Habsiguda, Hyderabad
- Legal name
- Dr Padmaja IVF Center
- Website
- https://drpadmajaivf.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dr Padmaja Fertility Centre is a Hyderabad-based private fertility clinic offering IVF, ICSI, IUI, surrogacy, and advanced ART services to Indian and NRI patients, operating from Habsiguda with a rural site at Bhongir.
- Ownership category
- akta.pro rank
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad industry classification
Industry- Product category
- Fertility and Reproductive Healthcare Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
Keywords
Where Dr Padmaja Fertility Centre, Habsiguda, Hyderabad is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- IVF/ICSI Treatment Cycles: All-inclusive IVF/ICSI packages at Rs 2.5 Lakh. Core revenue stream for fertility treatments including egg collection, fertilisation, embryo transfer.
- IUI Procedures: Intrauterine insemination procedures at Rs 15,000 per cycle plus medicines. Additional Rs 5,000 if sperm donor required.
- Consultation Fees: First consultation at Rs 900, subsequent consultations at Rs 600 with weekly gap free consultations.
- Surrogacy Services: Gestational surrogacy programme with surrogate care home, including accommodation, food, medical care till delivery. Major service for couples without fertile uterus.
- Diagnostic Services: Scans and tests at approximately Rs 5,000. Includes HSG, laparoscopy, hysteroscopy, hormone tests, pathology labs.
- Maternity Services: Antenatal care, deliveries with paediatric team, special rooms/deluxe wards at affordable all-inclusive packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First Visit Consultation |
| Unit Pricing | Pay-as-you-go | Diagnostic Tests and Scans |
| Unit Pricing | Pay-as-you-go | Ovulation Induction / Basic Treatment |
| Unit Pricing | Pay-as-you-go | IUI (Intrauterine Insemination) |
| One time/ perpetual license | Multi-year contract | IVF/ICSI Complete Package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad product offering
Product offeringCore offering
Dr Padmaja Fertility Centre delivers a full suite of Assisted Reproductive Technology (ART) and maternity services under one roof, including IUI, IVF, ICSI, gestational surrogacy, egg and embryo donation, TESA/PESA, andrology procedures, advanced techniques like laser-assisted hatching and PGD/PGS, and complete maternity care with NICU. The flagship is a single-location clinic in Habsiguda, Hyderabad supported by a rural facility in Bhongir. Patients are treated on a walk-in basis with personalised protocols designed and supervised by Medical Director Dr Padmaja Divakar.
Product overview
Dr Padmaja Fertility Centre is a unified fertility and maternity healthcare practice offering a comprehensive portfolio of Assisted Reproductive Technology (ART) services. The core offerings include IUI (Intrauterine Insemination), IVF (In Vitro Fertilisation), ICSI (Intracytoplasmic Sperm Injection), and Surrogacy, supported by diagnostic services such as Infertility Evaluation, HSG/Laparoscopy/Hysteroscopy, and Andrology Services. Advanced add-on modules include Laser-Assisted Hatching (LAH), PGD/PGS Genetic Tests, Embryo Donation, Egg (Oocyte) Donation, TESA/PESA procedures, and Blastocyst Culture. The centre also provides Maternity Care services. The practice operates as a single-location facility without branches, with all services delivered under one roof at Habsiguda, Hyderabad.
Differentiator
Problem solved
Functional benefit
Products and services
- IVF (In Vitro Fertilisation) Core fertility service in which eggs and sperm are combined in the laboratory to produce embryos that are transferred to the uterus after 3-5 days. Indicated for couples with blocked fallopian tubes, severe male factor, endometriosis, unexplained infertility, or after failed IUI cycles. All-inclusive package priced at Rs 2.5 lakh.
- IUI (Intrauterine Insemination) Artificial insemination procedure where processed sperm is placed directly into the uterine cavity via a thin catheter at the time of ovulation. Indicated for mild male factor, cervical factor, unexplained infertility, or ovulation disorders. Priced at Rs 15,000 per cycle plus medicines, with additional Rs 5,000 if donor sperm is required; often 3-6 cycles recommended.
- ICSI (Intracytoplasmic Sperm Injection) Micro-fertilisation technique in which a single sperm is injected directly into a mature egg using a micromanipulator under a microscope. Indicated for severely low sperm count, poor sperm quality, azoospermia (using surgically retrieved sperm), prior failed IVF fertilisation, or use of frozen sperm. Success rates in the 35-40% range, with the all-inclusive IVF/ICSI package at Rs 2.5 lakh.
