Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center

What Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center does

Doctor's Approach is a Mid-Michigan dermatology and MedSpa practice headquartered in Okemos, Michigan, operating across three locations (Okemos main office, Carson City Physician Clinic satellite, and Hayes Green Beach Memorial Hospital Specialty Clinic in Charlotte). The practice was founded by Dr. Marcy L. Street, a Mayo Clinic-trained dermatologist and fellowship-trained Mohs surgeon, and employs approximately 27 staff. It offers an integrated care model combining medical dermatology, surgical skin cancer treatment (including Mohs micrographic surgery), cosmetic MedSpa services, regenerative PRP procedures, and physician-grade skincare products under the Doctor's Approach Naturals sub-brand.

The company's service catalog spans general dermatology (acne, eczema, psoriasis, rosacea, warts, hair loss, rashes), skin cancer screening and treatment, Mohs surgery, laser therapies (IPL, hair removal, resurfacing, FemTouch vaginal rejuvenation), injectables (Botox, Juvederm, Kybella), body contouring (CoolSculpting, Thermage), and PRP for anti-aging, hair regrowth, and sexual wellness (O-Shot/P-Shot). Operational technology includes FDA-approved MelaFind diagnostic imaging, Blu-light/Photodynamic therapy, and patient access tools such as Epic MyChart (EMA), Follow My Health, and Zocdoc. Following Dr. Street's death in March 2019, the practice merged with Pinnacle Dermatology while retaining its brand and operational footprint.

Revenue is generated through multiple streams: insurance-reimbursed medical dermatology and surgical services, cash-pay aesthetic/cosmetic procedures, PRP packages (with promotional savings up to $800), and product sales including a proprietary men's skincare line and Heliocare supplements. The customer base consists of individual retail patients (skin cancer patients, general dermatology patients, and MedSpa/cosmetic patients), with a documented recurring customer dating back to 2009. The go-to-market is sales-led via direct patient appointments, supported by a multi-channel marketing presence (blog, Facebook, LinkedIn, Pinterest, Twitter, YouTube, Google+) and community engagement (free skin cancer screenings, seasonal promotions, special events).

Name

Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center

Legal name

Doctor's Approach Dermatology

Website

https://drsapproach.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-Michigan dermatology and MedSpa practice founded in 1992, operating across three locations (Okemos, Carson City, Charlotte) and offering integrated medical, surgical, and cosmetic skin care services to individual patients, including Mohs surgery and physician-grade skincare products.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

akta.pro secondary industries

General & Medical Dermatology (HLAKACAA), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Acne & Congestion Treatments (HSALADAB), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Medical dermatology services
• Mohs skin cancer surgery
• Cosmetic injectable treatments
• Aesthetic laser services
• Medspa skin care clinic

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Medical dermatology services including skin cancer treatment, Mohs surgery, general dermatology (acne, eczema, psoriasis, rashes, rosacea, warts, hair loss, moles), and skin cancer screenings. Services billed through insurance.
2. Med Spa/Cosmetic Services: Aesthetic treatments including Botox, fillers (Juvederm), CoolSculpting, laser hair removal, laser resurfacing, IPL therapy, microdermabrasion, facials, chemical peels, body contouring (Thermage), vaginal rejuvenation (FemTouch), microblading, eyelash enhancements, and teeth whitening.
3. PRP Procedures: Platelet Rich Plasma treatments for anti-aging, hair regrowth, and sexual wellness (O-Shot and P-Shot).
4. Skincare Products: Physician-grade skincare products including Doctor's Approach Naturals line with Power All In One Wash, Aftershave Power Balm, and Conditioning Shaving Cream for men. Also carries Heliocare dietary supplement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Doctor's Approach is a dermatology and MedSpa practice that diagnoses and treats medical skin conditions (acne, eczema, psoriasis, rosacea, warts, hair loss, rashes, skin of color), performs surgical procedures including Mohs micrographic skin cancer surgery and mole checks, and delivers aesthetic services such as Botox, dermal fillers, Kybella, CoolSculpting, Thermage, laser hair removal, laser resurfacing, IPL therapy, FemTouch, PRP therapies, microblading, facials, peels, microdermabrasion, micro-needling, and teeth whitening. The practice also retails proprietary skincare products and operates a Fast Track: Acne Membership program.

