Du Pain Sur La Planche

What Du Pain Sur La Planche does

Du Pain Sur La Planche is a French non-profit association (association loi 1901) founded in 2020 in Rueil-Malmaison by Kildine de La Rivi\u00e8re and Margot Cache. The organization is a volunteer-run parent collective advocating for healthier, more sustainable collective catering in municipal crèches and schools of Rueil-Malmaison, addressing endocrine disruptor exposure from plastic containers, organic food percentages, meat quality, and food waste. Its target constituency is approximately 6,500 children eating daily in municipal canteens, with 1,050 citizens having responded to its public consultation and 532 having signed a petition in support of plastic-free containers.

The collective does not sell products or services and has no proprietary technology; its core operating assets are community mobilization, regulatory expertise (EGALIM law, endocrine disruptor science), and stakeholder relationships. Revenue is limited to \u20ac5 annual membership dues from active and support members and voluntary donations collected through the HelloAsso platform, with all activities conducted by volunteers. After three years of advocacy, the organization secured a municipal commitment to stainless steel container deployment, which was embedded in the 10-year DSP contract awarded to Scolarest in April 2023, with deployment starting January 2024.

The organization's go-to-market is community-led grassroots organizing: digital channels (Facebook, Instagram, X, newsletter), in-person outreach at school gates and the annual Forum des Associations, expert-driven webinars, and public consultations and petitions. It is affiliated with the national Cantine Sans Plastique France (CSPF) federation of ~60 local collectives, providing scientific support and policy templates. Its sole institutional target is the Ville de Rueil-Malmaison municipality, where it holds formal seats in canteen-related commissions.

Name

Du Pain Sur La Planche

Legal name

Du Pain Sur La Planche

Website

https://dupainsurlaplanche.weebly.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Du Pain Sur La Planche is a volunteer-run French non-profit association founded in 2020 in Rueil-Malmaison that advocates for healthier, plastic-free, and more organic school and crèche canteen meals, serving local parents and influencing municipal catering policy through community mobilization and stakeholder engagement.

Ownership category

akta.pro rank

Product category

Citizen Advocacy and Public Health Non-Profit

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sustainability, Waste Reduction & Composting Programs (EDALADAL)

akta.pro secondary industries

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Citizen advocacy association
• School canteen reform
• Nonprofit parent collective
• Food policy mobilization
• Public catering sustainability

Headquarters

HQ city

Rueil-Malmaison

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Membership dues and donations: The association operates on membership fees (5€ per member, either active or support member) and voluntary donations. No commercial revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Du Pain Sur La Planche is a non-profit parent association that advocates for healthier, more sustainable food in municipal collective catering (crèches, schools) in Rueil-Malmaison, France. Its activities center on informing citizens about food quality issues, campaigning to eliminate endocrine-disrupting plastic containers, increasing organic food percentages, reducing food waste, and participating in municipal procurement working groups. The organization does not sell commercial products or services; it operates through community mobilization, public consultations, petitions, and direct dialogue with elected officials.

Product overview

Du Pain Sur La Planche is a parent advocacy collective focused on improving the quality, health, and environmental sustainability of school canteen meals in Rueil-Malmaison, France. The organization does not offer commercial products or services; instead, it engages in advocacy, public awareness campaigns, consultation with municipal authorities, and community mobilization to influence school catering policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Active Membership (Adhésion membre actif) An annual membership tier at €5 per year that allows Rueillois parents to participate as full active members in the association's activities, volunteer work, and decision-making around school catering advocacy.
• Annual Support Membership (Adhésion de soutien) An annual €5 support membership for individuals who wish to back the collective financially and receive occasional updates on advocacy progress, without active participation.
• Voluntary Donation (Don libre) Free-amount voluntary donations collected from members and non-members alike via the HelloAsso platform to fund the association's projects, including advocacy materials, events, and educational outreach.

Quantifiable outcome

• After 3 years of advocacy, the municipal government committed (June 2021) to stainless steel reusable containers starting September 2023, confirmed deployed in January 2024 for crèches and schools.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, moderate and core.

