Duke Center For Living

What Duke Center For Living does

Duke Center for Living at Fearrington (DCFL) is a single-location fitness and wellness facility operating at 100 Clynelish Close, Pittsboro, North Carolina, within Fearrington Village. The facility is part of the Galloway Ridge Wellplex, an integrated wellness campus that co-locates DCFL with Duke Primary Care and the Center for Physical Rehabilitation, enabling cross-referrals between primary care, rehabilitation, and independent fitness services. Operated under Galloway Ridge Inc., DCFL targets active adults and seniors in the Fearrington and Galloway Ridge Life Plan Community with a focus on active aging, post-surgical rehabilitation, and chronic-disease management.

The core technology stack is conventional fitness-center infrastructure: state-of-the-art cardiovascular and strength equipment, a 25-yard heated saltwater chlorinated pool (83-85°F) with hot tub, a three-lane cushioned indoor track, an Audio Fetch TV audio system, and cashless payment acceptance (credit/debit, checks, Apple Pay). Operational software runs on the ClubAutomation platform for online enrollment, class registration, and member self-service. The facility is HIPAA-aware and applies access controls to protected health information collected through fitness assessments and clinical programming.

DCFL runs a multi-stream revenue model anchored by recurring membership dues (Individual $68/month, Secondary $54/month, Additional Family $31/month) on month-to-month terms following a one-year initial agreement. Ancillary revenue comes from personal training ($44-$708 packages), therapeutic massage ($50-$125/session), swim training and lessons ($41-$888), fitness assessments ($75 members/$90 guests), guest day passes ($15 daily, $55 weekly, $100 monthly), and specialty programs such as the 12-week Absolute Health lifestyle program (valued at $700) and Women on Weights. GTM is direct-to-consumer via the online portal, phone, and on-site visits, supplemented by corporate and clinical membership channels. The business has no app, no disclosed funding, and no multi-site footprint.

Name

Duke Center For Living

Legal name

Duke Center for Living at Fearrington

Website

https://dukefitnessfearrington.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Duke Center for Living at Fearrington is a single-location membership fitness and wellness facility in Pittsboro, NC, serving active adults and seniors from Fearrington Village and the Galloway Ridge Life Plan Community through an integrated clinical-fitness campus under Galloway Ridge Inc.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center membership
• Personal training services
• Therapeutic massage therapy
• Group exercise classes
• Aquatic fitness programs

Headquarters

HQ city

Pittsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Monthly recurring membership fees with open-ended month-to-month contract terms after initial one-year agreement. Primary revenue stream from Individual ($68/month), Secondary ($54/month), and Additional Family ($31/month) memberships with associated enrollment fees.
2. Personal Training Services: One-on-one training sessions with certified trainers, group training, and Stretch & Release packages. Sessions range from 30-60 minutes with package pricing from $44-$708 depending on session count and type.
3. Therapeutic Massage Services: Licensed massage therapy services including Swedish, Deep Tissue, Trigger Point, Myofascial, Connective Tissue, Prenatal, Craniosacral, and Reflexology. Session pricing from $50-$110 per session.
4. Swim Lessons and Training: Swim training packages and lessons for members and non-members. Session packages range from $41-$888 depending on session count, duration, and member status.
5. Fitness Assessments: Comprehensive fitness evaluations covering body composition, cardiovascular fitness, muscular strength and endurance, balance, flexibility, and agility. Priced at $75 for members and $90 for guests.
6. Specialty Programs and Classes: Fee-based specialty programs including Absolute Health ($700 value), Qigong ($80-120), Women on Weights ($224-336), Yoga for Balance ($34-48), and various TRX and NIA series.
7. Guest Day Passes: Daily, weekly, and monthly guest passes allowing non-members access to facilities. Daily passes $15, weekly $55, monthly $100.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Duke Center for Living at Fearrington operates a membership-based fitness and wellness facility in Pittsboro, North Carolina, offering cardiovascular and strength equipment, a heated saltwater pool and hot tub, a cushioned indoor track, and over 30 group exercise classes per week. It sells monthly memberships (Individual, Secondary, Additional Family, Corporate, Clinical) plus fee-based services such as personal training, therapeutic massage, swim lessons, fitness assessments, and specialty programs. The center sits within the Galloway Ridge Wellplex campus alongside Duke Primary Care and the Center for Physical Rehabilitation.