- Gestational Surrogacy Full gestational surrogacy programme for couples who cannot carry a pregnancy, including those without a uterus, post-hysterectomy, with medical contraindications to pregnancy, or after recurrent IVF failure. Includes a fully furnished surrogate care home in Bhongir with nutritious food, antenatal care, scans, tests, and 24/7 monitoring till delivery. Includes the same Rs 2.5 lakh all-inclusive IVF/ICSI treatment component.
- Maternity Care End-to-end maternity care including antenatal nutrition and mental health support, safe delivery with a specialist team, NICU and paediatric care, postnatal care, and dedicated special rooms/deluxe wards. Often used by the centre's own fertility patients to provide continuity from conception to delivery, with affordable all-inclusive packages.
- Laser-Assisted Hatching (LAH) Advanced IVF add-on in which a brief strong light beam (laser) is used under a microscope to create a small gap in the zona pellucida (outer shell) of the embryo, helping it hatch and implant in the uterine lining. Indicated for women above 37 years, frozen-thawed embryos, high FSH levels, or repeated IVF failures.
- PGD/PGS Genetic Testing Preimplantation genetic diagnosis (PGD) and preimplantation genetic screening (PGS) services to test embryos for specific genetic conditions and chromosomal abnormalities before transfer, reducing risk of inherited disease and improving implantation success for at-risk couples.
- Embryo Donation Treatment using donated embryos in which both the egg and sperm are derived from donors, offered to couples who cannot produce viable eggs or sperm. Reported pregnancy rate of 35-40% per cycle.
- Egg (Oocyte) Donation
- Diagnostic Procedures (HSG / Laparoscopy / Hysteroscopy) Diagnostic and corrective procedures including hysterosalpingography (HSG) to assess uterine cavity and fallopian tube patency, laparoscopy for abdominal/pelvic examination, and hysteroscopy for direct womb examination. Used to investigate causes of infertility and, where appropriate, correct them in the same sitting. Priced at approximately Rs 5,000 for scans and tests combined.
- Andrology and Microsurgical Services Male infertility specialist service offering microsurgical varicocelectomy, micro-TESE, vasectomy reversals, and penile prosthetic implantation, provided by consultant urologist and andrologist Dr. K. Raghavender. Indicated for male-factor infertility including varicocele, obstructive and non-obstructive azoospermia, prior vasectomy, and erectile dysfunction requiring prosthetic implant.
- TESA / PESA Sperm Retrieval Testicular Sperm Aspiration (TESA) and Percutaneous Epididymal Sperm Aspiration (PESA) procedures used to retrieve sperm directly from the testis or epididymis in men with low sperm count, azoospermia, or poor sperm motility. Retrieved sperm are typically used with ICSI to achieve fertilisation.
- Blastocyst Culture (Day 5 Transfer) Extended embryo culture to the blastocyst (day 5) stage prior to transfer, allowing better selection of viable embryos and increasing pregnancy rates compared to standard day 2-3 transfer. The lab performs approximately 90 IVF/ICSI cycles per month with this protocol.
- Comprehensive Infertility Evaluation Comprehensive infertility diagnostic service covering male factor (semen analysis, sperm morphology), female factor (follicular study, progesterone levels, ovulation assessment), cervical factor, uterine/tubal factor (HSG, laparoscopy, hysteroscopy), and peritoneal factor. First consultation at Rs 900, subsequent consultations at Rs 600 with weekly gap-free follow-up included.
Quantifiable outcome
- 75%+ IVF/ICSI success rate vs 30-35% global average
- +5 more outcomes
Companies that use Dr Padmaja Fertility Centre, Habsiguda, Hyderabad
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Abroad Inc., USAminorAbroad Inc., USA coordinates international patients from USA, UK, Canada and Australia for fertility services at Dr Padmaja Fertility Centre. Services include remote consultation coordination and international patient logistics.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad competitors and assessment
Company assessmentDirect peers
- Bloom Fertility Centre: India-based fertility clinic offering IVF, ICSI, IUI and surrogacy services. Similar clinical scope and tier-1 city positioning, though smaller in scale than PFC's flagship.