Product overview

Doctor's Approach is a dermatology practice offering medical, surgical, and cosmetic services through an integrated model combining medical dermatology, skin cancer surgery, and MedSpa services. The practice provides comprehensive skin care including Mohs skin cancer surgery, general dermatology (acne, eczema, psoriasis, rosacea, warts, rashes), PRP treatments for anti-aging and sexual wellness, injectable treatments (Botox, fillers, Kybella), laser treatments (hair removal, resurfacing, IPL, FemTouch), body contouring (CoolSculpting, Thermage), and aesthetic treatments (facials, peels, microblading, microdermabrasion). The practice also offers proprietary skincare products including Heliocare supplements and a men's skincare line, along with a Fast Track Acne Membership program. Patient access is facilitated through EMA (Epic MyChart) patient portal, Follow My Health, and Zocdoc scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• Doctor's Approach Naturals: Skincare product line including Power All In One Wash, Aftershave Power Balm, Conditioning Shaving Cream, and other dermatology-grade skin and hair care products.

Products and services

• General Dermatology

Quantifiable outcome

• Mohs surgery has up to 99% success rate, even if other forms of skin cancer treatment have failed
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Pinnacle DermatologymajorStrategic or Co-development Partner · 1 July 2019Doctor's Approach merged with Pinnacle Dermatology in 2019. The partnership continues the founder Dr. Marcy Street's legacy of providing comprehensive, high-quality dermatologic care. Pinnacle Dermatology is a leading dermatology practice group with multiple offices throughout the Midwest. The merger allows Doctor's Approach to expand its mission of providing highest quality care to patients.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Forefront Dermatology: Large dermatology practice group operating across the Midwest and Mid-Atlantic with medical, surgical, Mohs, and cosmetic services; directly comparable specialty mix and physician-led model.
• Schweiger Dermatology Group: Northeast-based dermatology platform combining medical, cosmetic, and surgical dermatology; similar integrated model with multiple revenue streams including skincare products.
• Anne Arundel Dermatology: Mid-Atlantic dermatology group with full medical, Mohs, pathology, and cosmetic services; comparable regional practice-group model with multiple office locations.
• Henry Ford Dermatology: Health-system-affiliated dermatology department serving the same Michigan market; offers overlapping medical dermatology and skin cancer services and competes for the same patient base.
• Advanced Dermatology and Cosmetic Surgery: National dermatology group offering medical, surgical, and aesthetic services across multiple states; comparable in service breadth including Mohs surgery, injectables, and laser treatments.
• Pinnacle Dermatology: Multi-office Midwest dermatology group that merged with Doctor's Approach in 2019; offers the same medical, surgical, and cosmetic dermatology services across a broader regional footprint.

Direct peers

• Dermatology + Aesthetics: Boutique dermatology and aesthetics practice combining medical skin care, cosmetic injectables, lasers, and body contouring; very similar scale and service mix to Doctor's Approach.
• Westlake Dermatology & Cosmetic Surgery: Multi-location dermatology and cosmetic surgery practice offering medical dermatology, Mohs surgery, injectables, lasers, body contouring, and skincare products; closely matches Doctor's Approach's integrated service mix.
• Ideal Image: National MedSpa brand offering Botox, fillers, laser hair removal, CoolSculpting, and skin rejuvenation; competes for the same aesthetic patient base in Michigan's cash-pay MedSpa segment.
• SkinSpirit: Multi-location medical spa offering injectables, lasers, body contouring, and skincare overseen by medical directors; directly comparable to Doctor's Approach's MedSpa service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/doctorsapproach
• YouTubeyoutube.com/channel/UC1OlYwqChIH0KQw4kXP4UdA
• Facebookfacebook.com/doctorsapproach
• LinkedInlinkedin.com/company/doctor's-approach-dermatology-&-surgery-med-spa-&-laser-center
• Pinterestpinterest.com/doctorsappr0087

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center