Earthling Day Spa
Earthling Day Spa and Pilates Studio is a single-location, founder-owned day spa in downtown Charleston, SC, offering massage, facials, body treatments, nail services, waxing, lash services, and Pilates to local residents and visitors since 1988.
- Company typePrivate
- Founded1988
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Earthling Day Spa does
Earthling Day Spa and Pilates Studio (legal entity Earthling, Inc.) is a privately held, single-location day spa founded in 1988 by Aby Cass and operating out of 245 E Bay St in historic downtown Charleston, South Carolina. The facility spans 9-10 treatment rooms, an intimate nail salon, a dedicated Pilates studio, and a spa boutique, and is staffed by a team of 25+ massage therapists, estheticians, nail technicians, and spa coordinators. The company describes itself as the most established spa in Charleston and serves both local residents and tourists, leveraging its proximity to the City Market and downtown hotels plus complimentary parking behind the building.
Earthling Day Spa firmographics
Firmographics- Name
- Earthling Day Spa
- Legal name
- Earthling, Inc.
- Website
- https://earthlingdayspa.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earthling Day Spa and Pilates Studio is a single-location, founder-owned day spa in downtown Charleston, SC, offering massage, facials, body treatments, nail services, waxing, lash services, and Pilates to local residents and visitors since 1988.
- Ownership category
- akta.pro rank
Earthling Day Spa industry classification
Industry- Product category
- Day Spa Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Day Spas (HSALAFAA)
Keywords
Where Earthling Day Spa is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Earthling Day Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Spa Services - Massage: One-time fee for massage therapy sessions including therapeutic, hot stone, Thai, prenatal, cupping, neuromuscular, reflexology, lymphatic, and craniosacral massage. Session durations range from 45 to 120 minutes with add-on services such as aromatherapy, scalp massage, cupping, and steam sessions.
- Spa Services - Facials: One-time fee for European-style facials including Essential, Clear Skin, Calming, Hydra Boost, Lifting Boost, Ultimate Anti-Age, Perfect Age Youth Booster, and Lymphatic Facial. Series pricing (5-session packages) is available. Add-on enhancements include microdermabrasion, paraffin hand treatment, décolleté treatment, and sheet masks.
- Spa Packages: Curated multi-service spa day packages combining massage, facials, and body treatments at bundled rates. Includes couples packages (Massage for Two, Massage and Facial for Two). Pricing ranges from $240 for a 1.75-hour Body Polish package to $585 for a 5-hour All Day Retreat.
- Around the World Specialty Treatments: Premium international-inspired treatments including Shirodhara (India), Bindi Herbal Bliss (Ayurvedic), Nirvana combo, Javanese Beauty Ritual (Bali), and Thai Detox Ritual (Thailand). Priced at $150 to $390 for sessions of 60 minutes to 2 hours.
- Nail Salon Services: Manicure and pedicure services including Earthling Manicure ($60), Earthling Pedicure ($80), Terra Zen Manicure ($70), Terra Zen Pedicure ($90), Foot and Leg Refresh ($90), Bare Hands ($50), Bare Foot ($70). Polish changes and add-ons available.
- Waxing and Body Sugaring: Hair removal services using wax and body sugaring (sugar paste) techniques. Facial and body waxing prices range from $15 (lip wax) to $95+ (Brazilian). Body sugaring prices range from $15 (lip/chin) to $95+ (Brazilian).
- Lash Lift and Tint: Lash enhancement services including Lash Lift ($95), Lash Lift and Tint ($115), Lash Tint ($45), Brow Tint ($35), and Brow Shape + Tint ($60). Results last 6-8 weeks.
- Body Treatments: Body scrubs, exfoliation, and foot massage services using sea salts, organic sugars, essential oils, and botanicals. Prices range from $90 (Sea Salt Scrub, 30 min) to $150 (Organic Purifying Detox, 60 min).
- Pilates Studio: Private, duet, and group mat Pilates sessions taught by Aby Cass and master Pilates instructors. Private sessions at $80 (55 min), duet sessions at $55/person, and private mat classes at $30/person for groups of 4-8. Series discounts available.
