Bentley Emirates

What Bentley Emirates does

Bentley Emirates (legally operating as Bentley Dubai) is the authorized Bentley Motors dealership serving Dubai, United Arab Emirates, distributing new and pre-owned Bentley vehicles, manufacturer-approved servicing, genuine parts, and bespoke Mulliner coachbuilt personalization. The entity is a franchise/branch-level operation under Bentley Motors Ltd, which is itself owned by the Volkswagen Group; Bentley Dubai's corporate ownership structure is not explicitly disclosed. The dealership operates two physical locations: a showroom and service facility in Dubai Industrial City (Jebel Ali) and a retail showroom on Sheikh Zayed Road in Umm Al Sheif, with no online vehicle sales channel.

The core product portfolio spans three vehicle lines — Continental GT (grand tourer), Flying Spur (luxury sedan), and Bentayga (luxury SUV) — with hybrid-electric variants (V6 and V8 Hybrid) available across the range, reflecting the manufacturer's electrification strategy. Beyond new vehicle sales, the dealership operates a certified pre-owned channel with units listed between AED 810,000 and AED 1,700,000. The aftersales business includes manufacturer-approved servicing with flexible monthly or upfront service plans, a 55,000+ component genuine parts catalog with comprehensive warranty, roadside assistance for the warranty duration, an extended warranty program for vehicles up to 10 years of age, and heritage parts support for classic Bentley models. The Mulliner coachbuilt division offers bespoke Co-Creation experiences and Personal Commissioning Guide customization unavailable through standard vehicle configurators. A non-automotive Bentley Collection of lifestyle merchandise (leather luggage, writing instruments, apparel, Naim audio equipment, scale models) extends the brand offering.

The business model is a hybrid of new vehicle sales (quote-based, pricing not publicly disclosed), pre-owned vehicle sales (AED 810K–1.7M per unit), recurring aftersales service revenue (subscription-style flexible service plans), and parts/accessories sales. The sole disclosed customer segment is Ultra-High-Net-Worth Individuals (UHNWI) seeking luxury vehicles with bespoke personalization and premium ownership experience. The go-to-market relies on Bentley Motors' corporate digital ecosystem (official website, configurator, pre-owned portal, social media channels across Instagram, Facebook, YouTube, LinkedIn, and WeChat) as top-of-funnel acquisition, with physical showrooms serving as the conversion and ownership experience channel.

Name

Bentley Emirates

Legal name

Bentley Dubai

Website

https://dubai.bentleymotors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bentley Emirates (Bentley Dubai) is the authorized Bentley Motors dealership in Dubai, UAE, selling new and certified pre-owned Continental GT, Flying Spur, and Bentayga vehicles with hybrid variants. It serves ultra-high-net-worth individuals with bespoke Mulliner personalization, aftersales service, and genuine parts.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Bentley Emirates is the authorized Bentley Motors dealership in Dubai, UAE, selling new and pre-owned Bentley luxury vehicles (Continental GT, Flying Spur, Bentayga and hybrid variants) and providing manufacturer-approved servicing, genuine Bentley parts, accessories, Mulliner bespoke coachbuilding, extended warranty, roadside assistance, heritage parts support for classic models, and the Bentley Collection lifestyle merchandise.

Product overview

Bentley Dubai is an official Bentley Motors dealership offering a comprehensive luxury automotive portfolio. The core offering includes new car sales, pre-owned sales, servicing and maintenance, genuine parts, accessories, coachbuilt Mulliner personalization, heritage support for classic vehicles, extended warranty, roadside assistance, and the Bentley Collection lifestyle merchandise. The vehicle lineup spans the Continental GT grand tourer, Flying Spur sedan, and Bentayga SUV, with hybrid-electric variants available across all model lines.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Porsche Centre Dubai: Authorized Porsche dealership in Dubai offering new and pre-owned luxury performance vehicles plus servicing. Competes with Bentley for affluent customers, particularly in the luxury SUV (Cayenne/Macan vs Bentayga) and grand tourer segments.
• Aston Martin Dubai: Authorized Aston Martin dealer in Dubai selling new and pre-owned vehicles with manufacturer service. Competes in the luxury grand tourer segment adjacent to Bentley's Continental GT and DB-style customer profile.
• Rolls-Royce Motor Cars Dubai: Official Rolls-Royce authorized dealership operating in Dubai, serving the same ultra-high-net-worth customer base with comparable ultra-luxury vehicles. Directly competes with Bentley Emirates for UHNW share-of-wallet in Dubai.
• Ferrari Dubai: Authorized Ferrari dealer in Dubai selling new and pre-owned Ferraris with manufacturer-approved service. Targets the same UHNW segment as Bentley Emirates, with overlap particularly in the grand tourer / sports category versus Continental GT.
• Lamborghini Dubai: Authorized Lamborghini dealer in Dubai. Competes with Bentley for high-net-worth buyers in the super-luxury and exotic vehicle segment, particularly within the broader Dubai/UAE luxury market.
• Maserati Dubai: Authorized Maserati dealership in Dubai offering new and pre-owned luxury vehicles. Competes in the luxury sedan and SUV categories with comparable customer profiles, though at a slightly lower price point than Bentley.
• Bugatti Dubai: Authorized Bugatti reseller in Dubai serving the ultra-ultra-high-net-worth segment. Competes at the absolute top of the luxury automotive market that Bentley Emirates addresses through Mulliner coachbuilding.

Others

• Al Tayer Motors (Luxury Brands Dealer UAE): Major UAE automotive dealership group representing multiple luxury brands including Ferrari, Maserati, Ford, and others. Directly comparable as a multi-brand authorized luxury dealer peer within the same Dubai market.

Regional players

• BMW Group Dubai (AGMC): Authorized BMW dealer in Dubai selling new, pre-owned, and servicing BMW and Rolls-Royce vehicles. Directly relevant as a luxury dealership peer with comparable after-sales infrastructure.
• Mercedes-Benz Dubai (Gargash Motors): Long-established authorized Mercedes-Benz dealer in Dubai with new, pre-owned, and after-sales operations. Competes in the premium luxury sedan and SUV segments (S-Class, GLS, Maybach) versus Bentley's Flying Spur and Bentayga.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/bentleymotors
• Facebookfacebook.com/BentleyMotors
• LinkedInlinkedin.com/company/bentleyemirates
• Instagraminstagram.com/bentleymotors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley Emirates