Dux Advisory Ltd

What Dux Advisory Ltd does

Dux Advisory Limited is a privately held UK accounting and advisory firm headquartered in Aylesbury, Buckinghamshire, operating under the brand 'Dux Advisory' since a March 2024 rebrand from Haines Watts (Berkhamsted/Aylesbury). The firm employs 24 people and runs four offices across Aylesbury, Berkhamsted, High Wycombe, and Luton, serving clients in Buckinghamshire, Hertfordshire, and Bedfordshire. It delivers eight core service lines: Accounts, Audit and Assurance, Advisory, Corporate Finance, Personal Tax, Corporate Tax, Outsourcing (bookkeeping, payroll, pensions, company secretarial), and Not-For-Profit services.

The business model is professional services fee-based, with pricing tailored to client circumstances and turnover band rather than published tiers. Customer segments span sole traders and SMBs through £10M+ turnover limited companies, individuals (self-employed, directors, HNW), and charities/not-for-profits. Technology is standard MTD-compatible accounting and tax compliance software; no proprietary platform or AI capability is disclosed. Distribution is field-led via physical office consultations and inside sales via phone, email, and website enquiry forms, supplemented by content marketing, community events (Small Business Curry Club), webinars, and corporate sponsorships.

The firm has pursued an active acquisition-led regional expansion: Chimes Accountancy Services (High Wycombe) in August 2025, Gowers Chartered Accountants in June 2026, and the new Luton office opening in July 2026 led by Tax Advisor Fahim Maqsood. Managing Director Shaun Brownsmith leads the firm, which is independently owned with no identified parent company, external investors, or funding rounds disclosed. Revenue, ownership structure, and financial performance are not publicly disclosed.

Name

Dux Advisory Ltd

Legal name

Dux Advisory Limited

Website

https://duxadvisory.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dux Advisory Limited is a UK regional accounting and advisory firm (24 employees, 4 offices across Buckinghamshire, Hertfordshire, and Bedfordshire) delivering accounts, audit, tax, corporate finance, outsourcing, and not-for-profit services to SMBs, individuals, and charities.

Ownership category

akta.pro rank

Headquarters

HQ city

BERKHAMSTED & AYLESBURY

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Accounting Services: The firm generates revenue through providing professional accounting services including accounts preparation, audit and assurance, tax compliance (personal and corporate), advisory services, corporate finance, outsourcing, and not-for-profit services. Revenue is earned through professional service fees, likely billed on a fixed fee or time-and-materials basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dux Advisory is a UK chartered accountancy and advisory firm providing accounts preparation, audit and assurance, personal and corporate tax compliance, business advisory, corporate finance (M&A and funding), outsourced finance/bookkeeping/payroll, and specialist not-for-profit services. The firm serves sole traders through to companies with £10M+ turnover, plus individuals and charities across Buckinghamshire, Hertfordshire and Bedfordshire.

Product overview

Dux Advisory Ltd is an accounting and advisory firm offering a comprehensive suite of professional services. The portfolio consists of eight core service lines: Accounts Services, Audit and Assurance, Advisory Services, Corporate Finance, Personal Tax, Corporate Tax, Outsourcing Services, and Not-For-Profit Services. These services are designed to support and guide businesses, individuals, and not-for-profit organisations with their financial and compliance needs. The firm operates from multiple UK locations (Aylesbury, Berkhamsted, High Wycombe, and Luton) and serves clients across Buckinghamshire, Hertfordshire, and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounts Services Comprehensive accounts preparation including Management Accounts, Year-End Accounts, Consolidated Accounts, and Service Charge Accounts for SMEs and larger entities.
• Audit and Assurance Assurance services including Statutory Audits, Voluntary/Non-Statutory Audits, Specialist Audits & Reporting, and auditing for the Not-For-Profit Sector.
• Advisory Services Business advisory covering Organisational Restructure, Business Budgeting & Forecasting, System Reviews & Implementation, VAT Reviews, and Expert Witness Reporting.
• Corporate Finance Corporate finance advisory including Selling a Business, Support with Funding for Growth, Due Diligence, and Business Acquisitions and Disposals.
• Personal Tax Personal taxation services covering Income Tax, Self Assessments & Tax Returns, Capital Gains Tax, and Inheritance Tax for individuals.
• Corporate Tax Corporate taxation services including Tax Reliefs, Capital Gains Tax, Corporation Tax Returns, Tax Investigation Support, and VAT Services.
• Outsourcing Services Outsourcing solutions for Finance Function, Bookkeeping, Payroll & Pensions, and Company Secretarial Services.
• Not-For-Profit Services Specialised services for not-for-profit organisations including Accounting & Audit, Independent Examinations, Risk & Internal Audit Services, Grant Reviews & Assurance, Management Accounts, and Bookkeeping.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Munchies (Fairford Leys, Aylesbury)minorOthersVenue partner for the monthly Small Business Curry Club networking event. Munchies restaurant hosts local small business owners for informal networking over meals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grant Thornton UK: Major mid-tier UK accounting and advisory firm offering audit, tax, advisory, and corporate finance. Overlaps with Dux Advisory in service lines and SME/mid-market clientele but at significantly larger scale and broader geographic coverage.
• RSM UK: Mid-tier UK accounting and advisory firm with wider geographic reach and a more developed corporate finance practice. Comparable in service mix but operates at materially larger scale and has broader international backing.
• Azets (UK): UK/European mid-tier accounting, tax, and advisory firm with a multi-office regional network and a strong not-for-profit sector practice. Comparable in service lines and SME/NFP focus, but at materially larger scale following roll-up acquisitions.
• Mazars UK: International mid-tier accounting and advisory firm with UK regional presence. Comparable services (audit, tax, advisory, corporate finance) but more diversified across larger-enterprise and international clients.
• BDO UK: Top-five UK mid-tier accounting and advisory firm offering audit, tax, advisory, and corporate finance. Overlaps with Dux Advisory's service portfolio but serves a much broader client base including larger corporates.

Direct peers

• MHA (formerly MacIntyre Hudson): UK-focused chartered accountancy network offering accounting, audit, tax, advisory, and corporate finance services to SMEs and mid-market clients across regional offices. Directly comparable to Dux Advisory in service mix, customer profile, and mid-tier regional positioning.
• Crowe UK: Mid-tier UK accounting, audit, tax, and advisory firm with a strong regional network. Closely comparable to Dux Advisory in services, SME/mid-market focus, and multi-office UK operating model.
• Moore Kingston Smith: London and South East-based chartered accountancy firm offering accounting, audit, tax, advisory, and corporate finance services to SMEs, not-for-profits, and individuals. Closely comparable to Dux Advisory on service mix and client profile.
• Kreston Reeves: South East England-based chartered accountancy firm with multiple offices serving SMEs, individuals, and not-for-profit organisations. Directly comparable to Dux Advisory in geography, service mix, and client profile.
• Shaw Gibbs: UK chartered accountancy and advisory firm serving SMEs and high-net-worth individuals in the South East, with multi-office presence. Comparable in scale, geography, and service offering to Dux Advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61557401829379
• LinkedInlinkedin.com/company/duxadvisoryltd
• Instagraminstagram.com/people_of_dux_advisory/?igsh=MW1lN3NrdzN2NDJpdA%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dux Advisory Ltd