ExtraMiles

What ExtraMiles does

ExtraMiles, legally registered as Earn ExtraMiles Software House, is a Dubai-based private company operating a mobile-first consumer loyalty rewards platform targeting UAE residents. The core product is a cross-platform mobile application (iOS and Android) through which users earn a unified miles currency by transacting with partner merchants across airlines (Emirates, Etihad), online travel agencies (Agoda, Booking.com), Islamic banks (Emirates Islamic, Dubai Islamic Bank), retail brands (H&M), and government/institutional partners (UAE Ministry of Defense, Masdar City, UAE Army). Accumulated miles can be redeemed for hotel discounts of up to 40%, airline discounts of up to 35%, transfers to airline partner loyalty programs, or gift vouchers across a stated network of 2,000+ partners and 5,000+ geographical locations.

The company operates a two-sided model with a tiered consumer membership structure (Silver free, Gold at AED 1,350, Platinum at AED 1,850) that scales earn rates from 500 to 1,000 miles per AED 3,670 of spend. On the B2B side, ExtraMiles runs a Merchant Partnership Program with tiered partnership levels (Normal, Silver, Gold, Platinum) that commit merchants to incremental discount commitments (+2% to +6%) in exchange for access to marketing tools (email, in-app notifications, web placements, QR-code POS integration) and analytics. Additional B2B infrastructure includes a self-service Marketing Platform, a Partner Registration System, and a Partner Portal for merchant account management. Revenue is generated through consumer membership upgrades (subscription), merchant partnership subscriptions and transaction-based commissions, and marketing/professional services sold to merchant partners.

ExtraMiles is a sub-50-employee private firm with no disclosed funding, ownership structure, or revenue figures. Distribution is product-led through app stores supplemented by community- and channel-led B2B merchant acquisition, with strategic institutional partnerships extending reach into defense and innovation communities. No public API, developer platform, or AI/ML capabilities are documented.

Name

ExtraMiles

Legal name

Earn ExtraMiles Software House

Website

https://earnextramiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ExtraMiles is a Dubai-based private company operating a mobile-first UAE loyalty rewards platform that lets consumers earn and redeem unified miles across 2,000+ airline, hotel, banking, retail, and government partners via tiered membership subscriptions and merchant partnership fees.

Ownership category

akta.pro rank

Product category

Loyalty and Rewards Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Loyalty, Points Currency & Stored Value Payments (THALAHAK)

akta.pro secondary industries

Promotions, Marketing & Member Engagement (THABAKAK), Redemption Ecosystem (Flights, Partners, Non-Travel) (THABAKAE), Points/Miles Sales & B2B Monetization (to Partners) (THABAKAG)

Keywords

• Loyalty rewards platform
• Mobile loyalty application
• Consumer rewards program
• Merchant loyalty services
• Gift voucher redemption

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Upgrades: Premium tier upgrades sold directly to consumers - Gold membership upgrade for AED 1,350 and Platinum membership upgrade for AED 1,850, offering increased miles earning rates (750 and 1000 miles per $1000 spend respectively) and expanded friend-sharing capabilities.
2. Merchant Partnership Commissions: Revenue generated from merchant partners who pay to join the loyalty network, with tiered pricing based on partnership level (Normal, Silver, Gold, Platinum) providing varying discount benefits and marketing services.
3. Marketing Services to Partners: Additional revenue from email and app notification marketing, special partner website pages, QR code integration services, and analytics reports offered to merchant partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ExtraMiles operates a mobile-first, unified loyalty rewards platform for consumers in the United Arab Emirates. Users earn miles through partner flight and hotel bookings and other purchases, then redeem them for hotel and airline discounts, transfer them to airline loyalty programs, or convert them into gift vouchers across 2,000+ partners and 5,000+ locations.

