UZH European and Asian Business Management ❘ University of Zurich ❘ Master of Advanced Studies MAS

What UZH European and Asian Business Management ❘ University of Zurich ❘ Master of Advanced Studies MAS does

UZH European and Asian Business Management (EABM) is a continuing education program operated within the University of Zurich's Faculty of Business, Economics and Informatics. Founded in 2015 as the European and Chinese Business Management (ECBM) program in collaboration with Xinrui Business School, it was rebranded to EABM in 2023 to broaden its curricular scope beyond China to encompass Japan, India, Singapore, Indonesia, and other Asian markets alongside European business management. The program targets young professionals from diverse academic backgrounds seeking cross-cultural business competence and careers as intermediaries between European and Asian markets.

The program portfolio consists of a flagship Master of Advanced Studies (MAS, 70 ECTS, 18-24 months, CHF 38,500), a Diploma of Advanced Studies (DAS, 35 ECTS, CHF 23,000), two Certificate of Advanced Studies programs in European and Chinese Business Management (CAS, 12 ECTS each, CHF 8,000), and modular single course enrollment at CHF 670 per ECTS credit. Instruction is delivered in-person at UZH campuses (main campus and Oerlikon) using the OLAT learning management system, with courses taught in English and supplementary language offerings in Chinese, Japanese, Korean, and German. The curriculum features the GEMBA methodology of experiential learning through company visits to multinationals including Swarovski, Google Switzerland, Sunrise, On AG, Bosch, Cartier, and others, plus a mandatory 6-8 month paid international internship.

The program operates as a non-commercial academic initiative under the university's Executive Committee. Revenue derives exclusively from tuition fees. Go-to-market is direct-to-consumer through the UZH website, virtual info sessions, social media (LinkedIn, Instagram, Facebook), career fairs, and an alumni network spanning 20+ nations. Distribution includes exchange partnerships with five Asian universities (Shanghai Jiao Tong, Yonsei, SMU, SWUFE, Osaka Metropolitan), with partnerships also extending to the SinoSwiss Technopark (SSTP), Swiss-Indian Chamber of Commerce, and Swiss-Japanese Chamber of Commerce for ecosystem engagement.

Name

UZH European and Asian Business Management ❘ University of Zurich ❘ Master of Advanced Studies MAS

Legal name

Universität Zürich (University of Zurich)

Website

https://eabm.uzh.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The University of Zurich's European and Asian Business Management (EABM) program offers MAS, DAS, and CAS degrees in cross-cultural business management, serving young professionals seeking careers bridging European and Asian markets through in-person instruction, company visits, and international internships.

Ownership category

akta.pro rank

Product category

Executive Education / Postgraduate Business Management

NAICS

Business and Secretarial Schools (61141), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industries

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH), Integrated Language + Academic Skills (EAP) Bridging Programs (EDAIAJAF)

Keywords

• Executive education programs
• Master of advanced studies
• Intercultural business management
• European Asian business
• Postgraduate certificate programs

Headquarters

HQ city

Stadtkreis 6, Zurich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. MAS Tuition Fees: The primary revenue stream is tuition fees for the Master of Advanced Studies (MAS) program. The program is priced at CHF 38,500 which includes all courses, seminars, exams, degree certificate, and language classes in the first semester. Application fee of CHF 200 is non-refundable.
2. DAS Tuition Fees: Diploma of Advanced Studies (DAS) program priced at CHF 23,000, covering European and Asian Business Management curriculum components.
3. CAS Tuition Fees: Certificate of Advanced Studies (CAS) programs priced at CHF 8,000 each for either European Business Management or Chinese Business Management.
4. Single Course Fees: Individual courses available at CHF 670 per ECTS credit. Maximum 3 ECTS per single course (3 days of instruction).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The EABM program sells postgraduate continuing-education credentials in European and Asian Business Management, anchored by a 70 ECTS Master of Advanced Studies (MAS) delivered in English over 18 months full-time or 24 months part-time at the University of Zurich in Switzerland, including a mandatory 6-8 month paid international internship. The portfolio also includes a 35 ECTS Diploma of Advanced Studies (DAS) at CHF 23,000, two 12 ECTS Certificates of Advanced Studies (CAS European Business Management and CAS Chinese Business Management) at CHF 8,000 each, and individual course enrollment at CHF 670 per ECTS credit, all built around intercultural competence and bridge-building between European and Asian businesses.

