JSC "Corporation Kindzmarauli"

What JSC "Corporation Kindzmarauli" does

JSC "Corporation Kindzmarauli" is a Georgian wine producer headquartered in Kvareli, Kakheti region, with a wine-cellar heritage tracing to 1533 when King Levan of Kakheti established a cellar at the historical Kvareli fortress. Formally operating since 1924 and privatized in 1991 (becoming the pioneer of Joint Stock Company status in Georgia), the company controls 175 hectares of vineyards across the Kvareli, Kindzmarauli, and Napareuli appellations, holding 200 of the 300 vineyards specific to Kindzmarauli wine. It cultivates 15 indigenous and international grape varieties and produces a portfolio spanning white, red, rose, amber (Qvevri), and sparkling wines, plus brandy and chacha.

Production combines traditional Georgian Qvevri (earthenware vessel) fermentation with modern winemaking, supported by an in-house laboratory for quality control at each stage and full vineyard-to-bottle traceability. Operations are powered by a property-owned hydroelectric station that delivers energy self-sufficiency and zero CO2 emissions. More than 300 people are employed across the vineyards, winery, hotel, restaurant, and other operations, with two office locations: the factory/Wine House at 55 Ilia Chavchavadze str., Kvareli, and the Wine Shop 'Duruji Valley' at 22 Simon Janashia str., Tbilisi.

The business generates revenue across three streams: wholesale wine exports through 36 partners in 26 countries (no single market above 25% of export volume), direct retail and tourism through the Kvareli Wine House (tours and tastings) and the Tbilisi Wine Shop, and on-site hospitality including a hotel, café, and restaurant. Pricing is quote-based through distribution channels and is not publicly disclosed. Customer segments consist of international B2B wine importers and distributors as the primary channel, and a secondary base of direct wine consumers, tourists, and local Georgian buyers served via DTC retail and tourism experiences.

Name

JSC "Corporation Kindzmarauli"

Legal name

JSC "Corporation Kindzmarauli"

Website

https://duruji-valley.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

JSC "Corporation Kindzmarauli" is a heritage Georgian wine producer in Kvareli (since 1533) that makes wines, brandy, and chacha from 175 hectares of vineyards and sells to 36 export partners across 26 countries plus on-site hospitality and DTC retail.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Georgian wine production
• Qvevri winemaking
• Wine export distribution
• Wine tourism experiences
• Vineyard winery operations

Headquarters

HQ city

Kvareli

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Production and sale of wines (red, white, rose, amber, sparkling) along with brandy and chacha through wholesale export channels and retail outlets. Export market diversification with 36 partners in 26 countries.
2. Tourism and Wine Experiences: Wine tours, degustation experiences, and visits to historical cellars at the factory location in Kvareli. Part of inbound tourism strategy that also supports sales partners.
3. Hospitality Services: Hotel and restaurant/cafe operations within the company entities, providing additional revenue streams alongside wine sales.
4. Direct Retail Sales: Direct wine sales through company-owned wine shop in Tbilisi and Wine House at factory location.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

JSC Corporation Kindzmarauli produces and exports Georgian wines (red, white, rose, amber, sparkling) along with brandy and chacha, using traditional Qvevri earthenware-vessel fermentation alongside modern winemaking methods. The vertically integrated company owns 200 of the 300 vineyards specific to Kindzmarauli wine production across 175 hectares, operates its own hydroelectric power station, and runs in-house quality control with full traceability from vineyard to bottle. Beyond wine production, the company operates a Wine House in Kvareli (offering tastings and factory tours), a Wine Shop in Tbilisi, an on-site hotel, and a café/restaurant, while exporting to 36 partners across 26 countries.

Product overview

JSC Corporation Kindzmarauli is a Georgian wine producing company operating since 1533 (established as a joint stock company since 1924, became private winery in 1991). The company produces a diverse portfolio of wines including White Wines (Tsinandali, Rkatsiteli, Mtsvane, Kisi, Kikhvi, Napareuli), Red Wines (Saperavi Qvevri, Kvareli, Mukuzani, Kindzmarauli, Phirosmani, Khvanchkara, Aleksandrouli, Akhasheni, Alazani Valley), Rose Wines (Saperavi Rose), Amber Wines (Rkatsiteli Qvevry, Kisi Qvevry), Sparkling Wine, Brandy, and Chacha. The company operates winery facilities with hospitality services including wine shops, a hotel, café, and restaurant. The total vineyard area spans 175 hectares with 15 indigenous and international grape varieties.

