DUKE'S HUNTINGTON BEACH

What DUKE'S HUNTINGTON BEACH does

Duke's Huntington Beach is a full-service Hawaiian-themed restaurant operating from a single beachfront location at 317 Pacific Coast Highway, directly adjacent to the Huntington Beach Pier in Surf City USA, California. The venue serves lunch Monday-Friday (11:00am-2:00pm), dinner Sunday-Monday (4:00-8:30pm) and Tuesday-Saturday (4:00-9:00pm), weekend brunch Saturday-Sunday (10:00am-2:00pm), and a casual Barefoot Bar daily from 2:30pm to close. The menu features Hawaiian-style fresh fish and steak, weekly themed specials (Burger & Beer Monday, Taco Tuesday, Surf & Turf Thursday, Aloha Friday happy hour), a keiki (children's) menu, and the system-wide signature dessert Hula Pie - macadamia nut ice cream on a chocolate cookie crust with hot fudge and whipped cream. The restaurant is privately held and operated as part of the T S Restaurants Management, Inc. portfolio of 13 sister locations including Kimo's, Jake's, Hula Grill, Sunnyside, Leilanis, and Keokis, sharing back-office infrastructure, branding, and the Hula Pie signature item across the family.

Duke's revenue model is built on dine-in food and beverage sales across three dayparts, augmented by takeout ordering through Toast Tab, private events and banquets (weddings, corporate gatherings, rehearsal dinners, bridal showers) handled through a dedicated Group Reservations Manager, gift card sales via SecureTree, and branded merchandise through the affiliated T S Sportswear channel. Go-to-market is direct-to-consumer, relying on a beachfront location that captures natural tourist and beachgoer foot traffic, supplemented by OpenTable reservations, email newsletter capture, organic social media presence on Facebook/Twitter/Instagram, and surf-culture content via a Surfline-powered live camera feed. The customer base is segmented across beachgoers and tourists (primary), event planners and celebration hosts, and Huntington Beach/Orange County locals. Marketing emphasizes the Duke Paoa Kahanamoku surf heritage - the brand is named for the legendary Hawaiian swimmer and surfer who introduced surfing to Huntington Beach in 1925 - and the iconic Hula Pie dessert as distinctive brand assets.

The underlying operation is a traditional full-service restaurant with no proprietary technology platform; third-party SaaS handles reservations (OpenTable), online ordering (Toast Tab), gift card fulfillment (SecureTree), and HR/job applications (Paycom). Reporting headcount is approximately 15 employees, consistent with a single-location, high-turnover restaurant operation. The legal operating entity is T S Restaurants Management, Inc., a California corporation privately held with no disclosed external investors, no public listing, no funding rounds, and no M&A activity on record. Strategic focus has been on extending daypart coverage (weekend brunch, daily Barefoot Bar), deepening the events and retail channels, and leveraging the Duke Kahanamoku heritage and parent-company portfolio for brand differentiation rather than on geographic expansion at the unit level.

Name

DUKE'S HUNTINGTON BEACH

Legal name

T S Restaurants Management, Inc.

Website

https://dukeshuntington.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Duke's Huntington Beach is a single-location, full-service Hawaiian-themed beachfront restaurant at the Huntington Beach Pier serving lunch, dinner, weekend brunch, and a casual Barefoot Bar to beachgoers, tourists, locals, and private event clients as part of the T S Restaurants portfolio.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Hawaiian-style restaurant
• Beachfront dining
• Full-service restaurant
• Private event catering
• Surf culture dining

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in food and beverage sales: Full-service restaurant offering Hawaiian-inspired cuisine with dine-in service. Revenue generated from food, alcoholic beverages, and non-alcoholic drinks. Lunch, dinner, and weekend brunch service periods.
2. Takeout and delivery orders: Takeout ordering available through Toasttab platform for off-premise consumption.
3. Private events and banquets: Catering and private event bookings for birthdays, bridal showers, corporate events, rehearsal dinners, and wedding receptions. Event package sales with custom menus.
4. Gift cards and merchandise: Gift card sales and branded merchandise including Hula Pie sporks and apparel through affiliated websites.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Duke's Huntington Beach operates a full-service Hawaiian-style seafood and steak restaurant located oceanfront at the Huntington Beach Pier, serving lunch, dinner, and weekend brunch alongside the Barefoot Bar and weekly themed specials. The restaurant generates the bulk of its revenue from dine-in food and beverage sales, takeout orders through Toasttab, and private event bookings for weddings, corporate events, and celebrations. Signature items include the Hula Pie dessert and Hawaiian-inspired menu offerings connected to the Duke Kahanamoku surf culture heritage.

