What Duval County Property Appraiser does

The Duval County Property Appraiser's Office is a Florida constitutional officer's office within the City of Jacksonville government structure, responsible for determining property values for ad valorem taxation purposes across all of Duval County. The office does not set tax rates, bill, or collect taxes; those functions belong to the Tax Collector. Services are delivered at no direct cost to property owners and funded through City of Jacksonville budget appropriations. The current Property Appraiser is Joyce Morgan, CFA, an elected constitutional officer. The office serves three primary customer groups: residential property owners (the largest segment), commercial property owners, and business owners with tangible personal property, providing property assessments, homestead exemption administration, Save Our Homes assessment cap management, Value Adjustment Board petition processing, and TRIM notice delivery. The office also administers a portfolio of exemptions including senior citizen, disabled veterans, armed forces homestead allowances, historic preservation, and mobile home exemptions.

The office's technology platform consists of multiple integrated web applications: a Real Estate Property Search portal and a Tangible Personal Property Search portal (both queryable by parcel number, owner name, or address), an online homestead exemption application system, a tax estimator tool at taxcalc.coj.net, and the JAXGIS interactive mapping platform for aerial photography and geographic visualization. The aerial photography system is a notable shared data asset, used internally for property assessments and made available to the Jacksonville Sheriff's Office, Public Works, Airport Authority, and private sector users including Realtors and Appraisers. A Property Fraud Alert system is operated jointly with the Duval Clerk's Office. The technology stack also includes Oracle Cloud for procurement, Microsoft Teams and Zoom for virtual public meetings, and a Google Translate widget supporting nine languages for public accessibility.

The go-to-market model is direct-to-consumer public service delivery: services are provided at no fee to all Duval County property owners through online self-service portals, telephone and email customer service, and in-person assistance at the main office at 231 E. Forsyth Street, Suite 260 in Jacksonville. Annual TRIM notices are mailed to all property owners in mid-August. The office employs 11-50 staff and was established in 1845 as part of the Florida Constitution. The office's market is structurally limited to Duval County with no expansion beyond this statutory jurisdiction.

Name

Duval County Property Appraiser

Legal name

Duval County Property Appraiser's Office

Website

https://duvalpa.com

Company type

Public

Founded year

1845

Operating status

Operating

Headcount range

11–50 employees

Short description

The Duval County Property Appraiser is a Florida constitutional officer's office that determines property values for ad valorem taxation in Duval County, serving residential, commercial, and tangible personal property owners through online portals, exemptions, and TRIM notices.

Ownership category

akta.pro rank

Product category

Government Property Assessment

NAICS

Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Residential Property Appraisal (BPAJAKAA), Commercial Property Appraisal (BPAJAKAB)

Keywords

• Property tax assessment
• Homestead exemption filing
• Tangible personal property
• Property valuation services
• Truth in millage notices

Headquarters

HQ city

Jacksonville, FL

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Assessment Services: The office performs property value assessments for ad valorem tax purposes. The Property Appraiser does not set tax rates, bill, or collect taxes - those functions belong to the Tax Collector. The office is funded through the local government budget appropriation process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Duval County Property Appraiser's Office is a Florida constitutional officer's office that determines property values for ad valorem taxation purposes in Duval County. It maintains property records, processes homestead and other property tax exemptions, administers tangible personal property assessments, and operates public-facing search portals and online application systems for property owners.

