Drums Of The Pacific

What Drums Of The Pacific does

Drums of the Pacific is a Polynesian lu'au dinner and entertainment show operating since 1980 at the Hyatt Regency Maui Resort & Spa on Ka'anapali Beach in Lahaina, Maui. The 3-hour experience features authentic chants, songs, and dances from Hawai'i and neighboring Polynesian islands (Tahiti, Samoa, New Zealand, Tuamotus, Rarotonga, Tonga), an imu ceremony, an open bar with locally sourced spirits, a Hawaiian buffet, and a 3-man fire-knife finale. Production is handled by Tihati Productions Ltd, and the company has entertained more than 2 million visitors over nearly four decades.

The business sells tickets in two tiers: Standard (adult $202, child $101, infant free) and VIP (adult $250, child $125), with the VIP tier adding early entry, pre-show activities, a complimentary photo, a Kukui Nut Lei, and a souvenir gift. Private events for groups of 20 or more adults (corporate conferences, wedding parties, tour groups, incentive programs) are sold directly through a sales manager with discounted group pricing and company-branding customization. The go-to-market is direct-to-consumer via the company's website integrated with FareHarbor for online booking, supplemented by social media (Instagram), review platforms (TripAdvisor, Yelp), and on-property referrals from the host resort.

The operating model is asset-light in technology (no proprietary platform) but high-touch in physical delivery: a single venue at Sunset Terrace on Ka'anapali Beach, ~9 employees, and a tight three-party ecosystem with the Hyatt (venue), Tihati Productions (content/performers), and FareHarbor (commerce). Revenue is exclusively transactional ticket and private-event sales in USD, with no subscription, licensing, or recurring component. The company's location is listed as Spring, Texas in firmographic data, while the show physically operates in Lahaina, Hawaii, reflecting the operating entity's administrative vs. service-delivery footprint.

Name

Drums Of The Pacific

Legal name

Drums of the Pacific

Website

https://drumsofthepacificmaui.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Drums of the Pacific operates a traditional Polynesian lu'au dinner and entertainment show at the Hyatt Regency Maui Resort & Spa on Ka'anapali Beach, serving Maui visitors, families, corporate groups, and wedding parties through tiered ticket sales and private event bookings.

Ownership category

akta.pro rank

Product category

Live Cultural Entertainment

NAICS

Theater Companies and Dinner Theaters (711110), Caterers (722320), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Polynesian luau entertainment
• Hawaii cultural shows
• Luau dinner experiences
• Island tourism entertainment
• Polynesian dance performances

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Lu'au Ticket Sales: Revenue from selling tickets to the Drums of the Pacific Lu'au experience at Hyatt Regency Maui. Two seating tiers: Standard and VIP. Pricing varies by age group (adult, child, infant).
2. Private Events: Revenue from hosting private events including corporate conferences, large tour groups, wedding receptions, rehearsal dinners, and incentive award programs. Discounted group pricing for 20+ adults with customization options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Drums of the Pacific operates a 3-hour Polynesian luau dinner and entertainment show at the Hyatt Regency Maui Resort & Spa on Ka'anapali Beach in Lahaina, Hawaii. The experience features authentic chants, songs, and dances from Hawaii and neighboring Polynesian islands (including Tahiti, Samoa, New Zealand, Tuamotus, Rarotonga, and Tonga), an all-you-can-eat Hawaiian buffet, open bar, Mai Tai greeting, shell lei, traditional imu ceremony, hula performances, and a 3-man fire-knife finale. The company also books private events for groups of 20 or more adults including corporate conferences, wedding parties, and tour groups.

