What Eagle Homes does

Eagle Homes is a privately held, family-owned modular and manufactured home dealer headquartered in Salmon Arm, British Columbia, with a four-generation operational history rooted in founder Mark Ellis's entry into the manufactured housing industry in 1974 and the opening of his first dealership in 1999. The company sells factory-built homes produced under the Moduline brand at a CSA A277-certified, climate-controlled manufacturing facility in Penticton, BC, and distributes them through four company-owned sales showrooms in Salmon Arm, Kamloops, Cranbrook, and Castlegar. Its product portfolio covers three core series — Manufactured Homes, Residential Foundation homes (basement/crawlspace-ready), and Tiny Homes plus Park Models — alongside the Pacific Park Models sub-brand and turnkey home-and-land packages across 11 named manufactured-home communities such as Eagle Ridge Estates, Lakeway Mobile Home Park, Lawrence Heights, and the Stage Pointe development in Cache Creek.

Eagle Homes operates a sales-led, relationship-driven go-to-market in which dedicated home consultants guide buyers through floor plan selection, decor choices, financing, site selection, and delivery, supported by online tools (mortgage calculator, virtual kitchen designer, virtual tours) and a bundled one-year free homeowner's insurance product via a partnership with PAL Insurance Brokers. Revenue is generated primarily through one-time home sales (entry pricing from $249,500 for the Canton model), lot sales within the company's developed communities, and ancillary services such as delivery via Eagle Valley Transporting and financing referral. Target segments include first-time homebuyers qualifying for federal incentives, retirees and empty nesters (particularly in the 40+ Lawrence Heights community), rural and off-grid property owners, recreational/seasonal buyers, and manufactured-home-community residents across BC.

The company is a member of the Manufactured Housing Association of British Columbia and differentiates on CSA A277-certified construction quality, a 10-year warranty, energy-efficient factory production, and strong regional brand recognition evidenced by MHABC's 2022 Person of the Year (Mark Ellis) and Innovation of the Year awards. It is wholly family-controlled with no disclosed institutional or external investment, and operates exclusively in the British Columbia market.

Name

Eagle Homes

Legal name

Eagle Homes

Website

https://eaglehomes.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle Homes is a family-owned British Columbia dealer of CSA A277-certified Moduline modular and manufactured homes, operating four showrooms and 11 communities and serving first-time buyers, retirees, and rural property owners across BC.

Ownership category

akta.pro rank

Product category

Modular Home Manufacturing

NAICS

Manufactured Home (Mobile Home) Manufacturing (321991), Manufactured (Mobile) Home Dealers (459930), Manufactured (Mobile) Home Dealers (45993)

SIC

Mobile Homes (2451), Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Manufactured Housing / Mobile Home Park Management (BPAJAFAG)

Keywords

• Modular home manufacturing
• Manufactured home sales
• Factory built homes
• Residential property development
• Modular home dealer

Headquarters

HQ city

Salmon Arm, British Columbia

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Modular/Manufactured Home Sales: Primary revenue stream from selling factory-built modular and manufactured homes. Homes are sold in various series (Manufactured Home Series, Residential Foundation Series, Tiny Homes + Park Models) with customizable floor plans, finishes, and features. Pricing varies by model, size, and customization level. One-time purchase model with delivery and installation included within certain distances.
2. Land/Lot Sales in Developments: Sale of lots within manufactured home subdivisions developed by Eagle Homes. Includes bare-land strata properties in communities such as Whitfield Landing, Stage Pointe, and other developments across BC.
3. Financing Assistance: Partnerships with lenders to help simplify financing process for buyers. Provides guidance through the mortgage application and financing approval process.
4. Homeowner's Insurance: Through partnership with PAL Insurance Brokers, offers one year of FREE home-owner's insurance when purchasing a new Moduline home. Subsequent years renewed with up to 60% discounts.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Eagle Homes is a family-owned BC modular home dealer that sells factory-built Moduline homes manufactured in a CSA A277-certified, climate-controlled facility in Penticton, BC. The company distributes homes through four retail showrooms (Salmon Arm, Kamloops, Cranbrook, Castlegar) and 11 manufactured home community developments across British Columbia. Product lines include the Manufactured Home Series, Residential Foundation Series, Tiny Homes and Park Models, with full customization, delivery, and financing assistance.