Product overview

The UZH European and Asian Business Management (EABM) program portfolio consists of the flagship MAS (Master of Advanced Studies) in European and Asian Business Management as the primary offering, supported by two CAS (Certificate of Advanced Studies) programs focusing on European and Chinese Business Management respectively, a DAS (Diploma of Advanced Studies) combining both tracks, single course enrollment options, and Asian exchange programs at partner universities. The MAS program serves as the core integrated curriculum with 70 ECTS credits including fundamentals of international management, European and Chinese business modules, a mandatory 6-8 month paid internship, and master thesis, while the CAS and DAS programs offer modular entry points with 12 and 35 ECTS respectively. All programs share a common focus on intercultural competence development and European-Asian business bridge-building.

Differentiator

Problem solved

Functional benefit

Brands

• MAS European and Asian Business Management: Master of Advanced Studies degree program (70 ECTS, 18-24 months)
• DAS European and Asian Business Management
• CAS European Business Management
• CAS Chinese Business Management

Products and services

• MAS European and Asian Business Management The flagship Master of Advanced Studies (MAS) degree program providing comprehensive education in European and Asian business management with a 70 ECTS curriculum spanning 18 months full-time or 24 months part-time. Includes fundamentals of international management, European and Chinese business modules, a mandatory 6-8 month paid international internship, and a master's thesis. Priced at CHF 38,500 (excluding travel, accommodation, and study trips). Targeted at young professionals seeking global business leadership careers.
• DAS European and Asian Business Management Diploma of Advanced Studies (DAS) program consisting of 35 ECTS credits covering European and Asian business cultures with foundational international business management training, running September through March. Priced at CHF 23,000. Available full-time (2 semesters) or part-time (4 semesters). Targeted at professionals seeking a shorter credential than the MAS with foundational intercultural training.
• CAS European Business Management Certificate of Advanced Studies (CAS) focused on European business culture, providing direct exposure to intercultural management in practice through case studies and company visits, with topics including Swiss family businesses, the financial sector, and cross-border business. Duration November-February, 12 ECTS credits, priced at CHF 8,000. Targeted at professionals seeking a focused European-business credential.
• CAS Chinese Business Management Certificate of Advanced Studies (CAS) offering specialized management knowledge applied to the Chinese market, covering China's global influence, Chinese firm management styles, globalization strategies, marketing concepts, and cross-cultural management. Duration January-March, 12 ECTS credits over 12 full days, priced at CHF 8,000. Targeted at professionals seeking focused expertise on Chinese business.
• Single Courses Individual course enrollment option allowing participants to attend specific courses from the MAS curriculum separately, with ECTS credits that can be accumulated toward a MAS or CAS degree. Fee is CHF 670 per ECTS credit with a maximum of 3 ECTS per single course (3 days of instruction). Targeted at professionals who want modular entry to the curriculum without full program commitment.

