Duidelijke Verkoop

What Duidelijke Verkoop does

Duidelijke Verkoop B.V. is a privately-held Dutch sales consultancy founded in 2010 by Ron de Rooij and headquartered in Nieuw-Vennep, Netherlands. The firm advises enterprise clients on sales process improvement, change management, coaching, and training, beginning each engagement with a '0-meeting' diagnostic using its proprietary QuickScan tool and QuickWin Rapportage methodology. Service delivery spans consultancy, individual and group coaching, sequential attitude and skills training, and program/project management for complex implementations including lead management, software rollouts, and salesforce reskilling via its Sales Force Academy offering. A differentiated executive retreat product (Sail and Sale) is delivered aboard the White Spirit yacht in Marseille harbor.

The business operates on a sales-led, direct engagement model with no intermediary channel partners. Pricing is structured as variable remuneration tied to KPIs, alongside fixed-price and cost-plus options, with multi-year contract cadences available for larger engagements. The client roster spans loss adjusting (Cunningham Lindsey), enterprise software (HP Software, Edifecs), financial services (ING Bank executive engagement), professional services (Truston, QExpertise), and call center operations. Co-lead Miranda van der Zanden complements the founder on training, presentations, and interim process improvement work, while also maintaining an external financial planning practice. There is no disclosed external ownership, institutional funding, or M&A activity, and revenue figures are not publicly disclosed.

Underlying technology consists of two proprietary, codified methodologies (QuickScan and QuickWin Rapportage) rather than a software platform. The firm does not operate an app, API, or SDK, holds no patents, and discloses no AI/ML capabilities. Distribution is direct and founder-driven, leveraging LinkedIn, Facebook, Twitter, the company website, email, and phone outreach. Marketing is anchored on the founder's personal brand and a small set of named enterprise testimonials.

Name

Duidelijke Verkoop

Legal name

Duidelijke Verkoop B.V.

Website

https://duidelijkeverkoop.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Duidelijke Verkoop is a founder-owned Dutch sales consultancy that helps enterprise clients improve sales performance, manage organizational change, and reskill their salesforces through diagnostic assessments, coaching, training, and project-based advisory engagements.

Ownership category

akta.pro rank

Product category

Sales Consulting and Change Management

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Digital & Technology Transformation Consulting (BPAHACAH), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Sales consulting
• Change management
• Sales training
• Executive coaching
• Organizational transformation

Headquarters

HQ city

Nieuw-Vennep

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Consulting: Sales consulting and advisory services provided at any level and for any industry. Can be consulted at any time with flexible arrangements for long-term, short-term, ad-hoc, or project-based engagements.
2. Training Services: Practical courses for management and employees including attitude training and sales skills training. Courses are sequential, with attitude training preceding skills-focused training.
3. Coaching Services: Individual and group coaching for employees at various levels. Characterized by interaction and interactive participation, confrontational approach, and action-driven with expected results.
4. Change Management - Project Management: Program and project management for complex implementation and change trajectories including lead management implementation, software implementation, and sales force reskilling programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Duidelijke Verkoop is a Dutch boutique consultancy specializing in sales process improvement, organizational change management, and sales training for enterprises. The firm combines proprietary diagnostic tools (QuickScan and QuickWin Rapportage) with advisory services, individual and group coaching, practical attitude and sales skills training, and program/project management for change trajectories such as lead management implementation, software rollouts, and salesforce reskilling.

Product overview

Duidelijke Verkoop is a Dutch sales consulting company offering a portfolio of advisory and training services. The core methodology begins with the QuickScan diagnostic tool and QuickWin Rapportage analysis to assess organizational status, followed by integrated services including Coaching, Consultancy, Training Programs (attitude and sales training), Change Management, and the unique Sail and Sale management retreat offering. Services are delivered through result-based compensation models and are designed to improve sales results, reduce costs, and maximize employee capabilities across client organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• QuickScan Diagnostic assessment tool that accurately maps a sales organization, clarifying employee profiles and providing a comprehensive overview of the sales competence of the organization; forms the basis for subsequent programs and training.
• QuickWin Rapportage Scientific model-based reporting and analysis service that identifies where sales can be made more targeted through discussions with management and employees, initiating changes toward innovation, higher revenues, efficiency, and cost savings.
• Consultancy Specialized sales advisory services available at any level and for any industry, delivered through long-term, short-term, ad-hoc, or project-based engagements.
• Coaching Individual and group coaching for employees at various levels, characterized by interaction, confrontational challenge, and an action-driven results orientation.
• Training Programs (Attitude and Sales Training) Practical courses for management and employees, delivered sequentially: attitude training (self-awareness of behavior) followed by sales skills training through role-play and knowledge testing.
• Verandermanagement (Change Management) Program and project management for complex implementation and change trajectories, including lead management implementation, software implementation, communication around organizational mergers, and salesforce reskilling programs.
• Sales Force Academy Reskilling program that transforms a salesforce from product-focused to advice-focused selling, including curriculum development and implementation.
• Sail and Sale Unique management meeting concept held aboard the White Spirit sailing yacht in Marseille harbor, designed for vision expansion, peer exchange, and sales improvement discussions at executive and management levels.

Quantifiable outcome

• Transformation from production-driven to customer-driven organization achieved through concrete actions and behavioral adjustments
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Force Management: B2B sales transformation consultancy that combines methodology, training, and consulting to drive revenue performance. Strong analog as a specialized, methodology-led sales consulting firm.
• Huthwaite International: Sales performance consultancy built around SPIN selling methodology, offering training, coaching, and consulting. Shares the same sales-improvement, methodology-driven value proposition as Duidelijke Verkoop.
• SBI (Sales Benchmark Index): Sales and marketing consulting firm offering advisory, benchmarking, and transformation services. Overlaps with Duidelijke Verkoop in sales performance advisory and enterprise transformation.
• Richardson Sales Performance: Sales training and consulting firm specializing in sales effectiveness, sales management, and customer engagement. Directly comparable in service mix (training, coaching, consulting) and target buyer (sales leadership).
• Value Selling Associates: Sales methodology and training provider focused on value-based selling. Comparable in offering sales training, consulting, and coaching programs to enterprise sales organizations.
• Mercuri International: Global sales transformation firm providing sales training, coaching, and consulting. Closely comparable to Duidelijke Verkoop as a specialist in sales performance improvement across industries.
• The Brooks Group: Sales training and consulting firm offering customized sales programs, coaching, and assessments. Comparable as a methodology-driven, sales-focused consulting and training provider.

Regional players

• Implement Consulting Group: Nordic-origin management consultancy with a sales transformation practice. Comparable in change management and sales/strategy consulting, with a regional European reach similar to Duidelijke Verkoop.

Broad incumbents

• Miller Heiman Group (now part of Korn Ferry): Iconic sales methodology and training firm (Strategic Selling, Conceptual Selling) now part of Korn Ferry. A larger, established player in the same sales training and consulting space.
• BearingPoint: European-headquartered management and technology consultancy with deep practice in sales transformation and change management. A larger, established competitor in adjacent consulting categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ron_de_Rooij
• Facebookfacebook.com/323974404321218
• LinkedInlinkedin.com/company/duidelijke-verkoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duidelijke Verkoop