Drunken Jack’s Restaurant & Lounge

What Drunken Jack’s Restaurant & Lounge does

Drunken Jack's Restaurant & Lounge is a single-location, full-service seafood restaurant and bar operating since 1979 at 4031 US-17 BUS on the Murrells Inlet Marsh Walk in South Carolina — the oldest restaurant on the Marsh Walk. The company serves a mix of Myrtle Beach-area tourists, vacationers, local residents, and families, with a menu centered on fresh seafood (flounder, oysters, scallops, crab cakes, lobster), char-grilled steaks (including prime rib and filet), sandwiches, salads, and a full bar program spanning craft beer, wine, bourbon, and signature cocktails. Operational hours are 11:30 AM to 10:00 PM daily, with complimentary hush puppies, daily specials (~$20 lunch / ~$40 dinner), live music nightly (5pm–8pm), and recognition of national drink/food holidays as programming anchors.

The underlying technology stack is composed of off-the-shelf restaurant SaaS rather than proprietary IP: SpotHopper powers the website and marketing, SpotOn and Aloha Enterprise power online ordering and gift cards, Inksoft powers the Jack's Gear e-commerce store, and PeopleMatter handles hiring. There is no proprietary technology, no AI/ML capability, no mobile app, and no patents or trademarks disclosed. The technology layer exists to extend the physical dine-in experience into digital ordering and merchandise rather than to create a standalone product.

The business model is a per-transaction dine-in model with three revenue streams: (1) food and beverage sales — the dominant stream — priced $3–$44 per item with no subscription; (2) online ordering for takeout via SpotOn and Aloha; (3) branded merchandise sales through Jack's Gear. A registered loyalty program (Jack's Rewards) offers enrolled members special discounts. Distribution is direct-to-consumer via the physical storefront and first-party online channels, with marketing concentrated on social media (Twitter, Facebook, Instagram, Yelp), email newsletter, event-driven promotions, and Yelp reviews. The company is privately held, independently owned, with no disclosed parent, no funding rounds, and no M&A activity in the data.

Name

Drunken Jack’s Restaurant & Lounge

Legal name

Drunken Jack's Restaurant & Lounge

Website

https://drunkenjacks.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Drunken Jack's Restaurant & Lounge is a full-service seafood restaurant and bar founded in 1979 on the Murrells Inlet Marsh Walk in South Carolina, serving tourists, locals, and families with dine-in service, online ordering, a loyalty program, and branded merchandise.

Ownership category

akta.pro rank

Product category

Seafood Restaurant / Casual Dining

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Seafood restaurant
• Waterfront dining
• Casual dining bar
• Live music venue
• Branded merchandise

Headquarters

HQ city

Murrells Inlet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Traditional restaurant revenue model based on dine-in service and online ordering for food and beverages. One-time transaction model with no subscription component. Offers a loyalty program for repeat customer engagement.
2. Merchandise Sales: Sells branded merchandise through Jack's Gear online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Drunken Jack's Restaurant & Lounge is a single-location seafood restaurant and full-service bar in Murrells Inlet, South Carolina, serving fresh seafood (crab cakes, flounder, oysters, scallops, shrimp), char-grilled steaks, sandwiches, salads, and a full beverage program including craft cocktails, beer, and wine. The restaurant offers dine-in service with waterfront seating, nightly live music, daily specials, a kids menu, and online ordering for takeout, along with a branded merchandise store and a customer loyalty rewards program.

