Duma FM
Duma FM is a privately held radio station in Gaborone, Botswana, broadcasting on 930 FM and streaming online via TuneIn. It serves general community listeners and news seekers with music, talk, and live news programming, generating revenue through advertising and marketing services.
- Company typePrivate
- Founded-
- HeadquartersGaborone, Botswana
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Duma FM does
Duma FM is a privately held radio broadcasting station headquartered in Gaborone, Botswana (Plot 59140 Block 7). The company operates on the 930 FM frequency and self-describes as the "No.1 Private Radio Station in Botswana" and the "biggest private news station" in the country. Its programming spans music, talk shows, and a dedicated news service covering local, national, and international stories, with live coverage of government announcements, judicial appointments, and political events broadcast at scheduled weekday slots including 13H00.
The station's core technology is conventional FM radio broadcasting infrastructure complemented by an online streaming layer delivered through a partnership with TuneIn. This dual-platform setup enables listeners to access content via traditional FM receivers domestically in Botswana or via TuneIn's web and app interfaces globally. Distribution is further amplified through social media channels including Facebook, Twitter, and YouTube, plus direct listener communication via WhatsApp, SMS, phone, and email. There is no proprietary mobile application.
Duma FM's revenue model is based on advertising (radio spots during programming blocks) and marketing services offered to businesses seeking to reach its listener base. Pricing and rate cards are not publicly disclosed. The company's go-to-market is community-led and event-driven: it positions itself as a platform that "empowers minds and amplifies diverse voices" in Botswana, anchoring audience engagement around live news events and community programming. The customer base is the general public across two primary segments: community listeners seeking music, talk, and general content, and news seekers wanting real-time coverage of government, judicial, and political affairs. No specific advertisers, sponsors, or commercial contracts are publicly named.
Duma FM firmographics
Firmographics- Name
- Duma FM
- Legal name
- Duma FM
- Website
- https://dumafm.co.bw
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Duma FM is a privately held radio station in Gaborone, Botswana, broadcasting on 930 FM and streaming online via TuneIn. It serves general community listeners and news seekers with music, talk, and live news programming, generating revenue through advertising and marketing services.
- Ownership category
- akta.pro rank
Duma FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- News Talk Radio & Current Affairs Stations (MPABAIAI), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Duma FM is headquartered
LocationHeadquarters
- HQ city
- Gaborone
- HQ country
- Botswana
- HQ region
- Africa
Offices1 record
Markets served
Duma FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Radio advertising includes spots aired during programming blocks. The station provides marketing opportunities to reach their listener base in Botswana.
- Marketing Services: Marketing manager role indicates commercial marketing and promotional services are offered to businesses seeking to reach the radio audience.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Duma FM product offering
Product offeringCore offering
Duma FM operates a private radio broadcasting service at 930 FM in Botswana, delivering news, music, and talk programming to listeners through traditional FM radio receivers and online streaming via the TuneIn platform. The station functions as both a community-focused broadcaster and an advertising-supported media outlet serving businesses seeking access to its audience.
Product overview
Duma FM is a unified radio broadcasting platform operating as Botswana's No.1 private radio station. The company offers two integrated distribution channels: traditional FM radio broadcast at 930 FM and online radio streaming. The station also provides a dedicated news service that serves as the country's biggest private news station. All offerings are unified under the Duma FM brand, delivering music programming and news content to inform, educate, and entertain the audience.
Differentiator
Problem solved
Functional benefit
Products and services
- Duma FM Radio Broadcast Traditional FM radio broadcasting on 930 FM frequency, delivering music, news, and talk programming to listeners across Botswana.
- Duma FM Online Radio Streaming Internet-based streaming radio service allowing listeners worldwide to access Duma FM content anytime through the TuneIn platform.
- Duma FM News Service News reporting and broadcasting service covering local, national, and international stories, recognized as Botswana's biggest private news station, with weekday news broadcast at 13H00.
Companies that use Duma FM
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Duma FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Duma FM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TuneIncoreTuneIn is an online streaming platform that provides Duma FM's live radio broadcast online. Listeners can access Duma FM through TuneIn's website or app, expanding the station's reach beyond traditional FM radio to global online audiences.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Duma FM competitors and assessment
Company assessmentRegional players
- Metro FM (South Africa): Metro FM is South Africa's leading commercial music-and-news radio station under the SABC. It is not in Botswana but serves as a regional benchmark for private-style commercial radio economics, ad pricing, and urban African audience dynamics.
- 5FM (South Africa): 5FM is the SABC's commercial youth-format radio station. Although South African and publicly owned, it offers a relevant benchmark for commercial-music radio station economics adjacent to Duma FM's private-format model.
- Capital FM (Kenya): Capital FM is one of Kenya's largest private commercial radio stations, focused on news, talk, and music in Nairobi. Comparable to Duma FM as a regional urban-format private broadcaster with both FM and online distribution.
Others
- TuneIn: TuneIn is the global internet radio streaming platform through which Duma FM distributes its online broadcast. As Duma FM's listed integration and distribution partner, it is the ecosystem enabler for any cross-border audience and monetization.
Direct peers
- Yarona FM: Yarona FM is one of Botswana's leading private commercial radio stations, broadcasting music, talk, and news to a similar Gaborone-centered audience. It competes directly with Duma FM for the same local advertisers, listener share, and on-air talent.
- Gabz FM: Gabz FM is a Botswana-based private radio station operating in Gaborone with a comparable youth-and-music-led format. It targets the same commercial advertising market as Duma FM within Botswana's private radio landscape.
Broad incumbents
- DStv (MultiChoice): DStv/MultiChoice is the dominant pay-TV and audio/video content provider across Southern Africa. It competes for advertising budgets in Botswana and shapes how local audiences consume music, talk, and news audio.
- Radio Botswana: Radio Botswana is the country's national public broadcaster and operates the dominant terrestrial radio infrastructure nationwide. As the incumbent public broadcaster, it competes for listener attention and indirectly benchmarks Duma FM's reach and content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Duma FM social profiles
Digital presenceDuma FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duma FM leadership team
Management profileNumber of profiles
Duma FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duma FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duma FM
What does Duma FM do?
Duma FM operates a private radio broadcasting service at 930 FM in Botswana, delivering news, music, and talk programming to listeners through traditional FM radio receivers and online streaming via the TuneIn platform. The station functions as both a community-focused broadcaster and an advertising-supported media outlet serving businesses seeking access to its audience.
Is Duma FM a public or private company?
Duma FM is a private company. It is classified as unknown and is currently operating.
When was Duma FM founded?
Duma FM was founded in -1. It employs 11 to 50 people.
Where is Duma FM based?
Duma FM is headquartered in Gaborone, Botswana, in the Africa region.
How does Duma FM make money?
Two revenue lines are on record. Advertising is the primary driver. The others are marketing Services.
Who are Duma FM's main competitors?
Regional players on record are Metro FM (South Africa), 5FM (South Africa) and Capital FM (Kenya). TuneIn is listed as an others. Direct peers are Yarona FM and Gabz FM. Broad incumbents are DStv (MultiChoice) and Radio Botswana.
Does Duma FM have an API?
No public API is recorded for Duma FM.
What industry is Duma FM in?
Duma FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABAIAI, News Talk Radio & Current Affairs Stations. Its NAICS code is 51611 and its SIC code is 4832.