What Ducati Philippines does

Ducati Philippines is the authorized dealer and exclusive representative for Ducati Motor Holding S.p.A. in the Philippine market, distributing a full lineup of premium Italian motorcycles across sport (Panigale V2/V4), sports naked (Streetfighter V2/V4), naked (Monster), supermoto (Hypermotard), adventure/touring (Multistrada V2/V4, DesertX), cruiser (Diavel, XDIAVEL), road sport (SuperSport), ultra-lightweight (Superlegerra), and Scrambler sub-brand segments. Core technologies—including the V4 Granturismo, Desmosedici Stradale, Superquadro, and Testastretta engines, plus advanced electronics packages with traction control, wheelie control, riding modes, and radar (Multistrada V4 Rally)—are developed at the parent level in Borgo Panigale, Italy, and made available through the Philippines dealer network.

Ducati Philippines operates a multi-channel go-to-market combining an authorized dealer network for sales, test rides, and after-sales service with online self-serve configurators (Ducati and Scrambler), an e-commerce accessories and apparel storefront (Ducati Shop), and the DRE (Ducati Riding Experience) Riding Academy offering scheduled rider training courses on track. Pricing is not publicly disclosed and is handled via dealer contact, consistent with high-ASP, low-volume premium motorcycle sales. Ancillary revenue is generated through Ducati Performance accessories, branded apparel, and paid Academy programs.

The entity sits within the broader Ducati Motor Holding S.p.A. corporate structure, which is a sole-shareholder company subject to the management and coordination of AUDI AG. The Philippine operation has 28 employees and runs active social media, email newsletter, website content, and event marketing (including World Ducati Week 2026 and the Collezione 100 centennial campaign) to drive brand engagement and demand among Filipino motorcycling enthusiasts across touring, sport, urban, off-road, and track riding segments.

Name

Ducati Philippines

Legal name

Ducati Motor Holding S.p.A.

Website

https://ducati.com.ph

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ducati Philippines is the authorized dealer and exclusive representative for Ducati Motor Holding S.p.A. (an Audi AG group company) in the Philippines, distributing premium Italian motorcycles, accessories, apparel, and DRE Riding Academy training to Filipino motorcycling enthusiasts across sport, touring, adventure, naked, cruiser, and Scrambler segments through a dealer network and online channels.

Ownership category

akta.pro rank

Product category

Premium Motorcycles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Premium motorcycles sales
• Motorcycle dealer network
• Rider training academy
• Motorcycle accessories apparel
• Adventure sport touring bikes

Headquarters

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Sales: Ducati Philippines generates revenue primarily through the sale of motorcycles including models like Multistrada, Panigale, Monster, Streetfighter, Hypermotard, Diavel, DesertX, and Scrambler. Each sale is a one-time transaction with no recurring revenue component.
2. Accessories and Apparel: Sale of Ducati Performance accessories, jackets, and apparel collections through Ducati Shop.
3. DRE Riding Academy: Ducati Riding Experience Academy offers riding courses and training programs for customers to learn correct riding techniques.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ducati Philippines sells premium Italian motorcycles through an authorized dealer network in the Philippines, covering sport (Panigale), sports naked (Streetfighter), naked (Monster), supermoto (Hypermotard), adventure/touring (Multistrada, DesertX), cruiser (Diavel, XDIAVEL), road sports (SuperSport), ultra-lightweight (Superlegerra), and the Scrambler sub-brand. The company also retails Ducati Performance accessories and apparel, and operates the DRE (Ducati Riding Experience) Academy for paid rider training.

