TIMAC AGRO East Africa

What TIMAC AGRO East Africa does

TIMAC AGRO East Africa is a Kenya-based agricultural inputs subsidiary, founded in 2016 and headquartered in Nairobi, that operates as the regional arm of France-headquartered TIMAC AGRO International (itself part of the Groupe Roullier conglomerate founded in 1959). The company develops, manufactures, and distributes proprietary technological products for soil nutrition, plant fertilization, biostimulation, and animal production — including young-cattle nutritional products such as LUNEO POP B and crop-specific stress-management solutions — serving farmers, producers, and breeders across the East African market.

Its technology base is anchored by the parent's CMI Roullier R&D center and academic partnerships, which together support a proprietary portfolio spanning soil conditioners, mineral fertilizers, biostimulants (pioneered since the late 1980s), and animal nutrition formulations. Manufacturing leverage is delivered through the parent's 83 production units globally, enabling localized production close to end customers rather than import-dependent distribution.

The business model is a direct field-sales motion: the parent operates 4,100 field representatives globally, with East Africa acting as one of 38 subsidiaries that translates group R&D and manufacturing into localized agronomic advisory and one-time product sales to a long tail of farmers. Pricing is not publicly disclosed, and revenue is generated through sale of proprietary agricultural inputs without disclosed licensing, subscription, or service-revenue components.

Name

TIMAC AGRO East Africa

Legal name

TIMAC AGRO International

Website

https://eaf.timacagro.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

TIMAC AGRO East Africa distributes proprietary soil nutrition, fertilization, biostimulation, and animal production products to farmers and breeders across East Africa as part of the Groupe Roullier-owned TIMAC AGRO International network.

Ownership category

akta.pro rank

Product category

Agricultural Inputs

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Animal Food Manufacturing (3111), Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

Keywords

• Soil nutrition products
• Plant fertilization solutions
• Agricultural biostimulants
• Animal nutrition products
• Sustainable agriculture inputs

Headquarters

HQ city

Saint-Malo

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Input Products: TIMAC AGRO designs and manufactures soil nutrition, fertilization, biostimulation, and animal production products. The company operates its own local and flexible industry with 83 production units globally, ensuring production is as close to customers as possible. Revenue is generated through the sale of these proprietary agricultural products to farmers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TIMAC AGRO East Africa designs, manufactures, and sells proprietary agricultural input products for soil nutrition, plant fertilization, biostimulation, and animal production. The product range includes solutions such as LUNEO POP B for young cattle growth, biostimulants that help crops cope with environmental stress, and specialized rice crop solutions. Products are developed through the CMI Roullier R&D center and academic partnerships, manufactured locally across 83 production units globally, and delivered to farmers through a direct field sales network of 4,100 representatives across 38 subsidiaries.

Product overview

TIMAC AGRO International offers a comprehensive portfolio of agricultural products focused on soil nutrition, fertilization, biostimulation, and animal production. The company manufactures technological products adapted to each crop, each soil type, and individual farmer needs. Their product offerings include LUNEO POP B for young animal growth, biostimulants for sustainable plant nutrition, and specialized rice crop solutions. All products are designed and produced in-house across their 83 production units, with support from their 4,100 field representatives providing personalized agronomic advice to farmers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• LUNEO POP B A nutritional product supporting growth and development of young cattle during their first months of life, designed to unlock the full potential of young animals at a key stage for development. For farmers and livestock breeders raising young cattle.
• Biostimulants Products for plant biostimulation that help plants cope with environmental stresses, improve yield potential, and contribute to sustainable agriculture. Pioneered since the late 1980s. For crop producers seeking sustainable plant nutrition solutions.
• Rice Crop Solutions Technological products for rice cultivation designed to manage combined water and temperature stress, protecting yield potential by strengthening resilience to abiotic stress. For rice growers facing environmental stress conditions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Academic PartnerscoreStrategic or Co-development PartnerTIMAC AGRO maintains academic partnerships that complement its internal R&D center CMI Roullier, enabling the development of breakthrough agricultural products in soil nutrition, biostimulation, and animal production.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nutrien Ag Solutions: World's largest crop input retailer and producer of nitrogen, potash, and phosphate fertilizers, with an extensive global retail network offering agronomic services and proprietary crop nutrition products. Comparable to TIMAC AGRO across fertilizer manufacturing, plant nutrition, and farmer-direct advisory distribution.
• Yara International: Global Norwegian fertilizer and crop nutrition company with the broadest specialty fertilizer portfolio and extensive agronomic advisory services. Competes directly with TIMAC AGRO in plant nutrition, biostimulation, and field-rep-supported farmer relationships across Europe, Africa, and the Americas.
• OCP Group: Moroccan state-owned phosphate and fertilizer producer with growing specialty fertilizer and biostimulant offerings, particularly targeting African markets. Highly comparable to TIMAC AGRO's specialty plant nutrition and East African focus.
• ICL Group: Israeli specialty fertilizers and plant nutrition company with strong positions in controlled-release fertilizers, biostimulants, and specialty plant nutrition. Highly comparable to TIMAC AGRO's specialty/crop-specific fertilizer and biostimulant portfolio.
• K+S AG: German fertilizer producer with a portfolio spanning potash, magnesium, and plant nutrition products distributed through agricultural retail networks. Comparable to TIMAC AGRO in soil nutrition and farmer-focused crop input distribution across European and global markets.
• FMC Corporation: US-listed crop protection chemical and plant nutrition company with strong global distribution and a focus on differentiated crop inputs. Comparable to TIMAC AGRO in plant nutrition products and direct farmer relationships through agricultural retail.
• Lallemand Plant Care: Specialist in biostimulants, microbial inoculants, and plant care products used across global cropping systems. Comparable to TIMAC AGRO's biostimulation product line, which has been a category-defining offering since the late 1980s.

Broad incumbents

• UPL Limited: Indian-headquartered global crop protection and specialty agriculture inputs company offering seeds, plant nutrition, and post-harvest solutions. Comparable to TIMAC AGRO across crop inputs but with a much broader portfolio extending beyond plant and animal nutrition.
• Corteva Agriscience: Global agriscience major spanning seeds, crop protection, and digital agriculture. Overlaps with TIMAC AGRO in crop nutrition and biostimulation but operates at much larger scale and broader portfolio.

Emerging players

• Hello Nature (Italpollina): Italian specialist in organic fertilizers, biostimulants, and microbial inoculants. Comparable to TIMAC AGRO's biostimulant and specialty plant nutrition product line, though smaller and more focused on organic/biological segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/timac-agro-east-africa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIMAC AGRO East Africa