East Shopping Centre
East Shopping Centre operates Europe's first purpose-built boutique Asian shopping centre on Green Street, London, leasing retail units, kiosks, and food court space to over 30 tenants serving South Asian and Muslim consumers with bridalwear, modest fashion, jewellery, and halal dining.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What East Shopping Centre does
East Shopping Centre operates a single physical retail destination at 232-236 Green Street, London E7 8LE, positioned as Europe's first and only purpose-built boutique Asian shopping centre. The one-acre site, built on a former bus depot with a retained historical façade, opened in March 2015 and is owned by ACR Investments Limited. The centre is structured into three integrated areas — Shop (fashion boutiques covering bridalwear, groomswear, modestwear, and partywear), Market (an Arabian Souk-styled marketplace for jewellery, accessories, and fashion kiosks), and Dine (a first-floor Food Court with terrace and halal-certified restaurants).
The facility houses over 30 retail tenants, including named brands such as Anjali London (bridalwear/groomswear), Ayesha Aejaz (South Asian partywear), BOKITTA (hijabs/modest fashion), Zahrah Accessories (Asian jewellery), Café East (halal dining), and Urban Chocolatier (desserts and coffee). Core physical infrastructure includes a glass ceiling spanning the mall length, BREEAM-compliant sustainability features (solar panels, LED lighting, tinted double-glazed shop-fronts, power-saving air-conditioning, external wall insulation), and visitor amenities including a prayer room and parking.
The business operates on a landlord model: revenue is generated through rentals of retail units, kiosk spaces, and food court tenancies rather than direct retail sales. Pricing is quote-based and not publicly disclosed. Marketing is conducted through the company website, Facebook, Instagram (@eastshopping), and email newsletter. Customer segments include wedding shoppers, party/event shoppers, religious event shoppers, South Asian everyday wear consumers, and food court visitors — all anchored in the South Asian and Muslim diaspora communities of East London.
East Shopping Centre firmographics
Firmographics- Name
- East Shopping Centre
- Legal name
- ACR Investments Limited
- Website
- https://eastshoppingcentre.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- East Shopping Centre operates Europe's first purpose-built boutique Asian shopping centre on Green Street, London, leasing retail units, kiosks, and food court space to over 30 tenants serving South Asian and Muslim consumers with bridalwear, modest fashion, jewellery, and halal dining.
- Ownership category
- akta.pro rank
East Shopping Centre industry classification
Industry- Product category
- Specialty Retail Centre
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Halal & Middle Eastern Grocery Stores (CRAHAFAC)
- akta.pro secondary industry
- Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
Keywords
Where East Shopping Centre is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
East Shopping Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Unit Rentals: Revenue generated from renting retail units to tenants including fashion boutiques, jewellery shops, bridalwear stores, and accessories retailers. Units available in Main Centre, East Market, and Food Court. The shopping centre serves as landlord to over 30+ retail tenants.
- Kiosk Space Rentals: Revenue from renting smaller kiosk spaces within the centre, particularly in the East Market area.
- Food Court Rentals: Revenue from restaurant and food court tenant rentals, including Café East, Urban Chocolatier, and other dining establishments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
East Shopping Centre product offering
Product offeringCore offering
East Shopping Centre operates a physical retail shopping destination on Green Street in East London, functioning as a landlord that rents retail units, market kiosks, and food court spaces to tenants. The centre houses over 30 retailers across three integrated areas—Shop (fashion boutiques for bridalwear, groomswear, partywear, and modest wear), East Market (an Arabian Souk-style marketplace for jewellery and accessories), and Dine (a food court offering halal and international cuisine).
Product overview
East Shopping Centre is a physical retail shopping destination — Europe’s first and only purpose-built boutique Asian shopping centre — located on Green Street in East London. The centre opened in March 2015 on a one-acre site of a former bus depot. It offers three integrated experience areas: Shop (fashion boutiques including bridalwear, groomswear, modestwear, and partywear), Market (an Arabian Souk-style marketplace with jewellery, accessories, and fashion retailers), and Dine (a Food Court and restaurants serving Halal cuisine and international fare). Notable tenant brands include Anjali London (bridalwear/groomswear), Ayesha Aejaz (South Asian fashion), Zahrah Accessories (Asian jewellery), Bokitta (modest fashion hijab brand), Café East (Halal dining), and Urban Chocolatier (desserts and coffee). The centre also features sustainability features including solar panels and BREEAM compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Centre Retail Unit Rentals Rental of retail units in the Main Centre to tenants including fashion boutiques, jewellery shops, bridalwear stores, and accessories retailers. Serves as landlord to fashion retail tenants targeting South Asian wedding, party, and everyday wear consumers.
