Green e-Solutions
Green e-Solutions (Drukhost) is a bootstrapped Bhutanese web technology company founded in 2006 in Thimphu, providing web hosting, design, custom software development, domain registration, and proprietary platforms (Shop.bt, BookMyTour, QuickPay) to SMEs, government institutions, and tourism operators across Bhutan.
- Company typePrivate
- Founded2006
- HeadquartersThimphu, Bhutan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Green e-Solutions does
Green e-Solutions, operating under the brand name Drukhost, is a privately-held web technology company founded in 2006 and headquartered in Thimphu, Bhutan. The firm provides a comprehensive suite of digital services including shared and VPS web hosting, web design and development, custom web application development, email hosting, domain registration, logo/graphic design, and annual website maintenance contracts. It serves primarily Bhutanese SMEs, government institutions (including the National Land Commission and Bhutan Medical & Health Council), tourism and hospitality operators, NGOs, and online startups, addressing a market need for local professional web service providers versus reliance on freelancers or regional providers from Nepal and India.
The company's core technology stack is a conventional LAMP architecture (PHP with Laravel, CodeIgniter, and Symfony frameworks; MySQL/PostgreSQL; Apache and Nginx web servers; jQuery, Node.js, React for JavaScript; WordPress CMS), with all development performed in-house by its Bhutanese team. On top of this stack Drukhost has built several proprietary platforms: Shop.bt (Bhutan's first online shopping portal), BookMyTour (hotel booking platform with VISA/MasterCard payment integration), QuickPay (online invoicing and 4% transaction-fee payment processing for hoteliers), and Bhutan WiFi Hotspot (cloud-based voucher authentication for hospitality venues).
Revenue is generated through a hybrid model combining subscription recurring revenue (annual hosting tiers priced at Nu. 1,200-6,000/year; VPS at Nu. 2,500-5,000/month; domain registration at Nu. 800/year; email and G Suite hosting), one-time project fees for design and custom development, and transaction fees from QuickPay. The company is bootstrapped and founder-owned by partners Sangay Tshering (Marketing) and Damchey Lhendup (Technology), with no external investors, parent company, or subsidiary structure. Servers are operated in Dallas, USA and the United Kingdom, supporting a primarily domestic Bhutanese customer base.
Green e-Solutions firmographics
Firmographics- Name
- Green e-Solutions
- Legal name
- Green e-Solutions
- Website
- https://drukhost.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green e-Solutions (Drukhost) is a bootstrapped Bhutanese web technology company founded in 2006 in Thimphu, providing web hosting, design, custom software development, domain registration, and proprietary platforms (Shop.bt, BookMyTour, QuickPay) to SMEs, government institutions, and tourism operators across Bhutan.
- Ownership category
- akta.pro rank
Green e-Solutions industry classification
Industry- Product category
- Web Hosting and Development Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)
- akta.pro secondary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where Green e-Solutions is headquartered
LocationHeadquarters
- HQ city
- Thimphu
- HQ country
- Bhutan
- HQ region
- Asia
Offices1 record
Markets served
Green e-Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Web Hosting Services: Subscription-based shared web hosting with multiple tier plans (Starter to Premium), VPS hosting, and email hosting. Customers pay annually in advance. 30-day money-back guarantee for hosting services.
- Web Design & Development: One-time project fees for custom website design, development, and graphic design services. Includes logo design, brochure, and business card design.
- QuickPay Transaction Fees: Payment processing service for hoteliers. Charges 4% transaction fee (3.5% bank card charges + 0.5% service fee) per successful payment processed.
- Domain Registration: Domain registration and renewal services. Pricing at Nu. 800 per year for .com, .net, .org domains. Non-refundable once registered.