Product overview

Eagle Homes is a family-owned modular and manufactured home company operating in British Columbia with four locations (Salmon Arm, Kamloops, Cranbrook, and Castlegar). The company sells Moduline Homes built to CSA A277 standards in a climate-controlled facility. Their product portfolio includes three core home series: the Manufactured Home Series (their most popular line for private land and communities), the Residential Foundation Series (basement and crawlspace-ready homes), and Tiny Homes plus Park Models (compact seasonal options). They also offer Pacific Park Models featuring premium exterior designs. Additional products include home and land turn-key packages, show homes for viewing, a mortgage calculator tool, virtual kitchen designer, and homeowner's insurance through PAL Insurance. The company operates 11 manufactured home community developments across BC, including Eagle Ridge Estates (Merritt), Countryside Mobile Manor (Salmon Arm), Lakeway Mobile Home Park (Coldstream), Whitfield Landing (Chase), Sicamous Creek MHP, Scotch Creek Estates, The View Cranbrook, Sunset Beach MHP (Vernon), Lawrence Heights (Vernon), DiamondVale MHP (Merritt), and Stage Pointe (Cache Creek). Eagle Valley Transporting provides home delivery services throughout BC.

Differentiator

Problem solved

Functional benefit

Brands

• Moduline: A modular home brand manufactured by Moduline Industries in Penticton, BC, sold exclusively through Eagle Homes dealerships.

Products and services

• Manufactured Home Series Factory-built modular home series designed for private land, manufactured home communities, and developed settings. The most popular line at Eagle Homes, available in multiple configurations and floor plans.
• Residential Foundation Series Modular homes with residential standard features and construction ready for basement or crawlspace foundations, meeting CSA A277 standards. Designed for permanent residential installations on standard foundations.
• Tiny Homes + Park Models Compact, stylish modular homes and seasonal living options designed for recreational use, downsizing, or guest accommodations. Available as park models for seasonal/recreational properties.
• Pacific Park Models Award-winning park models featuring striking roof profiles, bay windows, eye-catching exteriors, innovative designs, and lavish use of residential style vinyl windows and doors. Designed for recreational and seasonal properties.
• Moduline Homes High quality, affordable modular homes built by a skilled workforce in a climate-controlled environment, certified to CSA A277 standard. The umbrella brand sold exclusively through Eagle Homes dealerships in BC.
• Canton Home Model A specific home model combining efficient design, comfortable living, and exceptional value, featured with summer savings promotional pricing and delivery within 500 km of Penticton, BC.
• Home and Land Packages Turn-key home packages combining home purchase with lot purchase in developed manufactured home communities, including site services and installation to streamline ownership and move-in.
• Show Homes Model homes available for in-person viewing across all four Eagle Homes locations (Cranbrook, Kamloops, Castlegar, Salmon Arm), allowing customers to walk through finished homes and explore customization options.
• Eagle Valley Transporting Home delivery service that transports manufactured homes from the Penticton manufacturing facility to various locations across British Columbia, with installation support included.

