Elder Abuse Prevention Ontario

What Elder Abuse Prevention Ontario does

Elder Abuse Prevention Ontario (EAPO) is a non-profit charitable organization headquartered in Ontario, Canada, serving as the provincially mandated lead for implementing the Ontario Strategy to Combat Elder Abuse. Founded in 1989 as the Ontario Network for the Prevention of Elder Abuse (ONPEA) and rebranded to its current name in 2019, EAPO operates with a small staff of approximately 7-11 personnel coordinated by CEO Marta Hajek and governed by a volunteer Board of Directors. The organization serves Ontario seniors experiencing or at risk of abuse, family caregivers, frontline service professionals, and government partners, coordinating a network of over 40 local Elder Abuse Networks across the province.

EAPO's core deliverables include the Seniors Safety Line telephone helpline (1-866-299-1011), educational webinars and conferences, fact sheets and training tools, the 'Aging Vibrantly' podcast, and the annual World Elder Abuse Awareness Day (WEAAD) campaign. In 2024, the organization delivered 251 educational forums reaching over 6,500 attendees, hosted 36 webinars with ASL interpretation, and engaged more than 43,000 participants across 2,296 events. The underlying technology stack is minimal and non-proprietary, consisting of a WordPress website, standard social media channels, and podcast distribution infrastructure, with no AI/ML or advanced technical components.

EAPO's business model is that of a publicly funded non-profit: the primary revenue stream is a grant from the Ontario Ministry for Seniors and Accessibility (MSAA), supplemented by research partnerships, federal grants (e.g., New Horizons for Seniors Program), HelpAge Canada funding, and individual donations. All services, training, and resources are provided free of charge to beneficiaries. The organization has no parent company, no subsidiaries, and no disclosed equity funding. Its competitive position is anchored by its government mandate and the institutional entrenchment of its provincial network infrastructure rather than by commercial differentiation.

Name

Elder Abuse Prevention Ontario

Legal name

Elder Abuse Prevention Ontario

Website

https://eapon.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Elder Abuse Prevention Ontario (EAPO) is the provincially mandated non-profit organization leading elder abuse prevention in Ontario, funded by the Ministry for Seniors and Accessibility. It serves Ontario seniors, caregivers, and service professionals through the Seniors Safety Line, training programs, webinars, podcasts, and a network of 40+ local Elder Abuse Networks.

Ownership category

akta.pro rank

Product category

Elder Abuse Prevention Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

Keywords

• Elder abuse prevention
• Seniors education
• Community advocacy
• Awareness campaigns
• Professional training

Headquarters

HQ city

Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: EAPO is primarily funded by the Ontario Government through the Ministry for Seniors and Accessibility (MSAA) to support the implementation of the Ontario Strategy to Combat Elder Abuse. This is the primary funding source.
2. Research Partnerships & Grants: EAPO receives additional funding through research partnerships and special project grants for specific initiatives.
3. Donations: The organization accepts donations from individuals and organizations wishing to support the elder abuse prevention cause.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Elder Abuse Prevention Ontario (EAPO) is the recognized provincial organization leading elder abuse prevention in Ontario. It delivers free education, training, awareness campaigns, and support services to seniors, caregivers, service professionals, and communities. Core services include the Seniors Safety Line helpline, professional training programs, webinars, conferences, the Aging Vibrantly podcast, fact sheets, and coordination of over 40 local Elder Abuse Networks across Ontario.

Product overview

Elder Abuse Prevention Ontario (EAPO) operates a digital information platform and service delivery organization rather than a traditional software product. The core offering is the public website (eapon.ca) which serves as an information hub providing educational resources, reporting guidance, training programs, webinars, and a podcast series. Key services include the Seniors Safety Line telephone helpline, monthly newsletter, virtual conferences and symposia, and coordination of over 40 local Elder Abuse Networks across Ontario. The organization also runs the annual World Elder Abuse Awareness Day (WEAAD) campaign. No AI or advanced technology features are offered; the focus is on human-centered education, awareness, and support services for elder abuse prevention.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniors Safety Line A telephone helpline (1-866-299-1011) operated by EAPO providing contact and referral information for local agencies, safety planning, and supportive counselling for older adults experiencing or at risk of abuse.
• Training and Education Programs Educational programs delivered by Elder Abuse Prevention Consultants including in-person and virtual training sessions, awareness workshops, and professional development for frontline staff in organizations and community groups across Ontario.
• Webinar Series Online educational presentations delivered by EAPO on topics including cyber safety, financial scam prevention, bullying between older adults, and elder abuse awareness, with ASL interpretation provided for accessibility.
• EAPO Conferences and Symposia Virtual and in-person educational conferences organized by EAPO addressing elder abuse prevention, including topics such as gender-based violence, legal dimensions, coercive control, and reporting ethics.
• World Elder Abuse Awareness Day (WEAAD) Campaign Annual awareness campaign observed on June 15th to heighten awareness of elder abuse, featuring social media resources, event planning tools, and national virtual events. The 2026 theme is 'Be Bold: Age With Attitude'.
• Aging Vibrantly Podcast A podcast series featuring conversations with seniors and experts on topics including aging, abuse prevention, ageism, powers of attorney, seniors' rights, frauds and scams, and intergenerational connections, distributed via YouTube, Spotify, and Apple Podcasts.
• Local Elder Abuse Networks Coordination A province-wide network of over 40 local committees coordinated by EAPO that empower communities on elder abuse prevention through education, advocacy, and coordination of local services.

