Office of the Agent General of South Australia

What Office of the Agent General of South Australia does

The Office of the Agent General of South Australia is the London-based regional arm of the Department for Trade and Investment (DTI), a state government department of the Government of South Australia. The entity — with global headquarters in Adelaide at Level 4, 11 Waymouth Street — operates a network of 16 offices across 10+ countries spanning the Americas, China, Hong Kong SAR, India, MENA, North East Asia, Southeast Asia, and the United Kingdom and Europe. Its statutory purpose is to attract foreign direct investment into South Australia and to grow exports by South Australian businesses.

The core offering consists of three service lines: Invest SA, which connects investors with opportunities, industry networks, and government agencies in South Australia; Export Services, which delivers tailored export programs, market insights, and business introductions for South Australian exporters; and ConnectPlus, an online platform enabling registered users to manage investment projects, access grant funding information, training programs, and personalised content. A separate Grants Portal supports grant applications. Distribution is field-based, executed by regional directors and business development managers embedded in each market, supplemented by the self-serve ConnectPlus platform and organised business missions and trade exhibitions.

The business model is governmental rather than commercial: services are government-funded and provided free of charge to South Australian exporters and foreign investors; no pricing model, revenue, or commercial contracts apply. Strategic positioning is anchored on South Australia's reputation for premium food, wine, agriculture, and emerging capability in defence, hydrogen, agtech, medtech, and critical technologies, supported by bilateral and multilateral Free Trade Agreements (Australia-UK FTA, AUSFTA, KAFTA, Japan-Australia EPA, AANZFTA, Australia-Hong Kong FTA, and the forthcoming Australia-EU FTA).

Name

Office of the Agent General of South Australia

Legal name

Department for Trade and Investment, Government of South Australia

Website

https://dti.sa.gov.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office of the Agent General of South Australia is the London-based arm of the Government of South Australia's Department for Trade and Investment, operating 16 offices across 10+ countries to attract foreign direct investment into South Australia and support South Australian exporters in international markets.

Ownership category

akta.pro rank

Product category

Government Trade and Investment Services

NAICS

National Security and International Affairs (928)

SIC

International Affairs (9721), Services-Management Consulting Services (8742)

akta.pro primary industry

Global Trade & Customs / Trade Compliance (BPAHAHAG)

akta.pro secondary industry

Trade, Export Controls & Customs Compliance (BPAHAFAN)

Keywords

• Trade facilitation services
• Foreign direct investment
• Export promotion services
• Government trade agency
• Investment attraction services

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade and Investment Facilitation Services: As a government department, the organization provides trade and investment facilitation services to South Australian businesses and international investors. Services are provided to support economic development in South Australia through attracting foreign direct investment and growing exports. No direct revenue is generated from these services as they are government-funded initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Office of the Agent General of South Australia is the UK and Europe regional office of the South Australian Government's Department for Trade and Investment. It provides trade facilitation and foreign direct investment attraction services through a global network of offices, helping South Australian exporters enter international markets and guiding international investors into South Australia. Services include in-market intelligence, business introductions, distributor and importer matching, trade exhibition facilitation, B2B meetings, and customised export and investment support programs.

Product overview

The Office of the Agent General of South Australia, operating under the Department for Trade and Investment, offers a portfolio of interconnected services centered on trade facilitation and investment attraction. The core offerings include Invest SA (investment connection services), Export Services (export support programs), ConnectPlus (an online platform for managing investment projects and accessing personalised content), and the Grants Portal (for grant applications). These services work together to support South Australian exporters and attract foreign direct investment into the state through a global network of trade and investment offices.

Differentiator

Problem solved

Functional benefit

Brands

• Invest SA: A dedicated team of investment and business professionals that connects investors with opportunities, industry networks, and government agencies in South Australia.
• Export
• ConnectPlus

Products and services

• Invest SA A dedicated team of investment and business professionals that connects international investors with opportunities, industry networks, and other government agencies in South Australia across priority sectors including energy, mining, agriculture, tourism, health, and infrastructure.
• Export Services Comprehensive export services and customised programs that help South Australian exporting businesses enter and thrive in global markets, providing market insights, export opportunities, business matching, trade exhibitions, and B2B meetings.
• ConnectPlus An online platform enabling registered users to manage investment projects, access personalised content, discover grant funding information, find training programs, view export capabilities, and access investment opportunities in South Australia.
• Grants Portal A grant application portal requiring login and registration that enables users to access and submit grant applications for trade and investment support programs.

