Easts Football Club

What Easts Football Club does

Easts Football Club is a not-for-profit community football club established in 1989 and headquartered at Queens Park in Sydney's Eastern Suburbs, NSW, Australia. It delivers a comprehensive year-round football program covering 51 of 52 weeks per year for approximately 3,250 members spanning ages 3 to over 45, with both male and female streams. Core offerings include the Winter Season Competition (130+ teams, U6–O45, ~1,550 members), Spring Cup (U6–U16, ~950 members), Summer Season (U6–U16, ~750 members), the Little Easts preschool program (~450 members aged 3–5), four annual school holiday camps (3,000+ attendees/year), and ancillary development products including the Girls Development Select Program, Ball Mastery, Legends Super League, and an FA-approved Game Leader Program. The club also operates the Clovelly Public School kindergarten partnership and an online Club Shop for uniforms and merchandise. The coaching program is led by a Technical Director under Football Australia/FIFA licensing standards, with the club feeding 30–40 U13–U18 players annually into National Premier League clubs.

The business model is a multi-stream community sports revenue engine: per-player seasonal registration fees (Spring Cup: $340 Minis, $380 Mini Roos, $400 Juniors), pay-as-you-go holiday camp fees ($55–$110 per session/day), subscription school programs ($210/term at Clovelly PS), uniform sales, and partnership/sponsorship revenue (notably Major Partner Lumin Property Buyers since 2022). The club is governed by Football Australia, Football NSW, and the Eastern Suburbs Football Association (ESFA), with active affiliations to Pride in Sport, Good Sports, and Play By The Rules. Leadership comprises a volunteer committee (President/Technical Director Andrew Morris, GM/Operations Sue O'Hara following Alex Fabian's June 2025 departure, Treasurer, Secretary, Public Officer, and four committee members) supported by approximately 19 paid staff and broader volunteer networks. Operating cost base is anchored by up to $300,000/year in field rentals across Queens Park, Waverley Synthetic, Perry Park, and Moore Park Synthetic venues. Technology infrastructure is minimal and third-party-dependent: RevolutioniseSPORT for administration, the Dribl platform for fixtures/results, and Google Calendar/iCal integration for event sharing, with no proprietary AI or data systems in place.

Name

Easts Football Club

Legal name

Easts Football Club

Website

https://eastsfc.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Easts Football Club is a not-for-profit community football club in Sydney's Eastern Suburbs, delivering year-round football programs for approximately 3,250 members aged 3 to over 45 across seasonal competitions, holiday camps, school partnerships, and development academies under Football Australia governance.

Ownership category

akta.pro rank

Product category

Community Football Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Community football club
• Youth football programs
• Amateur football leagues
• Football coaching services
• Soccer development programs

Headquarters

HQ city

Queens Park

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Season Registrations: Annual membership registrations for Winter, Spring, and Summer seasons covering players aged 3 to over 45 years. Revenue from individual player registrations.
2. Holiday Camps: School holiday football camps generating per-attendee fees for structured coaching programs during school breaks.
3. School Programs: Programs at local schools including Clovelly Public School kindergarten programs and other primary school partnerships.
4. Uniform Sales: Club shop selling playing uniforms (blue home jersey, white playing jersey, red shorts, blue socks) and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Easts Football Club is a not-for-profit community football club that delivers year-round football programs (51 of 52 weeks annually) for male and female players aged 3 to over 45 years. The core offerings include three competitive seasons (Winter, Spring Cup, Summer), Little Easts preschool program, Girls Development Select Program, Ball Mastery skill development, school holiday football camps, goalkeeper training, the Game Leader Program, school partnership programs, and a club shop for uniforms and merchandise.

Product overview

Easts Football Club is a not-for-profit community football club (established 1989) offering a comprehensive, year-round portfolio of football programs across 51 weeks per year for approximately 3,250 members. The portfolio spans age groups from 3 years (Little Easts) to over 45 (seniors), with both male and female streams. The core seasonal products are the Winter Season Competition (March–August, 130+ teams, U6–O45) and the Spring Cup Season (September–December, U6–U16), supplemented by the Summer Season/Summer Kickstart and Legends Super League. Ancillary programs include Girls Development Select Program (U8–U18), Ball Mastery (skill development), Goalkeeper Training, and the Game Leader Program. The club also runs School Holiday Football Camps every break (with holiday camp, skill session, and girls-only camp variants) and operates a Club Shop for mandatory and optional branded uniforms. Partnerships with Clovelly Public School extend the club's reach into primary school settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Easts Program Introductory football program for children aged 3 to 5 years, offered at club level and in partnership with Clovelly Public School. Delivers age-appropriate, fun skill development in a structured and inclusive environment.
• School Holiday Football Camps Structured full-day and half-day football camps run every school holiday period (January, April, July, October/September). Includes standard holiday camps (U6-U13), skill sessions (U9-U16), and girls-only camps. Held at Waverley Synthetic and feature World Cup-themed activities, skill stations, mini-tournaments, and personal development components.
• Girls Development Select Program Selective girls football program spanning ages U8-U18, offering professional coaching, pre-season and winter season training (2x per week), Kanga Cup inclusion, premium uniform package, and access to the highest ESFA divisions or above-age-group seedings. Designed for committed players seeking advanced development and competitive representative opportunities.
• Winter Season Competition Main competitive football season run from March/April to August each year, covering age groups from U6 to O45 (seniors). Features weekly games, mid-season and end-of-season finals, and training sessions on grass and synthetic pitches. With over 130 teams and 1,550 registered members, it is the club's largest annual program.
• Spring Cup Season Competitive football season running from September to December, offering age groups U6-U16 structured games and training on Saturdays (U6-U12 at Perry Park, U13-U16 on Sundays). Includes a Gala Day finale, division tables, and an optional Ball Mastery add-on program.
• Summer Season / Summer Kickstart A short-format summer football season and/or holiday-period program running from approximately January to March, covering age groups U6-U16. Includes the Summer Kickstart season and January school holiday camps. Provides year-round football opportunities beyond the Winter and Spring competitive seasons.
• Club Shop Online retail store selling Easts FC branded playing uniforms (blue home jersey, white playing jersey, red shorts, blue socks) and supporter apparel. Uniforms are mandatory for games and strongly encouraged for training.
• Clovelly Public School Partnership Program Football programs delivered directly at Clovelly Public School for kindergarten and primary school students, run in collaboration with the school during school terms. Includes the Kindy Term program (Tuesdays) for kindergarten-aged children.