Quantifiable outcome

• 251 educational forums reaching 6,500+ attendees in 2024
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and major.

• Ontario Ministry for Seniors and Accessibility (MSAA)coreStrategic or Co-development PartnerEAPO is funded by the Ontario Government through the Ministry for Seniors and Accessibility to support implementation of the Ontario Strategy to Combat Elder Abuse. This is the primary government funding relationship.
• Ontario Association of Interval and Transition Houses (OAITH)majorStrategic or Co-development PartnerPartner organization supporting elder abuse prevention initiatives in Ontario, visible on EAPO's community partners list.
• Law Commission of OntariomajorStrategic or Co-development PartnerCollaborative partner providing legal expertise on elder abuse and seniors' rights issues in Ontario.
• Canadian Network for the Prevention of Elder Abuse (CNPEA)coreStrategic or Co-development PartnerNational partner collaborating on World Elder Abuse Awareness Day campaigns, social media toolkits, and pan-Canadian elder abuse prevention initiatives including the 'Future Us' Roadmap.
• CanAgemajorStrategic or Co-development PartnerNational advocacy organization for older adults, partnering on WEAAD national campaigns and elder abuse policy advocacy.
• Registered Nurses Association of Ontario (RNAO)majorStrategic or Co-development PartnerProfessional nursing organization partner supporting healthcare-focused elder abuse prevention and training initiatives.
• Ontario Caregiver Organization (OCO)majorStrategic or Co-development PartnerPartner supporting caregivers of seniors with resources, education, and support programs to prevent caregiver burnout and elder abuse.
• Local Elder Abuse Networks (40+ networks)coreStrategic or Co-development PartnerOver 40 local networks across Ontario that volunteer in communities to deliver education and awareness programs, engage in advocacy, and facilitate coordination between agencies for elder abuse response.
• PEAM, AEAAC, FARFO, SeniorsNL, RPMAFO, Seniors NWT, BC CRNmajorStrategic or Co-development PartnerCoalition of national elder abuse prevention organizations collaborating on the WEAAD 2026 national campaign 'Be Bold: Age With Attitude'.
• Fem'aidemajorStrategic or Co-development PartnerPartner organization supporting French-language elder abuse services and resources in Ontario.
• Circle of Care, Sinai HealthmajorStrategic or Co-development PartnerHealthcare partner providing elder care services and collaborating on elder abuse prevention in the Greater Toronto Area.
• Ontario Brain Injury Association (OBIA)majorStrategic or Co-development PartnerPartner addressing brain injury-related elder abuse cases and providing specialized resources for affected seniors.
• Assaulted Women's Helpline (AWHL)majorStrategic or Co-development PartnerPartner supporting women elders experiencing abuse with crisis line services and referrals.
• Ombudsman for Banking Services and Investments (OBSI)majorStrategic or Co-development PartnerPartner addressing financial elder abuse through banking and investment fraud prevention resources.
• CEASE InternationalmajorStrategic or Co-development PartnerPartner organization focused on countering and ending abuse through structured evaluation.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• HelpAge Canada: Canada-focused charity supporting older adults through advocacy and programs, including funding EAPO's Aging Vibrantly podcast Season 2. Directly comparable as a funder/peer in the elder advocacy space.
• Canadian Network for the Prevention of Elder Abuse (CNPEA): National non-profit coordinating body for elder abuse prevention in Canada. Directly comparable to EAPO as a peer advocacy/education organization, and listed as a Core strategic partner on WEAAD campaigns.
• Ontario Association of Interval and Transition Houses (OAITH): Ontario umbrella organization for women's shelters and violence against women services, intersecting with elder abuse. Named EAPO partner and directly comparable in addressing gender-based violence among older adults.
• CanAge: National seniors' advocacy organization focused on policy and aging issues in Canada. Comparable in mission (older-adult advocacy, policy reform, awareness) and a named EAPO WEAAD coalition partner.
• Older Women's Network (OWN): Ontario-based non-profit advocating for older women's rights and well-being. Comparable as a regional Ontario seniors-focused advocacy organization addressing issues including abuse and ageism.
• Ontario Caregiver Organization (OCO): Ontario-focused non-profit supporting family caregivers of seniors. Comparable in serving overlapping audiences (family caregivers, seniors) with education and resources, and is a named EAPO partner.
• Ontario Gerontology Association (OGA): Ontario-based association for professionals in aging services. Comparable as a peer non-profit serving the seniors/aging sector in the same geography, though broader in scope than EAPO.

Regional players

• National Center on Elder Abuse (NCEA): U.S.-based resource center dedicated to elder abuse prevention, coordinated by the Administration for Community Living. Comparable mission (awareness, training, research) but operates in a different geography.

Broad incumbents

• Registered Nurses' Association of Ontario (RNAO): Large professional nursing association with broader healthcare policy scope. Comparable as a partner delivering elder-abuse training to frontline professionals but not specialized to elder abuse prevention.

Others

• World Health Organization - Decade of Healthy Ageing: Global policy framework addressing aging, abuse, and ageism. Indirectly comparable as a standards/advocacy body whose elder-abuse guidance informs EAPO's training and policy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elderabuseont
• YouTubeyoutube.com/playlist?list=PLnD5v88813vGrIowz4lOkoWxCohXL2lLE
• Facebookfacebook.com/ElderAbuseOntario
• Instagraminstagram.com/elderabuseontario
• LinkedInlinkedin.com/company/elder-abuse-prevention-ontario

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Elder Abuse Prevention Ontario