Eastern Promotions

What Eastern Promotions does

Eastern Promotion Ltd. (operating as Eastern Promotions) is a privately held Georgian music promotion company headquartered in Tbilisi at 1 Meliqishvilii Str., founded in 1998 by five music enthusiasts. The company is the largest organizer of jazz festivals in the former Soviet Union and Eastern Bloc, a position rooted in the founders' experience organizing the inaugural 1978 Tbilisi Jazz Festival (the first jazz festival in the USSR, which drew 30,000 attendees and 23 groups from 13 cities) and subsequent USSR First Rock Festival in 1980 and the 1989 Third Tbilisi Jazz Festival.

The company's core offerings are organized into two product lines: jazz festival organization and concert promotion. Festival products include the annual Tbilisi Jazz Festival (established 1978), the Black Sea Jazz Festival in Batumi, and the Jazz & Wine Festival in Kakheti. Concert promotion covers both jazz headliners (Ray Charles, James Brown, George Benson, Al Jarreau, Bobby McFerrin, Herbie Hancock, Chick Corea) and mainstream pop/rock acts (Enrique Iglesias via MTV Live Georgia in 2011, Elton John, Aerosmith, Shakira, Maroon 5, Robbie Williams). A third offering, event management services, extends the same operational capability to private corporate functions.

The revenue model is professional-services/event-driven, monetized through ticket sales (2009 prices: balcony 30–80 GEL, parterre 80–120 GEL), corporate sponsorships (Coca-Cola, Nescafe, Bank Republic, Geocell, Austrian Airlines, Georgian Railway), venue-based distribution at Tbilisi Philharmonic Concert Hall, Tbilisi Concert Hall, Club Joy, and Sheraton Metechi Palace Hotel, and institutional support from the Ministry of Culture of Georgia and the US Embassy. The company operates with roughly 10 employees, distributes via radio (FM 106.4 Radio One, FM 106.9 Fortuna, FM 100.2 Geo Radio, FM 98.0 Utsnobi, FM 102.4 Radio 2), television (State TV Channel 1, Rustavi 2), and print media, and reports no external institutional investment, VC funding, or public listing.

Name

Eastern Promotions

Legal name

Eastern Promotion Ltd.

Website

https://easternpromotion.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Eastern Promotions is a privately held Tbilisi-based music promotion company that organizes the Tbilisi Jazz Festival, the Black Sea Jazz Festival in Batumi, and the Jazz & Wine Festival in Kakheti, and promotes international concerts and corporate events in the Caucasus region.

Ownership category

akta.pro rank

Product category

Live Music Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Jazz festival promotion
• Concert event management
• Live music promotion
• Corporate event organization
• Music festival production

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Concert and Festival Promotion: Organizes and promotes concerts and jazz festivals featuring international musicians, generating revenue through ticket sales, sponsorships, and event management services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eastern Promotions organizes and promotes jazz festivals, concerts, and private corporate events featuring internationally renowned musicians in the Caucasus region. Its core offerings include the annual Tbilisi Jazz Festival, Black Sea Jazz Festival in Batumi, and Jazz & Wine Festival in Kakheti, alongside concert promotion services for individual international artists and end-to-end event management for private corporate clients.

Product overview

Eastern Promotions is a music promotion company offering jazz festival organization and concert promotion services in the Caucasus region. The company's core offerings include organizing the Tbilisi Jazz Festival (established 1978), the Black Sea Jazz Festival in Batumi, the Jazz & Wine Festival in Kakheti, and an annual Jazz Series featuring international and Georgian musicians. The company also provides event management services ranging from private corporate events to large-scale concerts, having promoted notable artists including Ray Charles, James Brown, George Benson, Herbie Hancock, and Chick Corea.

