Educating Adventures

What Educating Adventures does

Educating Adventures is a private Australian-based educational travel company founded in 2006 that organizes bespoke international school tours for primary and secondary students across 15+ countries including the USA, Japan, New Zealand, Europe, Australia, China, Singapore, South Korea, Vietnam, South America, and Sri Lanka. The company operates as a service-based business with no proprietary technology platform, relying on human-curated itinerary design to deliver curriculum-aligned educational trips spanning STEM (including NASA and Kennedy Space Center visits), Arts, Geography, Business, Languages, History & Politics, Sports, and Ski Trips. The team collectively holds over 85 years of experience in educational travel, and the company holds multiple industry accreditations (ATOL, WTTC Safe Travels, SYTA CSTO, SETO, ATIA, TAANZ) that serve as trust signals for school administrators.

The company generates revenue through transaction-based bookings, with each tour customized to school curriculum requirements, budgets, and group sizes. Pricing is not publicly disclosed; instead, the company offers free no-obligation quotes following a consultation process. The business sells directly to schools and teachers through its website, with teachers traveling free on all trips. The go-to-market is organic, relying on content marketing, SEO, testimonials, and repeat bookings from existing school relationships. The company operates as part of the Educating Adventures Group, which also includes sub-brands EA Ski & Snowboard and EA Mountain Bike Training — instructor certification programs with guaranteed paid job placements — extending the group's reach beyond traditional school tours.

Name

Educating Adventures

Legal name

Educating Adventures

Website

https://easchooltours.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Educating Adventures is a private Australian educational travel company founded in 2006 that organizes bespoke international school tours for primary and secondary students across 15+ countries, covering STEM, Arts, Geography, Business, Languages, and Sports subjects under its EA School Tours brand.

Ownership category

akta.pro rank

Product category

Educational Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Educational & Student Multi-Day Tour Operators (THAKADAJ)

akta.pro secondary industries

Excursions, Field Trips & Cultural Activities Logistics (EDAIANAJ), School Group & Curriculum-Led Trips (THAKAGAB)

Keywords

• Educational school tours
• International school trips
• Curriculum-based travel
• Student travel services
• School excursion operator

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Educational School Tour Packages: Educating Adventures generates revenue through the sale of bespoke international educational school tours and trips. Each tour is customized to meet specific school curriculum requirements, subject areas, and budgets. Revenue is transaction-based, earned per trip booked.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Educating Adventures organizes and manages bespoke international educational school tours for primary and secondary schools across destinations including USA, Japan, New Zealand, Europe, Australia, Singapore, South Korea, China, Vietnam, South America, and Sri Lanka. Tours are tailored to school curricula and subject areas (STEM, Arts, Geography, Business, Languages, History & Politics, Sports, Ski Trips). The company also operates EA Ski & Snowboard and EA Mountain Bike Training sub-brands offering instructor certification programs with guaranteed paid job placement.

Product overview

Educating Adventures is a school tour operator offering bespoke international educational school tours and trips since 2006. The company operates EA School Tours as its primary consumer-facing brand, organizing trips across multiple subject areas including STEM (featuring NASA and Kennedy Space Center visits), The Arts, Geography, Business, Languages, History & Politics, Sports (soccer, cricket, netball, tennis), and Ski Trips. Destinations span USA, Japan, New Zealand, Europe, Australia, Singapore, South Korea, China, Vietnam, South America, and Sri Lanka. The company also operates sister brands EA Ski & Snowboard and EA Mountain Bike Training for instructor certification programs. The product portfolio is delivered as a unified service model with customizable itineraries, safety-focused operations, and over 85 years of collective team experience.

Differentiator

Problem solved

Functional benefit

Brands

• EA School Tours: Educational school tours booking platform under the Educating Adventures Group.
• EA Ski and Snowboard
• EA Mountain Bike Training