Product overview

Drunken Jack's Restaurant & Lounge is a seafood-focused restaurant and bar located on the Murrells Inlet MarshWalk in South Carolina. Founded in 1979, the establishment offers a comprehensive dining experience centered on fresh seafood, premium steaks, and crafted cocktails. The product portfolio consists of its core food and beverage offerings (Food Menu, Drink Menu), supplemented by digital services (Online Ordering via SpotOn, Loyalty Program), branded merchandise (Jack's Gear), and entertainment (Events and Live Music). The restaurant operates as a single physical location with multiple sales channels including dine-in, online ordering, and catering capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu Seafood-focused restaurant menu featuring fresh catches, steaks, sandwiches, salads, and desserts. Includes signature dishes such as housemade crab cakes, flounder platters, shrimp preparations, prime rib, and specialty items like the Hushpuppy Sundae and Key Lime Pie. Served to dine-in and takeout customers.
• Drink Menu Full-service bar offering cocktails (signature margaritas, martinis, seasonal selections), craft and domestic beers, wines (red, white, sparkling, rosé), spirits (bourbon, scotch, tequila, gin, rum, vodka, whiskey), specialty coffees, and spiritless/mocktail options.
• Online Ordering Service Digital ordering service allowing customers to order food for pickup and purchase gift cards online, powered by SpotOn and Aloha Enterprise platforms.
• Jack's Rewards Loyalty Program Customer loyalty program offering members special discounts and exclusive offers on purchases, accessible through the Aloha Enterprise platform.
• Jack's Gear Merchandise Store Online branded merchandise store selling Drunken Jack's apparel and gear, operated through the Inksoft e-commerce platform.
• Live Music and Holiday Events Nightly live music performances from local musicians (5pm–8pm) and special holiday celebrations including National Daiquiri Day, National Scotch Day, National Chicken Wing Day, National IPA Day, National Rum Day, National Whiskey Sour Day, National Red Wine Day, National Cheeseburger Day, National Drink Beer Day, and National Dessert Day.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Marsh WalkcoreStrategic or Co-development PartnerThe restaurant is located directly on the Marsh Walk, a waterfront walkway and tourist attraction in Murrells Inlet. The Marsh Walk brings significant foot traffic and visibility to the restaurant. The company promotes the Marsh Walk connection prominently on their website, recommending visitors explore the area.
• Inlet AffairsminorGTM or Marketing PartnerReferenced as a local partner/cross-promotional relationship with Inlet Affairs, a local Murrells Inlet publication or event organization.
• SpotHoppercoreTechnology or IntegrationWebsite platform provider powering the restaurant's website with design, social media marketing, and email marketing services. The website footer credits SpotHopper for website design and marketing services.
• SpotoncoreTechnology or IntegrationOnline ordering and point-of-sale platform for food ordering and gift card sales. Spoton provides the restaurant's online ordering system and gift card functionality.
• PeopleMatterminorImplementation/ SI/ Consulting PartnerHR and hiring platform used for job applications and employee recruitment. The restaurant's careers page links to PeopleMatter for job applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights13 records

Direct peers

• Wicked Tuna (Murrells Inlet): Direct Murrells Inlet Marsh Walk seafood restaurant and bar competing for the same tourist and local foot traffic; very similar concept (fresh seafood, full bar, waterfront dining) and same destination market as Drunken Jack's.
• Bubba's Love Shak: Casual seafood shack located on the Murrells Inlet Marsh Walk serving shrimp, fish baskets, and casual fare; overlaps with Drunken Jack's seafood offering at a lower price point and same destination.
• Dead Dog Saloon: Long-running Marsh Walk restaurant and bar in Murrells Inlet with overlapping fresh seafood menu, live music programming, and waterfront casual-dining format that competes head-on with Drunken Jack's for tourist visits.

Regional players

• Gulfstream Cafe: Waterfront seafood and steak restaurant on the marsh in Garden City Beach, SC, with a similar fresh-seafood, casual-upscale dining proposition catering to Grand Strand visitors just north of Murrells Inlet.
• The Claw House: Seafood-focused restaurant in nearby Pawleys Island, SC, drawing from the same Grand Strand tourist catchment with comparable fresh-catch menu, full bar, and family dining experience.
• Captain George's Seafood Restaurant: Established Myrtle Beach seafood buffet and dining destination serving the same Grand Strand tourist market; competes for visitor meal occasions with a higher-volume, value-oriented format versus Drunken Jack's full-service menu.

Broad incumbents

• Bonefish Grill: National casual-dining seafood chain with a polished bar program and polished full-service model; overlaps with Drunken Jack's on fresh-seafood positioning and premium cocktail offerings at a broader scale.
• Landry's Seafood House: National chain of full-service seafood restaurants with broad menus, full bars, and Gulf Coast / coastal positioning; overlaps with Drunken Jack's on fresh-catch entrees, steaks, and full cocktail program at multi-unit scale.
• Legal Sea Foods: Long-established seafood restaurant group with full-service dining and bar; comparable in fresh-seafood positioning, full-bar experience, and family-friendly upscale-casual service style to Drunken Jack's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DrukenJacks
• Facebookfacebook.com/377854158953617
• Instagraminstagram.com/drunkenjacks
• LinkedInlinkedin.com/company/drunken-jack%E2%80%99s-restaurant-&-lounge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drunken Jack’s Restaurant & Lounge