Du Vert Au Rouge
Du Vert au Rouge is a 7-person Montreal-based horticultural and landscaping services firm offering urban greening, green space creation, garden management, and design services to municipalities and private residential clients across Quebec under APPQ certification.
- Company typePrivate
- Founded-
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Du Vert Au Rouge does
Du Vert au Rouge is a Montreal-based horticultural and landscaping services firm founded in 2012, operating with a 7-person team from its headquarters and showroom at 9800 rue Meilleur, Suite 100, Montréal. The company delivers an integrated portfolio of four service lines — Urban Greening (verdissement urbain), Green Space Creation (création d'espaces végétalisés), Garden Management (gestion de terrain), and Design and Project Management (conception et gestion de projet) — that span the full project lifecycle from concept through installation and ongoing maintenance. Its underlying technical specialization is Quebec-climate-adapted native plant selection and urban heat-island mitigation design, demonstrated through award-winning projects such as 2+ km of vegetated strips along Montreal's REV bike network, bioswale ditches in Salaberry-de-Valleyfield, and dune revegetation at Parc régional des Îles-de-Saint-Timothée.
The firm operates under a direct-to-customer go-to-market: prospective clients reach the company through a website contact form, phone, or in-person showroom visits, and projects are quoted on a bespoke per-project basis. It holds APPQ certification (Association des Paysagistes Professionnels du Québec), which binds it to BNQ technical standards, minimum warranties, and a code of ethics — a quality signal that differentiates it from non-certified competitors. Its customer base is split between municipal/public-sector clients (Montreal-area infrastructure projects) and private residential clients seeking garden design and management in the greater Montreal area. The company also operates an adjacent sub-brand, Du Vert au Rouge | Jardins et Illuminations, extending into lighting installations via dvarlight.com.
Revenue is generated exclusively through professional-services fees for landscape design, installation, and maintenance; no subscription, licensing, or software revenue model is in place. The firm is privately held, founder/entrepreneurially managed with no disclosed institutional investors, parent company, or funding history, and confines its operations to the Quebec market.
Du Vert Au Rouge firmographics
Firmographics- Name
- Du Vert Au Rouge
- Legal name
- Du Vert au Rouge INC.
- Website
- https://duvertaurouge.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Du Vert au Rouge is a 7-person Montreal-based horticultural and landscaping services firm offering urban greening, green space creation, garden management, and design services to municipalities and private residential clients across Quebec under APPQ certification.
- Ownership category
- akta.pro rank
Du Vert Au Rouge industry classification
Industry- Product category
- Landscape Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (541320)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)
- akta.pro secondary industries
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)
Keywords
Where Du Vert Au Rouge is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Du Vert Au Rouge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Horticulture and landscaping services: Revenue is generated through service delivery in urban greening, green space creation, garden management, and project design and management. Projects are likely quoted on a per-project basis, given the bespoke nature of landscape design work. No recurring subscription model is indicated.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Du Vert Au Rouge product offering
Product offeringCore offering
Du Vert au Rouge is a Montréal-based horticultural and landscaping services company that transforms urban and private outdoor spaces through four integrated offerings: Urban Greening (urban planters, public plazas, installations), Green Space Creation (custom planting of trees, shrubs, perennials and garden beds), Garden Management (seasonal maintenance, pruning, clean-ups), and Design and Project Management (site analysis, concept development, and full project coordination). Work uses Quebec-climate-adapted native species to support biodiversity, mitigate urban heat islands, and create durable, low-maintenance landscapes for municipal and residential clients.
Product overview
Du Vert au Rouge is a Montreal-based horticultural and landscaping service company offering a unified portfolio of four interconnected service offerings: Urban Greening (verdissement urbain), Green Space Creation (création d'espaces végétalisés), Garden Management (gestion de terrain), and Design and Project Management (conception et gestion de projet). Together, these services span the complete project lifecycle from initial design and installation through ongoing maintenance, enabling the company to transform outdoor spaces for municipalities, organizations, and private clients. The services work as an integrated system where vegetation serves as a strategic tool for urban transformation.
Differentiator
Problem solved
Functional benefit
Brands
- Du Vert au Rouge | Jardins et Illuminations: Brand identity combining horticulture/greening services with illumination/lighting installations
Products and services
- Urban Greening (Verdissement urbain) Transforms urban environments into attractive spaces through design and installation of urban planters, public plazas, and temporary or permanent installations, using plants adapted to the Quebec climate with a strong proportion of native species to support biodiversity. Targeted at municipalities, organizations, and commercial corridor clients.
- Green Space Creation (Création d'espaces végétalisés) Creates harmonious, sustainable, low-maintenance outdoor spaces through custom design, planting of trees, shrubs, and perennials, garden-bed creation, and aesthetic and functional optimization of spaces. Targeted at municipalities, private residential clients, and organizations.
- Garden Management (Gestion de terrain) Provides rigorous ongoing maintenance of planted areas, including spring and fall clean-ups, maintenance of plantings and green spaces, pruning, cleaning, and seasonal monitoring to preserve the aesthetic and health of plants. Targeted at property owners and municipalities needing recurring landscape upkeep.
- Design and Project Management (Conception et gestion de projet) Structured project service covering site and needs analysis, development of visual and technical concepts, project planning and coordination, and full management from design through installation. Targeted at municipal and private clients needing end-to-end landscape project delivery.
Quantifiable outcome
- Lush vegetated planting strips along more than 2 kilometers of Montreal's REV (Express Bike Network) to combat urban heat islands and reduce greenhouse gas emissions.