Differentiator

Problem solved

Functional benefit

Products and services

• Tbilisi Jazz Festival Annual international jazz festival held in Tbilisi, Georgia, recognized as the largest jazz festival in the former Soviet Union, featuring world-class international jazz musicians and Georgian artists.
• Black Sea Jazz Festival Annual jazz festival held in Batumi, Georgia, along the Black Sea coast, featuring international jazz artists.
• Jazz & Wine Festival Annual festival in Georgia's Kakheti wine region combining jazz performances with wine tasting experiences.
• Concert Promotion Services End-to-end promotion and organization of individual concerts featuring international musicians, including venue booking, ticket sales, and on-site event management in the Caucasus region.
• Jazz Series Annual jazz concert series featuring recurring performances by various international and Georgian jazz artists throughout the year.
• Private Corporate Event Management Full-service event management for private corporate events, including venue coordination, artist booking, and logistics, ranging from intimate functions to large-scale productions.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Coca-ColacoreGTM or Marketing Partner · 1 January 2005General sponsor for jazz events including 2004 festival (Chris Botti, Bobby McFerrin performances). Major corporate sponsor providing financial support and brand association with world-class music events.
• NescafecoreGTM or Marketing Partner · 1 January 2005Presenting sponsor for multiple festival events including Michael Franks and Tbilisi Big-Band performances. Provides marketing support and promotional distribution.
• Bank RepubliccoreGTM or Marketing Partner · 1 January 2005Presenting sponsor for George Benson concert and other festival events.
• Georgian RailwayminorGTM or Marketing Partner · 1 January 2005Presenting sponsor for festival events.
• Austrian AirlinesminorGTM or Marketing Partner · 1 January 2005Official air carrier for festival events, providing travel support for international artists and attendees.
• Sheraton Metechi Palace HotelcoreGTM or Marketing Partner · 1 January 2005Official host venue for festival events, providing ballroom and accommodation for performers and guests.
• State TV Channel 1coreGTM or Marketing Partner · 1 January 2005Media sponsor providing broadcast coverage of festival events to national audience.
• Rustavi 2coreGTM or Marketing Partner · 1 January 2005Major Georgian broadcasting company providing media sponsorship and event coverage.
• Ministry of Culture of GeorgiacoreStrategic or Co-development Partner · 1 January 2005Government support for cultural events, providing institutional backing and regulatory coordination for festival operations.
• US EmbassyminorStrategic or Co-development Partner · 1 January 2005Supporting organization for cultural exchange events featuring American artists.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Alfa Jazz Fest: Major jazz festival held in Lviv, Ukraine, attracting leading international jazz artists. Comparable regional jazz festival competing for headliner bookings and regional audiences in the post-Soviet space.
• Baku Jazz Festival: Azerbaijan's flagship international jazz festival, also in the Caucasus region. Directly comparable to Eastern Promotions as a competing Caucasus jazz festival promoter with international artist bookings.
• Kaunas Jazz: Long-running annual jazz festival in Kaunas, Lithuania, dating back to the Soviet era. Closely analogous in heritage (Soviet-era origins) and in operating as a regional jazz festival promoter in a post-Soviet country.
• Istanbul Jazz Festival: Annual jazz festival organized by the Istanbul Foundation for Culture and Arts (IKSV) in Turkey. Comparable as a regional jazz festival in the broader Black Sea/Eastern Mediterranean area, competing for the same international jazz touring circuit as the Tbilisi Jazz Festival.

Emerging players

• Charmenko Jazz (Kharkiv): Jazz and contemporary music event series organized in Kharkiv, Ukraine, featuring international artists. Comparable as a post-Soviet jazz promoter but smaller in scale and operating in a different sub-region of the former USSR.

Broad incumbents

• AEG Presents: Major global concert promoter affiliated with Anschutz Entertainment Group, producing festivals such as Coachella. Operates at significantly larger scale across multiple continents, comparable in business model (concert and festival promotion) but not geographically overlapping with the Caucasus.
• Live Nation Entertainment: World's largest live entertainment promoter and venue operator. Comparable to Eastern Promotions as a global concert/festival promoter, but operates at much larger scale across geographies and owns venues directly, while Eastern Promotions relies on rented halls.
• Endeavor (WME): Global talent agency and live events conglomerate. Comparable as a promoter and booker of marquee international artists, but with massive breadth across entertainment, sports, and experiences versus Eastern Promotions' regional jazz/concert focus.
• Festival Republic: UK-based festival promoter behind Reading, Leeds, and Latitude. Comparable as an established multi-festival operator with sponsor-driven economics, though concentrated in the UK rather than the Caucasus.

Direct peers

• IMG Artists: Global arts management and concert promotion agency representing classical, jazz, and contemporary artists. Closely comparable to Eastern Promotions in the niche of high-end international artist booking and concert promotion, especially in jazz and crossover genres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eastern-promotions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Promotions