Product overview

Drums of the Pacific operates as a single core offering: the Drums of the Pacific Lu'au Experience at the Hyatt Regency Maui Resort & Spa on Ka'anapali Beach. The experience is offered in two seating tiers—Standard Seating and VIP Seating—with VIP providing premium positioning, early access, complimentary photos, and souvenir gifts. The company also offers Private Events for groups of 20+ adults, including wedding receptions and corporate bookings. The lu'au has been produced by Tihati Productions Ltd for nearly 40 years and has received multiple industry awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Drums of the Pacific Lu'au Experience A 3-hour Polynesian cultural luau dinner and entertainment show at Hyatt Regency Maui Resort & Spa, featuring traditional chants, songs, and dances from Hawaii and neighboring Polynesian islands, plus a Hawaiian cuisine buffet, open bar, Mai Tai greeting, imu ceremony, and fire-knife finale. Targeted at Maui visitors and tourists.
• Private Events Private luau bookings for groups of 20 or more adults, including corporate conference attendees, large tour groups, wedding receptions, rehearsal dinners, and incentive travel recipients. Includes discounted group pricing, company branding options, and personalized booking links.

Quantifiable outcome

• Entertained more than 2 million visitors since 1980
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Hyatt Regency Maui Resort & SpacoreChannel Partner/ Reseller/ DistributorVenue partner hosting the Drums of the Pacific Lu'au experience. Located on Ka'anapali Beach in Lahaina, Maui. The lu'au has been presented at this venue since the resort's opening in 1980. Provides the physical location, Sunset Terrace, with views of Lana'i and the Pacific Ocean.
• Tihati Productions LtdcoreStrategic or Co-development PartnerProduction company responsible for the Drums of the Pacific Polynesian Spectacular. Provides the performers, choreography, costumes, and cultural expertise for authentic chants, songs, and dances from Hawai'i and neighboring Polynesian islands.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aulani Lu'au (Disney): Disney's resort-anchored lu'au at Aulani in Ko Olina, Oahu. Larger incumbent with overlapping resort-based dinner-theater format and family-oriented Polynesian entertainment.
• Polynesian Cultural Center: Large, established Oahu-based cultural attraction offering multi-village Polynesian experiences and evening lu'au shows. Broader and more diversified, but overlaps directly in the cultural entertainment + dinner category.

Others

• Hyatt Regency Maui Resort & Spa: Venue partner hosting Drums of the Pacific since 1980. Not a direct competitor, but a critical ecosystem participant — comparable in the sense that resort-hosted evening entertainment programming is part of the broader Hawaii resort experience market.
• Tihati Productions: Production partner that produces the Drums of the Pacific show; also produces other Polynesian shows across Hawaii. Comparable as the content/production backbone and an adjacent ecosystem participant in the Hawaii lu'au market.

Direct peers

• Te Au Moana Lu'au: Polynesian dinner and show lu'au at the Wailea Beach Marriott Resort on Maui. Comparable resort-anchored lu'au experience targeting Maui visitors with tiered seating and buffet format.
• Feast at Lele: Premium dinner-theater lu'au in Lahaina, Maui, offering multi-course Polynesian cuisine paired with performances from Hawai'i, Tahiti, Samoa, and New Zealand. Directly comparable dinner-theater format and premium positioning.
• Chief's Lu'au: Maui lu'au at Honua'ula offering Polynesian dinner, open bar, and traditional entertainment. Comparable product offering and direct competitor for Maui visitor lu'au bookings.
• Old Lahaina Lu'au: Direct competitor offering a traditional Hawaiian lu'au dinner and cultural show in Lahaina, Maui. Highly comparable product format, target market (Maui visitors), and pricing tier to Drums of the Pacific.
• Paradise Cove Lu'au: Large-scale Maui lu'au in Kapalua offering buffet dinner, open bar, and Polynesian entertainment including the signature imu ceremony and fire-knife finale. Closely comparable product mix and visitor demographic.

Regional players

• Nā Pali Coast Hanalei Lu'a: Kauai-based traditional lu'au experience offering Hawaiian food, music, and dance. Comparable product format but serves a different Hawaiian island rather than competing directly in Maui's primary market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drumsofthepacificluau
• LinkedInlinkedin.com/company/drums-of-the-pacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drums Of The Pacific