- Gift Certificates: Spa gift certificates available for monetary amounts or specific services. Sold online with instant print/email delivery or pickup/mail options. Free shipping for mail delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Therapeutic Massage - 45 to 120 minutes |
| Unit Pricing | Pay-as-you-go | Hot Stone Massage - 60 to 90 minutes |
| Unit Pricing | Pay-as-you-go | Facials - Essential to Ultimate Anti-Age - 60 minutes each |
| Subscription | Multi-year contract | Facial Series - 5 sessions |
| Unit Pricing | Pay-as-you-go | Around the World Specialty Treatments - 60 min to 2 hours |
| Unit Pricing | Pay-as-you-go | Manicure and Pedicure - 25 to 60 minutes |
| Unit Pricing | Pay-as-you-go | Nail Add-ons |
| Unit Pricing | Pay-as-you-go | Waxing Services - Facial and Body |
| Unit Pricing | Pay-as-you-go | Body Sugaring - Facial and Body |
| Unit Pricing | Pay-as-you-go | Lash Lift and Tint |
| Unit Pricing | Pay-as-you-go | Pilates Sessions - Private, Duet, and Group Mat |
| Unit Pricing | Pay-as-you-go | Spa Day Packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Earthling Day Spa product offering
Product offeringCore offering
Earthling Day Spa is a single-location day spa and Pilates studio in downtown Charleston, SC, offering a comprehensive menu of massage therapy, facials, body treatments, nail services, waxing, body sugaring, lash lift and tint, and Pilates instruction. The facility includes 9-10 treatment rooms, an intimate nail salon, a Pilates studio, and a spa boutique, accommodating individual clients and groups for spa packages and curated experiences.
Product overview
Earthling Day Spa is a single-location day spa and wellness center offering a comprehensive suite of spa services. The core offering comprises Massage Therapy (10+ modalities including Swedish, hot stone, prenatal, and Thai), Facials (8+ treatments including anti-aging and acne solutions), Body Treatments (scrubs, detox, and foot massage), and Nail Salon services. Specialty offerings include international treatments from the Around the World collection (Ayurvedic Shirodhara, Balinese Javanese Ritual, Thai Detox), Lash Lift and Tint, Waxing, and Body Sugaring. The spa also operates a Pilates Studio (private sessions, duets, and mat classes) and offers curated Spa Day Packages combining multiple services. Gift Cards and Group Spa Packages enable gifting and group bookings. The spa features 9-10 treatment rooms plus a nail salon and pilates studio, positioning it as one of Charleston's largest day spas since 1988.
Differentiator
Problem solved
Functional benefit
Products and services
- Massage Therapy Comprehensive massage therapy including therapeutic, hot stone, Thai, prenatal, cupping, neuromuscular, reflexology, lymphatic, and craniosacral massage, with sessions ranging from 45 to 120 minutes and priced by duration.
- Facials European-style facials with massage of face, neck, décolleté, hands, and forearms, including Essential, Clear Skin, Calming, Hydra Boost, Lifting Boost, Ultimate Anti-Age, Perfect Age Youth Booster, Lymphatic Facial, and Herbal Green Peel treatments, with 5-session series pricing available.
- Body Treatments Body scrubs, exfoliation, and foot massage services using sea salts, organic sugars, essential oils, and botanicals, including Aromatherapy Sea Salt Scrub, Bali Mango Sugar Scrub, Green Tea Lemongrass Sugar Scrub, Organic Purifying Detox, and Peppermint Paddy foot massage.
- Around the World Specialty Treatments Premium international-inspired treatments including Shirodhara (India), Bindi Herbal Bliss (Ayurvedic), Nirvana combination treatment, Javanese Beauty Ritual (Bali), and Thai Detox Ritual (Thailand), using steam canopy sessions and traditional methods, priced $150-$390.
- Spa Day Packages Curated multi-service spa day packages combining massage, facials, and body treatments at bundled rates, including Massage and Facial, Body Polish, Perfect Morning, Mother Earthling, Heavenly Bliss, All Day Retreat, and couples packages (Massage for Two, Massage and Facial for Two), priced $240-$585.
- Nail Salon (Manicure & Pedicure) Private nail salon offering Earthling Manicure, Earthling Pedicure, Terra Zen Manicure, Terra Zen Pedicure, Foot and Leg Refresh, Bare Hands, Bare Foot, and polish change services.
- Lash Lift and Tint Keratin lash treatment that lifts and curls lashes naturally for 6-8 weeks, including Lash Lift, Lash Lift and Tint, Lash Tint, Brow Tint, and Brow Shape + Tint services.
- Waxing Services Facial and body hair removal using soft and hard wax, including brow shape, lip, chin, sideburns, bikini, Brazilian, French bikini, and full body areas including arms, back, chest, and legs.
