Dry July Foundation

Name

Dry July Foundation

Legal name

Dry July Foundation

Website

https://dryjuly.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charitable fundraising

NAICS

Grantmaking Foundations (813211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Alcohol abstinence campaign
• Cancer charity fundraising
• Peer-to-peer fundraising
• Community health campaigns
• Charitable donation platform

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations: Peer-to-peer donations collected from participants' supporters during the annual July campaign period. Donors contribute to individuals or teams who are abstaining from alcohol.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Dry July Foundation operates an annual, month-long (July) community fundraising campaign in which individuals commit to alcohol abstinence and solicit peer-to-peer donations through personal and team fundraising pages. Funds raised are distributed to designated Australian cancer beneficiary organizations (Cancer Council, Prostate Cancer Foundation of Australia, and Bowel Cancer Australia). The campaign is delivered via the dryjuly.com website, which provides sign-up, page creation, team management, and donation processing.

Product overview

Dry July Foundation is a charitable fundraising initiative that enables participants to go alcohol-free during July while raising money for beneficiary cancer organizations. The platform provides a website where users can create individual or team fundraising pages, track donations, and earn achievements. It is not a technology platform with distinct product modules but rather a campaign-based donation collection and tracking system. The core service is facilitating peer-to-peer fundraising for Cancer Council, Prostate Cancer Foundation of Australia, and Bowel Cancer Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry July Annual Campaign Annual peer-to-peer fundraising campaign during July in which individuals and teams commit to alcohol abstinence and solicit donations from their networks, with proceeds directed to Cancer Council, Prostate Cancer Foundation of Australia, and Bowel Cancer Australia.
• Dry July Peer-to-Peer Fundraising Platform Web-based self-serve platform at dryjuly.com where individuals sign up, create personal or team fundraising pages, and receive donations directly from supporters; includes user accounts, team management, and donation processing capabilities.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Prostate Cancer Foundation of AustraliacoreStrategic or Co-development PartnerProstate Cancer Foundation of Australia is a designated beneficiary of Dry July campaigns. The charity receives fundraising proceeds from participants who choose to support prostate cancer research and patient support services. The partnership enables Dry July participants to direct their fundraising efforts toward prostate cancer awareness and research.
• Bowel Cancer AustraliacoreStrategic or Co-development PartnerBowel Cancer Australia is a beneficiary partner of Dry July. The organization receives donations raised by participants who select Bowel Cancer Australia as their fundraising beneficiary. The partnership supports bowel cancer prevention, early detection initiatives, and patient support programs.
• Cancer CouncilcoreStrategic or Co-development PartnerCancer Council is a major beneficiary partner of Dry July campaigns. Participants can direct their fundraising to support Cancer Council's cancer prevention, research, and support services across Australia. The partnership represents a significant channel for cancer-related charitable fundraising.

Recent moves5 records

Direct peers

• Daffodil Day (Cancer Council): Annual Cancer Council fundraising event (selling daffodils and collecting donations) competing for the same Australian cancer-cause donor pool and seasonal media attention.
• Ocsober: Australian alcohol- abstinence charity challenge raising funds for children's health. Closely comparable operating model (peer-to-peer, single-month challenge, beneficiary charity partnership) and target participant demographic.
• Relay For Life (Cancer Council): Cancer Council's flagship community-team fundraising relay event. Operates a similar team-based peer-to-peer model targeting the same donor and participant segments as Dry July.
• World's Greatest Shave (Leukaemia Foundation): Australian peer-to-peer fundraising event where participants shave their heads to raise money for blood cancer. Operates the same annual challenge model with beneficiary partnership structure as Dry July.
• FebFast: Australian peer-to-peer fundraising campaign where participants abstain from alcohol for February and raise funds for youth-related charities. Same abstinence-challenge model as Dry July but different month and beneficiary focus, making it the closest direct comparison.

Broad incumbents

• Movember Foundation: Globally recognized men's health peer-to-peer fundraising campaign (growing moustaches in November). Same peer-to-peer challenge-driven model targeting cancer and men's health causes, but operates at much larger international scale.

Others

• Cancer Council Australia: Major Australian cancer charity that is both a beneficiary partner and broader cancer-focused fundraising operator. Comparable in cause area and donor base, though not a direct fundraising challenger.

Regional players

• National Breast Cancer Foundation: Australian cancer-focused charity with its own peer-to-peer and event-based fundraising campaigns. Operates in the same cause space and competes for cancer-cause donor mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dry-july

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dry July Foundation