- Website Maintenance Contracts: Annual website maintenance contracts providing regular updates and maintenance services for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Plan - Basic shared hosting with 100MB NVMe SSD, 50GB bandwidth |
| Subscription | Annual | Economy Plan - Mid-tier shared hosting with 1GB NVMe SSD, 200GB bandwidth |
| Subscription | Annual | Deluxe Plan - Premium shared hosting with 3GB NVMe SSD, 500GB bandwidth |
| Subscription | Annual | Premium Plan - Highest shared hosting tier with 7GB NVMe SSD, 1TB bandwidth |
| Subscription | Monthly | 1GB VPS - Entry-level virtual private server with KVM virtualization |
| Subscription | Monthly | 2GB VPS - Mid-tier virtual private server with enhanced resources |
| Subscription | Annual | Business Email Hosting - Standard business email with 5GB mailbox |
| Subscription | Annual | G Suite (Google Apps for Work) - Google-hosted business productivity suite |
| Subscription | Annual | Domain Registration - Annual domain registration for standard TLDs |
| Transaction based/ take rate | Pay-as-you-go | QuickPay Transaction Fee - Payment processing for hoteliers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Green e-Solutions product offering
Product offeringCore offering
Green e-Solutions (Drukhost) provides web hosting (shared and VPS), web design and development, custom web application development, email hosting, domain registration, logo/graphic design, and website maintenance services primarily to businesses, government institutions, and tourism operators in Bhutan. The company also operates proprietary platforms including QuickPay (online payment service), Shop.bt (e-commerce portal), BookMyTour (hotel booking platform), and Bhutan WiFi (cloud-based hotspot management) built and maintained entirely in-house.
Product overview
Green e-Solutions (Drukhost) operates as Bhutan's leading web technology company offering a comprehensive suite of digital services. The core offering consists of web hosting (shared and VPS), web design/development, web application development, email hosting, domain registration, logo/graphic design, and website maintenance. The product portfolio includes proprietary platforms: QuickPay (online payment/invoicing for hotels), Shop.bt (e-commerce marketplace), BookMyTour (hotel booking platform), and Bhutan WiFi Hotspot (cloud-based hotspot management). These products share a common technology foundation using LAMP stack (PHP, Laravel, Codeigniter, MySQL) and are built and maintained entirely in-house by their Bhutanese development team.
Differentiator
Problem solved
Functional benefit
Brands
- QuickPay: Online invoicing and payment service enabling hoteliers to accept online payments from clients via VISA and MASTER credit/debit cards
- Shop.bt
- Wifi Hotspot Service
Products and services
- Shared Web Hosting Tiered shared web hosting service with NVMe SSD storage, DDoS protection, DirectAdmin control panel, and Softaculous script installer. Plans range from Starter (Nu. 1,200/year, 100MB storage) to Premium (Nu. 6,000/year, 7GB storage) with 99.9% uptime SLA, free SSL, and MySQL databases. Targeted at Bhutanese SMBs, bloggers, and small organizations.
- Virtual Private Server (VPS) Hosting Fully managed VPS hosting with KVM virtualization offering dedicated RAM, vCPU, SSD storage, and dedicated IP. Available in USA, Singapore, UK, and India data centers. Plans start at Nu. 2,500/month for 1GB RAM. Targeted at clients requiring more resources and isolation than shared hosting.
- Web Design & Development Professional website design and development service using custom themes, WordPress CMS, and modern web technologies. Includes training on website management for clients. Targeted at Bhutanese SMEs and organizations needing a professional web presence.
- Web Application & Software Development Custom software and web application development using LAMP stack (PHP, Laravel, Codeigniter, MySQL/PostgreSQL, Apache/Nginx, JavaScript/jQuery/React/Node.js). Covers e-commerce platforms, CMS, government portals, enterprise applications, and SMS integrations. Targeted at government institutions, online startups, and SMBs requiring bespoke software.
- Email Hosting Business email hosting with 5GB mailbox per user (Nu. 1,500/year per inbox), spam/virus protection, webmail interface, and POP/SMTP access. Also offers G Suite (Google Apps for Work) at Nu. 7,000/year per user with 30GB mailbox. Targeted at Bhutanese SMEs and organizations needing professional email.
- Domain Registration Domain registration service supporting .com, .net, .org, .info, .biz, .asia, .in, .co.uk, .us and other extensions at Nu. 800 per year for standard TLDs. Domain forwarding services also available for .bt domains. Non-refundable after registration.
- Logo & Graphic Design Logo and graphic design services including corporate branding, brochures, business cards, print advertisements, posters, and product packaging. Targeted at Bhutanese SMEs and organizations needing visual identity and marketing collateral.
- Website Maintenance Annual website maintenance contracts providing regular website updates and maintenance. Includes daily content updates on business days (Monday-Friday). Targeted at clients requiring ongoing management of their websites.
- QuickPay Online invoicing and payment service enabling hoteliers in Bhutan to accept VISA and MasterCard payments instantly. Features booking confirmation, multi-currency support (INR/USD), payment tracking, and a 4% transaction fee per successful payment (3.5% bank card charges + 0.5% service fee). Targeted at hotels in Bhutan needing online payment processing.