- Body Sugaring Natural hair removal alternative using sugar paste (sugar, lemon juice, water), often resulting in finer regrowth, covering facial and body sugaring services with pricing similar to waxing options.
- Pilates Studio Private, duet, and group mat Pilates instruction based on the Joseph Pilates method, taught by Aby Cass and master instructors, with private sessions at $80 (55 min), duet sessions at $55/person, and private mat classes at $30/person for groups of 4-8, with series discounts available.
- Gift Cards Spa gift certificates available for monetary amounts or specific services, sold online with instant print/email delivery or pickup/mail options, with free shipping for mail delivery.
- Group Spa Packages Group booking services for bridal parties, bachelorette weekends, corporate events, and birthday celebrations, with the facility's nine treatment rooms accommodating up to four facials and five massages simultaneously, plus nail salon services.
Companies that use Earthling Day Spa
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Earthling Day Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Earthling Day Spa partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Earthling Day Spa competitors and assessment
Company assessmentBroad incumbents
- Massage Envy: National membership-based massage and skincare chain with a Charleston-area presence; overlaps with Earthling on core massage and facial categories but with a subscription-driven, mid-market model.
- Hand & Stone Massage and Facial Spa: Large US franchise chain of massage and facial day spas with membership-driven pricing; competes for the same Charleston massage/facial customer but at lower price points and higher volume.
Regional players
- The Spa at Belmond Charleston Place: Luxury hotel spa in downtown Charleston offering massage, facials, and body treatments to hotel guests and locals; overlaps with Earthling on services and Charleston geography but is embedded within a hotel operation.
- Urban Nirvana Spa & Wellness: Independent Charleston-area day spa offering massage, facials, and body treatments with a similar boutique positioning; competes for the same local and tourist clientele.
Emerging players
- Balanced Body Pilates + Wellness: Charleston-area Pilates and wellness studio offering private and group Pilates instruction; directly comparable to Earthling's on-site Pilates studio component.
- European Wax Center: Specialty chain focusing on waxing and related skincare services; partial overlap with Earthling's waxing and body sugaring offering rather than full-service spa competition.
Direct peers
- Woodhouse Spa - Charleston: National full-service day spa brand with a Charleston location offering massage, facials, body treatments, and nail services in a comparable premium positioning - directly comparable service mix and target market.
- Lava Massage Spa: Day spa with Charleston and other Southeast locations offering massage, facials, and body treatments; comparable service mix and price points with a similar walk-in and appointment-based model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Earthling Day Spa social profiles
Digital presenceEarthling Day Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earthling Day Spa leadership team
Management profileNumber of profiles
Profiles1 record
Earthling Day Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earthling Day Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earthling Day Spa
What does Earthling Day Spa do?
Earthling Day Spa is a single-location day spa and Pilates studio in downtown Charleston, SC, offering a comprehensive menu of massage therapy, facials, body treatments, nail services, waxing, body sugaring, lash lift and tint, and Pilates instruction. The facility includes 9-10 treatment rooms, an intimate nail salon, a Pilates studio, and a spa boutique, accommodating individual clients and groups for spa packages and curated experiences.
Is Earthling Day Spa a public or private company?
Earthling Day Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earthling Day Spa founded?
Earthling Day Spa was founded in 1988. It employs 11 to 50 people.
Where is Earthling Day Spa based?
Earthling Day Spa is headquartered in Charleston, United States, in the North America region.
How does Earthling Day Spa make money?
Ten revenue lines are on record. Spa Services - Massage is the primary driver. The others are spa Services - Facials, spa Packages, around the World Specialty Treatments, nail Salon Services, waxing and Body Sugaring, lash Lift and Tint, body Treatments, pilates Studio and gift Certificates.
Who are Earthling Day Spa's main competitors?
Broad incumbents on record are Massage Envy and Hand & Stone Massage and Facial Spa. Regional players are The Spa at Belmond Charleston Place and Urban Nirvana Spa & Wellness. Emerging players are Balanced Body Pilates + Wellness and European Wax Center. Direct peers are Woodhouse Spa - Charleston and Lava Massage Spa.
Does Earthling Day Spa have an API?
No public API is recorded for Earthling Day Spa.
What industry is Earthling Day Spa in?
Earthling Day Spa's product category is Day Spa Services. Its primary akta.pro industry code is HSALAFAA, Day Spas. Its NAICS code is 81211 and its SIC code is 7900.