What durlum AG does

durlum AG is the Swiss subsidiary of the German durlum group, a family-owned manufacturer of metal ceiling, lighting, and daylight systems for modern architecture. Founded as a Swiss presence in 1999 and headquartered in Geroldswil (Zürich), the company sells custom-designed architectural ceiling and wall solutions to enterprise clients — architectural firms, general contractors, and building owners — across healthcare, education, retail, financial services, hospitality, and industrial verticals. Notable Swiss reference projects include the HSG Learning Center SQUARE, Felix-Platter-Spital Basel, Grosspeter Tower Basel, Innovation Center Bühler Uzwil, SIKA Zurich, and multiple COOP retail sites.

The company's core technology is integrated metal ceiling systems combined with LED lighting and daylight elements, complemented by proprietary features such as dur-GRAPHICS (custom printing on metal panels), Kühldeckenplatten (thermally active cooling ceiling panels), Thermodeckensegel (thermal ceiling sails for integrated climate control and illumination), and Breitbandabsorber (broadband acoustic absorbers). These products are developed and manufactured in-house within the wider durlum group and configured to project specifications rather than sold as commoditized SKUs. The product portfolio spans five main categories (metal ceilings, lighting, ceiling-light integration, daylight systems, and wall cladding), with classic rectangular and square panels distributed through the wholly-owned subsidiary Georg Haag AG in Beromünster.

durlum AG operates a direct enterprise field-sales model with regional sales managers (Gebietsverkaufsleiter), a Head of Lighting Switzerland, and internal sales support, delivering quote-based project-specific quotations. Revenue mechanics are one-time B2B project sales, with no publicly disclosed pricing and no recurring subscription or service component. The company maintains a moderately diversified customer base across multiple enterprise verticals, supported by a digital presence (LinkedIn, Facebook, Instagram, YouTube, newsletter) and a corporate job portal, while relying on the parent group for global website, product, and project exposure.

Name

durlum AG

Legal name

durlum AG

Website

https://durlum.ch

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

durlum AG is the Swiss subsidiary of the German durlum group, selling custom metal ceiling, integrated lighting, and daylight systems to enterprise architects, contractors, and building owners across Swiss commercial and institutional verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Geroldswil

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Metal Ceiling Systems: B2B sales of custom-designed and manufactured metal ceiling systems for architectural projects, including standard and bespoke configurations
2. Ceiling-Light Integration Solutions: Integrated ceiling and lighting systems combining metal ceilings with LED light surfaces and daylight solutions
3. Wall Systems: Metal wall cladding and coverings for architectural applications
4. Daylight Systems: Daylight integration solutions for architectural ceiling applications

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

durlum AG is the Swiss subsidiary of the global durlum family-owned group, operating in Switzerland since 1999 and manufacturing metal ceilings, integrated ceiling lighting, daylight systems, wall systems, cooling ceilings, and thermal/acoustic ceiling sails for modern architectural projects. The company sells project-configured ceiling and lighting solutions directly to architects, planners, contractors, and building owners, with regional account managers covering the Swiss market and Georg Haag AG acting as the Swiss installation partner.

