REAG
REAG (Real Estate Advisory Group) is Kroll's Italian real estate advisory service line providing independent consulting, transaction advisory, and fixed asset valuation to property investors, developers, corporate boards, and financial institutions.
- Company typePrivate
- Founded1922
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What REAG does
REAG (Real Estate Advisory Group) is the Italy-based real estate advisory service line of Kroll, LLC, providing independent consulting, transaction advisory, and fixed asset valuation services to property owners, investors, developers, corporate boards, private equity firms, and financial institutions. Kroll is a privately held global financial and risk advisory firm founded in 1922 and owned by Delta Parent Holdings Inc., operating across 32 countries and territories with 6,500+ professionals worldwide. REAG itself sits within Kroll's Italian operations, which are headquartered in Milan (Piazza della Repubblica 24) and Agrate Brianza, employing 194 people in total across the Italian service lines. The unit is led by CEO Mauro Corrada and four Managing Directors (Simone Spreafico, Savino Alfredo Natalicchio, Massimiliano Rossetti), with parallel Italian leadership in valuation, transfer pricing, fixed asset advisory, transaction advisory, forensic investigations, and cyber risk.
The service portfolio is built on independent valuation methodologies and bespoke consulting frameworks rather than proprietary technology products. Core offerings include the Real Estate Advisory Group consulting service, Real Estate Transaction Advisory for the acquisition and disposal of single assets and portfolios, and Fixed Asset Advisory for business asset valuations. Adjacent capabilities available within Italian Kroll (Transfer Pricing, Valuation Services, Transaction Advisory Services, Forensic Investigations and Intelligence, Cyber Risk) provide cross-sell surface. Brand equity is anchored in Kroll's 100-year heritage and its No. 1 global ranking for fairness opinions for over 20 consecutive years per LSEG, covering more than 1,500 opinions on transactions exceeding $1 trillion in aggregate deal value. Group-wide regulatory permissions include state investigative licenses in the US and a Prefect of Milan-issued license for Kroll Associates S.r.l., with FINRA/SIPC and FCA oversight at the parent level.
REAG generates revenue through project-based professional advisory engagements with enterprise clients. Pricing is determined per engagement based on scope, complexity, and client requirements; no public pricing exists. Go-to-market is direct enterprise field sales supported by thought leadership content (including biannual Italian real estate market conjuncture reports authored by REAG leadership), third-party analyst recognition (Chambers Band 1 for Forensic Accountants in Asia Pacific, 2023–2025), and direct expert engagement via Managing Directors. Distribution is anchored in Kroll's global office network, providing cross-border coverage for Italian real estate mandates.
REAG firmographics
Firmographics- Name
- REAG
- Legal name
- Kroll, LLC
- Website
- https://duffandphelps.it
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REAG (Real Estate Advisory Group) is Kroll's Italian real estate advisory service line providing independent consulting, transaction advisory, and fixed asset valuation to property investors, developers, corporate boards, and financial institutions.
- Ownership category
- akta.pro rank
REAG industry classification
Industry- Product category
- Real Estate Advisory Services
- NAICS
- Other Activities Related to Real Estate (531390), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)
Keywords
Where REAG is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices7 records
Markets served
REAG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Professional Advisory Services: Kroll generates revenue through providing professional advisory services including valuation, risk advisory, investigations, cyber security, corporate finance, restructuring, legal and business solutions, and data analytics. Services are delivered by credentialed professionals to enterprise clients globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
REAG product offering
Product offeringCore offering
REAG (Real Estate Advisory Group) is the real estate service line within Kroll that delivers real estate consulting tailored to specific client needs. It supports clients across the acquisition and disposal of individual assets and real estate portfolios, and provides independent fixed asset valuations and integrated asset management systems for business assets.
Product overview
REAG (Real Estate Advisory Group) is a service line within Kroll offering real estate consulting and transaction advisory services. The portfolio consists of the core Real Estate Advisory Group service providing customized real estate consulting, supported by Real Estate Transaction Advisory for acquisition and disposal of assets and portfolios, and Fixed Asset Advisory for independent business asset valuations. These services are part of Kroll's broader Financial Advisory division alongside valuation, transfer pricing, and transaction services.
Differentiator
Problem solved
Functional benefit
Brands
- Resolver: Managed compliance software and risk intelligence technology platform
- Crisp
Products and services
- Real Estate Advisory Group (REAG) Real estate consulting services built on specific client needs, providing advisory support for property-related decisions and transactions. Targeted at property owners, investors, developers, and corporate clients.