- +2 more outcomes
Companies that use Du Vert Au Rouge
Customer profileSegments2 records
Ideal customer profiles2 records
Du Vert Au Rouge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Du Vert Au Rouge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Association des Paysagistes Professionnels du Québec (APPQ)coreDu Vert au Rouge is a certified member of the APPQ, the Quebec association of professional landscapers. APPQ membership commits the company to BNQ technical standards, transparent contracts, minimum warranties (1 year for plants, 2 years for hardscaping), an ethical code of conduct, and access to a conciliation service. This membership serves as a key trust and quality signal.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Du Vert Au Rouge competitors and assessment
Company assessmentDirect peers
- Sasaki Associates: Sasaki Associates is an international design practice with a substantial landscape architecture group focused on campuses, urban districts, and ecological infrastructure. Comparable to Du Vert au Rouge as a peer in climate-resilient landscape design for public and institutional clients.
- SWA Group: SWA Group is an international landscape architecture and urban design firm renowned for ecologically driven public space projects. Directly comparable to Du Vert au Rouge as a peer in climate-adapted, biodiversity-positive landscape design for municipalities and public spaces.
- Yellowstone Landscape: Yellowstone Landscape is a national commercial landscape services company offering maintenance, irrigation, and landscape enhancement across the Sun Belt. Comparable to Du Vert au Rouge as a peer in commercial landscape services for municipalities and corporations, though it operates at greater geographic scale.
- James Corner Field Operations: James Corner Field Operations is a high-profile urban landscape architecture firm known for projects like the High Line. Comparable to Du Vert au Rouge as a peer focused on transforming urban public infrastructure into ecologically rich, community-oriented landscapes.
- Ruppert Landscape: Ruppert Landscape is a Mid-Atlantic commercial landscape construction and management firm serving corporate, municipal, and institutional clients. Comparable to Du Vert au Rouge as a peer in commercial landscape installation, enhancement, and maintenance, though at larger scale.
- Michael Van Valkenburgh Associates (MVVA): MVVA is a Brooklyn-based landscape architecture firm with a strong portfolio of urban parks and public realm projects (e.g., Brooklyn Bridge Park). Comparable to Du Vert au Rouge as a peer combining ecological design with municipal-scale public space delivery.
- OLIN: OLIN is a landscape architecture and urban design studio working on public parks, campuses, and urban greening projects. Directly comparable to Du Vert au Rouge as a peer designing ecologically integrated urban landscapes for municipalities and institutions.
Broad incumbents
- TruGreen: TruGreen is the largest U.S. lawn and landscape care company, providing recurring fertilization, weed control, and maintenance services to residential and commercial customers. Comparable as a broad landscape services incumbent with a recurring-service model, though it focuses on turf care rather than native urban greening.
- BrightView Holdings: BrightView is the largest U.S. commercial landscape services company, offering landscape maintenance, design, and snow removal to municipalities and corporations. Comparable to Du Vert au Rouge as a broad incumbent in commercial landscaping, though it operates at national scale across general grounds maintenance rather than specializing in native-plant urban greening.
- Davey Tree Expert Company: Davey Tree is a major North American provider of tree care, landscape construction, and environmental services to municipalities, utilities, and commercial clients. Comparable to Du Vert au Rouge as a broad incumbent offering landscape services and ecological work, though it is much larger and more diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Du Vert Au Rouge social profiles
Digital presenceDu Vert Au Rouge compliance and trust
Trust signalCompliance2 records
Du Vert Au Rouge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Du Vert Au Rouge leadership team
Management profileNumber of profiles
Du Vert Au Rouge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Du Vert Au Rouge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Du Vert Au Rouge
What does Du Vert Au Rouge do?
Du Vert au Rouge is a Montréal-based horticultural and landscaping services company that transforms urban and private outdoor spaces through four integrated offerings: Urban Greening (urban planters, public plazas, installations), Green Space Creation (custom planting of trees, shrubs, perennials and garden beds), Garden Management (seasonal maintenance, pruning, clean-ups), and Design and Project Management (site analysis, concept development, and full project coordination). Work uses Quebec-climate-adapted native species to support biodiversity, mitigate urban heat islands, and create durable, low-maintenance landscapes for municipal and residential clients.
Is Du Vert Au Rouge a public or private company?
Du Vert Au Rouge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Du Vert Au Rouge founded?
Du Vert Au Rouge was founded in -1. It employs 1 to 10 people.
Where is Du Vert Au Rouge based?
Du Vert Au Rouge is headquartered in Montréal, Canada, in the North America region.
How does Du Vert Au Rouge make money?
One revenue line is on record: horticulture and landscaping services.
Who are Du Vert Au Rouge's main competitors?
Direct peers on record are Sasaki Associates, SWA Group, Yellowstone Landscape, James Corner Field Operations, Ruppert Landscape, Michael Van Valkenburgh Associates (MVVA) and OLIN. Broad incumbents are TruGreen, BrightView Holdings and Davey Tree Expert Company.
Does Du Vert Au Rouge have an API?
No public API is recorded for Du Vert Au Rouge.
What industry is Du Vert Au Rouge in?
Du Vert Au Rouge's product category is Landscape Services. Its primary akta.pro industry code is HSAIAFAL, Native, Pollinator & Drought-Tolerant Garden Installations, with a secondary code of IMAIAIAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 561730 and its SIC code is 7340.