Uniwersytet Dolnośląski DSW

What Uniwersytet Dolnośląski DSW does

Uniwersytet DSW Ideis (formerly Uniwersytet Dolnośląski DSW) is a private Polish higher education institution founded in 1997 and headquartered in Wrocław, with a branch campus in Kraków. It operates as a non-public university (niepubliczna uczelnia wyższa) serving five distinct customer segments: traditional undergraduate students (maturzyści) pursuing bachelor's and engineer's degrees, graduate students seeking master's degrees, working professionals in 100+ postgraduate programs, doctoral candidates through the Szkoła Doktorska, and seniors aged 50+ via the Dolnośląski Uniwersytet Trzeciego Wieku. Programs span practical disciplines including psychology, physiotherapy, pedagogy, management, dietetics, cosmetology, internal and national security, creative media (game design, animation, VFX), and cybersecurity management, offered in full-time, part-time, hybrid, and fully online formats.

Revenue is generated almost entirely through recurring monthly tuition (czesne) billed as a subscription model, with undergraduate programs starting from 440 PLN/month, master's programs from 495 PLN/month, unified master's from 494 PLN/month, and postgraduate programs from 373 PLN/month; entry fees (wpisowe) are waived at 0 PLN and promotional discounts of up to 1,000 PLN are available during recruitment windows. Distribution is direct-to-consumer through the ideis.pl online enrollment portal with no formal sales team or channel partners, supplemented by a Partner Schools network feeding high school graduates. Marketing runs across five social media platforms (Facebook, LinkedIn, Instagram, YouTube, TikTok), an original podcast series, and cultural sponsorships including the TAURON Nowe Horyzonty Film Festival.

The institution operates a 'Cyfrowy uniwersytet' (Digital University) technology stack combining Moodle learning management, USOS Web student information system, Wirtualny Dziekanat virtual dean's office, Digiteka digital library, Prolib Integro multi-language library catalog, Revas industry-specific simulation games, and Microsoft 365 infrastructure. The university is a member of the Centrum Rozwoju Szkół Wyższych VAT Group (NIP: 2090007170) and operates within the Merito education group branding, indicating affiliation with a multi-institution educational network. Leadership comprises President Krzysztof Kamiński and Rector dr hab. Sławomir Krzychała.

Name

Uniwersytet Dolnośląski DSW

Legal name

Uniwersytet DSW Ideis

Website

https://dsw.edu.pl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Uniwersytet DSW Ideis is a private Polish university founded in 1997, headquartered in Wrocław with a Kraków branch. It offers undergraduate, master's, postgraduate, doctoral, and senior-learner programs across psychology, pedagogy, management, IT, and creative media, billed via monthly tuition subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees (Czesne): The university generates revenue primarily through recurring tuition fees (czesne) charged monthly to students across all study programs. Fees vary by program level: undergraduate from 440 PLN/month, second-cycle from 495 PLN/month, postgraduate from 373 PLN/month, and unified master's from 494 PLN/month. Entry fee (wpisowe) is waived. Discounts available during promotional recruitment periods. This is a recurring subscription-model revenue stream billed monthly.
2. Postgraduate and Continuing Education Programs: Revenue from over 100 postgraduate (podyplomowe) programs and continuing education courses including professional certifications (e.g., Agent celny - customs broker), language certificates, and specialized vocational training. These represent additional recurring and one-time fee streams alongside core degree programs.
3. Doctoral School (Szkoła Doktorska): Revenue from doctoral programs operated through the doctoral school (Szkoła Doktorska), including habilitation proceedings management and scientific advancement programs.
4. Dolnośląski Uniwersytet Trzeciego Wieku (Third Age University): Lifelong learning programs for seniors (50+) through the Dolnośląski Uniwersytet Trzeciego Wieku, providing educational opportunities for retirees.
5. Language and Professional Certifications: Revenue from language certification programs and professional qualification courses offered as standalone or bundled offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Uniwersytet DSW Ideis is a private university delivering higher education degree programs (bachelor's, master's, unified master's, postgraduate, doctoral) across disciplines such as psychology, physiotherapy, pedagogy, management, dietetics, cybersecurity, and creative media, alongside vocational training, language certificates, and senior lifelong-learning programs via the Dolnośląski University of the Third Age. Tuition is paid in monthly installments with a 0 PLN entry fee, and learning is delivered both on-campus in Wrocław and Kraków and online through a digital university stack including a Virtual Dean's Office, Moodle LMS, Digiteka library, and Revas industry simulations.