Product overview

Ducati Philippines offers a complete range of premium motorcycles spanning multiple segments. The product portfolio includes sport bikes (Panigale family: V2, V4 S, V4 SP, V4 SP2), sports naked bikes (Streetfighter V2, V4 S, V4 SP, V4 SP2, V4 Lamborghini), naked sport bikes (Monster 937 Base, Plus, SP), supermoto-style bikes (Hypermotard 950 RVE, 950 SP), adventure/touring bikes (Multistrada V2, V2 S, V4, V4 Rally and DesertX, DesertX Rally), muscle cruisers (Diavel 1260, 1260 S, V4, XDIAVEL, XDIAVEL S, XDIAVEL Nera), road sports bikes (SuperSport 950, 950 S), the ultra-lightweight Superlegerra, and the Scrambler sub-brand with urban and off-road variants. Ducati Philippines also provides the DRE Riding Academy for rider training and experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• DesertX Adventure motorcycle designed for off-road exploration with a 21-inch front wheel and 18-inch rear wheel, inspired by Dakar racing.
• DesertX Rally High-performance off-road variant of the DesertX with professional-grade equipment designed for extreme rally-raid adventures.
• Multistrada V2 Versatile touring motorcycle with a new twin engine, featuring integrated design elements and aluminum monocoque frame with 19-inch front wheel.
• Multistrada V2 S Premium variant of the Multistrada V2 with enhanced features and performance capabilities for touring and everyday use.
• Multistrada V4 Sport touring motorcycle featuring the V4 Granturismo engine with high-performance, efficiency and advanced technology for exploring all roads.
• Multistrada V4 Rally Long-distance travel motorcycle with V4 Granturismo engine, designed for comfort and extended range on any terrain.
• Panigale V2 Twin-cylinder sport bike with sophisticated electronics for high performance on both road and track.
• Panigale V4 S Flagship sport motorcycle representing the latest evolution of Borgo Panigale sports bikes with significant updates to aerodynamics, engine, chassis, ergonomics, and electronics.
• Panigale V4 SP2 Track-focused version of the Panigale V4 with enhanced performance accessories designed by Ducati Centro Stile.
• Panigale V2 Bayliss 1st Championship 20th Anniversary Limited numbered series celebrating Troy Bayliss with special livery inspired by the 996 R and premium Ohlins components.
• Hypermotard 950 RVE Street-focused supermoto with Graffiti Evo livery, combining agility for city traffic with extreme cornering performance.
• Hypermotard 950 SP Premium variant of the Hypermotard 950 with enhanced suspension and components for sportier riding.
• Monster 937 Base Entry-level naked sport motorcycle with modern design, combining lightweight frame with 937 cc Testastretta engine.
• Monster 937 Plus Enhanced version of the Monster with additional features and equipment compared to the base model.
• Monster 937 SP Sport-oriented Monster variant featuring Ohlins suspension, Termignoni silencer, Brembo Stylema calipers, and Pirelli Diablo Rosso IV tires with MotoGP-inspired livery.
• SuperSport 950 Road sports motorcycle combining Panigale-inspired styling with elegant lines for dynamic everyday riding.
• SuperSport 950 S Premium variant of the SuperSport 950 with enhanced features and sportier specifications.
• Streetfighter V2 Sports naked combining Panigale V2 DNA with Streetfighter attitude, featuring 178 kg dry weight and 153 hp 955 cc Superquadro engine.
• Streetfighter V4 S High-performance naked sport bike featuring Desmosedici Stradale engine with biplane wings and latest-generation electronics.
• Streetfighter V4 SP Track-focused variant of the Streetfighter V4 with enhanced performance specifications.
• Streetfighter V4 SP 2 Ultimate Streetfighter variant with maximum track performance specifications.
• Streetfighter V4 Lamborghini Special collaboration model between Ducati and Lamborghini featuring exclusive design elements.
• Superlegerra Ultra-lightweight high-performance motorcycle representing the pinnacle of Ducati's sports bike engineering.
• Diavel 1260 Muscular cruiser combining sport and muscle cruiser characteristics with the Testastretta DVT engine for urban and mountain road performance.
• Diavel 1260 S Premium variant of the Diavel 1260 with enhanced features and components.
• Diavel V4 Modern muscle cruiser with V4 Granturismo engine combining sport naked performance with cruiser elegance and low center of gravity.
• XDIAVEL Cruiser-style motorcycle with aggressive design, forward footpegs, and relaxed ergonomics combined with Ducati performance.
• XDIAVEL S Premium variant of the XDIAVEL with enhanced features and refined aesthetics.
• XDIAVEL Nera Special design variant of the XDIAVEL featuring unique aesthetic treatments.
• Scrambler Nightshift Scrambler variant with stylish urban design featuring flat seat and minimalist approach to motorcycling.
• Scrambler Urban Motard Urban-focused Scrambler variant with sporty styling and city-friendly ergonomics.
• Scrambler Desert Sled Off-road capable Scrambler variant designed for light off-road adventures with enhanced suspension and rugged components.
• Scrambler 1100 Dark Pro Dark-themed Scrambler 1100 variant with minimalist black styling and enhanced performance.
• Scrambler 101 Tribute Pro Scrambler variant paying homage to classic Ducati heritage with retro-inspired design elements.
• Scrambler 1100 Sport Sportiest Scrambler variant with full fairing and maximum performance within the Scrambler range.
• Ducati Shop (Accessories and Apparel) Online storefront selling Ducati Performance accessories, jackets, and apparel collections.
• DRE Riding Academy Paid professional riding courses, including DRE Road, where riders learn correct riding techniques, test multiple Ducati models (excluding the Panigale family), and perform exercises on a racetrack that simulates real road conditions with safety parameters.

Quantifiable outcome

• 100 years of iconic motorcycle heritage celebrated in 2026
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Audi AGcoreOthersDucati Motor Holding S.p.A. is a sole shareholder company subject to the Management and Coordination activities of AUDI AG. All rights reserved. VAT 05113870967.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/DucatiPH
• YouTubeyoutube.com/user/DucatiMotorHolding
• Facebookfacebook.com/DucatiPhilippines
• LinkedInlinkedin.com/company/ducati-philippines
• Instagraminstagram.com/ducatiphilippines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ducati Philippines