Quantifiable outcome

• Graduates receive Master of Advanced Studies (MAS) in European and Asian Business Management - 70 ECTS credits
• +2 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SinoSwiss Technopark (SSTP)coreStrategic or Co-development Partner · 6 July 2023Collaboration with SSTP in Chongqing, China for innovation and developmental endeavors. Delegation visit to UZH campus by SSTP team led by Raphael Zumsteg-Yuan. Partnership includes collaboration with Custom Programs and Europe and Asia Case Study Center.
• Shanghai Jiao Tong UniversitycoreStrategic or Co-development PartnerSummer camp program in Shanghai, China (July, approx. 2-3 weeks) with partial scholarship offered to MAS EABM students. Focus on deepening engagement with Asian markets.
• Yonsei UniversitycoreStrategic or Co-development PartnerDouble degree program with Yonsei International MBA. Reduced tuition fees and credit recognition for MAS EABM students. On request availability.
• Singapore Management University (SMU)coreStrategic or Co-development PartnerSemester exchange at Master of Information Technology in Business (MITB) program. Free exchange with small administrative fee required.
• Southwestern University of Finance and EconomicsminorStrategic or Co-development PartnerSummer camp in Chengdu, China (July, approx. 2-3 weeks) with partial and full scholarships available.
• Osaka Metropolitan UniversityminorStrategic or Co-development PartnerSemester exchange program. Status: Work in Progress. Details to be determined.
• Antai College of Economics & Management, Shanghai Jiao Tong UniversitycoreStrategic or Co-development PartnerPartner for EABM Winter School, bringing Chinese students to participate alongside UZH MAS EABM candidates in cross-cultural learning experiences.
• Swiss-Indian Chamber of Commerce (SICC)coreGTM or Marketing PartnerCollaboration for India Day events celebrating Swiss-Indian business relations and trade agreements. Partnership for Asian Day Series at UZH.
• Swiss-Japanese Chamber of Commerce Young Professionals (SJCC YP)minorGTM or Marketing PartnerPartnership for cultural events such as Japanese Swiss Cultural Sake tasting, connecting students with Japanese-Swiss business community.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ESCP Business School: Pan-European business school with multi-campus model (Paris, London, Berlin, Madrid, Turin, Warsaw) and strong executive education offerings. Comparable as a multi-country European business school with executive programs targeting internationally-minded professionals.
• INSEAD: One of the world's leading graduate business schools with campuses in France, Singapore, and Abu Dhabi, offering an MBA and executive education with strong Asia-Europe focus. Directly comparable as a premium international business management school, though at significantly larger scale and with degree (MBA) rather than MAS credentials.
• IMD Business School: Swiss-based executive education and MBA provider in Lausanne focused on leadership and international business. Highly comparable as a Switzerland-based executive education peer targeting similar international business professionals, with overlapping corporate partner networks and tuition-band positioning.
• Bocconi University — Executive Education: Italian top-tier business school with executive custom programs and open-enrollment courses, explicitly cited as a curriculum contributor to the UZH EABM program. Comparable as a European partner-school peer in international management executive education.

Direct peers

• CEIBS (China Europe International Business School): Joint China-EU business school offering MBA and executive education specifically focused on China-Europe business bridge-building. Closest functional peer in the Asia-Europe business management niche, though headquartered in Shanghai rather than Europe.
• HSG University of St.Gallen — Executive School: Swiss public university executive education arm offering MAS, DAS, and CAS programs in management. Most direct domestic peer in terms of credential structure (Swiss MAS/DAS/CAS system), target audience (working professionals), and tuition-band positioning.
• ZHAW School of Management and Law: Another Swiss public university offering MAS, DAS, and CAS programs in management disciplines with international focus. Direct competitor for the same Switzerland-based, tuition-paying, working-professional market for continuing business education.
• SDA Bocconi Asia Center: Bocconi's Asia-focused executive education arm offering programs in Mumbai on European-Asian business management. Direct comparable in the niche of European-Asian cross-cultural business education with similar modular/CAS-style offerings.

Regional players

• FHNW School of Business: Another Swiss University of Applied Sciences offering MAS/DAS/CAS programs in management. Regional peer competing for the same Swiss continuing-education market with overlapping credentialing structure and price points.

Emerging players

• Swiss-Asian Chamber of Commerce (SACC) education programs: Industry association providing networking, events, and shorter-format education around Swiss-Asian business. Adjacent peer in the Swiss-Asia business education ecosystem — relevant because the EABM program is already partnering with SICC (Swiss-Indian Chamber of Commerce) and SJCC YP for cultural events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uzh.eabm
• LinkedInlinkedin.com/company/uzh-eabm
• Instagraminstagram.com/uzh_eabm

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about UZH European and Asian Business Management ❘ University of Zurich ❘ Master of Advanced Studies MAS