Duckworth Land Rover

What Duckworth Land Rover does

Duckworth Motor Group (legal entity: Martin Duckworth Limited), trading in part as Duckworth Land Rover, is a family-owned automotive retail group headquartered in Market Rasen, Lincolnshire, United Kingdom, founded in 1964 with over 60 years of heritage. The group operates four physical dealership locations across Lincolnshire (Market Rasen, Boston, Kirton) and Norwich, selling new vehicles from Land Rover, Jaguar (approved used only), Omoda, Jaecoo, and Isuzu, alongside approved used vehicles from multiple brands and the all-makes 'Duckworth Select' used inventory at Kirton. Core technology is a standard dealership website with online vehicle search, configurator, valuation, and service-booking functionality; the business carries no proprietary technology, AI, or data assets beyond conventional retail web tooling.

Revenue is generated through four streams: (1) one-time vehicle sales of new and used cars across the franchise portfolio, with on-the-road prices ranging from approximately £23,540 (Omoda 5) to £148,245 (Defender OCTA); (2) finance commission on Business Contract Hire, Personal Contract Hire, and PCP introductions, with the entity authorised and regulated as an appointed representative of ITC Compliance Limited (FCA FRN 499647); (3) manufacturer-trained servicing, MOTs, bodyshop repairs, and restoration; and (4) genuine parts and accessories sold via duckworthparts.co.uk. The customer base is horizontally segmented into individual car buyers (primary) and business or fleet buyers (secondary), with a recent addition of Motability disabled-driver scheme participants. The group is privately held by the Duckworth family, with no external investment, private-equity ownership, or parent company; headcount stands at 46 employees.

Name

Duckworth Land Rover

Legal name

Martin Duckworth Limited

Website

https://duckworthlandrover.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Duckworth Motor Group is a family-owned UK car dealership group operating four locations across Lincolnshire and Norwich, retailing new Land Rover, Jaguar approved used, Omoda, Jaecoo, and Isuzu vehicles alongside used inventory, servicing, bodyshop, and finance products to individual and business buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Market Rasen

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales (New and Used): Sale of new Land Rover, Jaguar, Omoda, Jaecoo, and Isuzu vehicles along with approved used and select used cars from multiple brands. Revenue from vehicle transaction prices.
2. Finance Commission: Commission earned from introducing customers to finance providers for Business Contract Hire, Personal Contract Hire, and PCP arrangements. The company discloses receiving commission from lenders based on fixed fee or fixed percentage of amount borrowed.
3. Servicing and Repairs: Manufacturer-trained service teams providing servicing, MOTs, repairs, bodyshop services, and genuine parts across all locations.
4. Parts Sales: Sale of genuine vehicle parts and accessories through dedicated parts store and trade customer registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Duckworth Motor Group is a family-owned franchised car dealership group retailing new and approved used vehicles from Land Rover, Range Rover, Defender, Discovery, Jaguar, Omoda, Jaecoo, and Isuzu across four locations in Lincolnshire and Norwich. It complements vehicle sales with manufacturer-trained servicing, MOTs, bodyshop repairs, a genuine parts store, and FCA-regulated finance brokerage (Personal Contract Purchase, Personal Contract Hire, Business Contract Hire).

