East Texas Construction

What East Texas Construction does

East Texas Builders Association (ETBA) is a 501(c)(6) non-profit trade association founded in 1954 in Longview, Texas, that represents professionals of the East Texas building industry. Originally chartered as the Longview Home Builders Association with 22 builders and 9 associate members, it was renamed East Texas Builders Association in 1980 and expanded in 2011 to serve nine contiguous counties: Camp, Gregg, Harrison, Marion, Panola, Rusk, Upshur, Franklin, and Titus. ETBA operates a tiered membership program — Builder ($695/yr), Associate ($595/yr), and Affiliate ($90/yr) — granting approximately 390 member companies automatic access to the Texas Association of Builders (TAB) and the National Association of Home Builders (NAHB) along with networking, advocacy, and discount programs.

ETBA's core technology and product surface is non-software in nature. The association delivers value through a portfolio of signature programs: the trademarked Parade of Homes (Spring and Fall home showcases running since 1954), the annual Home & Design Show at the Maude Cobb Convention Center (70+ to 75+ exhibiting companies), the Golf Tournament and Sporting Clays Tournament scholarship fundraisers, a multi-tier Scholarship Program (James Kilpatrick, James Varner, and Sam Clark Memorial Scholarships, with $209,000 awarded since 2002), a membership directory (print and online), and the Parade of Homes Magazine advertising vehicle. The association's website and back-office run on MembershipWorks; no proprietary software, mobile app, API, or AI/ML capability is disclosed.

The revenue model combines subscription recurring revenue (annual membership dues), transaction fees (event participation, ticket sales), and advertising revenue (Parade of Homes Magazine placements ranging from $500 to $2,000 on multi-year contracts). Go-to-market is community-led: prospective members apply online and are approved by the board, while engagement is driven by networking events, dinner meetings, scholarship fundraisers, and the two Parade of Homes cycles. Distribution is wholly regional across the nine-county East Texas territory. ETBA operates its headquarters and The Event Center on Alpine at 2023 Alpine Rd., Longview, TX.

Name

East Texas Construction

Legal name

East Texas Builders Association

Website

https://easttexasbuilders.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

East Texas Builders Association (ETBA) is a 501(c)(6) non-profit trade association serving approximately 390 member companies across nine East Texas counties. Founded in 1954 in Longview, it delivers membership services, networking events, the trademarked Parade of Homes, and scholarship programs for the regional building industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues from Builder ($695), Associate ($595), and Affiliate ($90) members form the primary revenue stream. These dues provide access to association benefits including networking, marketing, and educational opportunities.
2. Event Sponsorships and Fees: Revenue generated from event sponsorships, participation fees for golf tournaments, sporting clays tournaments, and other special events. Sponsorship opportunities range from $25 to $1,700 depending on the event and level.
3. Advertising Revenue: Revenue from advertising in the Parade of Homes magazine, with ad space ranging from $500 to $2,000 depending on placement and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

East Texas Builders Association (ETBA) is a 501(c)(6) trade association that delivers membership-based services to building industry professionals across nine East Texas counties. Its core offering is a tiered membership program (Builder, Associate, and Affiliate) that combines industry advocacy, networking events, professional development, and marketing opportunities. ETBA augments membership with signature events (Parade of Homes, Home & Design Show, Golf Tournament, Sporting Clays Tournament), a scholarship program, a member directory, and print advertising through the Parade of Homes Magazine.

Product overview

ETBA operates as a trade association offering a membership-based service portfolio centered on industry networking, professional development, and community events. The core offering is the Membership Program, which provides access to affiliated builder associations, marketing opportunities, and discount programs. Supporting services include signature events (Parade of Homes, Home & Design Show, Golf Tournament, Sporting Clays Tournament), a Scholarship Program with multiple named funds, and a Membership Directory connecting industry professionals. The organization does not offer a unified software platform or digital products; its services are membership-driven programs and events rather than packaged technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• ETBA Membership Program Tiered trade-association membership providing access to networking, marketing opportunities, educational seminars, discount programs, and representation through affiliations with the Texas Association of Builders and National Association of Home Builders. Offered in three tiers: Builder ($695/yr), Associate ($595/yr), and Affiliate ($90/yr).
• Parade of Homes Spring and Fall showcase of new homes in the Longview area, allowing the public to tour homes and meet builders, architects, interior designers, and product suppliers. Conducted as a trademarked program each Spring and Fall.
• Home & Design Show Annual trade show featuring 70+ companies showcasing home products, design services, and building solutions. Open to the public at the Maude Cobb Convention Center, with advance tickets at $7 and door tickets at $10.
• Sporting Clays Tournament Annual fundraising tournament held each August at 5H Shooting Sports for the James H. Kilpatrick Scholarship Fund, with 100% of net proceeds benefiting scholarships for members' children. Individual shooter $125, team $500, sponsorships from $125-$1,700.
• Golf Tournament Annual golf tournament open to the public, held each October at Crossing Creeks Country Club as a member networking and fundraising event. Individual entry $150, team of four $600, hole sponsors from $125-$500.
• Scholarship Program Multi-fund scholarship program (James Kilpatrick Memorial, James Varner Memorial, Sam Clark Memorial) awarding higher-education scholarships to members' children.
• Membership Directory Online searchable directory of ETBA member companies including builders, remodelers, suppliers, and service providers in the East Texas building industry. Used by consumers to find qualified professionals and by members to network with peers.
• Parade of Homes Magazine Magazine published for each Parade of Homes event (Spring and Fall), featuring builder listings, home designs, and advertising opportunities for member companies. Advertising rates range from $550 quarter-page to $2,000 for premium feature placements.