Product overview

Uniwersytet DSW Ideis (formerly Uniwersytet Dolnośląski DSW) is a private university in Wrocław, Poland, founded in 1997. The institution offers a comprehensive portfolio of educational programs including undergraduate studies (first-cycle), integrated master's programs, second-cycle (graduate) studies, postgraduate studies, doctoral programs, language certifications, and continuing education through the Dolnośląski University of the Third Age. The university provides degree programs in fields such as Psychology, Physiotherapy, Pedagogy, Management, Dietetics, Cosmetology, Internal Security, National Security, Creative Media (game design, animation, special effects), Cybersecurity Management, and Communication and Image. Beyond traditional classroom formats, the university offers hybrid and online study options. The institution operates a branch in Kraków with plans for further geographic expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Studia I stopnia (Undergraduate / Bachelor's Programs) First-cycle (undergraduate) degree programs offered by Uniwersytet DSW Ideis, covering disciplines including internal security, dietetics and health promotion, cosmetology, creative media (game design, animation, special effects), pedagogy, management, psychology, physiotherapy, law, and others. Tuition starts from 440 PLN/month with 0 PLN entry fee, delivered in full-time, part-time, hybrid, and online modes at Wrocław and Kraków campuses.
• Studia jednolite magisterskie (Unified Master's Programs) Long-cycle unified master's degree programs (magister) at Uniwersytet DSW Ideis in disciplines including Psychology, Physiotherapy, Preschool and Early School Pedagogy, and Special Pedagogy. Tuition starts from 494 PLN/month with 0 PLN entry fee.
• Studia II stopnia (Graduate / Master's Programs) Second-cycle (graduate) master's degree programs for bachelor's degree holders, with disciplines such as Administration and Business, Dietetics, National Security, Creative Media (game and animation design), Pedagogy, and Cybersecurity Management. Tuition starts from 495 PLN/month with 0 PLN entry fee.
• Studia podyplomowe (Postgraduate / Professional Programs) Postgraduate (part-time professional) qualification programs covering IT (no-code application development, AI with cyberpsychology, new technologies in accounting), business (international trade and customs broker Agent celny, healthcare management), and creative fields (computer game design). Tuition starts from 373 PLN/month, with over 100 programs available and additional programs such as "Cyberbezpieczeństwo" and "Zarządzanie w ochronie zdrowia" cited.
• Szkoła Doktorska (Doctoral School) Doctoral programs (PhD) and habilitation proceedings management at Uniwersytet DSW Ideis, supporting academic career progression and research activity through the university's Szkoła Doktorska.
• Szkolenia i kursy (Training and Courses) Vocational training and continuing-education courses offered by Uniwersytet DSW Ideis as standalone and bundled offerings outside of the formal degree programs.
• Certyfikaty językowe (Language Certificates) Language certificate programs delivered by Uniwersytet DSW Ideis as standalone or bundled offerings alongside formal degree programs.
• Dolnośląski Uniwersytet Trzeciego Wieku (Lower Silesian Third Age University) Lifelong-learning program for seniors aged 50+ delivered by Uniwersytet DSW Ideis through the Dolnośląski Uniwersytet Trzeciego Wieku, offering educational opportunities, intellectual engagement, and social activity for retirees.

Quantifiable outcome

• 88% of students would recommend the university to their friends (Student Satisfaction Study, 2025)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• TAURON Nowe Horyzonty International Film FestivalminorGTM or Marketing PartnerUniwersytet DSW Ideis is a supporting partner (partner wspierający) of the 26th TAURON New Horizons International Film Festival (MFF TAURON Nowe Horyzonty), one of the most important film events in Poland and Europe. This is the second consecutive year of partnership, providing cultural brand positioning and marketing exposure.
• Partner Schools (Szkoły partnerskie)minorChannel Partner/ Reseller/ DistributorA network of secondary schools (szkoły) that partner with the university for student recruitment, targeting high school graduates (maturzyści) and facilitating the transition from secondary to higher education.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@Uniwersytet_DSW_Ideis
• Facebookfacebook.com/Uniwersytet.DSW.Ideis.Wroclaw
• LinkedInlinkedin.com/school/uniwersytet-dolnoslaski-dsw
• Instagraminstagram.com/_uniwersytet_dsw_ideis
• TikToktiktok.com/@uniwersytet.dsw.ideis

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniwersytet Dolnośląski DSW