Environment & Animal Society of Taiwan (EAST)

What Environment & Animal Society of Taiwan (EAST) does

Environment & Animal Society of Taiwan (EAST), legally 社團法人台灣動物社會研究會, is Taiwan's first comprehensive animal protection organization, founded in 1999 and headquartered in Taipei. It operates across six core work areas — investigation and advocacy, institutional reform, education and promotion, corporate engagement, industry guidance, and legislative lobbying — covering farmed animals, experimental animals, companion animals, wild animals, entertainment animals, and marine conservation. The organization drives policy reform through documented investigations and direct legislative engagement, having influenced 17+ animal welfare regulations in 2022 alone, including bans on battery cages for laying ducks and removal of animal testing requirements for health food efficacy claims.

EAST's portfolio centers on three named programs: the EAST Certified (動物福利標章) animal welfare certification scheme with evidence-based standards and strict farm audits covering 60+ certified farms; the Cage-Free Egg Alliance (友善雞蛋聯盟) promoting layer hen welfare through cooperative industry standards; and Taiwan Animal Protection College (台灣動物保護學院), established in 2017 as a capacity-building platform hosting approximately 20 educational activities annually. Technology infrastructure is minimal — the organization maintains a content/campaign website (east.org.tw), a Wix-hosted alliance site, and a certification microsite, with no proprietary technology products. Operations are funded through public donations (credit card, LINE Pay, convenience store codes, electronic invoice charity code 677677), merchandise sales, and an Ally Store Network of physical donation collection points across Taiwan. Named corporate partners include Carrefour Taiwan, Pxmart, Cha Cha Dama, and LeGout, with the Carrefour cage-free egg commitment representing the first major retailer policy of its kind in Asia.

Name

Environment & Animal Society of Taiwan (EAST)

Legal name

社團法人台灣動物社會研究會

Website

https://east.org.tw

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Environment & Animal Society of Taiwan (EAST) is a nonprofit animal protection organization founded in 1999 that drives policy reform, farm certification, corporate engagement, and public education on animal welfare across Taiwan.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy Services

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

SECONDARYBPAGAIAG

Animal Cruelty Prevention, Investigation & Humane Law Enforcement

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAJ

Advocacy, Policy & Public Awareness (Animal Welfare)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAK

Education & Community Outreach (Responsible Pet Ownership)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFALAMAE

Animal Welfare Certification Services

Agriculture & Food Production/Food Safety, Testing & Certification/Certification Services (Organic, Non-GMO, etc.)

SECONDARYAFAEALAN

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab)

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Animal welfare advocacy
• Animal protection nonprofit
• Legislative advocacy services
• Animal welfare certification
• Wildlife conservation campaigns

Headquarters

HQ city

Taipei City

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: EAST is primarily funded through public donations and sponsorships. The organization receives contributions from individual supporters, with various donation methods including credit card, convenience store payment codes, LINE Pay, postal transfers, and bank transfers. A dedicated donation hotline and email support facilitate donor communication.
2. Merchandise Sales: The organization sells branded merchandise including handkerchefs ($200 NTD), towels, and limited edition items to supporters. These items are marketed as ways to support the organization while promoting animal welfare awareness.
3. Electronic Invoice Donations: EAST accepts donations through the Taiwan electronic invoice system using designated charity code 677677, allowing taxpayers to redirect their invoice donations to the organization.
4. Membership and Alliance Programs: The organization recruits 'allies' (盟友) who allow placement of donation boxes or digital donation materials in their businesses, creating a network of physical collection points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

EAST investigates animal welfare abuses across farming, research, entertainment, and wildlife sectors in Taiwan, then drives change through legislative advocacy, corporate lobbying, and public education. It operates the EAST Certified animal welfare certification mark for farms, the Cage-Free Egg Alliance to promote cage-free egg production, and the Taiwan Animal Protection College for advocate training. Revenue comes primarily from public donations, with supplementary income from merchandise sales, electronic invoice donations, and alliance programs.

Product overview

The Environment & Animal Society of Taiwan (EAST) is a non-profit animal protection organization, not a commercial software or technology product company. Its portfolio consists of advocacy programs and certification services organized around six core work areas: Investigation & Advocacy, Institutional Reform, Education & Promotion, Corporate Engagement, Industry Guidance, and Legislative Lobbying. The key named offerings include EAST Certified (動物福利標章), a third-party animal welfare certification scheme with evidence-based standards and strict farm audits; the Cage-Free Egg Alliance (友善雞蛋聯盟), which promotes cage-free egg production and layer hen welfare; and the Taiwan Animal Protection College (台灣動物保護學院), a capacity-building platform for animal advocates established in 2017. These programs collectively aim to improve animal welfare from source through policy reform, industry certification, and public education.

Differentiator

Problem solved

Functional benefit

Brands

• EAST Certified (動物福利標章): An evidence-based animal welfare certification scheme with strict audits for farms raising animals for food production.
• 友善雞蛋聯盟 (Friendly Eggs Alliance)
• Taiwan Animal Protection College (台灣動物保護學院)

Products and services

• EAST Certified (動物福利標章) A third-party animal welfare certification scheme with evidence-based standards and strict audits that empowers Taiwanese consumers to make compassionate food choices and encourages farmers to give animals a better life. The program audits and certifies farms raising animals for food, including layer hens, dairy cows, and pigs, ensuring compliance with animal welfare standards.
• Cage-Free Egg Alliance (友善雞蛋聯盟) An alliance that promotes cage-free egg production and consumption, elevating layer hen welfare through cooperative standards, industry guidance, and consumer education to achieve shared goodness for animals and society.
• Taiwan Animal Protection College (台灣動物保護學院) An educational platform that builds up the animal protection movement in Taiwan and inspires aspiring advocates through talks, workshops, and capacity-building events.