Product overview

The Duval County Property Appraiser operates a web-based service portal providing property valuation, tax assessment, and exemption management for Duval County, Florida. The core system consists of multiple integrated web applications: the Real Estate Property Search and Tangible Personal Property Search databases for record lookups, the Online Homestead Exemption Application for digital filing, the Tax Estimator for tax projections, and JAXGIS Maps for geographic visualization. Supporting services include Value Adjustment Board petition processing, TRIM notice delivery, Save Our Homes assessment cap management, and the Property Fraud Alert system for deed monitoring. The platform also provides downloadable forms, millage rate data, and public records access through the City of Jacksonville website infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Property Search Web-based search tool allowing users to query property records by Real Estate Number, property owner information, or property address. Provides access to property record cards, TRIM notices, and assessed values for Duval County property owners.
• Tangible Personal Property Search Searchable database for tangible personal property records, searchable by TPP Number, property owner information, or property address. Covers furniture, tools, machinery, leased equipment, and office supplies used in businesses operating in Duval County.
• Online Homestead Exemption Application Web-based system allowing Duval County property owners to file homestead exemption applications online. Walks users through the filing process with required documentation prompts for the current tax year.
• Tax Estimator Online calculator tool enabling property owners to estimate their property tax obligations based on assessed values and applicable millage rates.
• JAXGIS Maps Interactive mapping platform providing aerial photography and geographic data overlays for property visualization and assessment purposes within Duval County.
• Property Fraud Alert Free monitoring service provided jointly with the Duval Clerk's Office that alerts participants when a document is recorded under their personal or business name, helping combat property fraud.
• Value Adjustment Board Petition Process Formal petition process for property owners to dispute assessed values or exemption eligibility. Includes access to Property Record Cards for appeals and TRIM Property Record Card downloads.
• Property Tax Exemptions and Allowances Portfolio of property tax exemptions including Armed Forces Homestead Allowances, Disabled Veterans Exemption, Historic Preservation Exemption, Mobile Home Exemptions, Senior Citizen Homestead Exemptions, and portability transfer of Save Our Homes benefits.
• Save Our Homes Assessment Cap Assessment cap program limiting annual increases in assessed value for homesteaded properties to 3% or less, protecting homeowners from rapid tax increases.
• Truth in Millage (TRIM) Notices Annual notices of proposed property taxes mailed to property owners in mid-August detailing market value, assessed value, taxable value, exemptions, and appeal deadlines.
• Tangible Personal Property Filing System Electronic filing system accepting Tangible Personal Property tax returns via disk in Excel or CSV formats. Includes lease equipment returns and filing extension request capabilities for businesses with assets in Duval County.
• Public Data Offerings Public access to property valuation data, tax roll information, millage rates, and annual reports on property values and tax levies for Duval County.

Quantifiable outcome

• Property inspections conducted at least once every five years as required by Florida law
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Duval Clerk's OfficecoreStrategic or Co-development PartnerJoint partnership to operate the Property Fraud Alert system, allowing citizens to monitor personal or business names and receive alerts when documents are recorded in Duval County under that name. The system helps combat property fraud, which the FBI identifies as the fastest growing white-collar crime in the United States.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Miami-Dade County Property Appraiser: Florida county property appraiser's office performing identical statutory duties (ad valorem assessments, homestead exemption administration, TRIM notices) under the same Florida constitutional framework; directly comparable in scope, regulatory mandate, and digital portal delivery.
• Pinellas County Property Appraiser: Florida county property appraiser's office operating under the same constitutional mandate for ad valorem property assessment; directly comparable in offering portfolio and self-service portal delivery.
• Lee County Property Appraiser: Florida county property appraiser's office with the same statutory monopoly and digital service portfolio (online property search, homestead exemption filing, TRIM notices, TPP administration).
• Palm Beach County Property Appraiser: Florida county property appraiser's office performing identical constitutional duties for Palm Beach County; directly comparable in service delivery, exemption administration, and online portal offerings.
• Hillsborough County Property Appraiser: Florida county property appraiser's office serving Hillsborough County (Tampa) with the same constitutional mandate; directly competes in the sense of serving the same statewide citizen base with parallel digital tools and exemption programs.
• Polk County Property Appraiser: Florida county property appraiser's office operating under identical constitutional framework and providing the same core services (property search, exemption administration, tangible personal property filing, VAB petitions).
• Broward County Property Appraiser: Florida county property appraiser's office with the same statutory monopoly on property assessments and exemption administration; comparable in offering mix (property search, homestead filing, TPP filing, VAB petitions).
• Orange County Property Appraiser: Florida county property appraiser's office (Orlando) with the same statutory role, TRIM notice process, and Save Our Homes assessment cap administration; comparable headcount scale and service portfolio.

Broad incumbents

• CoreLogic: National property data and analytics platform serving real estate professionals with valuation, market analytics, and tax data; broader and commercial in scope but comparable in core activity of aggregating and disseminating property valuation data.
• Zillow Group: Consumer-facing real estate data platform providing property valuation estimates (Zestimate), tax information, and parcel-level data at national scale; comparable in disseminating property value information to the public but operates commercially rather than as a statutory office.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CityofJax
• Facebookfacebook.com/CityofJax
• Instagraminstagram.com/cityofjax
• LinkedInlinkedin.com/company/duval-county-property-appraiser

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duval County Property Appraiser