Product overview

ExtraMiles operates as a unified loyalty rewards ecosystem comprising a consumer mobile application and a merchant partnership platform. The core product is the ExtraMiles Mobile Application, available on Android and iOS, which allows users to earn miles through bookings with airline and hotel partners (Emirates, Etihad, Agoda, Booking.com) and redeem them for hotel discounts (up to 40%), airline discounts (up to 35%), miles transfers, and gift vouchers across 2,000+ partners in 5,000+ locations. The platform is supplemented by a tiered membership program (Silver, Gold, Platinum) offering escalating earning rates and friend-sharing quotas. The B2B side includes a Merchant Partnership Program with POS QR integration, marketing tools, and a Partner Portal for merchants to manage their participation, alongside a Marketing Platform for ad submission and a Partner Registration System for onboarding new business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• ExtraMiles Mobile Application A mobile loyalty rewards application available on Android and iOS that enables users to earn miles through partner flight and hotel bookings and other purchases. Miles can be redeemed for discounts, transferred to airline partners and loyalty programs, or converted into gift vouchers.
• ExtraMiles Membership Program A consumer loyalty membership program with Silver, Gold, and Platinum levels that provides escalating miles-earning rates and friend-sharing allowances. Silver membership is free, while Gold and Platinum upgrades cost AED 1,350 and AED 1,850, respectively.
• Merchant Partnership Program A business partnership program through which hotels, airlines, retailers, banks, and other service providers can offer ExtraMiles member discounts and cashback. Benefits include email and app marketing, partner web pages, QR point-of-sale integration, reporting and analytics, and tiered Normal, Silver, Gold, and Platinum partnership levels.
• ExtraMiles Marketing Platform A self-service advertising platform for merchant partners to submit promotional offers, upload commercial licenses, and manage advertising campaigns, with a stated maximum upload size of 25 MB per file.

Quantifiable outcome

• Hotel discount savings up to 40%
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Masdar CitycoreStrategic or Co-development PartnerExtraMiles signed a strategic partnership with Masdar City, an Abu Dhabi-based renewable energy city and innovation hub. The partnership provides Masdar City employees and visitors access to ExtraMiles loyalty rewards program, while expanding ExtraMiles reach into the sustainability and innovation ecosystem.
• Ministry of Defense (UAE)coreStrategic or Co-development PartnerStrategic partnership framework with UAE Ministry of Defense for cooperation and loyalty program integration, providing defense personnel access to ExtraMiles rewards ecosystem.
• UAE ArmyminorGTM or Marketing PartnerMilitary partner organization with loyalty program integration, providing rewards access to UAE Army personnel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smiles: Multi-brand coalition loyalty program operated in Brazil and other markets, allowing members to earn and redeem points across airlines, retail, fuel, and financial services. Closely comparable business model to ExtraMiles as an aggregator that monetizes via member subscriptions and merchant partnerships.
• Air Miles Middle East: Multi-brand coalition loyalty program with Middle East operations, allowing members to collect and redeem miles across retail, dining, fuel, and travel. Closely matches ExtraMiles' coalition model of unified currency across diverse merchant categories.
• Payback India: India's largest multi-brand loyalty coalition, enabling members to earn and redeem points across retail, dining, fuel, and travel merchants. Directly comparable to ExtraMiles as an independent coalition loyalty aggregator with a tiered points currency across non-airline merchant categories.
• The Entertainer: UAE-based discount and rewards app offering 2-for-1 and discount offers at restaurants, attractions, hotels, and retail. Directly comparable to ExtraMiles as a UAE-focused coalition-style consumer rewards platform with merchant partnerships across travel, dining, and lifestyle categories.

Emerging players

• Cobone: UAE-headquartered deals and discounts marketplace. Competes with ExtraMiles for UAE consumer mindshare in the deals/rewards category, though with a transactional daily-deals model rather than a long-term loyalty currency model.
• Plenti: US coalition loyalty program aggregating points across multiple retail and travel merchants. Operates a similar multi-brand points currency model to ExtraMiles but in a different geography, making it a useful emerging-player comparable rather than a direct competitor.

Broad incumbents

• Hilton Honors: Global hotel loyalty program with co-branded credit card integrations and miles transfer partnerships. Competes with ExtraMiles for the same hotel-discount-seeking traveler demographic but at vastly greater scale and brand recognition.
• Marriott Bonvoy: Global hotel loyalty program covering30+ hotel brands, with earn/burn across flights, car rental, and retail. Operates a far larger points economy than ExtraMiles' hotel discount overlay and competes for the same UAE-based traveler attention.
• Emirates Skywards: The flagship loyalty program of Emirates airline, one of ExtraMiles' core airline partners. Operates at much larger global scale and offers richer miles economics than ExtraMiles' airline discount overlay, representing the dominant direct-program competitor for the same UAE consumer.
• Etihad Guest: Etihad Airways' frequent-flyer program, also a partner airline for ExtraMiles. Provides comprehensive earn/redeem across flights, hotels, and retail globally, with materially larger scale than ExtraMiles' airline overlay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqJza2CNZ_tm0GMdopaxXEA
• Instagraminstagram.com/extra_miles
• LinkedInlinkedin.com/company/extramiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExtraMiles