Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center
Mid-Michigan dermatology and MedSpa practice founded in 1992, operating across three locations (Okemos, Carson City, Charlotte) and offering integrated medical, surgical, and cosmetic skin care services to individual patients, including Mohs surgery and physician-grade skincare products.
- Company typePrivate
- Founded1995
- HeadquartersOkemos, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center does
Doctor's Approach is a Mid-Michigan dermatology and MedSpa practice headquartered in Okemos, Michigan, operating across three locations (Okemos main office, Carson City Physician Clinic satellite, and Hayes Green Beach Memorial Hospital Specialty Clinic in Charlotte). The practice was founded by Dr. Marcy L. Street, a Mayo Clinic-trained dermatologist and fellowship-trained Mohs surgeon, and employs approximately 27 staff. It offers an integrated care model combining medical dermatology, surgical skin cancer treatment (including Mohs micrographic surgery), cosmetic MedSpa services, regenerative PRP procedures, and physician-grade skincare products under the Doctor's Approach Naturals sub-brand.
The company's service catalog spans general dermatology (acne, eczema, psoriasis, rosacea, warts, hair loss, rashes), skin cancer screening and treatment, Mohs surgery, laser therapies (IPL, hair removal, resurfacing, FemTouch vaginal rejuvenation), injectables (Botox, Juvederm, Kybella), body contouring (CoolSculpting, Thermage), and PRP for anti-aging, hair regrowth, and sexual wellness (O-Shot/P-Shot). Operational technology includes FDA-approved MelaFind diagnostic imaging, Blu-light/Photodynamic therapy, and patient access tools such as Epic MyChart (EMA), Follow My Health, and Zocdoc. Following Dr. Street's death in March 2019, the practice merged with Pinnacle Dermatology while retaining its brand and operational footprint.
Revenue is generated through multiple streams: insurance-reimbursed medical dermatology and surgical services, cash-pay aesthetic/cosmetic procedures, PRP packages (with promotional savings up to $800), and product sales including a proprietary men's skincare line and Heliocare supplements. The customer base consists of individual retail patients (skin cancer patients, general dermatology patients, and MedSpa/cosmetic patients), with a documented recurring customer dating back to 2009. The go-to-market is sales-led via direct patient appointments, supported by a multi-channel marketing presence (blog, Facebook, LinkedIn, Pinterest, Twitter, YouTube, Google+) and community engagement (free skin cancer screenings, seasonal promotions, special events).
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center firmographics
Firmographics- Name
- Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center
- Legal name
- Doctor's Approach Dermatology
- Website
- https://drsapproach.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mid-Michigan dermatology and MedSpa practice founded in 1992, operating across three locations (Okemos, Carson City, Charlotte) and offering integrated medical, surgical, and cosmetic skin care services to individual patients, including Mohs surgery and physician-grade skincare products.
- Ownership category
- akta.pro rank
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center industry classification
Industry- Product category
- Dermatology Services
- NAICS
- Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Procedural Dermatology (Office-Based Surgery) (HLAKACAG)
- akta.pro secondary industries
- General & Medical Dermatology (HLAKACAA), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Acne & Congestion Treatments (HSALADAB), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
Keywords
Where Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center is headquartered
LocationHeadquarters
- HQ city
- Okemos
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Medical Dermatology Services: Medical dermatology services including skin cancer treatment, Mohs surgery, general dermatology (acne, eczema, psoriasis, rashes, rosacea, warts, hair loss, moles), and skin cancer screenings. Services billed through insurance.
- Med Spa/Cosmetic Services: Aesthetic treatments including Botox, fillers (Juvederm), CoolSculpting, laser hair removal, laser resurfacing, IPL therapy, microdermabrasion, facials, chemical peels, body contouring (Thermage), vaginal rejuvenation (FemTouch), microblading, eyelash enhancements, and teeth whitening.
- PRP Procedures: Platelet Rich Plasma treatments for anti-aging, hair regrowth, and sexual wellness (O-Shot and P-Shot).
- Skincare Products: Physician-grade skincare products including Doctor's Approach Naturals line with Power All In One Wash, Aftershave Power Balm, and Conditioning Shaving Cream for men. Also carries Heliocare dietary supplement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PRP packages with savings |
| Unit Pricing | Pay-as-you-go | Kybella treatment discount |
| Unit Pricing | Pay-as-you-go | SilkPeel treatment discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center product offering
Product offeringCore offering
Doctor's Approach is a dermatology and MedSpa practice that diagnoses and treats medical skin conditions (acne, eczema, psoriasis, rosacea, warts, hair loss, rashes, skin of color), performs surgical procedures including Mohs micrographic skin cancer surgery and mole checks, and delivers aesthetic services such as Botox, dermal fillers, Kybella, CoolSculpting, Thermage, laser hair removal, laser resurfacing, IPL therapy, FemTouch, PRP therapies, microblading, facials, peels, microdermabrasion, micro-needling, and teeth whitening. The practice also retails proprietary skincare products and operates a Fast Track: Acne Membership program.
Product overview
Doctor's Approach is a dermatology practice offering medical, surgical, and cosmetic services through an integrated model combining medical dermatology, skin cancer surgery, and MedSpa services. The practice provides comprehensive skin care including Mohs skin cancer surgery, general dermatology (acne, eczema, psoriasis, rosacea, warts, rashes), PRP treatments for anti-aging and sexual wellness, injectable treatments (Botox, fillers, Kybella), laser treatments (hair removal, resurfacing, IPL, FemTouch), body contouring (CoolSculpting, Thermage), and aesthetic treatments (facials, peels, microblading, microdermabrasion). The practice also offers proprietary skincare products including Heliocare supplements and a men's skincare line, along with a Fast Track Acne Membership program. Patient access is facilitated through EMA (Epic MyChart) patient portal, Follow My Health, and Zocdoc scheduling.
Differentiator
Problem solved
Functional benefit
Brands
- Doctor's Approach Naturals: Skincare product line including Power All In One Wash, Aftershave Power Balm, Conditioning Shaving Cream, and other dermatology-grade skin and hair care products.
Products and services
- General Dermatology
Quantifiable outcome
- Mohs surgery has up to 99% success rate, even if other forms of skin cancer treatment have failed
- +3 more outcomes
Companies that use Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pinnacle DermatologymajorDoctor's Approach merged with Pinnacle Dermatology in 2019. The partnership continues the founder Dr. Marcy Street's legacy of providing comprehensive, high-quality dermatologic care. Pinnacle Dermatology is a leading dermatology practice group with multiple offices throughout the Midwest. The merger allows Doctor's Approach to expand its mission of providing highest quality care to patients.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center competitors and assessment
Company assessmentBroad incumbents
- Forefront Dermatology: Large dermatology practice group operating across the Midwest and Mid-Atlantic with medical, surgical, Mohs, and cosmetic services; directly comparable specialty mix and physician-led model.
- Schweiger Dermatology Group: Northeast-based dermatology platform combining medical, cosmetic, and surgical dermatology; similar integrated model with multiple revenue streams including skincare products.
- Anne Arundel Dermatology: Mid-Atlantic dermatology group with full medical, Mohs, pathology, and cosmetic services; comparable regional practice-group model with multiple office locations.
- Henry Ford Dermatology: Health-system-affiliated dermatology department serving the same Michigan market; offers overlapping medical dermatology and skin cancer services and competes for the same patient base.
- Advanced Dermatology and Cosmetic Surgery: National dermatology group offering medical, surgical, and aesthetic services across multiple states; comparable in service breadth including Mohs surgery, injectables, and laser treatments.
- Pinnacle Dermatology: Multi-office Midwest dermatology group that merged with Doctor's Approach in 2019; offers the same medical, surgical, and cosmetic dermatology services across a broader regional footprint.
Direct peers
- Dermatology + Aesthetics: Boutique dermatology and aesthetics practice combining medical skin care, cosmetic injectables, lasers, and body contouring; very similar scale and service mix to Doctor's Approach.
- Westlake Dermatology & Cosmetic Surgery: Multi-location dermatology and cosmetic surgery practice offering medical dermatology, Mohs surgery, injectables, lasers, body contouring, and skincare products; closely matches Doctor's Approach's integrated service mix.
- Ideal Image: National MedSpa brand offering Botox, fillers, laser hair removal, CoolSculpting, and skin rejuvenation; competes for the same aesthetic patient base in Michigan's cash-pay MedSpa segment.
- SkinSpirit: Multi-location medical spa offering injectables, lasers, body contouring, and skincare overseen by medical directors; directly comparable to Doctor's Approach's MedSpa service line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center social profiles
Digital presenceDoctor's Approach Dermatology & Surgery, MedSpa & Laser Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center leadership team
Management profileNumber of profiles
Profiles6 records
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center
What does Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center do?
Doctor's Approach is a dermatology and MedSpa practice that diagnoses and treats medical skin conditions (acne, eczema, psoriasis, rosacea, warts, hair loss, rashes, skin of color), performs surgical procedures including Mohs micrographic skin cancer surgery and mole checks, and delivers aesthetic services such as Botox, dermal fillers, Kybella, CoolSculpting, Thermage, laser hair removal, laser resurfacing, IPL therapy, FemTouch, PRP therapies, microblading, facials, peels, microdermabrasion, micro-needling, and teeth whitening. The practice also retails proprietary skincare products and operates a Fast Track: Acne Membership program.
Is Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center a public or private company?
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center is a private company. It is classified as unknown and is currently operating.
When was Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center founded?
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center was founded in 1995. It employs 11 to 50 people.
Where is Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center based?
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center is headquartered in Okemos, United States, in the North America region.
How does Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center make money?
Four revenue lines are on record. Medical Dermatology Services are the primary driver. The others are med Spa/Cosmetic Services, PRP Procedures and skincare Products.
Who are Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center's main competitors?
Broad incumbents on record are Forefront Dermatology, Schweiger Dermatology Group, Anne Arundel Dermatology, Henry Ford Dermatology, Advanced Dermatology and Cosmetic Surgery and Pinnacle Dermatology. Direct peers are Dermatology + Aesthetics, Westlake Dermatology & Cosmetic Surgery, Ideal Image and SkinSpirit.
Does Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center have an API?
No public API is recorded for Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center.
What industry is Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center in?
Doctor's Approach Dermatology & Surgery, MedSpa & Laser Center's product category is Dermatology Services. Its primary akta.pro industry code is HLAKACAG, Procedural Dermatology (Office-Based Surgery), with a secondary code of HLAKACAA, General & Medical Dermatology. Its NAICS code is 6211 and its SIC code is 8011.