Quantifiable outcome

• Energy efficient homes with low utility costs
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Moduline IndustriescoreOEM/ Whitelabel/ Licensing PartnerModuline Industries is the manufacturer of homes sold by Eagle Homes. Eagle Homes operates as the branded retail and sales operation for Moduline homes in BC, with homes manufactured at the Penticton, BC facility. Eagle Homes/Moduline relationship has been operating for over 50 years.
• Manufactured Housing Association of British Columbia (MHABC)coreStrategic or Co-development PartnerEagle Homes is a member of MHABC. With every home sold, a donation is made to Ronald McDonald House Charities of BC & Yukon. MHABC contributes a portion of proceeds to RMHC BC and Yukon, with funds staying within the province.
• PAL Insurance BrokerscoreGTM or Marketing PartnerPartnership with PAL Insurance Brokers to offer one year of FREE home-owner's insurance when purchasing a new Moduline home. ALL-Risk policy covers buildings, outbuildings and personal property against losses at replacement cost. Moduline customers have insurance renewed with up to 60% discounts in subsequent years.
• Ronald McDonald House Charities of BC & YukonmajorStrategic or Co-development PartnerWith every home sold in British Columbia, a donation is made to Ronald McDonald House Charities of BC & Yukon. Funds donated remain within the province, directly benefiting BC-based RMHC services and programs.
• Canoe Plywood and LumberminorOthersLocal supplier of building materials supporting the Penticton manufacturing facility. Partnership ensures top-quality materials in home construction while supporting local BC businesses.
• Shuswap Hospital FoundationmajorStrategic or Co-development PartnerEagle Homes and the Ellis family donated $50,000 to support the Shuswap Hospital Foundation's campaign to bring an MRI machine to the Shuswap Lake General Hospital.
• Habitat for Humanity KamloopsminorGTM or Marketing PartnerCommunity partnership supporting Habitat for Humanity's work in providing access to safe and decent housing. Eagle Homes has been involved in supporting Habitat for Humanity initiatives.
• Angel Flight East KootenaysminorGTM or Marketing PartnerFounded in 2019, provides free air travel 3 times per week for residents of Kootenays and Columbia Valley for medical appointments in Kelowna. Eagle Homes donation in 2024 potentially helped 100 people fly to/from Kelowna for medical reasons.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Boxabl: An emerging U.S. modular housing manufacturer producing factory-folded residential units with a focus on speed and affordability. Comparable to Eagle Homes on the modular construction thesis and affordable-housing value proposition, though at a much earlier commercialization stage and different product format.
• Plant Prefab: A California-based custom modular home manufacturer combining sustainable building practices with factory prefabrication. Comparable to Eagle Homes on custom factory-built residential offerings and the broader modular-construction category, but focused on premium/sustainable segments.
• Method Homes: A Seattle-based modern modular home builder producing factory-built custom residences with design-forward aesthetics. Comparable to Eagle Homes on modular construction methodology and customization depth, but positioned as a niche/premium player in Western North America.

Direct peers

• SRI Homes: Canadian manufactured and modular home retailer operating across Western Canada with multiple showroom locations. SRI Homes competes most directly with Eagle Homes in the BC and Prairie-region manufactured/modular housing market, offering similar product breadth, custom floor plans, and community placement services.
• Royal Homes Group: A Canadian manufactured and modular home builder operating across multiple provinces with dealer-based distribution. Comparable to Eagle Homes as a direct Canadian peer in manufactured/modular housing with overlapping product series, community placement, and customization offerings.

Broad incumbents

• Clayton Homes: A Berkshire Hathaway subsidiary and the largest U.S. manufactured, modular, and site-built home builder. Comparable to Eagle Homes as a vertically integrated manufacturer-retailer with home center showrooms, financing solutions, and insurance offerings bundled into the customer journey.
• Skyline Champion Corporation: The largest North American factory-built housing company, producing manufactured homes, modular homes, and park models across the U.S. and Canada. Comparable to Eagle Homes at the manufacturing-process level (CSA-equivalent certification, climate-controlled factories), but operates at far greater scale and as a broad incumbent across multiple geographies.
• Champion Home Builders: A major North American manufactured and modular home builder, now part of Skyline Champion. Overlaps with Eagle Homes on factory-built residential products, community placement, and modular construction for residential and commercial applications across broad geographies.
• Palm Harbor Homes: A long-standing U.S. manufactured and modular home builder offering custom factory-built homes distributed through dealer networks and into manufactured-home communities. Comparable as a broad-incumbent competitor with similar product portfolio and community sales channels.
• Cavco Industries: A leading U.S. designer and builder of factory-constructed homes including manufactured, modular, and park-model cabins. Comparable as a broad incumbent in the same product category as Eagle Homes' Moduline factory output, with overlapping distribution into manufactured-home communities and direct retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eaglehomes
• Instagraminstagram.com/eaglehomes.ca
• LinkedInlinkedin.com/company/eaglehomes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Homes