Easton Sports, Inc.

What Easton Sports, Inc. does

Easton Sports, Inc. is a manufacturer of baseball and softball sporting equipment operating as a brand within the Rawlings Sporting Goods portfolio, headquartered in St. Louis, Missouri. Founded in 1922 and acquired by Rawlings in 2020, Easton designs and markets high-performance composite and aluminum alloy bats (Ghost fastpitch series, Hype Fire baseball series, Dub, Mav1, Tantrum slowpitch, Fire Fly, Sundae Slammer), leather gloves across baseball/fastpitch/slowpitch, protective gear including Z50 batting helmets and catcher's sets, batting gloves, apparel, and gear bags. The company employs proprietary technologies such as Ghost Barrel Technology, Hype Fire Composite Design, Z50 Helmet Technology, and offers build-to-order customization through dedicated glove and helmet configurators.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce at easton.rawlings.com, retail demonstration partnerships with D-Bat, team/group sales for organized leagues, NCAA and youth advisory programs, and distribution through the broader Rawlings brand portfolio (Rawlings, Miken, Worth, Tanner). Pricing is unit-based across premium bats ($299-$499), custom and signature gloves ($329-$369), batting gloves ($33-$54), bags ($89-$189), and protective equipment, with financing options (Afterpay, Klarna, Affirm), free shipping over $35, and a SidelineSwap-powered trade-in program to support conversion.

Easton monetizes through one-time hardware sales on a seasonal annual model-year cadence (2026 and 2027 launches confirmed). Customer segments span youth through professional athletes across baseball, fastpitch softball, and slowpitch softball, with marketing supported by athlete endorsements (NiJaree Canady signature glove, Jen Schro catcher's collection). Geographic operations center on North America/USA, though global e-commerce fulfillment is claimed. As a privately held subsidiary under Rawlings, no standalone revenue, headcount, or financial disclosures are available.

Name

Easton Sports, Inc.

Legal name

Easton Sports, Inc.

Website

https://eastonsports.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Easton Sports, Inc. designs and sells baseball and softball equipment — bats, gloves, protective gear, batting gloves, apparel, and bags — to youth through professional athletes across the U.S., operating as a brand under Rawlings Sporting Goods via direct e-commerce, D-Bat retail demos, and team sales.

Ownership category

akta.pro rank

Product category

Baseball and Softball Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Baseball bats
• Softball equipment
• Baseball gloves
• Batting helmets
• Softball bats

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Sports Equipment Sales: Primary revenue from direct sales of baseball, fastpitch, and slowpitch bats, gloves, protective gear, batting gloves, bags, and accessories through e-commerce platform and retail partners. One-time purchase model with seasonal product cycles (annual model year releases).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Easton Sports, Inc. manufactures and sells baseball and softball equipment, including metal and composite bats, fielding gloves, batting gloves, protective helmets, catcher's gear, equipment bags, and apparel. Founded in 1922 and headquartered in St. Louis, Missouri, the company sells its products through direct-to-consumer e-commerce and team dealer channels under its core brand and a portfolio of sub-brands including Ghost, Hype Fire, Dub, Mav, Tantrum, Walk-Off Ethos, and Hellcat.

Product overview

Easton Sports, Inc. offers a comprehensive portfolio of baseball and softball sporting equipment under the Rawlings umbrella, comprising multiple product categories including high-performance bats (Ghost, Hype Fire, Dub, Mav1, Tantrum, Fire Fly, Sundae Slammer series), leather gloves for baseball and softball (Flagship, Tournament Elite, Professional Collection), protective equipment (Z50 batting helmets, catcher's gear, Hellcat slowpitch protective), batting gloves (Walk-Off Ethos series), apparel, and gear bags. The company also provides custom product services including build-to-order fastpitch gloves and batting helmets. Easton's products serve youth, amateur, and professional athletes across baseball, fastpitch, and slowpitch sports with various certification standards including BBCOR, USSSA, USA, and ASA. The product portfolio is organized as a platform of complementary sporting goods categories rather than a unified software platform, with each category offering multiple series and customization options.

