The Club at the Dunes

What The Club at the Dunes does

The Club at the Dunes is a private residential golf and country club operating within The Dunes of Naples community in Naples, Florida. The legal entity, The Dunes of Naples Property Owners Association, Inc., is a nonprofit property owners association founded in 1999, serving approximately 634 residents across 40 coach homes and 7 luxury high-rises. The club provides a residential amenity set including golf, dining, events, wellness, and racquet sports, anchored by a 25,000 square foot clubhouse that underwent a $9.2 million renovation completed in 2019.

Operations are outsourced to Troon Privé, the private club management division of Troon, which provides the hospitality workforce and operating systems. Revenue is generated through mandatory membership dues tied to property ownership, supplemented by F&B minimums, event programming, wellness services, and racquet sports fees. The club has accumulated multiple industry recognitions, including back-to-back Distinguished Club Awards (2022, 2023), CMAA Wine Society recognition (2021-2023), and a Forbes Travel Guide partnership.

The business model is structurally captive: membership is bound to property ownership within the closed community, eliminating conventional churn and creating a fixed revenue base, but also constraining growth to organic dues indexation within a geographically concentrated footprint. The Club at the Dunes is a mature, fully built-out operation with no observed M&A, new geography, or funding signals.

Name

The Club at the Dunes

Legal name

The Dunes of Naples Property Owners Association, Inc.

Website

https://dunesofnaples.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Club at the Dunes is a private residential golf and country club in Naples, Florida, serving approximately 634 residents of a single closed community through dues, dining, wellness, events, and racquet sports amenities, with operations managed by Troon Privé.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Club Membership & Dues: The club serves residents of the Dunes of Naples community, generating revenue through membership dues, dining services (Royal Palm Room, SandBar, Tiki Bar, Terrace), event hosting (private events up to 250 guests), wellness and fitness services, and racquet sports programs including tennis and pickleball.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Club at the Dunes is a private, members-only residential club serving the approximately 634 residents of the Dunes of Naples gated community in Naples, Florida. It sells access to a clubhouse with dining venues, a resort pool and aquatic center, tennis and pickleball courts, bocce, a fitness and wellness center, walking trails, a herb garden, and a calendar of social events and programming for community members.

Product overview

The Club at the Dunes is a private residential community and resort-style club located in Naples, Florida. It is not a single unified software product but rather a portfolio of physical amenities and real estate offerings centered around a 25,000 square-foot clubhouse managed by Troon Privé. The core offering includes The Club at the Dunes itself, which houses dining venues (Tiki Bar, Royal Palm Room, Sandbar, and Terrace), a Wellness Center with fitness classes and saunas, and event spaces. Supporting amenities include the Tennis & Racquets Program with tennis courts and 4 pickleball courts at the John & Lisa Preeg Tennis Center, a resort-style pool, and concierge services for Grande Preserve residents. The residential portfolio comprises 40 coach homes in the Sea Grove neighborhood and seven luxury high-rise condominiums (Antigua, Barbados, Cayman, Grande Dominica, Grande Excelsior, Grande Phoenician, and Grande Geneva) across two neighborhoods — Island Cove and Grande Preserve — all offering Gulf views.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Club Membership Members-only access to The Club at the Dunes clubhouse and its full amenity portfolio, available to the approximately 634 residents of the Dunes of Naples gated community in Naples, Florida. Membership is bundled with property ownership in the community.
• Clubhouse Dining Resort-style clubhouse dining venues serving member-residents of the Dunes of Naples community.
• Racquets Program (Tennis and Pickleball) Tennis and pickleball courts with professional instruction, clinics, and league play for member-residents, led by the club's Tennis and Pickleball Professional.
• Fitness and Wellness Center On-site fitness center with training, group exercise, and wellness programming for member-residents, directed by the club's Fitness Director.
• Aquatic Center and Resort Pool

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Troon PrivécoreStrategic or Co-development PartnerThe Club at the Dunes is proudly managed by Troon Privé, the private club division of Troon, a leading club management company. Troon Privé manages luxury private clubs, providing operational expertise, staffing, culinary management, and club programming to deliver the resort-style lifestyle experience for residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quail West Golf & Country Club: A luxury private residential country club in Naples, FL offering golf, tennis, dining, fitness, and spa amenities to residents and members. Comparable to The Club at the Dunes in membership structure, premium amenities, and Naples luxury positioning.
• Bay Colony Golf Club: An ultra-exclusive private equity golf club in Naples, FL with limited membership and premium amenities. Comparable in Naples luxury positioning and exclusive member experience, though more golf-focused.
• Pelican Bay Foundation: Pelican Bay is a private Naples, FL luxury residential community with comparable amenity infrastructure including dining, fitness, racquet sports, and concierge services for residents. It is the closest analog in the Naples market as a gated luxury residential POA offering a private club experience.
• Grey Oaks Country Club: Ultra-luxury private country club in Naples, FL with multiple golf courses, tennis, wellness, and multiple dining venues serving members. Comparable in amenity breadth, member experience positioning, and Naples luxury market.
• Bonita Bay Club: A premier private member-owned club in Bonita Springs, FL with golf, tennis, dining, marina, and wellness amenities. Comparable to The Dunes as a Southwest Florida luxury private club with similar amenity breadth and member profile.
• Kensington Golf & Country Club: A private member-owned country club in Naples, FL offering golf, tennis, dining, and fitness amenities. Comparable to The Club at the Dunes in private membership structure, amenity mix, and Naples market.
• The Quarry Golf Club: A private luxury residential golf community in Naples, FL with extensive amenities including dining, fitness, tennis, and a full social calendar. Comparable as a Naples-area luxury gated residential country club experience.
• Mediterra Golf & Country Club: A luxury private residential club in Naples, FL offering golf, tennis, fitness, spa, and dining to residents and members. Comparable in Naples luxury positioning, residential membership base, and amenity offering.
• Calusa Pines Golf & Country Club: A private member-owned golf and country club in Naples, FL with dining, tennis, and fitness amenities. Comparable to The Club at the Dunes in member structure and Naples luxury positioning.

Others

• Troon Privé: The parent operating company that manages The Club at the Dunes and a portfolio of private clubs worldwide. Relevant as a strategic ecosystem peer given its operational control and shared services across many comparable luxury clubs.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-club-at-the-dunes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Club at the Dunes