- Shop.bt First online shopping portal in Bhutan, developed and operated by Drukhost, enabling shop owners to create online stores. Built with PHP (Codeigniter), MySQL, jQuery, Google Maps, Apache/Nginx reverse proxy, and Memcached. Targeted at Bhutanese retailers and shop owners seeking e-commerce presence.
- BookMyTour Online hotel room booking platform for Bhutan, certified by the Tourism Council of Bhutan. Features room availability checking, instant booking with VISA/MasterCard payment, backoffice system for hotel managers, discussion forum, and travel blog. Targeted at hotels in Bhutan needing online booking and payment infrastructure.
- Bhutan WiFi Hotspot Service
Quantifiable outcome
- 99.9% uptime guarantee for hosting services
- +2 more outcomes
Companies that use Green e-Solutions
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Green e-Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Green e-Solutions partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Green e-Solutions competitors and assessment
Company assessmentDirect peers
- Cloudways: Managed cloud hosting provider offering VPS-style services on AWS, Google Cloud, and DigitalOcean. Comparable to Drukhost's VPS product with similar multi-location server architecture (USA, Singapore, UK, India).
- Kinsta: Premium managed WordPress hosting provider with high-performance infrastructure. Comparable to Drukhost's Deluxe and Premium hosting tiers and WordPress development specialization.
Broad incumbents
- Hostinger: Global low-cost web hosting provider with broad geographic coverage. Comparable to Drukhost's shared hosting and VPS offerings, though Hostinger operates at vastly larger scale and serves Bhutan as one of many markets.
- GoDaddy: Global domain registrar and web hosting giant offering shared hosting, VPS, website builders, and email hosting. Directly comparable product portfolio to Drukhost's core services, with established presence in South Asia.
- Squarespace: Website builder and hosting platform known for design-led templates. Competes with Drukhost's web design offering for SMB clients seeking professional web presence without hiring developers.
- Bluehost: WordPress-recommended hosting provider offering shared hosting, VPS, and dedicated servers. Comparable to Drukhost's WordPress-focused development and hosting services for SMBs.
- SiteGround: Managed web hosting provider specializing in shared, cloud, and WordPress hosting. Comparable to Drukhost's hosting stack with focus on performance and customer support; serves SMBs globally.
- Wix.com: Website builder platform offering DIY site creation, hosting, and e-commerce. Competes with Drukhost's web design and development services targeting small businesses lacking technical expertise.
Regional players
- Bhutan Telecom (DrukCom): Bhutan's primary telecommunications provider offering internet and digital services. As Bhutan's dominant ISP, could potentially offer competing hosting and web services, posing a structural competitive threat to Drukhost.
- Tigo Business Bhutan: Bhutanese telecommunications provider offering enterprise IT and connectivity services. Comparable as a regional ICT provider serving Bhutanese businesses with digital infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Green e-Solutions social profiles
Digital presenceGreen e-Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green e-Solutions leadership team
Management profileNumber of profiles
Profiles9 records
Green e-Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green e-Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green e-Solutions
What does Green e-Solutions do?
Green e-Solutions (Drukhost) provides web hosting (shared and VPS), web design and development, custom web application development, email hosting, domain registration, logo/graphic design, and website maintenance services primarily to businesses, government institutions, and tourism operators in Bhutan. The company also operates proprietary platforms including QuickPay (online payment service), Shop.bt (e-commerce portal), BookMyTour (hotel booking platform), and Bhutan WiFi (cloud-based hotspot management) built and maintained entirely in-house.
Is Green e-Solutions a public or private company?
Green e-Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green e-Solutions founded?
Green e-Solutions was founded in 2006. It employs 1 to 10 people.
Where is Green e-Solutions based?
Green e-Solutions is headquartered in Thimphu, Bhutan, in the Asia region.
How does Green e-Solutions make money?
Five revenue lines are on record. Web Hosting Services are the primary driver. The others are web Design & Development, quickPay Transaction Fees, domain Registration and website Maintenance Contracts.
Who are Green e-Solutions's main competitors?
Direct peers on record are Cloudways and Kinsta. Broad incumbents are Hostinger, GoDaddy, Squarespace, Bluehost, SiteGround and Wix.com. Regional players are Bhutan Telecom (DrukCom) and Tigo Business Bhutan.
Does Green e-Solutions have an API?
No public API is recorded for Green e-Solutions.
What industry is Green e-Solutions in?
Green e-Solutions's product category is Web Hosting and Development Services. Its primary akta.pro industry code is BPAEAMAK, Captive/Global In-House Center (GIC) Setup & Managed Services, with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce. Its NAICS code is 5182 and its SIC code is 8744.