- Real Estate Transaction Advisory Kroll Transaction Services assists clients across all phases of acquisition and disposal of single assets and/or real estate portfolios. Aimed at investors, developers, and corporate owners executing real estate transactions.
- Fixed Asset Advisory Independent and reliable valuations of business assets for any purpose, with integrated asset management systems. Serves corporates requiring fixed asset valuations for financial reporting, tax, transactions, or internal management.
Quantifiable outcome
- Over 1,500 fairness opinions rendered worldwide covering transactions with aggregate deal value exceeding $1 trillion over 20 years
- +2 more outcomes
Companies that use REAG
Customer profileSegments4 records
Ideal customer profiles1 record
REAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REAG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Italian Prefecture of MilancoreKroll Associates S.r.l. holds a state investigative license (Prot. N. 12788/12B15E Area OSP 1ˆ Ter) authorized by the Prefect of Milan, permitting private investigation services including activities in private, corporate, commercial, and insurance domains.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
REAG competitors and assessment
Company assessmentDirect peers
- Cushman & Wakefield: Global commercial real estate services firm offering valuation, transaction advisory, and consulting services across investment, occupational, and capital markets. Directly competes with REAG on Italian and European CRE mandates, with comparable advisory positioning and similar enterprise client base.
- Knight Frank: Global real estate consultancy providing valuation, advisory, and transaction services to corporate, institutional, and private clients. Overlaps with REAG on Italian commercial real estate valuation and acquisition/disposition advisory work.
- CBRE Group: World's largest commercial real estate services firm offering valuation, advisory, and transaction services to investors and occupiers. Competes directly with REAG on Italian real estate valuation and portfolio advisory mandates for institutional and corporate clients.
- Savills: International real estate advisor offering commercial, residential, and rural property services including valuation, transaction, and advisory. Competes with REAG on Italian commercial real estate advisory and valuation mandates for institutional investors.
- Colliers International: Global professional services and investment management company focused on real estate, offering valuation, transaction advisory, and consulting. Comparable to REAG in its specialization on investor and occupier services in European markets including Italy.
- JLL (Jones Lang LaSalle): Global real estate investment management and advisory firm providing valuation, transaction, and consulting services to corporate and institutional clients. Directly overlaps with REAG's Italian advisory and transaction mandates, with similar GTM via enterprise client engagement.
Broad incumbents
- EY-Parthenon Real Estate: EY-Parthenon and EY's broader practice provides real estate advisory, valuation, and transaction services to corporate and investor clients. Comparable to REAG on advisory mandates but as part of an integrated Big Four platform.
- Deloitte Real Estate (Deloitte): Big Four professional services firm with a real estate advisory practice covering valuation, transaction, and consulting. Competes with REAG on enterprise mandates but operates as part of a broader audit/tax/consulting platform rather than a CRE specialist.
- PwC Real Estate: Big Four firm offering real estate valuation, transaction services, and consulting as part of its broader advisory and assurance practice. Overlaps with REAG on cross-border mandates but offers bundled services from a generalist platform.
- KPMG Real Estate Advisory: Big Four advisory practice covering real estate valuation, due diligence, and transaction support for corporate and institutional clients. Competes with REAG on Italian enterprise mandates but operates within a broader professional services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REAG social profiles
Digital presenceREAG compliance and trust
Trust signalCompliance3 records
REAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAG leadership team
Management profileNumber of profiles
Profiles4 records
REAG subsidiaries and ownership
Company hierarchySubsidiaries13 records
REAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAG
What does REAG do?
REAG (Real Estate Advisory Group) is the real estate service line within Kroll that delivers real estate consulting tailored to specific client needs. It supports clients across the acquisition and disposal of individual assets and real estate portfolios, and provides independent fixed asset valuations and integrated asset management systems for business assets.
Is REAG a public or private company?
REAG is a private company. It is classified as corporate owned and is currently operating.
When was REAG founded?
REAG was founded in 1922. It employs 101 to 250 people.
Where is REAG based?
REAG is headquartered in Milan, Italy, in the Europe region.
How does REAG make money?
One revenue line is on record: professional Advisory Services.
Who are REAG's main competitors?
Direct peers on record are Cushman & Wakefield, Knight Frank, CBRE Group, Savills, Colliers International and JLL (Jones Lang LaSalle). Broad incumbents are EY-Parthenon Real Estate, Deloitte Real Estate (Deloitte), PwC Real Estate and KPMG Real Estate Advisory.
Does REAG have an API?
No public API is recorded for REAG.
What industry is REAG in?
REAG's product category is Real Estate Advisory Services. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAF, Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships). Its NAICS code is 531390 and its SIC code is 6282.