Quantifiable outcome

• Banned new battery cages for laying ducks, sparing 1.7 million ducks
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Asia for Animals (AfA)flagshipStrategic or Co-development Partner · 1 August 2025EAST co-hosted the 14th Asia for Animals Conference in Taiwan, bringing together speakers from over 30 countries. AfA is a coalition of animal protection organizations across Asia working together on shared advocacy goals.
• Taiwan SPCA (台灣防止虐待動物協會)coreStrategic or Co-development Partner · 1 August 2021Co-signed joint statements on animal welfare issues including the cat smuggling case where 154 cats were euthanized after being confiscated from smugglers.
• Care for Life Association (關懷生命協會)coreStrategic or Co-development Partner · 1 August 2021Partnered on joint statements regarding animal welfare enforcement and policy reform.
• Chinese Taipei Animal Protection Association (中華民國動物保護協會)coreStrategic or Co-development Partner · 1 August 2021Joint advocacy partner on animal protection policy reform and enforcement issues.
• Taiwan Animal Protection Administration Oversight Union (台灣動物保護行政監督聯盟)coreStrategic or Co-development Partner · 1 August 2021Partner in coalition for animal protection policy reform and government accountability.
• World Dog Alliance (世界愛犬聯盟)minorStrategic or Co-development Partner · 1 August 2021Partner in joint advocacy statements on animal welfare issues.
• Taiwan Animal Equity Association (台灣動物平權促進會)minorStrategic or Co-development Partner · 1 August 2021Partner in coalition for animal welfare policy reform.
• Taiwan Dog Lovers (台灣愛狗人協會)minorStrategic or Co-development Partner · 1 August 2021Partner in joint advocacy on companion animal welfare.
• Asia Pacific Small Animal Veterinary Association (亞太小動物獸醫師聯盟)minorStrategic or Co-development Partner · 1 August 2021Partner in animal welfare advocacy including veterinary standards.
• Republic of China Pet Food and Products Commercial Union (中華民國寵物食品及用品商業同業公會)minorStrategic or Co-development Partner · 1 August 2021Partner in industry-related animal welfare discussions and standards.
• Taoyuan Promotion of Animal Protection Association (桃園縣推廣動物保護協會)coreStrategic or Co-development PartnerLong-term partner in investigating and exposing illegal breeding operations and advocating for stronger regulations.
• Friendly Egg Alliance (友善雞蛋聯盟)coreStrategic or Co-development PartnerEAST-initiated alliance to improve egg-laying hen welfare and promote cage-free eggs across Taiwan.
• Taiwan Animal Protection College (台灣動物保護學院)coreStrategic or Co-development PartnerEducational platform established in 2017 to build up animal protection movement capacity through talks, workshops and training events.
• We Animals MediaminorStrategic or Co-development PartnerMedia partner providing animal welfare documentation and photography support.
• 20+ International OrganizationscoreStrategic or Co-development PartnerEAST collaborates with over 20 international animal welfare organizations on campaigns including anti-fur, seal oil bans, and global animal protection advocacy.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• The Humane League: Corporate-focused NGO running cage-free egg and broiler welfare campaigns with major retailers and food manufacturers globally. Direct overlap with EAST's Carrefour partnership and cage-free model.

Direct peers

• Compassion in World Farming: International farm animal welfare NGO focused on ending factory farming, cage bans, and corporate food policy reform. Closely comparable to EAST's economic animal welfare mission, particularly its cage-free and duck welfare advocacy.
• Mercy For Animals: International advocacy organization running undercover investigations and corporate cage-free campaigns across food supply chains. Direct parallel to EAST's investigation + corporate engagement playbook for farmed animal welfare.
• World Dog Alliance: Taiwan-based international NGO focused on banning dog and cat meat consumption worldwide. Coalition partner of EAST on companion animal welfare issues and joint advocacy statements.
• Chinese Taipei Animal Protection Association (中華民國動物保護協會): National animal protection NGO in Taiwan addressing companion animal welfare, anti-smuggling enforcement, and policy reform. Direct coalition partner of EAST on joint advocacy statements, with overlapping Taiwan-based policy and donor base.
• Care for Life Association (關懷生命協會): Taiwanese animal welfare NGO working on policy reform, vegetarian advocacy, and animal protection education. Joint advocacy partner of EAST and operates within the same donor and volunteer ecosystem.
• Taiwan SPCA (台灣防止虐待動物協會): Taiwan's longest-established animal cruelty prevention society, focused on investigation, shelter/rescue, and enforcement. Operates in the same Taiwan market with overlapping investigation and advocacy mandate, and frequently co-signs joint statements with EAST.

Broad incumbents

• Humane Society International: Large global animal protection organization that runs farm animal welfare, wildlife trade, and cosmetics-testing campaigns across many countries. Overlaps with EAST on cage-free corporate engagement and farm certification work, and ranks among EAST's international coalition partners.
• World Animal Protection: International animal welfare NGO running wildlife, farmed animal, and disaster response programs globally. Comparable multi-issue mandate and coalition-driven advocacy approach to EAST's six work areas.

Regional players

• Animals Asia: Asia-focused animal welfare NGO working on bear bile farming, cat and dog welfare, and captive animal issues across China, Vietnam, and elsewhere. Highly comparable in investigation-driven advocacy and corporate negotiation, though anchored in different Asian geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/east.org.tw
• Instagraminstagram.com/east_taiwan
• LinkedInlinkedin.com/company/easttaiwan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Environment & Animal Society of Taiwan (EAST)