- Nova IVF Fertility: One of India's largest IVF chains operating across multiple cities. Directly comparable as a multi-location fertility center offering IVF, ICSI, IUI, and andrology with similar patient profiles across urban India.
- Indira IVF: Pan-India fertility chain with 100+ centers. Comparable in core services (IVF, ICSI, IUI, male infertility) and target segment (infertile couples), but with vastly larger geographic footprint and institutional backing.
- Cloudnine Fertility: Hospital and fertility chain operating across India. Overlapping in IVF/ICSI services and maternity care, targeting similar urban, premium-seeking Indian and NRI patient segments.
- Birla Fertility & IVF: CK Birla Group-backed fertility chain expanding across Indian metros. Comparable ART service portfolio with significantly larger institutional capital for marketing, technology, and expansion.
Broad incumbents
- Fortis Healthcare: Major Indian hospital chain with OB/GYN and reproductive medicine departments. Comparable in providing fertility services under a broader hospital umbrella, with stronger institutional infrastructure than standalone clinics.
- Max Healthcare: Large multi-specialty hospital chain that offers fertility treatments as part of broader women's health and OB/GYN services. Overlaps in target patient demographics but fertility is not its primary focus.
- Apollo Fertility: Fertility arm of Apollo Hospitals, one of India's largest hospital groups. Comparable IVF/ICSI services offered as part of a much broader multi-specialty hospital portfolio, providing significant brand and infrastructure advantages.
Emerging players
- Morpheus IVF: India-based fertility chain with growing metro presence. Comparable ART service line but smaller scale and lower brand recognition than established chains; competes in the same tier-1 patient pool.
Regional players
- CARE Fertility (UK): UK-based fertility provider. Comparable as a destination for international fertility patients, particularly relevant to PFC's NRI/UK patient inflow and medical tourism positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad social profiles
Digital presenceDr Padmaja Fertility Centre, Habsiguda, Hyderabad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad leadership team
Management profileNumber of profiles
Profiles5 records
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr Padmaja Fertility Centre, Habsiguda, Hyderabad
What does Dr Padmaja Fertility Centre, Habsiguda, Hyderabad do?
Dr Padmaja Fertility Centre delivers a full suite of Assisted Reproductive Technology (ART) and maternity services under one roof, including IUI, IVF, ICSI, gestational surrogacy, egg and embryo donation, TESA/PESA, andrology procedures, advanced techniques like laser-assisted hatching and PGD/PGS, and complete maternity care with NICU. The flagship is a single-location clinic in Habsiguda, Hyderabad supported by a rural facility in Bhongir. Patients are treated on a walk-in basis with personalised protocols designed and supervised by Medical Director Dr Padmaja Divakar.
Is Dr Padmaja Fertility Centre, Habsiguda, Hyderabad a public or private company?
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr Padmaja Fertility Centre, Habsiguda, Hyderabad founded?
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad was founded in 2015. It employs 1 to 10 people.
Where is Dr Padmaja Fertility Centre, Habsiguda, Hyderabad based?
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad is headquartered in Hyderabad, India, in the Asia region.
How does Dr Padmaja Fertility Centre, Habsiguda, Hyderabad make money?
Six revenue lines are on record. IVF/ICSI Treatment Cycles are the primary driver. The others are IUI Procedures, consultation Fees, surrogacy Services, diagnostic Services and maternity Services.
Who are Dr Padmaja Fertility Centre, Habsiguda, Hyderabad's main competitors?
Direct peers on record are Bloom Fertility Centre, Nova IVF Fertility, Indira IVF, Cloudnine Fertility and Birla Fertility & IVF. Broad incumbents are Fortis Healthcare, Max Healthcare and Apollo Fertility. Morpheus IVF is listed as an emerging player. CARE Fertility (UK) is listed as a regional player.
Does Dr Padmaja Fertility Centre, Habsiguda, Hyderabad have an API?
No public API is recorded for Dr Padmaja Fertility Centre, Habsiguda, Hyderabad.
What industry is Dr Padmaja Fertility Centre, Habsiguda, Hyderabad in?
Dr Padmaja Fertility Centre, Habsiguda, Hyderabad's product category is Fertility and Reproductive Healthcare Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics. Its NAICS code is 621410 and its SIC code is 8011.