Product overview

Duckworth Motor Group is a family-owned car dealership group operating across Lincolnshire with over 60 years of heritage, serving as a multi-brand automotive retailer. The core product offering consists of new and approved used vehicles across multiple brands: Land Rover (Range Rover, Defender, Discovery families including their PHEV variants), Omoda, Jaecoo, Isuzu commercial vehicles, and Jaguar approved used. The portfolio also includes the Duckworth Select sub-brand for multi-brand used vehicles. The dealership provides complementary services including flexible finance solutions (Business Contract Hire, Personal Contract Hire, PCP), manufacturer-trained servicing and MOT, bodyshop repairs, vehicle restoration, and parts/accessories. Dealerships are located in Market Rasen, Boston, and Kirton, with dedicated centers for different brands and services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Land Rover and Range Rover vehicles Sale of new Land Rover and Range Rover models (Range Rover, Range Rover Evoque, Range Rover Sport, Range Rover Velar) including petrol, diesel, and PHEV variants, retailed through Land Rover-authorised showrooms in Market Rasen, Boston, and Norwich.
• New Land Rover Defender and Discovery vehicles Sale of new Defender (90, 110, 130, OCTA, 110 PHEV) and Discovery / Discovery Sport family SUVs, including the 7-seat Discovery, through authorised Land Rover showrooms.
• New Omoda vehicles Sale of new Omoda compact and mid-size SUVs (Omoda 5, Omoda E5 electric, Omoda 7, Omoda 9, Omoda 4) from the Chery-owned brand, retailed via the Boston dealership and online configurator.
• New Jaecoo vehicles Sale of new Jaecoo SUVs (Jaecoo J7, J7 SHS hybrid, J5, 5 BEV electric, Jaecoo 8) from the Chery-owned brand, retailed via the Boston dealership and online configurator.
• New Isuzu commercial vehicles Sale of new Isuzu D-MAX pickup trucks in Utility, DL20, DL40, V-CROSS and electric variants for commercial and fleet buyers.
• Approved Used Land Rover and Jaguar vehicles Certified pre-owned Land Rover and Jaguar vehicles inspected to brand quality standards, sold with warranty coverage including the Land Rover Approved Used 24-month warranty/RSA/MOT test cover offer.
• Duckworth Select used vehicles Multi-brand used vehicle sub-brand operated from the Kirton location, offering hand-picked inspected used cars from all major brands for reliability, safety and value.
• Vehicle finance brokerage Introduction of customers to finance providers for Personal Contract Purchase (PCP), Personal Contract Hire, and Business Contract Hire plans on both personal and business vehicle purchases.
• Servicing, MOT and repairs Manufacturer-trained servicing, MOT testing, mechanical repairs, and genuine parts replacement for Land Rover, Jaguar, Omoda, Jaecoo and Isuzu vehicles across Market Rasen, Boston, Kirton and Norwich workshops, with online service booking.
• Bodyshop repairs and restoration Collision repair, paint repairs, smart repairs, and full vehicle restoration and renovation services to preserve vehicle value and appearance.
• Genuine parts and accessories Retail sale of genuine manufacturer parts and accessories through a dedicated parts website and trade customer registration for workshops and trade buyers.
• Motability scheme vehicles Supply of accessible vehicles through the Motability scheme for disabled drivers, offered across the Omoda and Jaecoo ranges.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marshall Motor Group: Cambridge-headquartered multi-franchise UK dealer group of similar regional character, representing premium and volume brands across multiple sites — comparable in operating model, brand portfolio breadth and family/corporate governance profile.
• JCT600: Family-owned Yorkshire-based multi-franchise UK car dealer of broadly comparable size, similarly operating a regional network of showrooms across several premium and volume brands — directly comparable in scale, ownership structure and brand mix.

Broad incumbents

• Vertu Motors: AIM-listed UK multi-franchise dealer group operating volume and premium brands at national scale — comparable operating model with larger scale advantages in OEM negotiations and used-vehicle remarketing.
• Sytner: UK premium retailer owned by Lithia, focused on BMW, Mercedes, Audi, Land Rover and Jaguar — a larger incumbent with overlapping JLR and premium-SUV representation that competes for the same affluent Lincolnshire-adjacent customer base.
• Group 1 Automotive (UK): US-headquartered international automotive retailer with UK operations across premium and volume brands — large incumbent peer relevant to Duckworth's competitive dynamics in premium franchises and manufacturer relationships.
• Lookers: One of the largest UK multi-franchise dealer groups operating across volume and premium brands at national scale — relevant competitor for manufacturer allocations, used-car sourcing and aftersales competition.
• HR Owen: UK luxury and supercar retailer with overlapping premium-SUV brands and customer demographics; broader geographic footprint and luxury specialisation make it a relevant adjacent competitor for high-end Lincolnshire buyers.
• Inchcape UK: International automotive distributor and retailer with substantial UK dealer operations across premium and volume brands — large incumbent peer for both new-vehicle distribution relationships and aftersales.
• Stratstone: UK premium and luxury dealer group within the Pendragon/Lithia network carrying Jaguar Land Rover and other premium marques — broader and larger, but a directly overlapping JLR-focused retail competitor to Duckworth's core Land Rover business.
• Pendragon (Lithia UK): Formerly one of the UK's largest dealer groups, now part of Lithia Motors — directly competes with Duckworth's premium and volume brand representation at much greater scale and is an active consolidator in the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/duckworth-land-rover

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duckworth Land Rover