Product overview

Duke's Huntington Beach is a Hawaiian-style beachfront restaurant operated by T S Restaurants, offering a unified dining experience that combines casual oceanfront dining with upscale Hawaiian cuisine. The restaurant provides multiple dining services including weekend brunch, lunch, dinner, and a Barefoot Bar for casual tropical cocktails. Signature offerings include the famous Hula Pie dessert and ongoing specials like Burger & Beer Monday, Taco Tuesday, Surf & Turf Thursday, and Aloha Friday. The restaurant also offers event planning services for private parties, weddings, and corporate events, with retail offerings including gift cards and branded apparel. The restaurant maintains an oceanfront location at the Huntington Beach Pier and connects guests to surf conditions via Surfline integration.

Differentiator

Problem solved

Functional benefit

Brands

• Hula Pie: The signature dessert of T S Restaurants — a macadamia nut ice cream pie on a chocolate cookie crust with hot fudge and whipped cream. Originally created at Kimo's on Maui and available at all 13 T S Restaurant locations.

Products and services

• Dine-in Lunch and Dinner Service
• Weekend Brunch
• Barefoot Bar
• Event Planning and Private Parties

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• T S RestaurantsflagshipOthersParent company and operator of Duke's Huntington Beach. Also owns and operates 12 other restaurant locations including Jakes, Hula Grille, Sunnyside, Leilanis, Keokis, and Kimos. The Hula Pie dessert originated at Kimo's and is now served at all 13 T S Restaurant locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hula Grill: Another T S Restaurants brand serving Hawaiian-inspired beachfront fare with the shared Hula Pie dessert. Directly comparable in cuisine style, service model, and beachfront positioning.
• Jake's Del Mar: Sister restaurant under T S Restaurants, offering a similar Hawaiian-inspired coastal dining experience in Del Mar, California. Direct comparable because it shares the same parent operator, similar Hawaiian surf-culture branding, and parallel full-service menu and bar structure.
• Sunnyside Lodge: Sister T S Restaurants concept with similar coastal Hawaiian dining positioning. Directly comparable as part of the same operating family with parallel menu and beverage offerings.
• Kimo's Maui: Original home of the Hula Pie dessert and a T S Restaurants flagship in Lahaina, Maui. Comparable as the originator of the signature dessert and a similar Hawaiian-coastal full-service restaurant concept.

Broad incumbents

• Ruby Tuesday: National casual dining chain with comparable full-service American menu structure, bar program, and themed specials (e.g., burger nights). Comparable as a broader incumbent operating in the casual dining segment with overlapping customer use cases.
• The Cheesecake Factory: Large casual-dining chain with extensive menu, full bar, and signature dessert (cheesecake) that anchors brand identity. Comparable as a broader incumbent using a signature dessert item to drive destination visits alongside a wide menu.
• Bonefish Grill: National upscale-casual chain focused on fresh fish and seafood with full bar service. Comparable as a broader seafood-focused casual dining incumbent with similar fresh-fish menu positioning and bar-driven evening traffic.
• California Pizza Kitchen: California-based casual dining chain with full bar and broad menu. Comparable as a broader California-headquartered full-service restaurant incumbent with similar pricing tier and lunch-dinner daypart coverage.

Others

• OpenTable (reservations platform): Not a restaurant peer but a key infrastructure partner; Duke's uses OpenTable for reservations. Included as an ecosystem participant relevant to understanding the restaurant's digital distribution strategy rather than a direct competitor.

Regional players

• Jimmy's Famous American Tavern: Southern California coastal-American full-service restaurant and bar concept with waterfront locations. Comparable as a regional peer operating beachfront/harbor-area dining in the same Southern California market with similar American-cuisine-and-bar model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dukeshb
• Facebookfacebook.com/DukesHB
• Instagraminstagram.com/dukeshb
• LinkedInlinkedin.com/company/duke's-huntington-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUKE'S HUNTINGTON BEACH