- East Market Kiosk Rentals Rental of smaller kiosk spaces within the East Market area, an authentic Arabian Souk-style marketplace designed to mirror bustling marketplaces worldwide. Tenants sell jewellery, shoes, childrenswear, fashion, and accessories.
- Food Court Rental Spaces Rental of restaurant and food court spaces on the first floor with a large terrace overlooking the centre. Specializes in international cuisine and halal dining experiences, with tenants such as Café East and Urban Chocolatier.
Companies that use East Shopping Centre
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
East Shopping Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
East Shopping Centre partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights3 records
East Shopping Centre competitors and assessment
Company assessmentDirect peers
- Meadowhall Shopping Centre: Large Yorkshire-based shopping centre operating as a multi-tenant retail destination. Comparable as a single-site UK shopping centre landlord, though mainstream positioning.
- Bluewater Shopping Centre: Major South East England shopping centre with a multi-category tenant mix including fashion and F&B. Comparable as a single-site UK shopping destination landlord with a broad retail tenant base.
- Lakeside Shopping Centre (intu): Large UK shopping centre operating on a landlord model renting units to fashion, jewellery, and F&B tenants. Comparable as a single-asset UK shopping centre landlord, though mainstream rather than ethnic-focused.
- St David's Centre Cardiff: Cardiff city-centre shopping centre with mixed fashion and F&B tenants. Comparable as a single-site UK shopping centre landlord with a multi-category tenant mix.
- Trinity Leeds: Major Leeds city-centre shopping centre with fashion, jewellery, and dining tenants. Comparable as a single-asset UK shopping destination with mixed retail and F&B tenants.
- Bullring & Grand Central (Hammerson): Major Birmingham shopping centre with extensive fashion, jewellery, and F&B tenant mix. Comparable as a single-asset UK shopping centre landlord comparable in tenant diversity and event-driven traffic.
- Westfield Stratford City: Major East London shopping centre directly serving a similar East London catchment. Comparable as a shopping destination landlord in the same geography, with overlapping customer flow and tenant demand for South Asian / ethnic retail.
Emerging players
- Boxpark: Container-pop-up retail concept with locations in Shoreditch, Croydon, and Wembley. Comparable as a curated multi-tenant retail destination in London targeting a specific customer segment, though operating a fundamentally different (pop-up, food-and-drink-led) format.
Broad incumbents
- Westfield UK (Unibail-Rodamco-Westfield): Largest operator of premium shopping centres in the UK (Westfield London and Westfield Stratford City). A broad incumbent whose portfolio overlaps with East Shopping Centre's role as a managed shopping destination, but operates at far larger scale and a much broader tenant mix.
Regional players
- Brent Cross Shopping Centre: Major London shopping centre currently undergoing significant redevelopment. Comparable as a single-site London shopping destination serving a defined catchment, though far larger and with a mainstream (non-ethnic) tenant mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
East Shopping Centre social profiles
Digital presenceEast Shopping Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
East Shopping Centre leadership team
Management profileNumber of profiles
East Shopping Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East Shopping Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East Shopping Centre
What does East Shopping Centre do?
East Shopping Centre operates a physical retail shopping destination on Green Street in East London, functioning as a landlord that rents retail units, market kiosks, and food court spaces to tenants. The centre houses over 30 retailers across three integrated areas—Shop (fashion boutiques for bridalwear, groomswear, partywear, and modest wear), East Market (an Arabian Souk-style marketplace for jewellery and accessories), and Dine (a food court offering halal and international cuisine).
Is East Shopping Centre a public or private company?
East Shopping Centre is a private company. It is classified as corporate owned and is currently operating.
When was East Shopping Centre founded?
East Shopping Centre was founded in 2015. It employs 1 to 10 people.
Where is East Shopping Centre based?
East Shopping Centre is headquartered in London, United Kingdom, in the Europe region.
How does East Shopping Centre make money?
Three revenue lines are on record. Retail Unit Rentals are the primary driver. The others are kiosk Space Rentals and food Court Rentals.
Who are East Shopping Centre's main competitors?
Direct peers on record are Meadowhall Shopping Centre, Bluewater Shopping Centre, Lakeside Shopping Centre (intu), St David's Centre Cardiff, Trinity Leeds, Bullring & Grand Central (Hammerson) and Westfield Stratford City. Boxpark is listed as an emerging player. Westfield UK (Unibail-Rodamco-Westfield) is listed as a broad incumbent. Brent Cross Shopping Centre is listed as a regional player.
Does East Shopping Centre have an API?
No public API is recorded for East Shopping Centre.
What industry is East Shopping Centre in?
East Shopping Centre's product category is Specialty Retail Centre. Its primary akta.pro industry code is CRAHAFAC, Halal & Middle Eastern Grocery Stores, with a secondary code of CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus. Its NAICS code is 455 and its SIC code is 5331.