Dura-lift Elevator
Dura-Lift Elevator is a privately held regional elevator service contractor founded in 1997 in Sayreville, NJ, serving New York and New Jersey property owners, managers, and general contractors with non-proprietary elevator installation, modernization, maintenance, and repair services as part of American Elevator Group.
- Company typePrivate
- Founded1997
- HeadquartersSayreville, New Jersey, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dura-lift Elevator does
Dura-Lift Elevator (Dura-Lift, Inc.) is a privately held, regional elevator service contractor founded in 1997 and headquartered in Sayreville, New Jersey, operating as a subsidiary within the American Elevator Group (AEG) network. The company provides installation, modernization, maintenance and repair services for hydraulic, geared, gearless, and Machine-Room-Less (MRL) elevator systems across the New York and New Jersey markets. Its technical differentiator is a deliberate non-proprietary equipment stance: it installs microprocessor-based controllers and components sourced from established manufacturers so that any reputable service company can maintain the equipment, freeing building owners from vendor lock-in.
The business is organized around three core service lines (Maintenance & Repair, Construction, and Modernization), supplemented by a COVID-19 Safety Products add-on offering that includes UVC germicidal filtration, HEPA air purification, antimicrobial cab interiors, touchless call buttons, and mobile-based elevator control. Revenue is generated through a mix of recurring monthly maintenance contracts customized per building, project-based modernization work typically scoped over a ~10-week planning-manufacturing-permitting cycle, and one-time new-construction installations. A 24/7 live dispatch center with GPS-tracked field technicians supports both maintenance and emergency response. The company also acts as a subcontractor for peer elevator firms whose project scope exceeds their own capacity.
Dura-Lift's go-to-market is enterprise field sales targeting property owners, property managers, and general contractors, supplemented by content marketing (educational blog), organic SEO for NY/NJ elevator service queries, and direct phone/email outreach. Its customer base spans more than 100 organizations across entertainment, utilities, retail, hospitality, real estate, government, and education, including Madison Square Garden, Con Edison, Brooks Brothers, Vornado Realty Trust, The Beekman Hotel, and the Social Security Administration. With approximately 20 employees and an owner-led operating culture, Dura-Lift competes against larger national elevator companies on responsiveness and pricing consistency rather than scale.
Dura-lift Elevator firmographics
Firmographics- Name
- Dura-lift Elevator
- Legal name
- Dura-Lift, Inc.
- Website
- https://duraliftelevator.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dura-Lift Elevator is a privately held regional elevator service contractor founded in 1997 in Sayreville, NJ, serving New York and New Jersey property owners, managers, and general contractors with non-proprietary elevator installation, modernization, maintenance, and repair services as part of American Elevator Group.
- Ownership category
- akta.pro rank
Dura-lift Elevator industry classification
Industry- Product category
- Elevator Services and Maintenance
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)
- akta.pro primary industry
- Traction/Machine-Room-Less (MRL) Elevator Service & Maintenance (BPABAIAL)
- akta.pro secondary industry
- Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)
Keywords
Where Dura-lift Elevator is headquartered
LocationHeadquarters
- HQ city
- Sayreville, New Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dura-lift Elevator business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Maintenance and Repair Services: Recurring maintenance contracts providing proactive elevator servicing, repairs, and testing. Includes 24/7 emergency response dispatch, violation abatement coordination, and parts inventory management.
- Elevator Modernization: One-time project-based upgrades including electrical/mechanical component updates, cab replacements, control system upgrades, door equipment modernization, and landing system installations. Typically spans 10 weeks per elevator with planning, manufacturing, permitting phases.
- New Construction Installation: Installation of new elevator systems including hydraulic, geared, gearless, and MRL systems for commercial properties. Uses non-proprietary equipment from established manufacturers.
- COVID-19 Safety Products: Sale and installation of elevator safety and sanitization technology including UVC systems, HEPA filtration, touchless buttons, and mobile access applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized maintenance plans tailored to individual building needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Dura-lift Elevator product offering
Product offeringCore offering
Dura-Lift Elevator is a regional elevator service company that installs, modernizes, maintains, and repairs hydraulic, geared, gearless, and Machine-Room-Less (MRL) elevator systems for commercial and residential properties throughout New York and New Jersey. Services are built around non-proprietary equipment from established manufacturers, supported by 24/7 GPS-tracked emergency dispatch, Certified Elevator Technician (CET) maintenance crews, and complementary COVID-19 safety/air-purification add-ons.
