Earmark

What Earmark does

Earmark Inc. is a privately held, bootstrapped continuing-education platform that enables U.S. accounting and tax professionals (CPAs, CMAs, Enrolled Agents) to earn NASBA-approved CPE credits and IRS-approved CE credits by listening to accounting and tax podcasts, watching video content, and attending webinars through its mobile and web applications. The company's core technology consists of a podcast-player mobile application (iOS and Android), a web application at earmark.app, and a content-delivery and quiz-assessment layer that enforces a 70% minimum score for credit issuance, automatically tracks earned credits, and generates downloadable certificates. The platform hosts a library of more than 1,800 courses spanning accounting, tax, technology, fraud detection, personal development, and practice management, supplemented by exclusive podcast channels such as Federal Tax Updates, Oh My Fraud, and the Modern CPA Success Show.

The business operates a freemium product-led growth model with a $0 free tier offering one credit per week with advertising, a $199.99/year individual Unlimited subscription, a $159.99/year per-seat Teams subscription for groups of 5-20, and custom enterprise contracts with private channels and compliance dashboards. Distribution occurs through the Apple App Store, Google Play, the web app, and channel partnerships with professional accounting societies, the first of which (Maryland Society of Accounting and Tax Professionals, MSATP) was announced in July 2023 and offers the Unlimited subscription as a membership benefit. The company also operates a two-sided creator economy: any podcast producer can author and publish CPE courses on Earmark for free, and sponsors can fund CPE-enabled podcast content through the Sponsorship Program. Founded in 2022 by Blake Oliver, a CPA, Earmark is headquartered in the Phoenix/Scottsdale, Arizona area, operates as a remote-first company with approximately 9 employees, and reported more than 10,000 users and 65,000 CPE credits earned as of April 2024.

Name

Earmark

Legal name

Earmark Inc.

Website

https://earmarkcpe.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Earmark Inc. is a podcast-based continuing education platform that enables U.S. CPAs, CMAs, and Enrolled Agents to earn NASBA-approved CPE and IRS-approved CE credits through mobile and web apps. It serves licensed accounting professionals via freemium and subscription tiers, plus a creator/sponsorship ecosystem.

Ownership category

akta.pro rank

Product category

Continuing Professional Education Software

NAICS

Other Sound Recording Industries (512290)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

akta.pro secondary industry

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

Keywords

• Podcast-based CPE
• Continuing professional education
• NASBA approved CPE
• Mobile CPE app
• Accounting professional development

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Individual Subscription - Unlimited: Premium subscription at $199.99/year providing unlimited CPE access, subscriber-only content, and ad-free experience. Priced per individual.
2. Team Subscription: Team plan at $159.99/year per team member for 5-20 team members, including unlimited CPE access and subscriber-only content. Enterprise unlimited plans available with private channels.
3. Freemium Tier: Free tier offering one CPE credit per week with ads and limited access. Used as acquisition channel for premium subscriptions.
4. Sponsored Content / Podcast Sponsorship: Companies can sponsor accounting podcasts on the platform, reaching accountants who want alternative CPE formats. Sponsors can be existing podcast producers or companies creating new educational content.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Earmark operates a mobile and web platform that enables licensed accounting and tax professionals (CPAs, CMAs, Enrolled Agents) to earn NASBA-approved CPE and IRS-approved CE credits by listening to podcast episodes and completing short quizzes. The platform delivers 1,800+ courses across accounting, tax, technology, fraud, and practice management, with automatic credit tracking, downloadable certificates, team compliance dashboards, and an open author platform for content creators.

Product overview

Earmark is a podcast-based continuing education platform designed for accounting and tax professionals (CPAs, CMAs, Enrolled Agents). The core offering consists of the Earmark CPE Mobile App (iOS and Android) and the Earmark Web App (earmark.app), which deliver over 1,800 CPE courses through podcast audio, video, and live stream content. Users earn credits by listening to podcast episodes and completing short quizzes. The product family includes multiple subscription tiers: a Free tier (one credit/week with ads), an Unlimited Subscription ($199.99/year individual), a Teams Subscription ($159.99/year per member for 5-20 users with compliance dashboard), and Enterprise (custom pricing with private channels). Earmark also operates a Creator Platform enabling authors to publish courses for free and a Sponsorship Program allowing organizations to add CPE capability to their podcast content. The company is registered with NASBA as a CPE sponsor and the IRS as a CE provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Earmark CPE Mobile App A native mobile application (iOS and Android) that enables licensed accounting and tax professionals to earn NASBA-approved CPE and IRS-approved CE credits by listening to podcast episodes, watching videos, and viewing live streams, then completing short quizzes (70% pass required) for automatic credit tracking and downloadable certificates.
• Earmark Web App A web-based platform at earmark.app allowing accounting and tax professionals to access and complete 1,800+ CPE/CE courses directly in their browser, with course embedding support that lets creators host Earmark courses on their own websites.
• Federal Tax Updates Podcast

Quantifiable outcome

• Members have collectively earned over 10,000 CPE hours with the Earmark CPE mobile app
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Maryland Society of Accounting and Tax Professionals (MSATP)flagshipStrategic or Co-development Partner · 6 July 2023First society partnership announced July 6, 2023. Effective immediately, MSATP members receive an enhanced Unlimited Subscription as a benefit to their membership. The partnership provides MSATP professionals (CPAs, CMAs, EAs) convenient access to satisfy their continuing education needs by listening to podcasts. Members unlock the subscription by registering with their MSATP email. Earmark CEO Blake Oliver called it 'a significant milestone in our mission to provide every accounting and tax professional worldwide with high-quality, cost-effective, and effortless CPE.'

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: Premium subscription learning platform built on video and audio lessons from experts — comparable business model (annual subscription for unlimited expert-led content) and creator-led content approach.
• Pluralsight: Subscription learning platform for technology and business professionals; comparable technology skills subscription model and creator/instructor-driven content approach.
• AICPA: National professional association with a massive CPE catalog across all major accounting topics; the dominant incumbent in the market Earmark serves and a potential society-partner counterpart to MSATP.
• Coursera: Online learning marketplace offering professional credentials and courses from universities and companies; comparable subscription/credentialed learning model with adjacent professional certification offerings.
• Becker Professional Education: Large-scale professional education provider covering CPA exam prep plus continuing education; overlaps with Earmark's CPE content while operating a far broader curriculum and distribution footprint.
• LinkedIn Learning: Subscription-based professional learning platform integrated into LinkedIn; competes for the same professional-development wallet share, with a far broader catalog and enterprise sales motion.

Direct peers

• Western CPE: Established direct CPE provider for CPAs offering self-study courses, webcasts, and live events; competes in the same compliance-driven annual CPE purchasing cycle as Earmark.
• Surgent: Direct competitor offering CPE courses for accountants and tax professionals via web-based self-study, live webcasts, and on-demand formats — competing for the same annual CPE budget that Earmark targets.
• CPE Solutions: Self-study CPE provider targeting accounting professionals with NASBA-approved courses; competes for the same individual and small-firm subscription dollars Earmark targets.

Others

• Apple Podcasts: Dominant general-purpose podcast platform; relevant as the underlying distribution surface where accounting podcasts originate, and a potential future competitor if it bundles compliance/learning features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EarmarkCPE
• LinkedInlinkedin.com/company/earmarkcpe
• Instagraminstagram.com/earmarkcpe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earmark