Quantifiable outcome

• $209,000 in scholarships awarded since 2002
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Texas Association of Builders (TAB)coreStrategic or Co-development PartnerETBA is affiliated with the Texas Association of Builders, which provides state-level advocacy, legislative representation, and access to TAB member programs and discount offerings. ETBA membership automatically includes TAB membership.
• National Association of Home Builders (NAHB)coreStrategic or Co-development PartnerETBA is affiliated with the National Association of Home Builders, providing access to national advocacy efforts, discount programs, and resources. ETBA membership automatically includes NAHB membership.
• Overhead Door (Tyler, Texas)minorGTM or Marketing PartnerFeatured advertiser and supporter of ETBA events and programs, located in Tyler, Texas.
• The CottageminorGTM or Marketing PartnerGun sponsor for the 2026 Sporting Clays Tournament, supporting the James Kilpatrick Scholarship Fund.
• 5H Shooting SportsminorGTM or Marketing PartnerVenue partner for the annual Sporting Clays Tournament held each August.
• Crossing Creeks Country ClubminorGTM or Marketing PartnerVenue partner for the ETBA Golf Tournament and Membership Social events.
• Maude Cobb Convention CenterminorGTM or Marketing PartnerVenue partner for the annual Home & Design Show in Longview, Texas.
• East Texas Food BankminorGTM or Marketing PartnerCharitable partner receiving 100% of child ticket proceeds from the Home & Design Show.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of Home Builders: National umbrella trade association for the home building industry; ETBA membership automatically includes NAHB affiliation. Operates the same dues-plus-advocacy model at national scale and provides the discount programs ETBA resells to members.

Regional players

• Oklahoma State Home Builders Association: State-level HBA serving Oklahoma builders with a comparable dues-and-events model. Comparable as a regional trade-association peer, though operating in a different state than ETBA.
• Louisiana Home Builders Association: State-level HBA representing Louisiana builders. Comparable in mission and member structure to ETBA, but operates in an adjacent regional geography rather than overlapping East Texas.

Direct peers

• Home Builders Association of Greater Austin: Greater Austin HBA offering the same core bundle of membership, directory, education, and signature home-showcase events as ETBA. Closely comparable in services and revenue model.
• BIA of Central New York: Local home builders association offering membership tiers, directory listing, advocacy, and a Parade of Homes-style showcase. Directly comparable in operating model to ETBA, though serving a different regional market.
• Tarrant County Builders Association: Fort Worth/Tarrant County HBA offering membership, advocacy, and showcase events in North Texas. Directly comparable local-association peer to ETBA in mission, member profile, and event formats.
• Greater Houston Builders Association: Texas-based local HBA serving the Houston market with a comparable dues-funded model, member directory, and signature showcase events (e.g., Houston Parade of Homes). Directly comparable in mission, structure, and product mix to ETBA.
• Texas Association of Builders: State-level home builders trade association that ETBA is directly affiliated with and whose membership is automatically conferred through ETBA dues. Directly comparable business model (dues-funded trade association representing builders across Texas).
• Dallas Builders Association: Local HBA serving the Dallas-area residential construction industry with membership tiers, networking events, and advocacy. Directly comparable peer operating in the same state and same dues-driven trade-association model as ETBA.
• San Antonio Builders Association: San Antonio-area HBA providing membership, advocacy, and consumer-facing home events (e.g., San Antonio Parade of Homes). Closely comparable to ETBA in structure, geography within Texas, and member offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easttexas.buildersassociation
• Instagraminstagram.com/etbalongview
• LinkedInlinkedin.com/company/east-texas-construction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Texas Construction