• ScolarestminorOthers · 1 September 2023Catering company awarded the 10-year public service delegation contract for Rueil-Malmaison's municipal canteens starting September 2023, replacing Elior. The new contract includes stainless steel container deployment starting January 2024, per municipal commitments advocated by the collective.
• Dr. Christine Zalejski (Cubes et Petits Pois)minorStrategic or Co-development Partner · 1 April 2022Local expert in infant food education who delivered a free public conference on infant nutrition (ages 0-3) for the collective in April 2022, providing scientific grounding for the association's advocacy on early childhood catering quality.
• Jacques Marilossian (Deputy, Hauts-de-Seine)moderateGTM or Marketing Partner · 1 April 2021Local French parliamentarian who supported the collective's advocacy by writing to Mayor Patrick Ollier in April 2021 to champion stainless steel containers in Rueil-Malmaison crèches and schools, and endorsing the cause at the national level.
• 60 Healthcare professionals of Rueil-MalmaisonmoderateGTM or Marketing Partner · 1 March 202160 local doctors, pharmacists, and other healthcare professionals who co-signed a letter to Mayor Patrick Ollier in March 2021 supporting the elimination of plastic containers in school canteens, citing documented health risks to children from endocrine disruptors.
• Cantine Sans Plastique France (CSPF)coreStrategic or Co-development Partner · 1 May 2020National non-profit association (founded January 2018) representing ~60 local collectives of parents advocating for plastic-free school canteens. CSPF provides scientific support, policy expertise, advocacy resources, and connections to national and European institutions. Du Pain Sur La Planche joined CSPF in May 2020 as its Rueil-Malmaison local branch, benefiting from shared scientific research, organizational tools, and a network of neighboring collectives (Chatou, Nanterre, Croissy, Saint-Germain-en-Laye, Le Chesnay, Louveciennes, Levallois).
• Ecole ComestibleminorStrategic or Co-development PartnerOrganization developing edible gardens and cooking workshops in schools. The collective is working with Ecole Comestible to deploy educational food and gardening workshops in Rueil-Malmaison schools to complement advocacy efforts around food waste reduction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Slow Food France: French branch of the Slow Food movement advocating for good, clean, and fair food, including in school canteens. Comparable mission in promoting quality, local, and sustainable collective food.
• UFC-Que Choisir: Major French consumer advocacy and protection organization that publishes research on food contaminants including endocrine disruptors in food packaging. Thematically aligned with Du Pain Sur La Planche's evidence-based advocacy on plastic container health risks.
• WWF France: Large international environmental NGO active in France on sustainable food systems, plastic pollution, and public procurement policy. Comparable as an established sustainability advocacy organization with overlap on plastic reduction and canteen-related campaigns.
• Fondation pour la Nature et l'Homme (Nicolas Hulot Foundation): Major French environmental/sustainability advocacy foundation working on food systems, pesticides, and health-environment linkages. Thematically aligned with Du Pain Sur La Planche's endocrine disruptor and organic-food agenda but at much larger scale.
• Générations Futures: French NGO focused on pesticide and endocrine disruptor exposure, including advocacy on school environment and child health. Comparable advocacy stance and target audience (parents concerned about chemical exposure to children).

Emerging players

• Un Plus Bio: French non-profit promoting organic and sustainable food in collective catering (especially school canteens). Highly comparable mission and stakeholder base, with broader organic-food focus versus Du Pain Sur La Planche's narrower plastic/canteen quality lens.
• Ecole Comestible: French non-profit deploying edible gardens and cooking workshops in schools, partnered with Du Pain Sur La Planche. Comparable grassroots educational mission around food and schools, with direct operational partnership.

Broad incumbents

• Elior Group: Large French contract catering company and previous Rueil-Malmaison canteen operator (replaced by Scolarest in 2023). Comparable as the legacy incumbent whose contract the collective's advocacy directly shaped.
• Scolarest: Major French collective-catering operator (Compass Group subsidiary) awarded the Rueil-Malmaison 10-year canteen contract in 2023. Comparable as the institutional counterparty responsible for executing the canteen quality improvements the collective advocates for.

Direct peers

• Cantine Sans Plastique France (CSPF): National parent-collective umbrella of which Du Pain Sur La Planche is the Rueil-Malmaison branch. Directly comparable non-profit advocacy model targeting elimination of plastic containers in school canteens across ~60 local collectives in France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CSP_Rueil
• Facebookfacebook.com/DUPAINSURLAPLANCHE92500
• Instagraminstagram.com/du_pain_sur_la_planche_92500
• LinkedInlinkedin.com/company/du-pain-sur-la-planche-rueil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Du Pain Sur La Planche