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Singapore-Australia Green Economy AgreementcoreStrategic or Co-development Partner · 1 January 2022Bilateral agreement signed in 2022 aiming to accelerate the transition to a green and sustainable future. Highlighted as a significant achievement in the 14th Singapore-Australia joint ministerial committee in December 2024, under the comprehensive strategic partnership covering economics and trade, defence and security, science and innovation, people-to-people links, digital economy and green economy.
• Australia-Hong Kong Free Trade AgreementcoreStrategic or Co-development Partner · 1 January 2020Free Trade Agreement came into force in January 2020, locking in zero tariffs for South Australian exporters and providing opportunities for service providers into Hong Kong's growing services market. The Investment Agreement provides protection for investors on both sides.
• Japan-Australia Economic Partnership AgreementcoreStrategic or Co-development Partner · 1 January 2015Agreement in force since 2015 providing valuable access into Japan for South Australian exporters and supporting two-way investment. South Australia has established presence in Tokyo since March 2019.
• Korea-Australia Free Trade Agreement (KAFTA)coreStrategic or Co-development Partner · 1 January 2014Free Trade Agreement signed in 2014 providing valuable access into Korea for South Australian exporters and supporting two-way investment. South Korea presents opportunities in renewable energy such as hydrogen.
• Australia-United States Free Trade Agreement (AUSFTA)coreStrategic or Co-development Partner · 1 January 2005Free Trade Agreement in effect since 2005 providing considerable market access advantages. The Americas Trade and Investment Office in Houston, Texas opened in early 2020 to support South Australian exporters and investors in the region.
• Adelaide-Georgetown Sister City PartnershipminorStrategic or Co-development Partner · 1 January 1973Adelaide enjoys a sister-city relationship with Georgetown in Penang, Malaysia, established in 1973, further boosted by market representative providing support to South Australian exporters, in-market buyers and investors.
• Australia-Germany Hydrogen AccordcoreStrategic or Co-development PartnerStrategic partnership supporting hydrogen initiatives and clean energy collaboration between South Australia and Germany. Part of building networks for renewable energy cooperation under the changing trade and investment opportunities as the Australia-European Union Free Trade Agreement is finalised.
• Australia-UK Free Trade AgreementcoreStrategic or Co-development PartnerNew Free Trade Agreement between Australia and United Kingdom providing opportunities for South Australia to strengthen cooperation and create new trade and investment pathways, particularly for food, beverage, consumer producers and supply chains.
• ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA)coreStrategic or Co-development PartnerComplemented by bilateral FTAs, Regional Comprehensive Economic Partnerships and Comprehensive and Progressive Agreement for Trans-Pacific Partnership with Singapore, Malaysia, Thailand, Vietnam, Brunei Darussalam, Cambodia, Laos and New Zealand, providing market access across the Southeast Asia region.
• Invested: Australia's Southeast Asia Economic Strategy to 2040coreStrategic or Co-development PartnerFederal government strategy to deepen economic and trade engagement by increasing two-way trade to $465 billion by 2040, focusing on key sectors such as green energy, infrastructure and digital economy. Includes 75 recommendations to boost private investment, remove trade barriers and strengthen business and people-to-people links.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• JETRO (Japan External Trade Organization): Japan's government-affiliated trade and investment promotion agency operating globally to support Japanese exporters and attract FDI. Comparable as an international state-affiliated trade facilitation agency with multi-regional office network and sector specialization.
• UK Department for Business and Trade: UK government department responsible for trade policy, export promotion, and investment attraction. Comparable as the national trade agency that the Office of the Agent General of South Australia directly interfaces with from its London headquarters.
• Australian Trade and Investment Commission (Austrade): Australia's federal trade and investment promotion agency, operating globally with a network of offices and trade commissioners. Directly comparable as the federal counterpart to the Office of the Agent General of South Australia, with overlapping mandates in export promotion and inbound investment attraction.
• Enterprise Singapore: Singapore government agency driving enterprise growth and internationalization, including overseas market promotion for Singapore-based companies. Comparable as a national/state-level trade and investment agency with global mandate and strong digital platform offerings.
• New Zealand Trade and Enterprise (NZTE): New Zealand government's national trade and economic development agency. Comparable as a peer Asia-Pacific government agency with similar focus on connecting domestic exporters to international markets and attracting FDI, particularly in food, agribusiness, and technology.
• Investment NSW: NSW Government's investment attraction agency, part of the NSW Department of Enterprise, Investment and Trade. Direct peer as another Australian state agency competing for the same foreign direct investment projects and export mandates.
• Western Australian Department of Jobs, Tourism, Science and Innovation: WA's state-level agency responsible for economic development, trade, and investment promotion. Direct peer focused on resources/energy exports and investment attraction, sharing mandates and competing for federal resources and global investor attention.
• KOTRA (Korea Trade-Investment Promotion Agency): Korea's national trade and investment promotion agency with global offices. Directly comparable as an international peer facilitating two-way trade and investment flows, with particular focus on Korea's strengths in technology, manufacturing, and emerging green energy.
• Invest Victoria: Victoria's lead investment attraction agency, focused on attracting FDI and supporting exporters. Direct peer as another Australian state-level trade and investment agency with overlapping target sectors and similar global footprint ambitions.
• Trade and Investment Queensland (TIQ): Queensland state government's trade and investment facilitation agency with international offices. Directly comparable as another Australian state-level agency pursuing FDI and export promotion with similar sector focuses (resources, food, advanced manufacturing).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/london-office-of-the-agent-general

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office of the Agent General of South Australia