dr. vision

What dr. vision does

dr. vision is a private ophthalmology practice (Augenarztpraxis) founded in 2023 and headquartered in Frankfurt, Germany, providing comprehensive eye care ranging from preventive examinations and medical treatments to refractive and cataract surgery. The practice is led by Prof. Dr. Mehdi Shajari, a former senior physician at the University Hospitals of Frankfurt and Munich with over 10,000 eye operations performed, alongside Ivana Pavlovic (former Oberärztin at University Hospital Frankfurt) and Dr. Claudia Grunwald. The practice serves individual adult and pediatric patients across three age segments (under 45, 45-65, over 65) seeking vision correction, cataract treatment, glaucoma management, dry eye therapy, macular degeneration treatment, and eyelid procedures.

The practice's core offering is built around premium refractive surgery using exclusively latest-generation ZEISS laser systems (VisuMax 800 femtosecond and MEL 90 excimer), supporting SMILE Pro, Femto-LASIK, LASIK, PRK, and Presbyond procedures, plus a full premium intraocular lens portfolio (monofocal, toric, monofocal-plus, EDOF, trifocal) for cataract surgery, ICL implantation, and refractive lens exchange. Diagnostic capability is anchored by Pentacam tomography (138,000 measurement points). Digital infrastructure includes a ChatGPT-powered patient portal chatbot, an online eligibility self-test, a transparent price calculator, a multi-page knowledge portal, and downloadable procedure guides, with Doctolib integration for 24/7 booking.

The revenue model is primarily professional services on a self-pay basis, with statutory insurance patients treated as self-payers for non-covered services; comprehensive medical examinations are billed per the German GOÄ fee schedule, and surgical procedures are financed through third-party installment plans starting at €59/month at 0% over 24 months. Patient acquisition runs through Google Ads, Meta and TikTok paid social, SEO targeting 'Augenarzt Frankfurt' and related terms, Instagram and YouTube content, a Brevo newsletter (10,000+ subscribers), and Doctolib referrals. The practice holds multiple Focus Top-Mediziner awards (2023, 2024), the German Customer Award (2023, 2024), and maintains a 5/5 rating across 353 Google reviews.

Name

dr. vision

Legal name

dr. vision Augenarztpraxis Prof. Dr. Mehdi Shajari

Website

https://drvision.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

dr. vision is a private Frankfurt-based ophthalmology practice founded in 2023, led by Prof. Dr. Mehdi Shajari, offering premium refractive and cataract surgery using ZEISS laser technology to self-pay individual patients across the Rhine-Main region.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Optometrists (621320)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Ophthalmology services
• Refractive eye surgery
• Cataract treatment
• Laser vision correction
• Eye care clinic

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultation Services: Eye examinations, diagnostic consultations, and preliminary assessments. Initial suitability checks offered free of charge; comprehensive medical examinations billed according to GOÄ (Gebührenordnung für Ärzte - German medical fee schedule).
2. Surgical Procedures: Laser eye surgery (SMILE Pro, LASIK, PRK), cataract operations, ICL lens implantation, and refractive lens exchange. Primarily self-pay model with financing options available.
3. Financing Plans: Partnership with financing providers to offer patients installment payment plans (e.g., €59 per month with 0% financing over 24 months) for procedures not covered by statutory health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

dr. vision is a Frankfurt-based ophthalmology practice providing comprehensive eye care services: preventive eye examinations, refractive laser vision correction (ReLEx SMILE Pro, LASIK, PRK, Presbyond), cataract surgery with premium intraocular lenses, ICL lens implantation, refractive lens exchange, and medical treatment of glaucoma, macular degeneration, dry eye, and eyelid conditions, plus pediatric ophthalmology and second-opinion consultations. Surgical procedures are performed using latest-generation ZEISS VisuMax 800 and MEL 90 laser systems with Pentacam diagnostic imaging.

Product overview

dr. vision is a private ophthalmology practice in Frankfurt offering comprehensive eye care services, including preventive examinations, medical treatments, and surgical procedures. The core offering centers on refractive surgery for vision correction (laser procedures: ReLEx SMILE Pro, Presbyond, LASIK, PRK; lens procedures: ICL, refractive lens exchange, cataract surgery) and medical treatments for conditions such as glaucoma, dry eyes, macular degeneration, and eyelid issues. The practice provides digital touchpoints including a patient portal with AI chatbot, a medical knowledge portal, downloadable info brochures and checklists, an online self-assessment tool, and a price calculator. Key equipment includes the latest ZEISS laser systems (MEL 90 and VisuMax 800) and premium intraocular lenses. Services are tailored across three age segments: under 45, 45-65, and over 65 years.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99.8%+ surgical safety rate (vs. 97.8% industry average for cataract surgery)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ZEISS (Carl Zeiss Meditec)coreTechnology or IntegrationStrategic technology partnership with ZEISS as exclusive provider of latest-generation ophthalmic laser equipment. Uses VisuMax 800 femtosecond laser and MEL 90 excimer laser for all vision correction procedures.
• DoctolibcoreTechnology or IntegrationOnline appointment booking platform enabling 24/7 patient scheduling with Prof. Dr. Shajari directly through the Doctolib system.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Augenklinik am Universitätsklinikum Frankfurt: University eye hospital in Frankfurt providing full-scope ophthalmology including cataract, glaucoma, and corneal surgery. A regional reference point for premium specialist care and a former employer of dr. vision's physicians, shaping competitive dynamics in the same city.
• Optegra Eye Clinic: European premium eye hospital group present in Germany offering refractive surgery, cataract surgery, and premium IOLs. Overlaps with dr. vision on full-service ophthalmology, premium positioning, and ZEISS-aligned laser technology, primarily competing through multi-specialty hospital infrastructure rather than boutique practice.

Direct peers

• SMILE EYES: German eye clinic chain specializing in SMILE and LASIK procedures using ZEISS laser systems. Competes head-to-head with dr. vision on the same minimally invasive laser vision correction procedures in the German private-pay market.
• EuroEyes Deutschland: Germany's largest refractive eye surgery chain, operating multiple clinics offering LASIK, SMILE, and lens surgery. Directly comparable to dr. vision in premium positioning, ZEISS-aligned technology, and self-pay pricing model across German metropolitan markets.
• Care Vision Germany (Eyelaser & Augenklinik): Multi-location German eye clinic network offering laser refractive surgery and lens procedures with transparent self-pay pricing. Comparable to dr. vision in service mix, financing options, and emphasis on digital patient acquisition.

Broad incumbents

• Memira (Nordic/European refractive chain): Large-scale European laser eye surgery chain operating across multiple countries with standardized clinical operations and pricing. Comparable to dr. vision in refractive procedure portfolio and online self-test booking flow, though at significantly larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCziajX1cUcyyrQ_1gYLVDJQ
• Instagraminstagram.com/fragdrvision
• LinkedInlinkedin.com/company/drvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dr. vision