Quantifiable outcome

• 30-40 U13-U18 players per year advance to National Premier League clubs
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Lumin Property BuyersmajorGTM or Marketing Partner · 6 January 2022Major Partner of Easts FC since 2022. Property buyers agency founded by Rich Carwin and Oli Burton. Rich Carwin has been an active club member since his son joined. Partnership supports development of football programs for all members aged 3 to 45+. Returns as Major Partner for 2023.
• Pride in SportcoreStrategic or Co-development PartnerEasts FC supports Pride in Sport, demonstrating commitment to inclusivity and LGBTQ+ inclusion in community sport.
• Play By The RulescoreStrategic or Co-development PartnerClub supports Play By The Rules initiative, focusing on safe, fair, and inclusive sport.
• Good SportscoreStrategic or Co-development PartnerEasts FC is supported by Good Sports program, an alcohol and sport partnership promoting responsible practices in community clubs.
• Sydney FCminorGTM or Marketing PartnerSydney FC conducts activations at Easts FC events including gala days and holiday camps. Provides football-related activities and guest appearances to enhance member experience.
• ESFA (Eastern Suburbs Football Association)coreStrategic or Co-development PartnerEasts FC is a member club of ESFA, participating in ESFA competitions. Uses Dribl platform for fixtures and results managed by ESFA. ESFA selects teams for Champions of Champions tournament.
• Football NSWcoreStrategic or Co-development PartnerEasts FC is governed by Football NSW standards. Provides player insurance coverage and competition frameworks.
• Football AustraliacoreStrategic or Co-development PartnerEasts FC is governed by Football Federation Australia standards. Coaches hold FA licensing certifications. Technical Director develops coaching curriculum per FA/FIFA recommendations.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Football NSW: State governing body for football in NSW. Provides competition frameworks, player insurance, and coach licensing to Easts FC and other member clubs, making it an essential ecosystem participant rather than a direct competitor.
• Football Australia: National federation governing football in Australia. Sets the coaching licensing standards (FA Licence) held by Easts FC's Technical Director and coaches, and underwrites the elite pathway to which Easts FC funnels its top juniors.

Broad incumbents

• Sydney FC: A-League Men and Women professional club and existing activation partner of Easts FC. Runs gala days and guest appearances at Easts FC events, demonstrating an established commercial relationship and shared football-development mission.

Emerging players

• Marconi Stallions FC: Sydney NPL-level football club with a long-standing community membership base. Comparable in operating youth development pathways feeding into professional football, but at a higher competitive level than Easts FC.
• APIA Leichhardt FC: NPL-level Sydney community football club based in inner-western Sydney. Comparable club-based community model but operating at a higher competitive tier with player-development pathways into professional ranks.

Direct peers

• Maroubra FC: Neighbouring community football club in Maroubra, immediately adjacent to Easts FC's Randwick/Queens Park base. Runs parallel age-group programs from MiniRoos through seniors in the same ESFA competition structure.
• Waverley Old Boys FC: Waverley-area community football club sharing several of Easts FC's training venues (including Waverley Synthetic). Closest geographic peer with a comparable membership-based community model.
• UNSW Soccer Football Club: University-affiliated football club in nearby Kensington running community-style programs alongside its varsity teams. Comparable in operating a broad age-range football portfolio in Sydney's eastern corridor.
• Glebe FC: Inner-Sydney community football club with a similar year-round programming approach and broad age coverage. Operates a comparable subscription-style membership model within the broader Sydney football ecosystem.
• Coogee United FC: Community football club based in nearby Coogee in Sydney's Eastern Suburbs. Operates a comparable membership model with seasonal registrations, junior and senior teams, and serves an overlapping catchment to Easts FC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVv2SxOEZd47xJ0PNfsRTxg
• Facebookfacebook.com/eastsfc.official
• Instagraminstagram.com/eastsfc
• LinkedInlinkedin.com/company/easts-football-club

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easts Football Club