Differentiator

Problem solved

Functional benefit

Products and services

• White Wine Collection Dry and semi-dry white wines made from indigenous Georgian grape varieties including Rkatsiteli, Mtsvane, Kisi, and Kikhvi. Includes Tsinandali (50% Rkatsiteli / 50% Mtsvane, oak-aged), Napareuli (70% Rkatsiteli / 30% Mtsvane, oak-aged 6-9 months), and other appellation wines. Targeted at wine importers, distributors, HoReCa buyers, and individual wine consumers.
• Red Wine Collection Red dry, semi-dry, and semi-sweet wines from Saperavi, Aleksandrouli, Mujuretuli and other indigenous grapes. Includes flagship Kindzmarauli (naturally semi-sweet Saperavi from ancient royal vineyards), Mukuzani (oak-aged 1-2 years), Kvareli (35-year-old vines), Saperavi Qvevri, Saperavi Old Vine (70-year-old vines), Khvanchkara, Akhasheni, Phirosmani, and Alazani Valley. Targeted at wine importers, distributors, and premium wine consumers.
• Rose Wine Dry rose wine produced from 100% Saperavi grapes with well-expressed berry tones. Targeted at wine distributors and consumers seeking Georgian rose wines.
• Amber Wine (Qvevri) Traditional amber/orange wines made using ancient Georgian Qvevri (underground earthenware vessel) fermentation and aging, including Rkatsiteli Qvevry and Kisi Qvevry. Preserves high phenol and antioxidant content. Targeted at natural-wine importers and specialty wine buyers.
• Sparkling Wine Sparkling wine produced by the winery, extending the company's alcoholic beverage portfolio beyond still wines. Targeted at wine distributors and consumers.
• Brandy Aged brandy including 15-year-old brandy aged in oak barrels within the historical cellar dating back to 1533. Targeted at spirits distributors and consumers.
• Chacha Traditional Georgian grape-based distilled spirit (chacha). Targeted at spirits distributors and consumers seeking authentic Georgian spirits.
• Wine House Kvareli (Tastings and Tours) Factory wine house located at 55 Ilia Chavchavadze Street in Kvareli offering wine tastings (degustation), factory tours, and visits to the historical wine cellars dating to 1533. Includes the preserved 500-year-old cellar with oak barrels and 15-year-old brandy. Targeted at tourists, wine enthusiasts, and visiting trade partners.
• Wine Shop "Duruji Valley" Tbilisi Company-owned retail wine shop located at 22 Simon Janashia Street in Tbilisi offering direct consumer sales of the full wine, brandy, and chacha portfolio. Targeted at local Georgian consumers and tourists visiting the capital.
• Hotel and Restaurant (On-site Hospitality) On-site hotel accommodation, café and restaurant operations at the Kvareli winery location serving visitors of the Wine House and wine tour experiences. Targeted at wine tourists and inbound visitors.

Quantifiable outcome

• Zero CO2 emissions achieved through hydroelectric power station
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 36 International PartnerscoreChannel Partner/ Reseller/ DistributorThe company has established relationships with 36 export partners across 26 countries. Export market is diversified with no single market representing more than 25% of total export volume. These partners distribute Georgian wines internationally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Telavi Wine Cellar (Marussia Beverages): Largest Georgian wine producer, also headquartered in Kakheti and exporting internationally with a broad varietal and Qvevri portfolio. Direct competitor for shelf space and importer relationships across Kindzmarauli's 26 export markets.
• Tbilvino: Large Georgian producer with extensive export distribution across Eastern Europe, EU, and US. Overlaps with Kindzmarauli on Saperavi-based reds and on direct importer/wholesale partnerships.
• Château Mukhrani: Premium Georgian winery combining European and traditional Georgian winemaking with estate vineyards and hospitality. Direct competitor in the premium export segment and wine-tourism experience category.
• Khareba Winery: Georgian wine producer with extensive cellars in Kakheti, broad SKU range, and wine-tourism complex. Competes for DTC tourists and for Qvevri/amber-wine shelf space internationally.
• Badagoni Wine Cellar: Established Georgian winery producing classical and Qvevri wines across the Kakheti region. Comparable product mix (Saperavi, Rkatsiteli, Mukuzani) and similar export-led go-to-market via international distributors.
• Schuchmann Wines Georgia: Premium Georgian winery with hotel and restaurant offering in Kakheti. Closely comparable on vineyard-to-hospitality integration and on European-targeted export positioning.

Broad incumbents

• Georgian Wine House: Aggregated exporter and brand platform representing multiple Georgian producers in international markets. An indirect channel competitor that can either partner with or disintermediate Kindzmarauli in key export markets.
• Maisons Marques & Domaines (LVMH portfolio, Georgian brands): Distributor of premium Georgian wines through global LVMH-aligned channels. Compares via channel-level overlap with Kindzmarauli's importer-led distribution rather than direct winemaking.

Emerging players

• Marani (Telavi-based): Smaller Georgian winery focusing on indigenous Qvevri-style wines with growing export footprint. An emerging specialty competitor in the same niche where Kindzmarauli's Qvevri expertise competes.

Regional players

• Yerevan Ararat Brandy-Winery (Yerevan Champagne-Wine Factory): Caucasus-region spirit producer (brandy/chacha-adjacent category) targeting premium export markets similar to Kindzmarauli's brandy line. Useful as a regional peer for spirits-channel competition rather than wine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CorporationKindzmarauli
• LinkedInlinkedin.com/company/jsc-corporaion-kinndzmarauli
• Instagraminstagram.com/jsc_corporation_kindzmarauli/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JSC "Corporation Kindzmarauli"