Dulux Colour Centre

What Dulux Colour Centre does

Dulux Colour Centre is the Nigerian e-commerce and retail brand for Dulux paints, operated by Chemical and Allied Products PLC (CAP PLC), a publicly listed Nigerian company and subsidiary of the diversified conglomerate UAC of Nigeria PLC. The business manufactures and distributes paints and coatings under two core lines — Dulux Trade (ultra-premium professional range for painters, contractors, and decorators) and Dulux Regular (consumer range with over 200 colours across Matt, Silk, Gloss, and Weathershield finishes) — plus the newer Spruce sub-brand targeting younger Nigerian consumers with 110+ colours and culturally themed 'colour personalities'. Products are formulated specifically for Nigeria's demanding climate conditions, including algae- and fungal-resistant Weathershield variants.

The company distributes through a hybrid channel: the duluxnigeria.com.ng e-commerce storefront (offering direct delivery, a Colour Quiz, drag-to-paint Colour Visualisation tool, inspiration galleries by room, and a colour-consultation booking service) plus an authorised retail network of Dulux Colour Centres (DCCs) and Dulux Colour Shops (DCSs) across Nigeria. Customers include residential DIY consumers, professional painters and contractors, and commercial/industrial buyers — addressed horizontally rather than through named accounts. Pricing is unit-based across four tiers (budget, mid-range, premium, specialty textured) paid as-you-go, with products ranging from approximately ₦12,924 to ₦150,131.

The business model is straightforward one-time product sales — no subscription, no recurring licence revenue, no disclosed services monetisation beyond free consultation. Headcount is 52 employees, concentrated at the Ikeja, Lagos head office of CAP PLC, with operating geographies confined to Nigeria. The moat rests on global Dulux brand equity, the established dual-tier retail footprint, and local manufacturing via CAP PLC rather than on any technology differentiation.

Name

Dulux Colour Centre

Legal name

Chemical and Allied Products PLC

Website

https://duluxnigeria.com.ng

Company type

Public

Operating status

Operating

Short description

Dulux Colour Centre is the Nigerian e-commerce and authorised-retail platform for Dulux paints, operated by CAP PLC under parent UAC of Nigeria PLC. It sells Dulux Trade, Dulux Regular, and Spruce paint ranges to residential DIY consumers, professional painters/contractors, and commercial buyers across Nigeria.

Ownership category

akta.pro rank

Product category

Decorative Paints and Coatings

NAICS

Paint and Wallpaper Retailers (444120), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Decorative paint manufacturing
• Interior exterior coatings
• Paint retail network
• Trade paint distribution
• Paint e-commerce

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Product Sales: Direct sale of Dulux and Spruce paint products through e-commerce website and authorised retail stores (Dulux Colour Centres and Dulux Colour Shops). Revenue generated from one-time product purchases across multiple price points and product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dulux Colour Centre, operated by Chemical and Allied Products PLC (CAP PLC), manufactures and distributes premium Dulux decorative paints in Nigeria through the duluxnigeria.com.ng e-commerce platform and an authorised network of Dulux Colour Centres (DCCs) and Dulux Colour Shops (DCSs). The product range spans two tiers — Dulux Trade for professional contractors and Dulux Regular for residential/DIY consumers — supplemented by the younger-targeted Spruce sub-brand, all with 200+ colours formulated for Nigerian climate conditions.

Product overview

Dulux Colour Centre is a paint e-commerce platform offering two core product lines: Dulux Trade (professional-grade paints for contractors and decorators) and Dulux Regular (consumer paints for residential use). The company also operates Spruce, a younger-targeted sub-brand with 10 distinctive colour personalities. Dulux Trade includes Weathershield and Vinyl Silk variants, while Dulux Regular spans Matt Emulsion, Silk Emulsion, Gloss, and Weathershield finishes. Spruce offers four product types (Acrylic Satin, Emulsion, Textured, Gloss) with over 100 colours. The platform provides 200+ colours across its range, sold exclusively via e-commerce and authorised Dulux Colour Centres (DCCs) and Dulux Colour Shops (DCSs) in Nigeria.

Differentiator

Problem solved

Functional benefit

Brands

• Spruce: A new paint range targeting younger consumers with 10 colour personalities, 100 standard colours, and 10 theme colours. Product types include Spruce Acrylic Satin, Spruce Emulsion, Spruce Textured, and Spruce Gloss.