Differentiator

Problem solved

Functional benefit

Brands

• Ghost: Fastpitch and baseball bat series featuring Ghost OG, Ghost Advanced, and Ghost Unlimited models
• Hype Fire
• Dub
• Mav
• Tantrum
• Walk-Off Ethos
• Hellcat
• Professional Collection
• Jen Schro Collection

Products and services

• Baseball Bats Metal and composite baseball bats offered across multiple performance tiers and sub-brand series for amateur, travel-ball, high school, collegiate, and professional-level baseball players.
• Softball Bats Fastpitch and slowpitch softball bats sold across performance tiers for competitive and recreational fastpitch players, including the Jen Schro signature collection.
• Fielding Gloves Baseball and softball fielding gloves engineered for position-specific play, offered across multiple sizes and series for amateur through professional players.
• Batting Gloves Batting gloves designed to provide grip, comfort, and feel for baseball and softball hitters.
• Protective Helmets Batting and base-running helmets providing head protection for baseball and softball players.
• Catcher's Gear Catcher's protective equipment including masks, chest protectors, and leg guards for baseball and softball catchers.
• Equipment Bags and Backpacks Equipment bags and backpacks sized and configured to carry bats, gloves, helmets, and personal gear for baseball and softball players.
• Baseball and Softball Apparel On-field and training apparel including pants, jerseys, and tops marketed to baseball and softball players.
• Jen Schro Signature Fastpitch Collection Signature product line co-developed with collegiate fastpitch player Jen Schro, encompassing fastpitch equipment targeted to competitive female fastpitch athletes.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• D-BatcoreChannel Partner/ Reseller/ DistributorD-Bat retail stores serve as demonstration locations where customers can demo the latest Easton bats before purchasing. Find Your Local D-Bat Store program connects customers with physical retail locations for hands-on product testing.
• SidelineSwapminorGTM or Marketing PartnerBat Trade-In program powered by SidelineSwap allows customers to get instant value for used bats and apply it toward next purchase. Partnership provides trade-in convenience and promotes customer loyalty.
• AfterpayminorGTM or Marketing PartnerBuy Now, Pay Over Time financing option allowing customers to make monthly payments with no late fees through Afterpay installment service.
• KlarnaminorGTM or Marketing PartnerFinancing partner providing flexible payment options for customers. Customers can pay over time with Klarna's installment plans.
• AffirmminorGTM or Marketing PartnerFinancing partner offering transparent payment options for customers. Affirm provides installment loans for purchases.
• NiJaree CanadyflagshipStrategic or Co-development PartnerProfessional fastpitch player with signature NiJaree Canady fastpitch glove collection. Collaboration features custom-designed gloves developed with athlete input.
• Jen SchroflagshipStrategic or Co-development PartnerProfessional fastpitch catcher with Jen Schro collection featuring The Rudi catcher's mitt and protective gear line designed specifically for female fastpitch catchers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mizuno: Global sporting goods manufacturer with strong baseball/softball franchise (bats, gloves, cleats, apparel). Directly comparable product mix and premium positioning, especially in gloves and metal bats.
• Louisville Slugger: Iconic American baseball bat manufacturer (wood and aluminum), now part of Peak Achievement Athletics alongside Rawlings. Most direct competitor to Easton in BBCOR, USA, and USSSA baseball bats across youth through pro segments.
• Marucci Sports: Wood and composite baseball bat maker with strong MLB presence and expanding fastpitch line. Competes head-to-head with Easton at the premium composite tier across baseball and softball.
• Miken Sports: Slowpitch softball specialist and another Rawlings portfolio sibling. Directly comparable in slowpitch bats and protective gear, often co-marketed alongside Easton within the same distribution channels.
• DeMarini: Composite baseball and softball bat brand owned by Wilson Sporting Goods. Directly competes with Easton's Ghost and Hype Fire lines on composite technology, athlete endorsements, and premium pricing in both baseball and fastpitch.
• Worth Sports: Slowpitch and fastpitch softball equipment maker, now a sister brand to Easton under Rawlings. Comparable product portfolio in bats and gloves with direct overlap in slowpitch (Tantrum vs. Worth lines).
• Franklin Sports: Mass-market baseball/softball equipment maker (bats, gloves, protective gear) competing primarily at entry and mid tiers. Adjacent competitor particularly in youth and recreational segments where Easton's Dub and Mav lines also play.

Broad incumbents

• Rawlings: Easton's parent company and sister brand within the same portfolio. Overlapping product lines in gloves, protective equipment, and baseball gear create internal competition but also internal benchmarking and shared distribution.
• Wilson Sporting Goods: Major sporting goods conglomerate owning DeMarini, Louisville Slugger (Peak), and A2000 glove lines. Competes broadly with Easton across bats, gloves, and protective equipment via multiple sub-brands.
• Nike (Diamond / Baseball/Softball): Global athletic apparel and equipment brand with baseball/softball gloves, cleats, and apparel. Competes with Easton's apparel and glove categories at scale, though less specialized in bats and protective gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eastonsports-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easton Sports, Inc.