Duns Limited
- Company typePrivate
- Founded1980
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Duns Limited firmographics
Firmographics- Name
- Duns Limited
- Legal name
- Duns Limited
- Website
- https://duns.co.nz
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Duns Limited industry classification
Industry- Product category
- Chartered Accountancy & Business Advisory
- akta.pro primary industry
- Business Owner & Executive Financial Planning (FSAEAAAO)
Keywords
Where Duns Limited is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Duns Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Accounting Services: Financial reporting, taxation services, and day-to-day accounting support for businesses and individuals
- Business Advisory Services: Business planning, valuations, business financing, and governance advisory services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Duns Limited product offering
Product offeringCore offering
Duns Limited is a Christchurch-based chartered accountancy firm that delivers accounting and business advisory services to small and medium businesses. Core offerings include financial reporting, taxation, business planning, business valuations, business financing strategy, and governance advisory, complemented by software implementation and training across Xero, MYOB, Reckon, CCH iBizz, iPayroll, Thankyou Payroll, and WorkflowMax.
Product overview
Duns Limited offers a single, unified accounting and business advisory service rather than a platform-plus-modules architecture. The core offering encompasses accounting services (financial reporting and taxation), business advisory services (business planning, valuations, business financing, and governance), and software training and advisory services. The company was founded in 1980 and provides services across multiple industry sectors including Professional Services, Motor Vehicle Traders, Hospitality, Property, Transportation, Construction/Demolition, and Tourism.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting Services
- Business Advisory Services
- Financial Reporting
- Taxation Services
- Business Planning
- Business Valuations
- Business Financing
- Governance Services Governance advisory centred on 'working on your business, not in your business', helping clients maintain effective oversight and management; for owner-operators and boards.
- Software Training and Advisory
Companies that use Duns Limited
Customer profileSegments8 records
Ideal customer profiles1 record
Duns Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Duns Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Canterbury West Coast Air Rescue Trust (Westpac Helicopter Trust)minorDuns has been an enthusiastic sponsor of the Canterbury West Coast Air Rescue Trust since 2006. This professional air rescue and air ambulance service is integral to the well-being of the Canterbury and West Coast regions.
- Good Earth CPA (Taiwan)minorInternational affiliation with Good Earth CPA in Taiwan who provide accounting and legal services. Duns can provide personal introductions to Good Earth CPA for clients requiring cross-border services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Duns Limited competitors and assessment
Company assessmentBroad incumbents
- Deloitte New Zealand: Big 4 firm with South Island presence serving mid-market and large NZ businesses. Competes indirectly by offering overlapping tax, advisory, and consulting services to clients in the same verticals as Duns.
- PwC New Zealand: Big 4 firm with a Christchurch office serving mid-market and large NZ businesses including the same construction, hospitality, and property sectors Duns targets. Larger, broader portfolio, but competes for the same client upgrades as Duns' customers grow.
- EY New Zealand: Big 4 firm with NZ presence providing tax, advisory, and transaction services to mid-market clients. Indirect competitor for Duns' larger advisory engagements and a likely destination for fast-growing Duns clients.
Direct peers
- Markhams New Zealand: Long-established New Zealand chartered accountancy firm focused on SMBs and owner-managed businesses. Similar size, culture, and service mix to Duns, making it a relevant benchmark for valuation and positioning.
- BDO New Zealand: Mid-tier international accounting network with a Christchurch office serving SMBs in construction, property, hospitality, and professional services. Closest comparable by footprint and target market, though larger and broader in scale.
- Baker Tilly New Zealand: Mid-tier NZ chartered accountancy network with regional offices (including South Island) serving SMBs across multiple industries. Direct competitor for Duns' accounting, tax, and advisory work in the same Canterbury/South Island market.
- Crowe New Zealand: Mid-tier NZ accounting and advisory firm with regional South Island presence. Comparable in serving owner-managed businesses across multiple verticals with a relationship-led model.
- Nexia New Zealand: International mid-tier accounting network active in New Zealand with offices serving SMB clients. Directly comparable in service mix (accounting, tax, advisory) and target client segment.
- PKF New Zealand: International mid-tier accounting and business advisory network with New Zealand presence serving SMEs and owner-managed businesses. Overlaps with Duns on accounting, tax compliance, and business advisory services.
Emerging players
- Xero: NZ-founded cloud accounting platform that Duns actively advises clients on. Functions simultaneously as a software partner and a long-term disruptor of traditional bookkeeping and compliance revenue that historically anchored CA firm value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Duns Limited social profiles
Digital presenceDuns Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duns Limited leadership team
Management profileNumber of profiles
Profiles6 records
Duns Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duns Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duns Limited
What does Duns Limited do?
Duns Limited is a Christchurch-based chartered accountancy firm that delivers accounting and business advisory services to small and medium businesses. Core offerings include financial reporting, taxation, business planning, business valuations, business financing strategy, and governance advisory, complemented by software implementation and training across Xero, MYOB, Reckon, CCH iBizz, iPayroll, Thankyou Payroll, and WorkflowMax.
Is Duns Limited a public or private company?
Duns Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Duns Limited founded?
Duns Limited was founded in 1980. It employs 11 to 50 people.
Where is Duns Limited based?
Duns Limited is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Duns Limited make money?
Two revenue lines are on record. Accounting Services are the primary driver. The others are business Advisory Services.
Who are Duns Limited's main competitors?
Broad incumbents on record are Deloitte New Zealand, PwC New Zealand and EY New Zealand. Direct peers are Markhams New Zealand, BDO New Zealand, Baker Tilly New Zealand, Crowe New Zealand, Nexia New Zealand and PKF New Zealand. Xero is listed as an emerging player.
Does Duns Limited have an API?
No public API is recorded for Duns Limited.
What industry is Duns Limited in?
Duns Limited's product category is Chartered Accountancy & Business Advisory. Its primary akta.pro industry code is FSAEAAAO, Business Owner & Executive Financial Planning.