EAHAE International Association for Horse Assisted Education

What EAHAE International Association for Horse Assisted Education does

EAHAE International Association for Horse Assisted Education is a Germany-based nonprofit professional association headquartered in Schkölen, Thuringia, that sets global quality standards for horse-assisted leadership and team development. Founded by Gerhard Jes Krebs and operating the HorseDream methodology since 1996, EAHAE connects certified trainers, coaches, and partner organizations worldwide through a structured hierarchy of license holders (who develop the system and educate new trainers) and trainers and partners (who deliver services to clients). The core technology positions live horses as co-trainers, leveraging their sensitivity to non-verbal communication, body language, tone, intention, and presence to deliver immediate, unbiased feedback on participant behavior in leadership and team-building exercises.

The association's business model is membership-driven, with annual subscription fees paid by certified trainers for access to weekly Zoom sessions, a member directory, content libraries, and the international trainer network. Complementary revenue is generated through the annual EAHAE International Conference (the 19th edition scheduled for August 14-16, 2026 in Germany), the Trainer Certification Program, the HorseDream Licensed Partnership structure, and free lead-generation assets such as the "Art of Leadership" e-book and the Horse Assisted Education Week. Marketing is primarily digital, relying on the EAHAE website, social channels (Facebook, Instagram, LinkedIn, YouTube), and community-driven programming.

The customer base is bifurcated. End clients of member trainers include corporate organizations (IBM, Siemens, Volvo, and unnamed enterprises globally), educational and healthcare institutions such as Hasselt University, and individual professionals seeking executive coaching. EAHAE itself is a 11-employee association, with members distributed across approximately 40 countries in Africa, the Americas, Asia, Australia, Europe, the Middle East, Eastern Europe, and the Caribbean, giving it a global footprint from a small central operating base.

Name

EAHAE International Association for Horse Assisted Education

Legal name

EAHAE International Association for Horse Assisted Education

Website

https://eahae.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

EAHAE International is a Germany-based nonprofit association that sets global standards for horse-assisted leadership and team development, connecting certified trainers and partners worldwide through the HorseDream methodology and delivering membership, certification, and annual conference programs.

Ownership category

akta.pro rank

Product category

Equine-Assisted Leadership Development

NAICS

Support Activities for Animal Production (11521)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Equine Care & Stable Management (EDAOAOAE), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equine-assisted education
• Leadership development training
• Experiential team building
• Trainer certification programs
• Corporate coaching services

Headquarters

HQ city

Schkölen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Trainer Membership & Certification: EAHAE operates as an international association connecting certified trainers and coaches. The membership structure includes a clear hierarchy: Trainers and Partners work with clients, while License Holders (HorseDream) develop the system and educate trainers. Membership involves signed-up trainers who pay to join the network and gain access to resources, Zoom sessions, and the EAHAE community.
2. EAHAE Conference Revenue: Annual international conferences (e.g., the 19th EAHAE International Conference 2026) generate revenue through registration fees. The conference includes workshops, presentations, and horse work sessions for members and attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EAHAE is an international membership association that connects certified trainers, coaches, and partner organizations worldwide under the licensed HorseDream methodology. It sets global quality standards for horse-assisted leadership and team development, provides trainer certification, runs an annual international conference, and operates a weekly Zoom community. The core service uses live horses as co-trainers that deliver immediate, unbiased feedback on participants' leadership presence, authenticity, body language, and emotional congruence.

Product overview

EAHAE International is an association providing a platform for professional horse-assisted leadership and education services, operating under the HorseDream licensed structure. The organization connects certified trainers and coaches worldwide through a membership program that includes access to weekly Zoom sessions, annual conferences, trainer certification, and a global certified trainer directory. Key offerings include the 19th EAHAE International Conference 2026 (celebrating 30 years of HorseDream), the EAHAE E-Book on leadership, the Horse Assisted Education Week, and a geographic search tool for finding certified professionals across Africa, Americas, Asia, Australia, and Europe. The organization sets global quality standards through its licensed partnership model where license holders develop the system and educate trainers, while trainers and partners work directly with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Assisted Education Services Professional services including leadership development, team building, and personal development facilitated through interactions with horses; the horse acts as the primary co-trainer and provides instant unbiased feedback on human behavior and leadership presence. Delivered to corporate teams and individual clients via EAHAE-certified trainers worldwide.
• EAHAE Membership Annual subscription that connects certified trainers, coaches, and partner organizations worldwide and provides access to weekly Zoom sessions, member directory, conference participation, and professional resources.
• Trainer Certification Program Professional certification pathway for trainers and coaches in horse-assisted education, ensuring global quality standards under the HorseDream licensed structure.
• 19th EAHAE International Conference 2026 Annual international conference for equine-assisted education professionals featuring leadership development sessions, horse work, networking, and the 30-year HorseDream milestone celebration.
• HorseDream Licensed Partnership Licensed business model that allows qualified partners to use the HorseDream methodology and brand to develop the system, educate trainers, and offer horse-assisted leadership and education services within the EAHAE global network.

Quantifiable outcome

• Horses provide instant, unbiased feedback on leadership presence and authenticity, creating emotionally charged embodied learning moments more impactful than cognitive lecture-based training

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HorseDreamcoreStrategic or Co-development Partner · 1 January 1996HorseDream is the foundational methodology and brand developed by Gerhard Jes Krebs, EAHAE's founder. EAHAE and HorseDream are deeply interconnected — HorseDream is the licensed system that EAHAE trainers use, and HorseDream license holders are the engine that develops and educates new trainers. The 2026 conference celebrates '30 Years of HorseDream' (1996-2026).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Center for Creative Leadership: CCL is a globally recognized leadership-development research and training institution serving Fortune-class enterprises. It competes for the same corporate L&D budget EAHAE targets, though without the equine-assisted methodology.
• Korn Ferry: Korn Ferry (NYSE: KFY) is a major leadership and executive-development consultancy that competes for the same enterprise L&D budgets that flow to EAHAE-certified trainers. While Korn Ferry operates at a much larger scale, it represents the incumbent alternative for the same buyer.
• Dale Carnegie & Associates: Dale Carnegie is a long-established global leadership and professional development training brand with a licensee model that closely mirrors EAHAE's HorseDream license-holder structure. Comparable in international reach and franchise-style distribution, though in a more traditional training modality.
• FranklinCovey: FranklinCovey (NYSE: FC) is a broad leadership and execution training provider whose enterprise clients overlap significantly with EAHAE's IBM/Siemens-style customer base. It represents the more scalable, classroom-and-digital alternative EAHAE competes against for L&D wallet.

Others

• Association for Talent Development (ATD): ATD is the largest international membership association for talent-development professionals and overlaps with EAHAE's audience of corporate L&D buyers. It is an adjacent enabling association rather than a direct competitor, but competes for the same professional mindshare and conference attention.

Direct peers

• EAGALA (Equine Assisted Growth and Learning Association): EAGALA is a global membership and certification body for equine-assisted psychotherapy and learning professionals — the closest analog to EAHAE in terms of certifying practitioners and setting industry standards. It competes directly for the same trainer/membership mindshare.
• Eponaquest Worldwide: Founded by Linda Kohanov, Eponaquest pioneered horse-assisted leadership and personal-development methodologies that closely parallel EAHAE's HorseDream approach. Both organizations sell experiential leadership programs leveraging horses as co-facilitators to corporate and individual clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EAHAElive
• Facebookfacebook.com/EAHAE
• LinkedInlinkedin.com/company/eahae-european-association-for-horse-assisted-education
• Instagraminstagram.com/eahaeinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAHAE International Association for Horse Assisted Education