Products and services

• Dulux Trade Ultra-premium professional paint range trusted by professional painters, contractors, and decorators for residential and commercial projects. Combines exceptional durability, superior coverage, and flawless finishes. Available in Dulux Trade Weathershield and Dulux Trade Vinyl Silk variants.
• Dulux Regular Consumer-focused paint range featuring interior and exterior paints engineered for reliable all-purpose performance and endurance of Nigeria's demanding climate. Available in over 200 colours and multiple finishes including Matt Emulsion, Silk Emulsion, Gloss, and Weathershield.
• Spruce New generation paint range targeting younger consumers with 10 colour personalities, 100 standard colours plus 10 theme colours. Includes four product types: Spruce Acrylic Satin, Spruce Emulsion, Spruce Textured, and Spruce Gloss.
• Dulux Weathershield Ultra Premium quality, highly durable emulsion textured paint with ultra-fine granular finish, eco-friendly formula, and superior durability for long-term exposure with algae and fungal growth inhibition.
• Dulux Weathershield Smooth Premium quality, highly tough and durable smooth-textured paint suitable for exterior surfaces with superior durability.
• Dulux TexMatt High-quality paint for interior and exterior use with textured finish.
• Dulux Silk Emulsion High-quality silk emulsion paint for interior and exterior use with smooth finish.
• DLX Trade W/Shield Smooth Professional trade paint with weather shield protection, water-based and eco-friendly formula for interior and exterior use.
• DLX Trade Vinyl Silk Professional trade vinyl silk paint with anti-rust protection for interior and exterior surfaces.
• DLX Trade EasyCare Nigeria Professional trade easy-care paint for interior and exterior use with enhanced durability.
• Spruce Acrylic Satin Durable emulsion paint with mid-sheen finish, washable and ideal for living rooms and high-traffic areas. Covers 12-13 sqm/L with 2-3 coats recommended.
• Spruce Emulsion Matt finish paint for interior and exterior walls. Covers 10 sqm/L with tough, washable finish. 2-3 coats recommended.
• Spruce Textured Weather-resistant textured matt finish for exterior walls. Covers 1.75-2 sqm/L due to thicker application with only 1 coat needed.
• Spruce Gloss Durable enamel with high-gloss finish for interior and exterior use on doors, trims, and furniture. Covers 10 sqm/L.
• Colour Consultation Personalised guidance from Dulux professionals for colour selection and full renovation planning.

Quantifiable outcome

• Products available in over 200 colours and multiple finishes
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Akzo Nobel: Global owner of the Dulux brand and CAP PLC's licensor, making Akzo Nobel both the global benchmark and the closest direct peer in paints and coatings. Operates the same brand family across multiple continents and competes directly with CAP PLC in paint category dynamics.
• Portland Paints and Products Nigeria Plc: Nigerian-listed paint manufacturer competing in the same domestic market with locally manufactured decorative paints. Directly comparable on geography, customer base (Nigerian DIY and professional), and product category.
• Premier Paints (Nigeria) Plc: Nigerian paint manufacturer producing decorative and industrial coatings for the domestic market. Direct competitor across the same product lines (emulsion, gloss, textured) and customer segments as CAP PLC's Dulux operations.
• Nipolac Paints Nigeria: Local Nigerian paint manufacturer with a comparable range of decorative finishes. Competes for the same residential DIY and professional painter segments as Dulux Colour Centre in Nigeria.
• Jotun Paints: Norwegian-headquartered paint manufacturer with an established Nigerian and West African presence, offering decorative paints directly comparable to Dulux. Same category, same regional climate challenges, overlapping customer base.

Broad incumbents

• Sherwin-Williams: One of the world's largest paint manufacturers with broad decorative and industrial coatings portfolios. Comparable at the category level, but operates at vastly larger scale and does not specialise in the Nigerian tropical market niche.
• PPG Industries: Global paint and coatings manufacturer with decorative, industrial, and specialty lines. Comparable on product category and formulation capabilities, but serves a global portfolio rather than a single regional niche.
• Nippon Paint Holdings: Asia-Pacific headquartered global paint manufacturer with extensive African operations. Comparable at the category level, with broad portfolio and global scale beyond Dulux Nigeria's domestic focus.
• Berger Paints (Berger International / Pidilite): International decorative paints manufacturer with regional operations across emerging markets. Comparable on product category and customer segment, but operates at much larger scale across multiple geographies.
• Hempel: Danish coatings manufacturer with decorative and protective paints serving tropical and emerging markets including parts of Africa. Comparable at the formulation/climate-adaptation level, but broader portfolio than Dulux Nigeria's consumer-focused range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dulux Colour Centre