What Dukes Plus does

Dukes Plus is a UK-based educational consultancy operating under the Dukes Education parent group, founded in 1999 and headquartered at 58 Buckingham Gate, London. The company delivers university application consulting, one-to-one tutoring, residential summer schools, career exploration programmes, and Ofsted-registered holiday activity camps, serving students aged 4-18 and their families. Its core proposition is supporting admission to elite UK universities (particularly Oxford and Cambridge), Ivy League and top US universities, UK medical and law schools, drama schools, and select international institutions through services spanning personal statement reviews, admissions test preparation (UCAT, LNAT, SAT, ACT, TMUA, ESAT), interview coaching, and application mentoring. Operating revenue streams include professional services fees for consulting and tutoring, one-time fees for residential summer programmes priced from approximately £2,225 to £6,695, and subscription services for partner schools.

The business runs on a curated network of 2,000+ vetted tutors drawn from Oxbridge and Ivy League alumni and qualified teachers, delivered via a sales-led go-to-market anchored by free 15-minute consultations, content marketing across an extensive guide and webinar library, SEO, and a 1,100+ school partnership network that includes Harrow, Eton, Wellington, Rugby, Charterhouse, Sevenoaks, GDST, and City of London School. Residential summer schools operate at Oxford college campuses, Cambridge campuses, and Eton College across Medicine, Law, Business, STEM, Psychology, Art, and Leadership tracks. The company explicitly does not develop proprietary technology, and its competitive position rests on talent credentials, brand associations with elite institutions, and venue access rather than a technology platform. Dukes Plus operates alongside related Dukes Education brands including Oxbridge Applications, The Medic Portal, The Lawyer Portal, InvestIn, Summer Boarding Courses, A-List Education, Dukes Tutoring (a wholly-owned subsidiary), and Ultimate Activity Camps (a wholly-owned subsidiary), with no disclosed venture capital, private equity, or public-market investment.

Name

Dukes Plus

Legal name

DUKES PLUS

Website

https://dukesplus.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dukes Plus is a UK-based educational consultancy under the Dukes Education group that delivers Oxbridge, Ivy League, medical, law, and drama school application consulting, one-to-one tutoring, and residential summer schools at Oxford, Cambridge, and Eton College, serving students aged 4-18 through a 2,000+ tutor network and 1,100+ school partnerships.

Ownership category

akta.pro rank

Product category

Educational Consulting Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE)

akta.pro secondary industries

University-Affiliated Pathway & Foundation Programs (EDAIAJAA), University/College Continuing Education (Extension) Programs (EDAAAEAA), Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG)

Keywords

• University application consulting
• Private tutoring services
• Summer school programs
• Admissions test preparation
• Career experience programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. University Application Consulting: Consultancy fees for university application support services including Oxbridge, Ivy League, Medicine, Law, Drama, and Global applications. Services include personal statement reviews, interview preparation, admissions test tutoring, and application mentoring.
2. Tutoring Services: One-on-one tutoring for 7 Plus, 11 Plus, 13 Plus, GCSE, A Level, International Baccalaureate, and university admissions tests. Tutoring is delivered by vetted tutors, including Oxbridge graduates and Ivy League graduates.
3. Summer Schools: Residential summer school programmes at Oxford colleges, Cambridge campuses, and Eton College. Programmes include Medicine, Law, Business, STEM, Psychology, Art & Design, and Leadership for students aged 12-18. Prices range from approximately £2,225 to £6,695.
4. Career Experiences: Career exploration programmes including Young Doctor, Young Dentist, Young Lawyer, Young Engineer, Young Computer Scientist, and Young Investment Banker experiences. These provide hands-on career exposure for students aged 15-18.
5. Holiday Activity Camps: Ofsted-registered activity day camps including Ultimate Activity Camps, Ultimate Tech Camp, Ultimate Cookery Camps, and Ultimate Sports Academies for children aged 4-14.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dukes Plus is an educational consultancy that helps students aged 4-18 gain admission to top universities and schools through specialist application consulting (Oxbridge, Ivy League, Medicine, Law, Drama, Global), one-on-one tutoring for entrance and public exams, residential summer schools at Oxford, Cambridge, and Eton College, and career experience programmes. Its services are delivered by a network of 2,000+ vetted tutors including Oxbridge and Ivy League graduates and supported through partnerships with 1,100+ schools globally.