Product overview
Dura-Lift Elevator is an elevator service company offering three core services: Maintenance and Repair, Construction, and Modernization. These are complemented by COVID-19 Safety Products as add-on offerings. The company specializes in non-proprietary equipment, providing installation, maintenance, and repair for all elevator types including hydraulic, geared, gearless, and Machine-Room-Less (MRL) systems. Services include 24/7 emergency response, testing and violation abatement, and customized maintenance scheduling. COVID-19 Safety Products include antimicrobial interiors, UV germicidal filtration, touchless controls, and air purification systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Maintenance and Repair Comprehensive elevator maintenance and repair service for property owners and managers, including proactive maintenance programs, 24/7 GPS-tracked emergency dispatch, testing and violation abatement, replacement parts inventory, and Certified Elevator Technician (CET) servicing on hydraulic, geared, gearless, and MRL elevator systems.
- Construction (New Elevator Installation) New elevator system installation service for general contractors and developers building commercial and residential properties. Includes hydraulic, geared, gearless, and Machine-Room-Less (MRL) elevator systems, with pre-wired packages, MRL In-Line Elevators, MRL Custom Front & Side Elevators, and MRL Front & Rear Elevators.
- Modernization Project-based elevator modernization service that updates electrical and mechanical components to improve safety, performance, and aesthetics. Includes removal of obsolete control systems, installation of new non-proprietary controllers, car overspeed safety governors, cab and signal fixture upgrades, door operator installation, and leveling/landing system installation.
- COVID-19 Safety Products Cutting-edge elevator cab protection and air purification offering for commercial buildings, including Dual UVC Germicidal and Dual HEPA Air Filtration, Mobile-Based Applications for hands-free control, UV Light Fixtures, Cab Air Purifier and Sterilization Systems, Touchless Buttons, and Custom Anti-Microbial Elevator Interiors.
Quantifiable outcome
- 99.5% uptime target for well-maintained elevators (with 0.5% reserved for maintenance)
- +3 more outcomes
Companies that use Dura-lift Elevator
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Dura-lift Elevator technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dura-lift Elevator partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Elevator Group (AEG)coreDura-Lift Elevator is part of American Elevator Group, a national elevator service organization. This affiliation provides access to shared resources, brand recognition, and operational support while maintaining regional autonomy in NY & NJ markets.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Dura-lift Elevator competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Dura-lift Elevator social profiles
Digital presenceDura-lift Elevator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dura-lift Elevator leadership team
Management profileNumber of profiles
Dura-lift Elevator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dura-lift Elevator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dura-lift Elevator
What does Dura-lift Elevator do?
Dura-Lift Elevator is a regional elevator service company that installs, modernizes, maintains, and repairs hydraulic, geared, gearless, and Machine-Room-Less (MRL) elevator systems for commercial and residential properties throughout New York and New Jersey. Services are built around non-proprietary equipment from established manufacturers, supported by 24/7 GPS-tracked emergency dispatch, Certified Elevator Technician (CET) maintenance crews, and complementary COVID-19 safety/air-purification add-ons.
Is Dura-lift Elevator a public or private company?
Dura-lift Elevator is a private company. It is classified as corporate owned and is currently operating.
When was Dura-lift Elevator founded?
Dura-lift Elevator was founded in 1997. It employs 11 to 50 people.
Where is Dura-lift Elevator based?
Dura-lift Elevator is headquartered in Sayreville, New Jersey, United States, in the North America region.
How does Dura-lift Elevator make money?
Four revenue lines are on record. Maintenance and Repair Services are the primary driver. The others are elevator Modernization, new Construction Installation and COVID-19 Safety Products.
Does Dura-lift Elevator have an API?
No public API is recorded for Dura-lift Elevator.
What industry is Dura-lift Elevator in?
Dura-lift Elevator's product category is Elevator Services and Maintenance. Its primary akta.pro industry code is BPABAIAL, Traction/Machine-Room-Less (MRL) Elevator Service & Maintenance, with a secondary code of BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems). Its NAICS code is 8113.