Donald W. Reynolds Recreation Center

What Donald W. Reynolds Recreation Center does

The Donald W. Reynolds Recreation Center is a municipal recreation facility operated by the City of Pauls Valley, Oklahoma, located at 1005 North Willow Street within historic Wacker Park. The 36,540 square foot building houses a weight room, aerobics room, gymnasium, walking track, multipurpose room, birthday party room, and a child care area, and operates extended hours across seven days per week. The center also operates the adjacent seasonal Pauls Valley Water Park.

The business serves individual community members and families across four primary segments: youth and families, adults aged 18-61, seniors aged 62+, and parents of young children. Revenue is generated through tiered membership subscriptions (youth, adult, senior, senior couple, family, and walking), daily drop-in fees, usage-based child watch services at $2 per child per hour, and hourly facility rentals for events. Memberships are offered on daily, monthly, and yearly cycles, with a discounted monthly bank draft option and mid-month billing on the 15th.

The center also delivers youth sports leagues (baseball, basketball, flag football, tackle football, soccer, softball) and a roster of group fitness classes including BOOM, SilverSneakers, yoga, Zumba, and martial arts. Distribution is entirely physical and walk-in, with the company's website serving as the only disclosed digital channel. There is no proprietary technology, mobile application, or third-party marketplace integration disclosed.

Name

Donald W. Reynolds Recreation Center

Legal name

DWR Recreation Center

Website

https://dwrrcpv.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Donald W. Reynolds Recreation Center is a municipal recreation facility in Pauls Valley, Oklahoma, offering tiered memberships, youth sports, group fitness classes, child watch, and facility rentals to local families, adults, and seniors.

Ownership category

akta.pro rank

Headquarters

HQ city

Pauls Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: The center generates primary revenue through recurring membership subscriptions with multiple tiers including youth, adult, senior, senior couple, family, and walking memberships. Memberships are offered on daily, monthly, and yearly billing cycles with discounted bank draft options for monthly recurring payments.
2. Daily Drop-in Fees: Revenue from non-members paying daily admission rates to use facility amenities.
3. Child Watch Services: Hourly child care services for children 8 weeks to 8 years old at $2 per child per hour, with a 2-hour maximum.
4. Facility Rentals: Rooms and spaces available for rent including birthday party room, indoor play area, multipurpose room, and gymnasium. All rentals have a 2-hour minimum at hourly rates ranging from $40 to $80 plus tax.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Donald W. Reynolds Recreation Center is a 36,540 square foot municipal recreation facility in Pauls Valley, Oklahoma that sells tiered memberships (youth, adult, senior, senior couple, family, walking) granting access to a weight room, aerobics room, gymnasium, walking track, and multipurpose room. It also offers supervised child watch services, youth sports leagues for ages 4-12, group fitness classes, and hourly facility rentals for private events.

Product overview

The Donald W. Reynolds Recreation Center is a single-facility recreation center offering a comprehensive suite of membership-based services. The center provides tiered membership programs (Youth, Adult, Senior, Senior Couple, Family, and Walking) as well as pay-per-use options. On-site amenities include a weight room, gymnasium, aerobics room, walking track, multipurpose room, birthday party room, and childcare area. The center offers youth sports programs, fitness classes, and facility rentals. The Pauls Valley Water Park operates as a separate seasonal amenity. All services are bundled within the physical facility rather than delivered as software products or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Memberships (Ages 3-17) Recreation center membership for youth aged 3-17 offering daily ($5), monthly ($30 or $25 via bank draft), and yearly ($240) rate options with access to weight room, aerobics room, gymnasium, walking track, multipurpose room, and child care area.
• Adult Memberships (Age 18-61) Full recreation center membership for adults aged 18-61 with daily ($8), monthly ($40 or $35 via bank draft), and yearly ($360) rate options providing access to all facility amenities.
• Senior Memberships (Age 62+) Discounted membership for seniors aged 62 and older with daily ($6), monthly ($35 or $30 via bank draft), and yearly ($300) rate options.
• Senior Couple Memberships Joint membership for two seniors with monthly ($45 or $40 via bank draft) and yearly ($450) combined rates.
• Family Memberships Membership covering 2 adults and 3 kids up to age 23, offering daily ($15), monthly ($60 or $55 via bank draft), and yearly ($600) options as the best per-person value tier.
• Walking Memberships (All Ages) Affordable membership for walking track access only, available to all ages with daily ($1) and monthly ($15) rates.
• Child Watch Services Supervised childcare for children ages 8 weeks to 8 years old, available mornings Monday-Saturday 8 a.m. to noon and evenings Mon-Thurs 4 p.m. to 8 p.m., at $2 per child per hour with a 2-hour maximum.
• Youth Sports Programs Organized sports leagues for youth ages 4 to 12 including baseball, basketball, flag football, tackle football (4th-6th grades), soccer, and softball.
• Fitness Classes Group exercise offerings including BOOM - MIND, BOOM - MUSCLE, BOOM - MOVE IT, SilverSneakers Classic, High Steppers, Yoga, Flow & Glow, Zumba Party, Zumba, and Martial Arts (youth and adult).
• Facility Rentals Room and space rentals for events including birthdays, anniversaries, wedding receptions, baby showers, and wedding showers. Spaces include Birthday Party Room ($40/hour), Indoor Play Area ($40/hour), 1/2 Multiple Purpose Room ($40/hour), Full Multiple Purpose Room ($80/hour), 1/2 Gymnasium ($40/hour), and Full Gymnasium ($80/hour), each with a 2-hour minimum.
• Pauls Valley Water Park Seasonal outdoor water park facility operated in conjunction with the recreation center with associated rules and regulations for visitor safety.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• YMCA of the USA: National federation of community-based membership recreation centers offering similar tiers (youth, adult, senior, family), fitness facilities, youth sports, child watch services, and group classes. Most directly comparable peer in mission, programming, and membership model.
• Boys & Girls Clubs of America: National network of community youth and family centers offering memberships, youth sports leagues, fitness programming, and child care. Comparable in community-based recreation focus, though more youth-centric than full-service recreation.
• Jewish Community Centers Association of North America: Network of community centers offering similar membership-based recreation, fitness facilities, youth sports, and programming across age groups. Operates with a comparable multi-generational community recreation model.

Broad incumbents

• Planet Fitness: Largest low-cost commercial fitness chain offering memberships in the same adult and family segments. Competes directly for Adult and Family tier members with lower monthly pricing and broader geographic footprint.
• Gold's Gym: Established fitness franchise offering memberships, weight rooms, group classes, and youth programs. Comparable in serving the Adult fitness segment with brand recognition and franchise footprint.
• LA Fitness: Mid-market commercial fitness chain offering weight rooms, group classes, basketball courts, and family programming. Competes for Adult and Family memberships with broader regional footprint than the municipal recreation center.
• 24 Hour Fitness: Full-service fitness chain offering weight rooms, group classes, basketball courts, and youth programming. Comparable in offering a broad amenity mix aimed at adult and family segments.
• Anytime Fitness: 24/7 franchise fitness chain targeting convenience-focused adults. Competes in the Adult segment with extended access hours similar to the recreation center's broad operating schedule.
• Life Time Fitness: Premium multi-amenity fitness operator with weight rooms, group classes, youth programs, family services, and aquatic facilities including outdoor pools. Comparable in full-amenity recreation positioning, though at premium price points.
• Crunch Fitness: Value-to-mid-market fitness chain offering memberships, group classes, and youth programming. Competes in the Adult segment with flexible pricing and amenity variety.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/donald-w.-reynolds-recreation-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donald W. Reynolds Recreation Center