East London Music

Name

East London Music

Website

https://eastlondonmusic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Online / Virtual Music Instruction & Platforms (EDAMANAI), Music (Instruments, Voice, Music Theory) (EDAAAGAC)

Keywords

• Guitar lessons
• Music instruction
• Private music tutoring
• Digital tablature
• Music education services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Guitar Lessons (Package Courses): One-time purchase of prepaid lesson packages including Full Guitar Course (10 lessons), Big Saver 17 Guitar Course (17 lessons), and Guitar Taster Course (3 lessons). Offered at discounted rates for upfront payment. Available in-person at studio or online.
2. Gift Cards: Digital gift cards with denomination options (£40, £100, £180, £220, £250) allowing recipients to book lessons. Functions as prepaid credit toward lesson purchases.
3. Digital Music Tab/Sheet Music: Sale of digital guitar tablature including Patrick's Little Wing Tab arrangement for acoustic guitar at £5.50 per purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

East London Music provides one-to-one guitar lessons for learners of all ages and abilities, delivered in-person at its Trinity Buoy Wharf studio in East London and online via video call. The offering is structured into prepaid lesson packages at discounted rates, single taster lessons, digital gift cards, and downloadable digital tablature, with the lesson portfolio supported by a professional recording studio.

Product overview

East London Music is a guitar education business operated by Dr. Patrick Hinds (PhD, Durham University) offering in-person and online lessons from Trinity Buoy Wharf studio near Canary Wharf. The core offering consists of guitar instruction across multiple package tiers: the Full Guitar Course (10 prepaid lessons at 15% discount), the Big Saver 17 Guitar Course (17 lessons at over 17% discount), and the Guitar Taster Course (3 lessons at 10% discount). Single first lessons are also available at 10% off. The product line is supplemented by downloadable guitar tablature (Patrick's Little Wing Tab at £5.50), and a gift certificate program offering flexible Gift Cards (from £40) and pre-packaged gift courses (Full Guitar Course Gift, Guitar Taster Course Gift, and First Lesson Gift) at various discount levels. All instruction uses unusual guitar techniques and accommodates all ages and abilities.

Differentiator

Problem solved

Functional benefit

Products and services

• First Guitar Lesson A single one-hour guitar lesson at a 10% discount, designed as a first lesson for new students to try the instructor and studio.
• Guitar Taster Course A short three-lesson bundle priced at a 10% discount, giving new students a low-commitment entry point into structured guitar tuition.
• Full Guitar Course A ten-lesson prepaid course sold at a 15% discount, intended as the standard full course package for committed learners.
• Big Saver 17 Guitar Course A seventeen-lesson prepaid course sold at a discount of more than 17%, positioned as the highest-value bundle for long-term learners.
• Gift Cards Digital gift cards available in various denominations, allowing friends and family to purchase lessons on behalf of a recipient.
• Patrick's Little Wing Tab A free downloadable digital tablature (PDF) of the piece Little Wing, provided as a sample of the instructor's transcription and teaching material.

Quantifiable outcome

• Lessons can transform playing within 4 months of weekly lessons

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Faith GuitarsminorOthersOfficial artist/endorsed artist of Faith guitars; Patrick Hinds represents the brand as a performing artist and teacher using their instruments
• Timberline GuitarsminorOthersOfficial artist of Timberline guitars; Patrick Hinds is an endorsed artist representing the brand
• Fishman PickupsminorOthersEndorsed by Fishman Pickups for guitar electronics and amplification products
• G7th CaposminorOthersEndorsed by G7th Capos for guitar capo products
• Elixir StringsminorOthersOn the artist programme with Elixir strings; represents the guitar string brand
• Triborough Music HubcoreStrategic or Co-development PartnerPartnership with Triborough Music Hub for music education; provides guitar instruction and curriculum aligned with the hub's instrumental provision
• RBKC Music HubcoreStrategic or Co-development PartnerPartnership with Royal Borough of Kensington and Chelsea Music Hub; Patrick Cassidy serves as Lead Guitar Tutor
• Orion OrchestraminorStrategic or Co-development PartnerPatrick has performed with the Orion Orchestra alongside notable musicians including Rick Wakeman and Sue Perkins

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yousician: App-based interactive guitar and music learning platform with subscription pricing. Comparable as a self-serve online guitar instruction competitor, particularly for the beginner segment of East London Music's customer base.
• TrueFire: Online guitar school offering video-based lessons, courses, and masterclasses from named instructors. Comparable as a digital guitar education platform, with similar target learner and a model mixing free content with paid curriculum.
• Guitar Tricks: Long-running online guitar lesson platform with step-by-step video curriculum and instructor-led content. Comparable as a scaled alternative to one-to-one lessons, targeting the same self-directed learners globally.
• JustinGuitar (Justin Sandercoe): A solo-founder online guitar teaching business with a free YouTube-led acquisition model and paid courses. Directly comparable: both are personal-brand-driven guitar instruction businesses, monetizing reputation through lessons and digital products.

Emerging players

• ArtistWorks: Online music school offering video exchange lessons from professional musicians across multiple instruments. Comparable as a personal-instructor-led online music learning model, though with a multi-instrument and multi-genre scope.

Broad incumbents

• Fender Play: Fender's subscription-based online guitar learning platform with structured lesson libraries. Comparable as an online guitar instruction offering competing for the same learner, though delivered at scale via pre-recorded video rather than live one-to-one.
• BIMM University: UK-based higher-education institution offering music performance and education programs with guitar specialism. Comparable as a music education provider in the UK, though positioned for accredited/degree-level outcomes rather than short courses.
• Berklee Online: Online arm of Berklee College of Music offering guitar and music courses, certificates and degrees. Comparable as an online music education destination for self-motivated learners willing to pay for structured instruction.
• Institute of Contemporary Music Performance (ICMP): London-based music college offering guitar tuition among other instruments, including short courses and degree programs. Comparable as a London music education provider competing for serious students.

Regional players

• London Guitar Institute: London-based guitar school offering in-person and online lessons across styles and levels. Directly comparable geography and product offering (guitar lessons to consumers in London), and a likely direct substitute for East London Music's catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/east-london-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East London Music