Product overview

Duke Center for Living at Fearrington is a fitness and wellness facility offering a unified service model centered on fitness services, personal training, therapeutic massage, and group exercise classes. The facility includes a heated saltwater pool and aquatic center. Additional offerings include specialty programs such as Absolute Health (12-week lifestyle program), Qigong, Women on Weights (WOW), Parkinson's boxing program, TRX suspension training, yoga and stretch classes, and aquatic fitness. The center operates on a membership-based model with Primary, Secondary, Family, Corporate, and Clinical membership tiers. Services are available to both members and non-members, with members receiving complimentary fitness evaluations and equipment orientations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Services Comprehensive fitness evaluation and exercise orientation services including equipment orientations, program reviews, blood pressure checks, and fitness assessments conducted by Exercise Physiologists. Fitness assessments cover body composition, cardiovascular fitness, muscular strength and endurance, balance, flexibility, and agility, priced at $75 for members and $90 for guests.
• Personal Training One-on-one and small-group training incorporating goal setting and health education into customized workouts, delivered by trainers holding bachelor's degrees in Exercise Science and national certifications. Includes 30-minute and 60-minute sessions, group personal training for 2-3 people, and Stretch & Release sessions.
• Therapeutic Massage Licensed massage therapy services including Swedish Massage, Deep Tissue Massage, Trigger Point Massage, Myofascial Massage, Connective Tissue Massage, Prenatal Massage, Craniosacral Therapy, Reflexology, Medical Massage, and Sports Massage, offered in 60-minute and 90-minute sessions to members and guests.
• Pool & Aquatic Center Heated saltwater chlorinated pool (25 yards, 3.5 feet deep, maintained at 83-85 degrees) and hot tub (102-104 degrees) available for lap swimming, group exercise classes, water walking, and physical therapy, with a chair lift for accessibility.
• Swim Lessons and Swim Training Half-hour and one-hour swim training packages and lessons for members and non-members, including one-hour group swim sessions for 2-3 people and an Intro to Lap Swimming program.
• Group Exercise Classes Over 30 group exercise classes per week including cardio, strength, yoga, aquatic, cycling, Pilates, TRX, NIA, and Barre Fusion formats, available to members and registered participants.
• Featured Specialty Programs Fee-based specialty programs including Absolute Health (a 12-week lifestyle program valued at $700), Qigong, Women on Weights (WOW), Punching Parkinson's, Yoga for Balance, Posture Program, Soft Rolling, TRX Suspension Training, and NIA dance-fitness, aimed at specific populations and health conditions.
• Cardio & Strength Classes Land-based fitness classes including Strong & Limber, Group Cycling, Barre Fusion, Chair Pilates, Total Body Strength, Hi-Low Cardio, Dance Mix, H2O Fit, and TRX-Kettlebell.
• Yoga & Stretch Classes Yoga and flexibility classes including Chair Yoga, Full Body Stretch, Vinyasa Yoga, Yoga I, Yoga I and II, Yoga II, and weekend Saturday/Sunday Yoga sessions.
• Aquatic Group Exercise Water-based fitness classes including Aqua Remedies, Aqua Zumba, and H2O Fit cardiovascular pool workouts conducted in the heated saltwater pool.
• Membership Plans Membership types including Primary/Individual ($150 enrollment fee, $68 monthly installment or $62 monthly draft), Secondary for two persons in the same household ($75 enrollment fee, $48-$54 monthly), Additional Family Members ($75 enrollment fee, $25 monthly per person), Corporate, and Clinical, all on month-to-month open-ended contracts after an initial one-year agreement.
• Guest Day Passes Daily, weekly, and monthly guest passes allowing non-members access to the facility, priced at $15 daily, $55 weekly, and $100 monthly.

Quantifiable outcome

• Member lost 35 pounds and dropped 2 dress sizes through 6-7 weekly workouts including swimming and strength training
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Galloway RidgecoreStrategic or Co-development PartnerGalloway Ridge is a Life Plan Community located adjacent to DCFL. The partnership creates the Galloway Ridge Wellplex, an integrated wellness campus combining fitness services, primary care, and physical rehabilitation. DCFL serves as the wellness center component, providing fitness facilities and programs to Galloway Ridge residents and the broader community. The partnership enables cross-referrals and integrated care pathways.
• Duke Primary CarecoreStrategic or Co-development PartnerOn-site primary care clinic within the Galloway Ridge Wellplex campus. The clinic provides internal medicine, geriatric health, preventative medicine, routine health exams, chronic care management, and on-site lab services. This co-location creates an integrated healthcare destination combining fitness and medical services.
• Center for Physical RehabilitationcoreStrategic or Co-development PartnerLicensed therapists provide land and aquatic-based therapies for arthritis management, post-surgical care, and various rehabilitation needs. Clinical membership type offered to individuals completing approved clinical programs, creating a seamless transition from rehabilitation to independent fitness.
• Corporate Membership ClientsminorChannel Partner/ Reseller/ DistributorCorporate membership program offering discounted fitness center access to employees of partner businesses. Employees receive membership rates with proof of employment required. This B2B channel extends reach beyond individual consumer marketing.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DCFLFearrington
• LinkedInlinkedin.com/company/duke-center-for-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duke Center For Living