Product overview

durlum AG offers a unified portfolio of ceiling-light-daylight solutions centered on metal ceiling systems as the core platform. The product range spans five main categories: Metalldecke (metal ceilings), Licht (lighting), Decke & Licht (integrated ceiling-light solutions), Tageslicht (daylight systems), and Wand (wall systems). These products are complemented by proprietary dur-GRAPHICS printing technology for customization, specialized Kühldecke (cooling ceilings) and Thermodeckensegel (thermodecken segments) for climate control, Breitbandabsorber (broadband absorbers) for acoustic management, and Langfeldplatten (long panel systems) in various geometries. The portfolio emphasizes ceiling-light integration (Decke-Licht Integrationen) as a design philosophy, creating harmonious architectural solutions. The Georg Haag AG subsidiary provides classical metal ceiling variants (rectangular and square panels) and shelving systems as a complementary channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Metalldecke (Metal Ceilings) Metal ceiling systems (Metalldecken) for modern architectural projects, including Langfeldplatten wide-field panel variants and durlum-GRAPHICS surface designs; sold to architects, planners, contractors, and building owners in Switzerland.
• Licht (Ceiling Lighting) Integrated ceiling lighting solutions supplied as part of durlum's ceiling portfolio, specified for commercial, office, and public building projects in Switzerland.
• Decke & Licht (Ceiling & Light Integration) Combined ceiling and lighting offering integrating metal ceiling systems with lighting into a single design solution for modern architecture projects.
• Tageslicht (Daylight Systems) Daylight redirection systems for architectural projects, used to bring natural daylight deeper into buildings as part of durlum's integrated ceiling and lighting portfolio.
• Wand (Wall Systems) Architectural wall cladding systems complementary to durlum's metal ceilings, targeted at the same architect, planner, contractor, and building-owner customers in Switzerland.
• Kühldecke (Cooling Ceiling) Cooling ceiling systems integrated into durlum's metal ceiling portfolio, providing thermal management for commercial and public buildings alongside acoustic and lighting functions.
• Thermodeckensegel (Thermal/Acoustic Ceiling Sails) Thermal and acoustic ceiling sails (Thermodeckensegel) including broadband absorbers (Breitbandabsorber) for acoustic comfort, offered as part of durlum's ceiling range for modern Swiss architecture projects.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Georg Haag AGcoreChannel Partner/ Reseller/ DistributorSubsidiary company of durlum AG based in Beromünster, Switzerland. Handles distribution of classic metal ceilings (rectangular and square panels), store shelf systems, and stock items in the Swiss market. The subsidiary provides service-oriented and streamlined sales processing for these product lines.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saint-Gobain: Global building materials conglomerate whose Ecophon and CertainTeed divisions offer acoustic and architectural ceiling systems. Comparable as a broad incumbent in the same architectural ceiling category, though operating at significantly larger scale and with a wider product portfolio than durlum.
• Knauf: German family-owned global manufacturer of building materials including plasterboard and acoustic ceiling systems. Comparable to durlum as a family-owned DACH building products manufacturer with overlapping commercial/institutional customer segments, though with a much broader portfolio.

Direct peers

• Armstrong World Industries: One of the world's largest manufacturers of commercial ceilings and wall solutions. Comparable to durlum as both supply integrated ceiling systems (including acoustic, lighting-ready, and specialty metal panels) into commercial, institutional, and healthcare construction projects.
• Zumtobel Group: Austrian specialist in architectural and professional lighting, including integrated LED ceiling light surfaces. Comparable to durlum because Zumtobel's integrated lighting solutions target the same ceiling-and-light integration use case in commercial buildings (e.g., LED light surfaces, lighting controls).
• Fural: Austrian manufacturer specializing in metal ceilings and acoustic ceiling systems for commercial projects. Comparable to durlum as a DACH-region metal-ceiling specialist with similar product philosophy, project-based specification sales, and architectural customer base.
• Hunter Douglas: Global manufacturer of architectural products including metal and specialty ceiling systems for commercial buildings. Comparable to durlum because both offer engineered metal ceiling solutions for modern architecture, with overlapping customer bases of architects and contractors.
• iGuzzini: Italian architectural lighting manufacturer (part of the Zumtobel Group) specializing in integrated lighting for modern architecture. Comparable to durlum for projects where architectural lighting and ceiling design must be specified together.
• Lindner Group: German family-owned interior fit-out specialist offering metal ceilings, heated/chilled ceilings, and integrated lighting systems. Highly comparable to durlum given similar German-speaking mid-market origin, family ownership, integrated ceiling-light-thermal portfolio, and project-based B2B sales motion.
• Rockfon (ROCKWOOL Group): Acoustic ceiling manufacturer within the ROCKWOOL Group, specializing in stone-wool and metal ceiling panels with integrated acoustic performance. Comparable to durlum because both deliver ceiling systems that combine aesthetic design with acoustic and functional integration.

Emerging players

• Barrisol: French manufacturer of stretch ceiling and luminous ceiling systems used in high-design commercial and retail projects. Comparable to durlum in the niche of custom, design-led ceiling-light systems, though using stretch fabric rather than metal panels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBL99u8vELpTiMFZjwI_-wA
• Facebookfacebook.com/durlum
• LinkedInlinkedin.com/company/durlum-ch
• Instagraminstagram.com/durlum.gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about durlum AG