Product overview

Dukes Plus is a family of educational consultancy services offering a comprehensive suite of university application support, tutoring, career experiences, and summer schools. The portfolio includes core products for university applications (Oxbridge, US Ivy League, Medicine, Law, Drama, Global), tutoring services (7 Plus through A Level/IB), and branded sub-products from the Dukes Education family (Oxbridge Applications, The Medic Portal, The Lawyer Portal, Summer Boarding Courses, InvestIn, Dukes Tutoring). Summer residential programs operate at Oxford, Cambridge, and Eton College, while career experiences provide hands-on industry exposure (Young Doctor, Young Lawyer, Young Engineer, etc.). Activity camps (Ultimate Activity Camps) provide Ofsted-registered holiday childcare. The offering is delivered through a network of over 2,000 vetted tutors and partnerships with over 1,100 schools globally.

Differentiator

Problem solved

Functional benefit

Products and services

• UK & Oxbridge Application Support End-to-end university application consulting for top UK universities including Oxford and Cambridge. Covers personal statement writing, admissions test preparation, Oxbridge interview tutoring, and Oxbridge-specific mentoring for students aged 15-18.
• US University Application Consulting Comprehensive support for US and Ivy League university applications including SAT/ACT preparation, college essay tutoring, Ivy League tutoring, and college athlete recruiting guidance for students aged 15-18.
• Medicine Applications Support Specialist application consulting for UK medical school applicants, including UCAT preparation, medicine interview preparation, personal statement reviews, and medicine summer school programmes.
• Law School Admissions Consulting Application consulting for UK law school applicants, including LNAT preparation, personal statement reviews, law summer schools, and 1-1 law graduate consultations.
• Drama School Application Support Specialist guidance for drama school applications, including audition coaching, monologue selection, self-tape coaching, and the Dukes Drama Premier Service.
• Global University Application Support Application consulting for international universities including IE University (Spain) and Bocconi, covering test prep, interview coaching, and application mentoring.
• Summer Schools Residential summer schools at Oxford, Cambridge, and Eton College covering Medicine, Law, Business, STEM, Psychology, Art & Design, Politics, and Leadership for students aged 12-18. Prices range from £2,225 to £6,695.
• Career Experiences Hands-on career experience programmes including Young Doctor, Young Dentist, Young Lawyer, Young Engineer, Young Computer Scientist, and Young Investment Banker — designed and delivered by industry professionals for students aged 15-18.
• Tutoring Services One-on-one tutoring across 7 Plus, 11 Plus, 13 Plus entrance exams, GCSE, A Level, International Baccalaureate, and university admissions tests (UCAT, LNAT, SAT, ACT, TMUA, ESAT, TARA). Delivered by a network of 2,000+ vetted tutors including Oxbridge and Ivy League graduates.
• School Subscriptions B2B e-learning subscription for partner schools covering Oxbridge, US, and medicine preparation, plus in-school admissions test preparation, Oxbridge interview coaching, SAT/ACT courses, and university readiness programmes.
• Ultimate Activity Camps Ofsted-registered holiday activity day camps providing childcare for children aged 4-14, including sports, arts, cookery, survival skills, and technology programmes.
• Dukes Tutoring Fully managed tutoring service for all ages and levels, delivered by teachers with over 20 years of experience.
• Summer Boarding Courses UK multi-campus summer school provider offering language and academic programmes at top UK educational institutions.
• InvestIn Career experience provider offering immersive career exploration programmes for students.

Quantifiable outcome

• Oxbridge acceptance rate significantly higher than global average
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and flagship.