Products and services

• EA School Tours Bespoke international educational school tours tailored to school curricula, covering destinations worldwide including USA, Japan, New Zealand, Europe, Australia, Singapore, South Korea, China, Vietnam, and South America.
• STEM Tours International STEM trips visiting NASA, Kennedy Space Center, and Silicon Valley with 1-5 day workshops, educational programs, motion simulators, and problem-solving exercises for school groups.
• The Arts Tours Arts-focused school trips to world-renowned galleries, Broadway performances, iconic art museums, and hands-on creative workshops in USA, South America, Europe, Australia, Japan, South Korea, and UK.
• Geography Tours Geography educational tours featuring glaciers, volcanoes, mountains, adventure activities, and exploration of natural environments in New Zealand, USA, Vietnam, Singapore, and South America.
• Business Tours Business and culture trips exposing students to international trade, entrepreneurship, and business operations with visits to factories, meetings with CEOs, and R&D facility tours in Australia, China, and USA.
• Languages Tours International language immersion trips with host family stays, cultural experiences, and practical language skill development in China, Japan, Europe, and South America.
• History & Politics Tours History and culture educational tours visiting iconic political and historic sites, museums, and cultural destinations in New Zealand, USA, South America, Europe, and UK.
• Sports Tours Competitive sports tours for school teams including soccer, cricket, netball, and tennis with professional coaching clinics and international fixtures in Japan, Sri Lanka, New Zealand, and South America.
• Ski Trips School ski trips combining snow sports instruction with cultural immersion in Japan and New Zealand.
• EA Ski & Snowboard Ski and snowboard instructor certification program with guaranteed paid job offer after completing one season.
• EA Mountain Bike Training Mountain bike instructor certification program with guaranteed paid job offer after completing one season.

Quantifiable outcome

• Consistently positive feedback on service, communication and value
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• UK Civil Aviation Authority (CAA)coreOthersATOL (Air Travel Organisers Licence) holder providing financial protection for customers booking package holidays. This certification ensures that when customers book an ATOL-protected holiday with Educating Adventures, they receive protection for their money.
• School Travel Collective NZminorOthersIndustry collective for school travel operators in New Zealand, providing best practice standards and member benefits.
• World Travel & Tourism Council (WTTC)minorOthersGlobal travel industry body that granted the Safe Travels stamp, recognizing adherence to global health and safety protocols for travel during and beyond the pandemic.
• SYTA (Student & Youth Travel Association)coreOthersLeading professional organization dedicated to student and youth travel. Educating Adventures holds CSTO (Certified Student Travel Organiser) certification through SYTA.
• SETO (School Excursions To New Zealand)coreOthersAccreditation body for operators providing school excursions to New Zealand, ensuring quality standards for educational travel to NZ.
• ATIA (Australian Federation of Travel Agents)minorOthersNational trade organization for the Australian travel industry. Educating Adventures holds ATIA accreditation as a travel agent.
• TAANZ (Travel Agents Association of New Zealand)coreOthersFull member of the New Zealand travel agents association, providing industry representation and consumer protection for customers.
• EA Ski & SnowboardminorStrategic or Co-development PartnerPart of the Educating Adventures Group, offering programs to become qualified ski or snowboard instructors with guaranteed paid job offers. Cross-promoted on the main Educating Adventures website.
• EA Mountain Bike TrainingminorStrategic or Co-development PartnerPart of the Educating Adventures Group, offering programs to become qualified mountain bike instructors with guaranteed paid job offers. Cross-promoted on the main Educating Adventures website.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WorldStrides: Largest US-headquartered student and educational travel company, organizing K-12 and university tours across the same subject verticals (STEM, arts, history, sports, music). Direct competitor for school tour procurement in the English-speaking school market.
• Halsbury Travel: UK school tour specialist offering curriculum-linked trips for primary and secondary schools across Europe and worldwide. Directly comparable in scale, customer type (schools), and product structure (bespoke itineraries, free teacher places).
• ACIS (American Council for International Studies): US educational tour operator focused on middle and high school groups, with curriculum-linked itineraries across Europe, Latin America, and Asia. Direct competitor for the North American school tour market.
• Rayburn Tours: UK-based educational and school tour operator offering bespoke curriculum-linked trips across Europe, USA, and beyond. Closest UK-AU hemisphere peer competing on customization, teacher support, and safety accreditations.
• Adaptable Travel: UK school tour specialist focused on subject-linked itineraries (STEM, languages, geography, history) for K-12 schools. Closely comparable on product offering and customer segment.
• World Challenge: UK-headquartered school expedition provider organizing curriculum-linked international trips for secondary schools. Comparable on target customer, geographic footprint, and curriculum-outcome positioning.
• Equity Educational Tours: UK-based bespoke school tour operator for primary and secondary schools. Competes head-to-head on tailored curriculum itineraries, destination breadth, and school procurement cycles.

Regional players

• School Travel Collective (NZ): New Zealand industry collective for school travel operators; while an association rather than an operator, several of its members compete directly with Educating Adventures in the NZ school excursion market (SETO-accredited operators).

Broad incumbents

• EF Educational Tours: Global education travel division of EF, offering curriculum-linked school tours to dozens of destinations. Operates at vastly larger scale but targets the same school buyer with a similar 'learning outcomes' value proposition.

Others

• EA Ski & Snowboard: Sister brand under the Educating Adventures Group offering instructor certification courses; included as an internal peer to highlight the corporate group's adjacent product lines and cross-sell potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/educating-adventures

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educating Adventures