• Harrow SchoolcoreOthersPrestigious UK boarding school partnered with Dukes Plus for university application support services.
• Eton CollegecoreOthersHistoric English boarding school hosting Dukes Plus summer school programmes at their facilities.
• Wellington CollegecoreOthersPrestigious UK independent school partnered with Dukes Plus for student university application support.
• Rugby SchoolcoreOthersHistoric UK public school partnered with Dukes Plus for university application support services.
• Oxford UniversityflagshipOthersOxford college campuses host Dukes Plus summer school programmes including Faculty of Medicine, Faculty of Law, and Faculty of Business programmes for students aged 15-17.
• Cambridge UniversityflagshipOthersCambridge campuses host Dukes Plus summer school programmes including Faculty of Medicine, STEM, Business, Psychology, and Art & Design programmes for students aged 14-17.
• Latymer Upper SchoolcoreOthersSelective independent school in London partnered with Dukes Plus.
• Sevenoaks SchoolcoreOthersLeading UK independent school partnered with Dukes Plus for university application support.
• Charterhouse SchoolcoreOthersHistoric UK public school partnered with Dukes Plus.
• Cardiff Sixth Form CollegecoreOthersLeading UK sixth form college partnered with Dukes Plus.
• GDST (Girl's Day School Trust)coreOthersNetwork of independent girls' schools partnered with Dukes Plus for student university application support.
• City of London SchoolcoreOthersSelective independent school partnered with Dukes Plus.
• St Andrews College CambridgecoreOthersInternational study centre in Cambridge partnered with Dukes Plus.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Profs: UK-based private tutoring and admissions consultancy serving university applicants and school-level students. Comparable to Dukes Plus in providing high-end 1:1 tutoring for GCSE, A Level, and university admissions tests with quote-based pricing.
• Carfax Education: UK private education company offering tutoring, school placement, and university admissions consulting. Comparable to Dukes Plus in serving affluent UK families seeking private tutoring, school placement, and admissions support.
• UniAdmissions: UK-focused Oxbridge and top-university admissions consultancy offering tutoring, mock interviews, and application mentoring. Direct competitor to Dukes Plus's UK & Oxbridge consulting business with a similar target customer and service model.
• Admissionado: International admissions consultancy offering application support and tutoring for top US, UK, and international universities. Comparable to Dukes Plus's global applications service for ambitious applicants to elite institutions worldwide.
• Crimson Education: Global university admissions consultancy providing application support, tutoring, and mentoring for top US, UK, and other international universities. Closely comparable to Dukes Plus in serving ambitious applicants targeting Ivy League and Oxbridge with a network of credentialed consultants.
• PrepScholar: US test-prep and admissions platform providing SAT/ACT prep, college admissions guidance, and tutoring. Comparable to Dukes Plus's US admissions test preparation and Ivy League consulting offering, though it leans more on self-paced tech than 1:1 consulting.
• Keystone Tutors: Established UK private tutoring firm offering in-person and online tutoring for school-age students including 11+, GCSE, A Level, and university admissions preparation. Comparable to Dukes Plus's tutoring and admissions test preparation services for elite UK applicants.
• Archer Education: US-focused admissions consultancy providing college application strategy, essay coaching, and standardised test preparation. Direct peer to Dukes Plus's US/Ivy League application consulting service, serving similar high-achieving students and families.
• Study Mind: UK tutoring and admissions consultancy offering GCSE, A Level, and Oxbridge/medicine application support. Direct competitor to Dukes Plus in the UK admissions tutoring and consulting market with overlapping target customers.

Emerging players

• Summer Boarding Courses: UK multi-campus summer school provider hosting academic and language programmes at top UK schools. Comparable to Dukes Plus's summer school portfolio at Oxford, Cambridge, and Eton, though focused more on language courses than admissions-specific programmes. Note: this brand is listed as a sub-brand of Dukes Education in some sources, but operates as a distinct consumer brand within the same parent group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dukesplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dukes Plus